Marketo Events

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Attaching Metrics to Event Goals. Setting marketing goals is nothing new. Media coverage.

Event Marketing 167

Event Marketing Marketing Social Media Event Apps 167

Bizzabo

MAY 31, 2021

If an event doesn't have a marketing strategy, does it even make a sound? In this blog post we'll explore event marketing strategies and examples—and our best practices for creating a successful event marketing plan. Managing an event is one thing. 10 Event Marketing Strategies to Make a Splash.

Event Marketing 112

Event Marketing Marketing Social Media Speakers 112

SpotMe Blog

JULY 1, 2021

While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B Event Marketing Strategy.

B2B 147

B2B Event Marketing Marketing Social Media 147

Eventsforce

FEBRUARY 5, 2020

As an event marketer, the impact of using video around your events can be significant. Businesses are using it too as the importance of video content in marketing campaigns becomes more and more evident over the last couple of years. Read: 3 Content Marketing Tips for Event Planners.

Event Marketing 105

Event Marketing Marketing B2B Social Media 105

Socio Events

FEBRUARY 21, 2023

However, with the right virtual event marketing strategy, you can increase your chances of success. The key to a successful online event is getting the word out to your target audience, which can be a challenge. Three words: Virtual event marketing. What is virtual event marketing? So, what do you do?

Event Marketing 52

Event Marketing 2023 Marketing Social Media 52

Eventtia

MAY 25, 2023

Looking for more ways to increase the number of registrations or ticket sales for your events? Or are you an event planner looking to improve attendee engagement in your next event? The hope is that some of them will register for your event and buy your tickets. then identify this event’s target audience.

Event Marketing 62

Event Marketing Marketing Social Media Events 62

Endless Events

JUNE 15, 2022

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. According to Eventbrite’s research , 77% of millennials say some of their best memories are from an event or live experience they attended. It’s one of the most powerful forms of marketing.

Marketing 118

Marketing Social Media Trade Shows Event Marketing 118

Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? How do you make sure your association stands out from the crowd?

Marketing 195

Marketing Social Media Sponsorships Advertising 195

Attendease

JANUARY 23, 2024

After all, how can your event be successful without any attendees? Increasing attendance for your association event is a challenging task. It requires you to use all of your marketing channels and tools, including your website. Search volume refers to the number of web users that search that keyword. High relevance.

Social Media 195

Social Media Events Marketing Management 195

Stova

APRIL 25, 2024

It’s no secret that some marketers believe that email marketing has lost its effectiveness. Email marketing is just as effective as it’s always been, offering an incredible ROI of $36 for every $1 spent. What is Email Marketing? Email marketing is simply using emails to market what you sell.

Marketing 105

Marketing Social Media Events Event Marketing 105

Eventmobi

JUNE 4, 2024

In this quick guide, we’ll look at three areas of association events where you can use branding to communicate your mission: Registration Forms Promotional Materials The Event Space Before you dive into branding your event, Loop recommends compiling your association’s brand guidelines into a single document. Direct mail.

Social Media 305

Social Media Advertising Events 2023 305

Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. To succeed, the event marketer of the future needs to stay on top of the event marketing game. What is Event Marketing? It isn’t about you.

Event Marketing 40

Event Marketing Marketing 2023 Social Media 40

Boomset

FEBRUARY 25, 2020

Once your nonprofit’s fantastic marketing strategy is in place, you can start considering automation software to make the process more effective and efficient. A lot goes into planning a successful event. In particular, software automation has helped organizations better market and manage their events.

Event Marketing 62

Event Marketing Marketing Social Media Events 62

Bizzabo

AUGUST 27, 2018

Learn how to increase your productivity and get more out of your events in this guide to event marketing automation. Ask any successful marketer how to promote a product or service effectively, and they’ll tell you that success starts with understanding your target audience. That’s where marketing automation comes in.

Event Marketing 65

Event Marketing Marketing 2018 Events 65

Stova

AUGUST 1, 2024

Given that word-of-mouth is such a powerful marketing mechanic, how can event organizers level-up recruitment in professional networks? While the event industry has largely completed its post-pandemic course correction, two challenges have remained consistent: burned-out teams and stretched budgets.

Marketing 52

Marketing Social Media Events Speakers 52

Marketo Events

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Attaching Metrics to Event Goals. Setting marketing goals is nothing new. Media coverage.

Event Marketing 63

Event Marketing Marketing Social Media Event Apps 63

Cvent: Event Marketing

MARCH 26, 2019

There are seemingly a million ways to go about event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms. When it comes to events, promotion is key. What is Event Marketing. That’s why event marketing is critical. Email Marketing.

Event Marketing 55

Event Marketing Marketing 2019 Social Media 55

Eventbase

FEBRUARY 25, 2020

To help our fellow event marketers plan their time, here are our top picks for your SXSW schedule 2020 — including a session we’re presenting! For any event marketer, this session will be a great resource to reference when developing your event content strategy and overall event design.

2020 52

2020 Event Marketing Marketing Government 52

SpotMe Blog

SEPTEMBER 1, 2022

It outlines each day of the event, including the location and time of all keynotes, breakout sessions, and any other event-related activities. Within a virtual event platform, participants can use the agenda to browse and sign up for event sessions. A hybrid or virtual event example is data insights created during polls.

Event Planning 246

Event Planning B2C Event Apps B2B 246

Eventory

JANUARY 8, 2019

A step-by-step guide to help you set and achieve your event marketing goals. There’s no doubt, that every marketing activity works better if it has a clear set of goals and KPIs attached. They lead to getting a better grip on the whole marketing process. This rule applies as well to event marketing.

