Picatic by Eventbrite

SEPTEMBER 8, 2022

At Eventbrite, we’re always thinking of ways we can empower you in your marketing journey – whether you’re an experienced promoter or planning your first-ever event. There’s no one-size-fits-all approach to event marketing.

Social Media 369

Social Media Marketing Event Marketing Events 369

Picatic by Eventbrite

JULY 30, 2019

You need to build the story of your event — all in one snappy sentence and an eye-catching image. When you’re hosting multiple events a month, you don’t have time to start from scratch. The post 15 Social Media Ad Copy Templates to Sell Out Your Event appeared first on Eventbrite US Blog.

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Social Media Events Advertising Event Marketing 390

Event Marketer

MARCH 28, 2022

Welcome to the world of “granfluencers,” a collection of senior social media stars that have absolutely no time for your ageist attitude. So how did the 60-plus crew infiltrate a marketing medium that has by all accounts been dominated by Gen Z and millennials since its inception? Now, put down your needlework.

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Social Media Fashion Retail Banking 359

Eventmobi

SEPTEMBER 18, 2024

To reach potential event participants, get them to your registration page, and inspire them to attend, you’ll need a compelling digital marketing strategy. In this guide, we’ll explore the top tips you need to consider when planning your event marketing campaign. Let’s begin!

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Event Marketing Marketing Social Media Events 321

Event Marketer

JULY 12, 2021

Nearly a year and a half has passed since the pandemic irreparably altered the world of experiential marketing. So as the industry begins to emerge from COVID’s fog, event marketers looking to cultivate career growth should be keeping their established skills sharp while embracing the new set of tools they’ve added to their arsenal.

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Event Marketing Marketing Social Media 2021 356

Picatic by Eventbrite

MAY 21, 2019

Whether you’re interested in coordinating smaller networking events or large corporate events like conferences, creating an event marketing strategy has serious benefits for your business. The post The 2019 Guide to Event Marketing: Strategies, Ideas, and Examples appeared first on Eventbrite US Blog.

2019 366

2019 Event Marketing Marketing Corporate Events 366

Event Marketer

AUGUST 30, 2022

Social media is fertile ground for collecting quality first-party data—owned insights to help brands navigate around cookies, reimagine integrated campaigns, personalize engagements, compete with e-commerce brands, and build actionable steps into the consumer journey along the path to purchase. Here, we explore five ways to do it.

Social Media 299

Social Media Ecommerce Trade Shows Marketing 299

PCMA Convene

FEBRUARY 24, 2025

If theres one word that sums up the best approach to handling social-media uncertainty especially organic social its diversification. To truly stay ahead in a changing the social-media environment, monitor trends daily. Make sure your social and paid media teams communicate and collaborate.

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Social Media B2B Advertising Events 101

Event Marketer

FEBRUARY 23, 2025

It wasnt too long ago that social media influencers werent even considered media at trade shows and had a hard time getting press passes. Social media influencers and content creators are at the forefront of sharing the latest trends, tools, and innovations, says Lauren Csire, NHS marketing director.

Trade Shows 202

Trade Shows Social Media Retail Marketing 202

Event Marketer

OCTOBER 24, 2024

Focused on meeting customers where they are, Walmart chose a range of locations for the Style Tour, from festivals to parks to shopping centers, in established markets where the brand operates several stores and in growth markets like larger, densely populated cities where Walmart doesn’t have a brick-and-mortar presence.

Fashion 294

Fashion Apparel Social Media Marketing 294

Event Marketer

OCTOBER 31, 2024

It’s those little touches, as simple as a branded newspaper at the event, that is well-thought-out,” says Connor Smith, director of entertainment marketing and social media at Topgolf, about the special edition Topgolf Times newspaper displayed in newsstands. “We I think we struck a good balance.”

Food and Beverage 296

Food and Beverage Social Media Entertainment Tech 296

Picatic by Eventbrite

OCTOBER 13, 2021

Since Eventbrite Boost’s launch in May, event organizers have seen how easy it can be to build their brand. Boost, Eventbrite’s all-in-one event marketing platform, lets you run ad campaigns that crush on social media, host contests to build your email list, and create custom event pages.

