Event Marketer

MARCH 3, 2025

Event marketers are more conscious than ever about excessive waste, and that has led to all-new thinking, and engagement strategies, around a quintessential event and trade show activity: the giveaway. With each question, winners earned a raffle ticket to enter to win a JBL Bluetooth speaker, neck massager or wine tote.

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2025 Trade Shows Speakers Sustainability 241

Prestige Events Magazine

JANUARY 21, 2025

Widely acclaimed for its inspirational and innovative knowledge programme, curated in partnership with The Attendee Experience Company (atex), the show is keen for this years lineup to ignite ideas and help shape the future of business meetings and events. To submit your speaker idea visit here.

2025 259

2025 Meetings Speakers Sustainability 259

Event Marketer

FEBRUARY 26, 2025

Event Marketer’s 2025 B-to-B Dream has been unveiled. Valerie Strehle, Senior Director-Global Events, Workiva When an event organization operates under the code name GSD, or Get S**t Done, you know it has some serious momentum behind it. After studying p.r., Welcome to the Dream Team.

2025 279

2025 Meetings 2024 2012 279

Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? What Is Event Marketing? Why Does Event Marketing Work? Ready to get started?

Event Marketing 62

Event Marketing Marketing Social Media Fashion 62

Eventmobi

JANUARY 7, 2025

But they only succeed if you get your target audience through the door, making effective event marketing particularly emailcrucial to your success. From your event announcement to event day, your organization can use this powerful tool to build anticipation and secure the registrations you need for success.

Social Media 195

Social Media 2014 Entertainment Marketing 195

Attendease

MAY 9, 2023

Corporate event marketing has become a critical component of customer acquisition. Corporate events facilitate in-person relationship-building, boost employee satisfaction, and foster a sense of community amongst the attendees. Despite the unique advantages of corporate events, marketing them can be challenging.

Corporate Events 195

Corporate Events Event Marketing Marketing Advertising 195

Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.

Event Marketing 195

Event Marketing Marketing Social Media Consulting 195

Event Marketer

MAY 5, 2022

From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. As experiential marketers, for a long time we have thought about that physical engagement.

Marketing 348

Marketing Food and Beverage Sponsorships Tech 348

Picatic by Eventbrite

MAY 23, 2018

Would you like a keynote speaker that is engaging, inspirational and entertaining, while being knowledgeable in their field and relevant to your audience? What event manager doesn’t right? There are many things to consider when looking for a speaker for your next event.

Speakers 285

Speakers Conference Entertainment Event Management 285

Expo Pass

SEPTEMBER 27, 2021

Pre-event marketing is all about two things: boosting registration, and creating real, organic interest in the event. But in this ever changing event world, we find ourselves asking — What’s really the best way to do this? Also how are organizers innovating and getting creative to sell events right now?

Event Marketing 158

Event Marketing Marketing Trade Shows Social Media 158

Expo Pass

OCTOBER 6, 2021

After organizing any kind of event, the first thing you should do is take a well-earned break. Post-event marketing can wait for a day. Good… Now let’s talk marketing. There have never been more ways to stay connected with attendees after your event. Maybe even include a speaker from the event.

Event Marketing 156

Event Marketing Marketing Social Media Speakers 156

Social Tables

FEBRUARY 17, 2022

Event promotion and social media have always been a match made in heaven. Event marketing on TikTok is no different. From event ticket sales to drumming up new event clients, event professionals can take advantage of this creative and far-reaching platform to capture the right audiences. Get started today.

Event Marketing 179

Event Marketing Marketing Social Media Advertising 179

Eventmobi

APRIL 14, 2023

Are you including your event speakers in your marketing plan? Many keynote speakers and breakout session facilitators have extensive, active networks both on and offline. By enlisting the aid of speakers to reach out to their existing connections, event planners can tap into an unmined pool of potential attendees.

Speakers 195

Speakers Social Media Event Marketing Marketing 195

Event Marketer

APRIL 2, 2025

Shoptalk 2025, a global event for retail and ecommerce, owned by Hyve Group, took over the Mandalay Bay Convention Center in Las Vegas, March 25-25, bringing together more than 10,000 attendees and more than 225 senior-level speakers from top retailers, including Macys, Inc., Mattel, Canada Goose and P&G.

Trade Shows 305

Trade Shows 2025 Retail Ecommerce 305

Prestige Events Magazine

APRIL 1, 2025

Catherines career spans more than a decade, from digital marketing roles working with brands such as Spotify and ASOS, to high-profile communications work with two UK Prime Ministers and senior corporate leaders. At DRPG , she played a pivotal role in refining messaging across live events, marketing campaigns, and employee communications.

Consulting 168

Consulting Speakers Retail Marketing 168

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Social Media Advertising 148

Event Marketer

JULY 26, 2021

Storytelling has always been the beating heart of experiential marketing. The most memorable events immerse attendees into a story, make them part of the story and send attendees home feeling like they have a better understanding of the story the brand is trying to tell. Mark Henneberger , Vice President of Events Solutions at Walmart.

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Marketing 2020 Event Marketing Speakers 312

Event Marketer

FEBRUARY 27, 2025

As marketers take cues from the sect of Buddhism, which focuses on meditation, mindfulness and maintaining a state of calm, theyre creating sanctuaries where attendees have an opportunity to get present with themselves and leave their worries behind, if only for a short time. Partner: George P.

Retail 226

Retail Speakers 2024 Sports 226

Event Marketer

FEBRUARY 9, 2024

Let’s talk everything at the 2024 Experiential Marketing Summit, April 24-26, in Las Vegas. Events are strategic, challenging, memorable, engaging, bold, exhilarating, and, most importantly, impactful. But applying these principles and practices within the event marketing function is often overlooked.

