SpotMe Blog

JULY 1, 2021

While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B Event Marketing Strategy.

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B2B Event Marketing Marketing Social Media 147

Bizzabo

MAY 31, 2021

If an event doesn't have a marketing strategy, does it even make a sound? In this blog post we'll explore event marketing strategies and examples—and our best practices for creating a successful event marketing plan. Managing an event is one thing. 10 Event Marketing Strategies to Make a Splash.

Event Marketing 112

Event Marketing Marketing Social Media Speakers 112

Eventsforce

FEBRUARY 5, 2020

As an event marketer, the impact of using video around your events can be significant. Businesses are using it too as the importance of video content in marketing campaigns becomes more and more evident over the last couple of years. Read: 3 Content Marketing Tips for Event Planners.

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Event Marketing Marketing B2B Events 105

Eventmobi

JUNE 4, 2024

In this quick guide, we’ll look at three areas of association events where you can use branding to communicate your mission: Registration Forms Promotional Materials The Event Space Before you dive into branding your event, Loop recommends compiling your association’s brand guidelines into a single document. Direct mail.

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Social Media Advertising Events 2023 305

Attendease

FEBRUARY 7, 2022

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .

Trade Shows 363

Trade Shows Social Media Automotive Fashion 363

SpotMe Blog

SEPTEMBER 1, 2022

It outlines each day of the event, including the location and time of all keynotes, breakout sessions, and any other event-related activities. Within a virtual event platform, participants can use the agenda to browse and sign up for event sessions. A hybrid or virtual event example is data insights created during polls.

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Event Planning B2C Event Apps Speakers 246

EventMB

JANUARY 3, 2017

In the fall of 2016, we contacted over 1,000 event professionals to find out what their challenges were and where they saw the industry going in reference to several critical areas like event technology and social media.

Social Media 184

Social Media 2016 Event Technology Technology 184

Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? How do you make sure your association stands out from the crowd?

Marketing 195

Marketing Social Media Sponsorships Advertising 195

Endless Events

JUNE 15, 2022

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. According to Eventbrite’s research , 77% of millennials say some of their best memories are from an event or live experience they attended. It’s one of the most powerful forms of marketing.

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Marketing Social Media Trade Shows Event Marketing 118

Attendease

JANUARY 23, 2024

After all, how can your event be successful without any attendees? Increasing attendance for your association event is a challenging task. It requires you to use all of your marketing channels and tools, including your website. Search volume refers to the number of web users that search that keyword. High relevance.

Social Media 195

Social Media Events Marketing Management 195

EventBank Insights

JANUARY 6, 2020

That’s just some of the marketing challenges we’ve encountered over the past year. But to succeed in marketing, you always need to be forward-thinking. Here’s what the other marketers have to say will be the biggest marketing opportunity this 2020. In B2B marketing, personal interactions will continue to be important.

2020 139

2020 Marketing Social Media B2B 139

Attendease

FEBRUARY 7, 2022

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .

Trade Shows 195

Trade Shows 2001 Automotive 2007 195

InGo

MAY 16, 2024

There is a million dollars of event growth connected to your current attendees. In order to unlock it, you need referral marketing. Why can referral marketing drive exponential growth for events? Because your future sponsors, exhibitors, and attendees are connected to your current event participants.

Marketing 52

Marketing Event Marketing B2B Social Media 52

Social Tables

APRIL 16, 2019

The DNA of events will change as face time becomes more precious – Influencer marketing will play a huge role in driving attendance as a result, while “festivilized” experiences become the new standard for large events. Looking for an event marketing ppt?

Event Management 120

Event Management Marketing Management 2028 120

Bizzabo

AUGUST 27, 2018

Learn how to increase your productivity and get more out of your events in this guide to event marketing automation. Ask any successful marketer how to promote a product or service effectively, and they’ll tell you that success starts with understanding your target audience. That’s where marketing automation comes in.

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Event Marketing Marketing 2018 Events 65

Attendease

NOVEMBER 1, 2024

Before Since registration is likely one of your main priorities before your events, the main place to tell stories is in your marketing content. Infuse storytelling into all of your event marketing materials, including: Your website.

Social Media 195

Social Media Events Entertainment Marketing 195

Smart Meetings

JANUARY 28, 2019

Creative event marketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. Marketing content can be divided into three types: earned media, owned media and paid media. Earned media refers to content others publish or share about you.

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Marketing Social Media Events Meetings 98

Event Marketer

APRIL 28, 2022

At a glittery gala fitting of a 20th anniversary milestone year, the industry gathered to honor the winners of the 2022 Ex Awards, the oldest and most prestigious recognition program for excellence in experiential marketing. The post Gallery: Scenes from the 20th Annual Ex Awards in Las Vegas appeared first on Event Marketer.

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2022 Entertainment Marketing Event Marketing 139

SpotMe Blog

JULY 25, 2021

Hybrid events can work for many types of meetings and programs, including internal and external company events. Consider how hybrid aspects can work for these types of events for your organization: Conferences. Marketing and sales events. Check out 12 Event Metrics to Measure your Success. Trade shows.

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Social Media 2021 Trade Shows Marketing 279

Stova

APRIL 25, 2024

It’s no secret that some marketers believe that email marketing has lost its effectiveness. Email marketing is just as effective as it’s always been, offering an incredible ROI of $36 for every $1 spent. What is Email Marketing? Email marketing is simply using emails to market what you sell.