Marketing 368

Marketing Social Media Event Marketing Events 368

Event Marketer

MARCH 25, 2025

We often oversimplify Gen Z and say that because of social media, because of phones, that they really do want to be home and behind the screen, but our mall traffic was up 4 percent to the overall mall traffic in Q4, says Ashley Schapiro, American Eagles vp-marketing. What does that mean?

Fashion 272

Fashion Banking Social Media Marketing 272

Event Marketer

MARCH 20, 2022

The rise of new-era digital platforms and tools offers event marketers a fresh engagement opportunity. A staggering statistic to consider: By 2026, 25 percent of people will spend at least one hour a day in the metaverse for work, shopping, education and social or entertainment experiences, according to a 2022 Gartner report.

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Tech Event Marketing Marketing 2026 321

Eventmobi

JANUARY 7, 2025

But they only succeed if you get your target audience through the door, making effective event marketing particularly emailcrucial to your success. From your event announcement to event day, your organization can use this powerful tool to build anticipation and secure the registrations you need for success.

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Social Media 2014 Entertainment Marketing 195

Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

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Event Marketing Marketing Social Media Fashion 62

Event Marketer

DECEMBER 5, 2024

“Our brand is all about playful mischief, so we thought this partnership and putting consumers in this escape room would be an amazing way to let them live and breathe our new campaign beyond just snacking,” says Flavia Simoes, senior director-marketing at Cheetos.

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Social Media Marketing Event Marketing Events 278

Event Marketer

NOVEMBER 7, 2024

They often involve reusable assets, saving marketers money amid rising costs. We’ve been lucky enough to explore tour stops in person this season and chat with event marketers who are working diligently behind the scenes and on the ground. Partners: Newbridge Marketing Group; Lime Media) Partner with a nonprofit.

Apparel 296

Apparel Fashion Social Media Travel 296

Attendease

MAY 9, 2023

Corporate event marketing has become a critical component of customer acquisition. Corporate events facilitate in-person relationship-building, boost employee satisfaction, and foster a sense of community amongst the attendees. Despite the unique advantages of corporate events, marketing them can be challenging.

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Corporate Events Event Marketing Marketing Advertising 195

Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.

Event Marketing 195

Event Marketing Marketing Social Media Consulting 195

Smart Meetings

JANUARY 4, 2024

While virtual event platforms help enhance meeting and event experiences, expand audiences and provide more options for participating, marketing power in the form of pre-event omnichannel marketing strategies and post-event actions is critical for maximizing the success of these events.

Marketing 264

Marketing Social Media Advertising B2B 264

Event Marketer

FEBRUARY 6, 2025

This year, the experience will continue to travel to pop culture events to deliver a fusion of classics: the quintessential American diner and time-honored Tanqueray cocktails. We caught up with Mahadevia for more insight on the new strategy, and where events fit in. And we did see a lot of sharing.

Travel 259

Travel Social Media Fashion 2025 259

Event Marketer

MARCH 31, 2025

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover personalized poetry, designer dogwear collabs and Sundances new home. BLUE SEVERANCE BALLOONS FLOAT AROUND LONDON LANDMARKS Apple TV+ has done it again. The stunt follows a surprise pop-up by cast members at NYCs Grand Central Terminal on Jan.

2027 253

2027 Retail Social Media Marketing 253

Attendease

JANUARY 3, 2024

That’s where event marketing comes into play Strategically promoting your event to appeal to target audiences can boost your RSVPs and, potentially, your return on investment (ROI). However, effective event marketing campaigns require careful planning and adherence to proven best practices. Interests and values.

Event Marketing 195

Event Marketing Marketing Social Media Event Management 195

Event Marketer

DECEMBER 23, 2024

Partners: Amplified Marketing (experiential); Lime Media (fabrication) DUKES MAYO Mayonnaise was front and center on Sept. Agency: Inspira Marketing THE TAILGATE TOUR The Tailgate Tour is billed as the largest and longest running fan experience in college sports. Agency: NFuse 360 Marketing J.C.A.