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2024 Marketing Trade Shows Sponsorships 264

Event Marketer

FEBRUARY 23, 2023

Let’s Grow at the 2023 Experiential Marketing Summit, May 9-11, in Las Vegas. The Experiential Marketing Summit, May 9-11 at Caesars Palace Las Vegas, marks its 21 st year with a three-day agenda designed to educate creators of the brand experience on what they can do now to prepare for what’s next. You can’t do everything.

2023 244

2023 Marketing Sustainability Event Marketing 244

Eventmobi

MARCH 19, 2025

Long-time supporters, people who have been impacted by your mission, and influential community members can all be great choices for speakers who inspire guests to give. Have a senior member of your team introduce any guest speakers at the event to make them feel welcome and supported.

Social Media 195

Social Media Events Speakers Marketing 195

Event Marketer

FEBRUARY 25, 2025

As all good marketers know, a keynote needs to be at the intersection of what the audience is needing and what they want to hear, and what we want to deliver, and if, and when, that intersection hits, then its the right time for us to say, Weve got a great story.

2025 299

2025 Sustainability Entertainment Technology 299

Eventmobi

JANUARY 15, 2025

For instance, you might gift a high-profile keynote speaker a tablet to thank them for their support, but that likely isnt feasible to give to all event attendees. Event Gift Ideas For each type of gift , well review what it is, its unique benefits, examples, and a pro tip to ensure your success. Desk accessories.

Corporate Events 195

Corporate Events Sports 2014 Events 195

Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks.

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Marketing Sports Hospitality Tourism 246

Attendease

NOVEMBER 1, 2024

Before Since registration is likely one of your main priorities before your events, the main place to tell stories is in your marketing content. Infuse storytelling into all of your event marketing materials, including: Your website.

Social Media 195

Social Media Events Entertainment Marketing 195

Smart Meetings

MARCH 19, 2025

A truly great event doesnt just meet expectationsit exceeds them at every turn. From the first interaction with marketing materials to the follow-up emails afterward, every touchpoint shapes the attendee experience. Successful events make participants feel valued, engaged and eager to return.

Social Media 204

Social Media Speakers Events Marketing 204

Eventmobi

JULY 13, 2023

Think back: what do you remember about the event speakers from your most recent event? Getting the right speakers for your event can make or break the success of your conference, trade show, or seminar. But finding the perfect speakers can sometimes feel like searching for a needle in a haystack!

Speakers 195

Speakers Advertising Contracts Negotiating 195

EventMB

JULY 18, 2023

Skift Take: Using influencer marketing to promote events doesn't have to involve celebrities. These tools help turn speakers into the influencers that they are. Miguel Neves Read the Complete Story On Skift Meetings

Speakers 172

Speakers Event Tech Tech Marketing 172

Marketo Events

JUNE 25, 2020

Remember when “events” was synonymous with “in-person events”? Marketing has changed a great deal in a short period of time. Now, virtual events are number one on event marketers’ radar. In fact, virtual events are shattering attendance records. An interactive webinar/live event platform.

Marketing 218

Marketing Travel Technology Speakers 218

Marketo Events

APRIL 21, 2020

It’s no secret that this is a challenging time for field marketers and event marketers. By now, we’re all well aware that we need to pivot from in-person to virtual events – but knowing how to get there and how to achieve your desired result is easier said than done. Finally, invite your outside speakers for testing.

Marketing 213

Marketing Trade Shows Speakers Technology 213

GEVME

MARCH 9, 2022

Acing your event promotion strategy is often a challenging task. You may have an outstanding line-up of speakers for your event, a repository of informational content for attendees, a strong agenda and everything in between. But to create a buzz about your event, you need a solid event promotion strategy.

Speakers 156

Speakers Advertising Social Media Marketing 156

SpotMe Blog

JULY 1, 2021

While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B Event Marketing Strategy.

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B2B Event Marketing Marketing Social Media 147

Attendease

JUNE 20, 2023

As an event planner, you’ve got a lot on your plate. From coming up with a theme, to securing standout keynote speakers and handling the budget and more… you’re practically a superhero! But let’s face it, even superheroes need a sidekick like a good corporate event technology. There’s a better way!

Corporate Events 317

Corporate Events Event Technology Technology Speakers 317

Prestige Events Magazine

OCTOBER 6, 2023

Award-winning global events agency, emc3, hosted an intimate dining experience for marketing and events professionals at Zuma Boston, located in the Back Bay neighbourhood of the city in September to celebrate the launch of their new online community.

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Marketing Event Marketing 2022 Global Events 147

Event Marketer

JUNE 21, 2021

Consumers with Zoom fatigue were first drawn to the audio-only concept while stuck at home during the pandemic, and the market for it has been booming ever since. Dissecting TikTok: How Event Marketers Can Leverage the Short-Form Video App. They have the power to bring speakers “on stage,” as well as mute and remove speakers.

Social Media 356

Social Media Advertising Speakers 2020 356

Attendease

NOVEMBER 14, 2024

As a project coordinator or marketing manager, you’ve likely been tasked with planning company and product events —even though event planning isn’t a core function of your role. Or perhaps you’d like to segment and personalize your marketing communications to improve your outreach. Event marketing automation.

Management 195

Management Event Management Marketing Trade Shows 195

Attendease

SEPTEMBER 9, 2024

Plus, automation streamlines processes like time-intensive processes like email marketing and registration. Keeps you organized Event management solutions help you stay organized amid all the moving pieces. All your event details, schedules, communications, and more live in one central location.

Event Planning 284

Event Planning Speakers Event Management Management 284