Marketing 105

Marketing Social Media Events Event Marketing 105

Marketo Events

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Attaching Metrics to Event Goals. Setting marketing goals is nothing new. Media coverage.

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Event Marketing Marketing Social Media Event Apps 63

Cvent: Event Marketing

MARCH 26, 2019

There are seemingly a million ways to go about event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms. When it comes to events, promotion is key. What is Event Marketing. That’s why event marketing is critical. Email Marketing.

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Event Marketing Marketing 2019 Social Media 55

Eventory

JANUARY 8, 2019

A step-by-step guide to help you set and achieve your event marketing goals. There’s no doubt, that every marketing activity works better if it has a clear set of goals and KPIs attached. They lead to getting a better grip on the whole marketing process. This rule applies as well to event marketing.

Event Marketing 67

Event Marketing Marketing Events Financial 67

Eventsforce

APRIL 29, 2019

As an event planner, you know the success of your event can well come down to how good your email campaigns are. And while there are many ways to market events these days, none quite compares to email as a simple and cost-effective way to getting the word out. And yet, there is a downside to email marketing.

Marketing 101

Marketing Events Speakers Venues 101

Eventmobi

SEPTEMBER 22, 2022

EventMobi has helped many businesses hold successful CSR events, and we’ve put together some of the best tips for companies looking to take a big step toward social change. It refers to the obligation corporations have to provide non-profit-oriented support to their local and global communities. CSR Meaning . What’s Next? .

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Boomset

FEBRUARY 25, 2020

Once your nonprofit’s fantastic marketing strategy is in place, you can start considering automation software to make the process more effective and efficient. A lot goes into planning a successful event. In particular, software automation has helped organizations better market and manage their events.

Event Marketing 62

Event Marketing Marketing Social Media Events 62

GEVME

SEPTEMBER 5, 2018

If you can’t prove that sponsors will derive real monetary value from the event, your own revenue might be in trouble due to the lack of external investment. In this article, we’ll talk about the win–win methods of event revenue tracking that can be utilised throughout the event. What does event revenue refer to?

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Sponsorships Events Government 2017 206

GEVME

AUGUST 15, 2019

You will hopefully find a way to allocate your security resources based on actual cyber risks or prioritise other essential resources for the event lifecycle. . GEVME already applies this in its events data management. The top 5 event marketing trends. Actually using Big Data. Engaging technology. Health & wellness.

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2020 2019 Negotiating Technology 219

Attendease

JANUARY 30, 2024

Yet it’s surprising how many people struggle to start meaningful conversations that result in an adequate number of potential leads and sales to pay off the costs and overcome the challenges of event marketing. When it comes to any event-based lead generation, speaking and listening are far more important than simply turning up.

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Trade Shows Events Contracts Corporate Events 195

Event Industry News

SEPTEMBER 7, 2021

The partnership will see Event Genius’ end-to-end ticketing solution integrate with Audience Republic’s suite of audience building & engagement tools. Event Genius – the world’s most complete end-to-end ticketing platform – have partnered with event marketing platform Audience Republic to bolster their egMarketing product.

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Marketing 2016 Events Event Marketing 87

Eventtia

MAY 25, 2023

Looking for more ways to increase the number of registrations or ticket sales for your events? Or are you an event planner looking to improve attendee engagement in your next event? The hope is that some of them will register for your event and buy your tickets. then identify this event’s target audience.

Event Marketing 62

Event Marketing Marketing Social Media Events 62

Attendease

FEBRUARY 15, 2024

Infrastructure and operations are costly, not to mention that attendee engagement tends to fall drastically once the event is over. That’s why more event planners are shifting their strategy to sustained events programs. Powerful reporting functionality also enables insightful comparison across your entire catalog of events.

Sustainability 195

Sustainability Events Event Apps Management 195

GEVME

MARCH 26, 2019

Event attendee education is a powerful tool for promoting the services of educational institutions and attracting new applicants from other industry a reas. Special events and promotions as w ell as learnings after an event may not only be remembered but can in some cases become news! Gamification elements during the event.

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Education Event Marketing Marketing Events 136

Event Farm

DECEMBER 21, 2016

This post was originally published on Attend by Event Farm 's blog and was written by Garrett Huddy. The world of online marketing becomes more crowded every day. For B2B marketers, the deluge of online marketing messages bombarding the average person on a daily basis reduces the impact of even our best marketing campaigns.

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Marketing B2B Events Meetings 100

Event Marketer

AUGUST 23, 2024

Digital sports platform Fanatics brought its wide-ranging ventures across merchandising, trading cards, collectibles, special events and more to life with the inaugural Fanatics Fest , Aug. The post Photos: Inside the Inaugural Fanatics Fest for Sports Superfans in New York City appeared first on Event Marketer.

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Sports Event Marketing Marketing Meetings 119

Event Farm

MAY 2, 2017

Events tend to make up a large portion of marketing spend—after all, they’re a quick and efficient way to get facetime with a large audience in a short period of time. To get the most ROI out of your events, drive more qualified prospects, and support an account based approach, you must change your strategy.

Trade Shows 144

Trade Shows Marketing Event Marketing Events 144

Socio Events

FEBRUARY 21, 2023

However, with the right virtual event marketing strategy, you can increase your chances of success. The key to a successful online event is getting the word out to your target audience, which can be a challenge. Three words: Virtual event marketing. What is virtual event marketing? So, what do you do?

Event Marketing 52

Event Marketing 2023 Marketing Social Media 52