Event Marketing 67

Event Marketing Marketing Events Financial 67

Attendease

NOVEMBER 1, 2024

Before Since registration is likely one of your main priorities before your events, the main place to tell stories is in your marketing content. Infuse storytelling into all of your event marketing materials, including: Your website.

Social Media 195

Social Media Events Entertainment Marketing 195

Event Marketer

AUGUST 23, 2024

Digital sports platform Fanatics brought its wide-ranging ventures across merchandising, trading cards, collectibles, special events and more to life with the inaugural Fanatics Fest , Aug. The post Photos: Inside the Inaugural Fanatics Fest for Sports Superfans in New York City appeared first on Event Marketer.

Sports 94

Sports Event Marketing Marketing Meetings 94

TicketBud

MARCH 31, 2015

These days, it can seem like the term "social media marketing" is as ambiguous of a description as saying that you do "business". There are so many social media sites out there that it can get overwhelming if you don't narrow down your target market. If you disagree with this, think back to past social media marketing that you've done.

Event Marketing 60

Event Marketing Marketing Social Media Advertising 60

EventBank Insights

JANUARY 6, 2020

That’s just some of the marketing challenges we’ve encountered over the past year. But to succeed in marketing, you always need to be forward-thinking. Here’s what the other marketers have to say will be the biggest marketing opportunity this 2020. In B2B marketing, personal interactions will continue to be important.

2020 139

2020 Marketing Social Media B2B 139

Event Industry News

SEPTEMBER 7, 2021

The partnership will see Event Genius’ end-to-end ticketing solution integrate with Audience Republic’s suite of audience building & engagement tools. Event Genius – the world’s most complete end-to-end ticketing platform – have partnered with event marketing platform Audience Republic to bolster their egMarketing product.

Marketing 87

Marketing 2016 Events Event Marketing 87

Attendease

FEBRUARY 7, 2022

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .

Trade Shows 195

Trade Shows 2001 2007 Automotive 195

Expo Pass

SEPTEMBER 10, 2024

Marketing for the new generation. As a result, they’re highly sensitive to advertisements angling and can spot inauthenticity from a mile away, which makes marketing to them uniquely challenging. The key to winning their engagement is prioritizing authenticity and community in your event marketing.

Social Media 166

Social Media Sustainability Advertising Education 166

InGo

FEBRUARY 8, 2022

Referral marketing can be an effective way to boost lead generation, skyrocket event attendance, and help grow your business. So how do you build a strong referral marketing strategy that helps you achieve your business goals? So how do you build a strong referral marketing strategy that helps you achieve your business goals?

Marketing 59

Marketing Social Media Retail Advertising 59

Bizzabo

JANUARY 4, 2019

Is your event budget setting you up for success? In this guide we'll look at tips, best practices and examples for creating a reliable event marketing budget in 2019 and beyond. The many moving parts of a live event strategy are bound together by the event budget. the average marketing budget on events.

2019 61

2019 Event Marketing Marketing Social Media 61

Event Marketer

APRIL 28, 2022

At a glittery gala fitting of a 20th anniversary milestone year, the industry gathered to honor the winners of the 2022 Ex Awards, the oldest and most prestigious recognition program for excellence in experiential marketing. The post Gallery: Scenes from the 20th Annual Ex Awards in Las Vegas appeared first on Event Marketer.

2022 125

2022 Entertainment Marketing Event Marketing 125

Smart Meetings

JANUARY 28, 2019

Creative event marketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. Marketing content can be divided into three types: earned media, owned media and paid media. Earned media refers to content others publish or share about you.

Marketing 98

Marketing Social Media Events Meetings 98

Socio Events

FEBRUARY 15, 2023

That said, there’s one class of event promotion that stands out among the rest: pre-event email marketing. With over half the world’s population using email on a daily basis, there’s virtually no better way to reach your target audience, especially when promoting future events. Why, exactly, is email marketing effective?

Marketing 97

Marketing Speakers Event Apps Events 97

Attendease

FEBRUARY 7, 2022

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .

Trade Shows 363

Trade Shows Social Media Automotive Fashion 363

Social Tables

APRIL 16, 2019

The DNA of events will change as face time becomes more precious – Influencer marketing will play a huge role in driving attendance as a result, while “festivilized” experiences become the new standard for large events. Looking for an event marketing ppt?

Event Management 120

Event Management Marketing Management 2028 120

Bizzabo

APRIL 24, 2019

In this Event Heroes Spotlight, we speak to Amy Herman—Sr. Program Manager at ServiceTitan—about structuring effective customer training programs, leveraging event data for content programs, and what event marketers can learn from teaching children. Evaluating the success of customer events. Cross-team alignment.

Event Marketing 61

Event Marketing Marketing Education Events 61

Plan Your Meetings

AUGUST 9, 2017

In May 2017 Google unveiled Event Search for the U.S. Google Event Search puts every event company on notice. The shorter search sequence means more convenience for the user, but it also comes with additional work for event marketing professionals. What is Google Event Search? What is Google Event Search?

Event Marketing 57

Event Marketing Marketing 2017 Events 57

Event Marketer

OCTOBER 31, 2024

A secret tunnel connected through the half-pipe led to an ice-themed speakeasy, the 20 Degree Lounge presented by Cash App (a reference to the club’s 20-degree loft). Inside the Sure Thing Club: The post How Topgolf Teed up a Product Launch with an Engagement-rich ‘Nightclub’ appeared first on Event Marketer.

Food and Beverage 83

Food and Beverage Social Media Entertainment Tech 83