Event Marketer

DECEMBER 19, 2024

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover Krampus Bars, Squid Gamification and “Garriages.” Agency: Allied Global Marketing) EVER SEEN A SNAIL-DRAWN ‘GARRIAGE?’ Check it out below.

2024 278

2024 Entertainment Marketing Event Marketing 278

Event Marketer

DECEMBER 12, 2024

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover Breakup Calculators, subway sketches and the first-ever CES keynote to be hosted at Sphere Las Vegas. 7-10) using the biggest LED screen on the planet as his backdrop.

Apparel 264

Apparel 2025 Travel Marketing 264

Event Marketer

NOVEMBER 5, 2024

Outside, they could visit the Papaya Juice Bar, a reference to the team’s papaya orange color, with a design inspired by a McLaren Formula 1 race engineer booth. The post Formula 1 US Grand Prix: Mercedes-Benz, Levi’s, Amex, Pacsun Activate in Austin appeared first on Event Marketer.

Apparel 317

Apparel 2009 2024 Sponsorships 317

Event Marketer

FEBRUARY 6, 2025

This year, the experience will continue to travel to pop culture events to deliver a fusion of classics: the quintessential American diner and time-honored Tanqueray cocktails. IN-THE-MOMENT FEEDBACK When Tanqueray tested out the diner pop-up concept at last summers Brooklyn Night Market, the event team spent ample time gathering feedback.

Travel 265

Travel Social Media 2025 Fashion 265

GEVME

MARCH 28, 2019

Knowing how to measure event marketing success has long been a key factor in determining the degree of success of any event or enterprise. The development of event technology has led to new and more effective ways to monitor ROI. Reasons to measure event marketing success. Setting SMART goals.

Event Marketing 149

Event Marketing Marketing Social Media Event Apps 149

Smart Meetings

JANUARY 28, 2019

Creative event marketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. Marketing content can be divided into three types: earned media, owned media and paid media. Earned media refers to content others publish or share about you.

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Marketing Social Media Events Meetings 245

Event Marketer

APRIL 28, 2022

At a glittery gala fitting of a 20th anniversary milestone year, the industry gathered to honor the winners of the 2022 Ex Awards, the oldest and most prestigious recognition program for excellence in experiential marketing. The post Gallery: Scenes from the 20th Annual Ex Awards in Las Vegas appeared first on Event Marketer.

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2022 Entertainment Marketing Event Marketing 348

Marketo Events

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Attaching Metrics to Event Goals. Setting marketing goals is nothing new. Media coverage.

Event Marketing 167

Event Marketing Marketing Social Media Event Apps 167

Event Marketer

FEBRUARY 24, 2025

13 activations were designed to be love letters to the shows rabid fanbase, referred to as the YJ Hive, and included advanced screenings of the first two episodes of season three. Agency: Cartwheel & Co.

Banking 267

Banking Food and Beverage Wireless 2025 267

Event Marketer

JANUARY 13, 2025

Enterprising marketers have long leaned on celebrities to help them excite fans, gain traction with new audiences and generate media impressions. Unofficial Inspired By Experiences If slightly illegal experiential marketing is wrong, we dont want to be right. leg of Swifts tour. Catch up on all of this years weekly trends here.

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Sponsorships Retail Social Media Marketing 130

Event Marketer

MARCH 7, 2025

And score one for personalization: All brand representatives and staff on-site learn and refer to each attendee by name.

Sponsorships 249

Sponsorships Tech 2024 Apparel 249

Attendease

NOVEMBER 1, 2024

Before Since registration is likely one of your main priorities before your events, the main place to tell stories is in your marketing content. Infuse storytelling into all of your event marketing materials, including: Your website.

Social Media 195

Social Media Events Entertainment Marketing 195

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Social Media Advertising 148

Event Farm

MARCH 28, 2019

On the surface, event marketing sounds fairly straightforward: you host an event to promote your business. To help marketers think through (and potentially explain to others) what a successful event is, we created this guide. So what is event marketing? Breaking down the event marketer’s role.

Event Marketing 130

Event Marketing Marketing Tech Events 130

Event Marketer

AUGUST 23, 2024

Digital sports platform Fanatics brought its wide-ranging ventures across merchandising, trading cards, collectibles, special events and more to life with the inaugural Fanatics Fest , Aug. The post Photos: Inside the Inaugural Fanatics Fest for Sports Superfans in New York City appeared first on Event Marketer.

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Sports Event Marketing Marketing Meetings 299

Event Marketer

JULY 12, 2021

The following insights were derived from the Event Marketer x Mosaic EventTrack 2021 industry forecast, AnyRoad’s Experiential Trends 2021 report, Northstar Meetings Group’s May 2021 Pulse Survey and Bizzabo’s Q2 2021 Virtual Events Benchmark Report. But the continued desire for virtual events can’t be downplayed.

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2021 2020 Event Marketing Hotels 334

MeetingsNet

FEBRUARY 6, 2023

A focus on current customers, smaller regional gatherings, and well-timed virtual events are among the most important findings from 670 event marketers. The recent survey of 670 event marketers from organizations in the U.S.

Event Marketing 104

Event Marketing Marketing Trade Shows 2023 104

Event Marketer

MAY 16, 2022

For event marketers, keeping track of these ever-changing variants is like keeping up with the Kardashians. Here, tips and insights from a range of event marketing execs and brands, from FX to Ruffles, on approaching contingency planning in 2022. Introducing the 2022 Dream Team… The Sharpest Minds in B-to-B Events.

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2022 Trade Shows Marketing Consulting 352

SpotMe Blog

JULY 1, 2021

While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B Event Marketing Strategy.