Sponsorships 306

Sponsorships Sports Food and Beverage Social Media 306

Event Marketer

JANUARY 2, 2024

Branded farmers markets are plowing through the event scene with fresh produce—and engagement tactics Just about everyone is on a wellness kick of some kind these days as consumers increasingly prioritize their well-being.

Marketing 311

Marketing Education Social Media 2022 311

Event Marketer

NOVEMBER 25, 2024

See Olivia Benson Plaza in Action: Hone Your Social Listening Strategy To deliver fans exactly what they want, NBC listens to them very closely. Not only does the brand directly ask fans IRL and online what they’d like to see more of at events, it mines social media comments to determine the top requests. “We’re

Apparel 264

Apparel Social Media Sports Events 264

Event Marketer

MAY 5, 2022

From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. As experiential marketers, for a long time we have thought about that physical engagement.

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Marketing Food and Beverage Sponsorships Tech 348

Eventmobi

MARCH 19, 2025

Strategically Market the Kickoff Event Finally, plan an event marketing strategy that leverages the power and reach of various communication channels. For instance, you might promote the event via social media, email, direct mail, flyers, and more.

Social Media 195

Social Media Events Speakers Marketing 195

Picatic by Eventbrite

JANUARY 26, 2021

You’ve put a lot of time, resources, and money into planning your event — now you have to make sure it’s well attended so that all of that hard work pays off. But when the bulk of your budget has gone toward event planning and staffing, it can leave little funds left for last-minute marketing. […].

Marketing 370

Marketing Event Planning Events Social Media 370

Expo Pass

JANUARY 23, 2024

We’re kicking off the year with a great topic that’ll set you up for a successful year of event marketing. Our recent webinar, Decoding Event Marketing: What Works & What Doesn’t , featured a pair of marketing gurus who graciously shared their wisdom. Welcome to the first Expo Pass webinar recap of 2024!!

Event Marketing 157

Event Marketing Marketing Social Media Events 157

Event Marketer

MARCH 24, 2025

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover FBI raids, Corona Island and the resurrection of 29Rooms. The stunt had social media users in a frenzy, with content captured from creators at the event totaling 15 million-plus views, and counting. Moral of the story?

Automotive 278

Automotive Hotels 2015 2025 278

Event Marketer

FEBRUARY 6, 2025

Inspired by data that shows a 51-percent surge in social media discussions focused on how consumers feel disconnected to their loved ones, the brand has launched the Botanicals Le Florist Flower Truck Tour, a global campaign celebrating all forms of lovefrom soulmates and besties, to favorite colleagues and self-lovers.

Social Media 251

Social Media 2024 Marketing Event Marketing 251

Event Marketer

JUNE 28, 2021

Case in point: its three-day livestreamed concert, dubbed Red Rocks Unpaused , which EM highlighted at the summer edition of the Experiential Marketing Summit last month. How a Billboard Typo and Viral Marketing Helped Visible Intro its Brand. EM: What were some of the event’s touchpoints ? Pearl Servat.

Marketing 331

Marketing Wireless Social Media Venues 331

Event Marketer

FEBRUARY 15, 2024

According to the National Restaurant Association’s 2024 “ What’s Hot Culinary Forecast ,” social media is influencing how consumers cook, eat and interact with restaurants. Event menus could become key talking points in marketing campaigns as well.

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2024 Food and Beverage Social Media Entertainment 306

Event Marketer

JANUARY 13, 2025

Enterprising marketers have long leaned on celebrities to help them excite fans, gain traction with new audiences and generate media impressions. Pop-up Performances Designed for Fansand Social Pop artist events have the power to generate massive social media impact. installation. leg of Swifts tour.

Sponsorships 130

Sponsorships Retail Social Media Marketing 130

Event Marketer

JUNE 15, 2021

To capitalize on their fans’ passion, several companies—particularly in the beer category—have taken the typical brand ambassador role to the next level by recruiting for newly-invented positions with social media-driven responsibilities and cheeky titles. national parks and produce content for the beer’s social media channels.

Social Media 358

Social Media Healthcare Education Marketing 358