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B2B Event Marketing Marketing Social Media 147

Bizzabo

MAY 31, 2021

If an event doesn't have a marketing strategy, does it even make a sound? In this blog post we'll explore event marketing strategies and examples—and our best practices for creating a successful event marketing plan. Managing an event is one thing. 10 Event Marketing Strategies to Make a Splash.

Event Marketing 112

Event Marketing Marketing Social Media Speakers 112

Eventsforce

FEBRUARY 5, 2020

As an event marketer, the impact of using video around your events can be significant. Businesses are using it too as the importance of video content in marketing campaigns becomes more and more evident over the last couple of years. Read: 3 Content Marketing Tips for Event Planners.

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Event Marketing Marketing B2B Events 105

Event Marketer

MARCH 4, 2024

Jack Morton’s innovation practice, Jack X, is diving into the possibilities and intricacies of AI’s impact on creativity, marketing and business as it welcomed on Feb. They can’t fetch a coffee order, but they can probably whip up a recipe that’ll change your ordering habits forever… in seconds.

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Meetings Consulting Marketing Event Marketing 297

Eventmobi

JUNE 4, 2024

In this quick guide, we’ll look at three areas of association events where you can use branding to communicate your mission: Registration Forms Promotional Materials The Event Space Before you dive into branding your event, Loop recommends compiling your association’s brand guidelines into a single document. Direct mail.

Social Media 305

Social Media Advertising Events 2023 305

Attendease

FEBRUARY 7, 2022

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .

Trade Shows 363

Trade Shows Social Media Automotive Fashion 363

Event Marketer

MAY 17, 2021

In the absence of in-person series premiere events during the pandemic, experiential marketers have turned to elaborate mailer kits as a tactic to engage viewers, spread awareness and build buzz on social media. But not all kits are created equal. But that’s an average; we saw one influencer post a 50-panel story to her Instagram.

Social Media 279

Social Media Marketing Entertainment Technology 279

SpotMe Blog

SEPTEMBER 1, 2022

It outlines each day of the event, including the location and time of all keynotes, breakout sessions, and any other event-related activities. Within a virtual event platform, participants can use the agenda to browse and sign up for event sessions. A hybrid or virtual event example is data insights created during polls.

Event Planning 246

Event Planning B2C Event Apps Speakers 246

Event Marketer

DECEMBER 18, 2023

And for a show like ‘Frasier,’ with such a massive, passionate, built-in fan base, we wanted to be able to show them in a big way that we were going to get it right—the show itself and the marketing around it. And our experiential presence allowed us to do that.” We know how important that is. It’s a really big fan base.

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Social Media Marketing Event Marketing Events 317

Event Marketer

AUGUST 2, 2021

After kicking off a return to big trade shows in June with World of Concrete, Las Vegas has a busy summer of events, to be followed by a busier fall. Specialty Equipment Market Association’s SEMA Show—which in previous years drew some 161,000 people—will return to the Las Vegas Convention Center Nov. AWS re:Invent is slated for Nov.

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Conference Trade Shows 2001 Fashion 360

Event Marketer

APRIL 11, 2022

Dripping with Texas flair, the installation featured corrugated metal, wood, steel, neon signs and other industrial-inspired décor elements that created an authentic Texas ice house vibe (“ice house” is an old concept that now generally refers to any rustic, open-air bar). million people. “As RODEOHOUSTON ?

Sponsorships 353

Sponsorships Apparel Sustainability Sports 353

Event Marketer

JANUARY 22, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover Quitter’s Day, Gen Z situationships and cafés run by banks. The sentiment, it seems, is mutual, as the second Friday in January is an annual “holiday” referred to as Quitter’s Day. Gganbu gang for life. 13-21 in L.A.,

Banking 306

Banking 2023 2021 Entertainment 306

EventMB

JANUARY 3, 2017

In the fall of 2016, we contacted over 1,000 event professionals to find out what their challenges were and where they saw the industry going in reference to several critical areas like event technology and social media.

Social Media 184

Social Media 2016 Event Technology Technology 184

Event Marketer

SEPTEMBER 23, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover billboard races, bratty birds and sponsored sensory rooms. We love the confidence. And on Sept.

2028 278

2028 Retail Social Media 2024 278

Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? How do you make sure your association stands out from the crowd?

Marketing 195

Marketing Social Media Sponsorships Advertising 195

Event Marketer

AUGUST 30, 2021

The reveal of the Gamers’ IS, as the brand refers to it, was designed to engage a passionate group of consumers that Lexus sees as potential new buyers of the 2021 IS model. Event Marketer: Why is the gaming audience important to Lexus? Personally, this is my second time working with Twitch on a major marketing activity.

Sports 358

Sports 2021 Marketing Travel 358

Endless Events

JUNE 15, 2022

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. According to Eventbrite’s research , 77% of millennials say some of their best memories are from an event or live experience they attended. It’s one of the most powerful forms of marketing.

Marketing 118

Marketing Social Media Trade Shows Event Marketing 118

Event Marketer

FEBRUARY 5, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover spiteful coffee shops, supersized supermodels and human beer ads. Enter: Insomnia Cookies’ “It’s Not Me, It’s You Pack.”

Advertising 305

Advertising Marketing Technology Event Marketing 305

Event Marketer

MAY 23, 2024

Alyson Griffin, Head of Marketing, State Farm Stepping into a fan convention can be like entering a new world. Agency: Infinity Marketing Team) –K.S. Agency: Infinity Marketing Team) Bring in influencers for meet-and-greets and content gathering.

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Insurance 2023 Transportation Marketing 284