Event Marketer

APRIL 15, 2025

The Summit kicked into gear with afternoon workshops and sessions that catapulted the shows Big Bold Future theme into action, followed by an opening reception that offered attendees a range of opportunities to demo new products and services, network with likeminded marketers and indulge in some curated bites and beverages.

2025 222

2025 Trade Shows Sustainability Entertainment 222

Event Marketer

NOVEMBER 24, 2024

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. to enhance financial wellness and stability for its frontline employees, many of whom work in markets that experience seasonal ebb and flow of business volumes.

Trade Shows 278

Trade Shows Healthcare 2024 Financial 278

Event Marketer

APRIL 16, 2025

A cohort of ambitious attendees rose with the sun on April 15 for day two of the Experiential Marketing Summit (EMS) at the annual morning 5K through the Las Vegas Strip, while others kicked things off with a moment of mindfulness during a guided morning meditation inside the MGM Grand.

2025 263

2025 Trade Shows Sustainability Negotiating 263

Picatic by Eventbrite

MAY 12, 2022

Eventbrite’s monthly Events Industry Report is designed to keep event creators like you informed about the shifting landscape of the events industry. Read on for expert industry insights, event marketing tips, health and safety updates, and much more. At Ibiza’s International Music […].

Sustainability 369

Sustainability Event Marketing Events Marketing 369

Event Marketer

DECEMBER 10, 2024

Event Marketer has partnered with the industrys leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. The collaboration provides experiential marketers with important tools and resources designed to help them track and measure the success of their events.

Sustainability 246

Sustainability Education Events Marketing 246

Event Marketer

NOVEMBER 24, 2024

“At Groceryshop, we wanted to reimagine how people experience our technology by creating an environment that mirrors what we do best: making shopping more interactive and engaging,” says Stephanie Paturzo Swingle, senior director-B2B marketing at Instacart. “We Anna Huddleston Photo) Sustainability was also a key part of this project.

Trade Shows 278

Trade Shows Retail B2B Sustainability 278

Event Marketer

JANUARY 9, 2025

Its a message were seeing play out universally at the show this year in Las Vegas, where technology innovations are often touchless and seamless, inspiring marketers to think beyond talking specs and delivering on spectacular. Sheer fabric walls, muted tones and sustainable design materials underlined the message of sustainability.

2025 278

2025 Automotive Trade Shows Transportation 278

Event Marketer

DECEMBER 15, 2024

For a deep dive, check out EMs Event Measurement in the Age of AI report. Sustainability, Big and Small From reused to recycled to sustainably sourced, brands this year wove sustainability into the narrative. And Boehringer Ingelheim made sustainability the foundation (literally and figuratively) of its booth at ASCO.

Trade Shows 278

Trade Shows 2024 Sustainability Healthcare 278

Prestige Events Magazine

OCTOBER 30, 2024

Additionally, the report points to the industry’s growing focus on sustainability and technological innovation. With an increasing emphasis on carbon neutrality and integrating new technologies like AI, the UK is positioning itself to remain competitive in the global events landscape.

2024 264

2024 Government Trade Shows Sports 264

Event Marketer

MAY 9, 2022

More than 30 brand-side experiential marketers took the stage at the 20 th annual Experiential Marketing Summit, April 27-29, at the MGM Grand in Las Vegas, presenting best practices on a range of topics, from hybrid strategies to career and mentorship to building multi-year campaign platforms. Embrace corporate-wide event strategies.

Marketing 360

Marketing Sustainability Insurance 2023 360

Event Marketer

FEBRUARY 22, 2022

Sustainability is top of mind for a vast range of industries, and the commercial construction and masonry business is no exception. It comes as no surprise, then, that the yearly exhibition for the industry, World of Concrete (WOC), just completed its most sustainable event yet. Require Online Registration. says James. “So

Sustainability 345

Sustainability Sponsorships Trade Shows 2022 345

Event Marketer

OCTOBER 20, 2024

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. percent of the waste evaluated was properly diverted from the landfill, according to Brian Bollinger of Sustainable Investment Group, the Convention Center’s LEED consultant.

Trade Shows 261

Trade Shows 2025 Food and Beverage Sustainability 261

Event Marketer

FEBRUARY 26, 2025

Event Marketer’s 2025 B-to-B Dream has been unveiled. Valerie Strehle, Senior Director-Global Events, Workiva When an event organization operates under the code name GSD, or Get S**t Done, you know it has some serious momentum behind it. After studying p.r., Welcome to the Dream Team.

2025 279

2025 Meetings 2024 2012 279

Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

Event Marketing 62

Event Marketing Marketing Social Media Fashion 62

Event Marketer

MARCH 3, 2025

Event marketers are more conscious than ever about excessive waste, and that has led to all-new thinking, and engagement strategies, around a quintessential event and trade show activity: the giveaway. The post Swag-Tivities appeared first on Event Marketer. Catch up on all of this years weekly trends here.

2025 241

2025 Trade Shows Speakers Event Marketing 241

Event Marketer

APRIL 3, 2023

While these natural features created inviting environments for attendees, they also underscored brands’ sustainability messaging, eco-friendly products and solutions, and commitments to eco-conscious practices both on-site and back at HQ. What happens to old devices once new ones enter the market?

2023 299

2023 Sustainability Tech Marketing 299

Event Marketer

MAY 8, 2023

Event Marketer’s monthly Industry Pulse Survey fielded responses from the experiential marketing community in April on how sustainability and eco-friendly practices are impacting the industry. Look out for our next survey in May.)

Sustainability 263

Sustainability 2023 Event Marketing Marketing 263

Prestige Events Magazine

NOVEMBER 27, 2024

The Meetings Show , the UK’s leading event that brings together the world’s meetings and events community, is calling for innovators and industry experts to submit their game-changing ideas and insights for the 2025 show. Can you confidently talk about the future of event marketing? Have you got the handle on hybrid?

2025 264

2025 Meetings Education Speakers 264

Event Marketer

MARCH 15, 2024

Questions about sustainability in booth design often trigger two responses: We’ve been doing it for a while (aluminum structures, rentals, recycling carpet) and Clients don’t want to pay for it. The resulting recommendations on sustainable booth design are due later this year. At the GCSAA Conference and Trade Show in Phoenix (Jan.

Trade Shows 290

Trade Shows Sustainability 2024 Transportation 290

Event Marketer

JANUARY 15, 2025

Within its private meeting suites this year, sales leaders hosted some 200 deep-dives, tutorials and exclusive unveilings for customers during the show, a key marketing goal. But between the design and the build, the brand took a major step forward around its sustainability goals, too. You become more efficient, Le Bas says.

2025 298

2025 Sustainability Technology 2017 298

Event Marketer

DECEMBER 17, 2024

The post The Modern Marketers Guide to Event Sustainability appeared first on Event Marketer.

Sustainability 244

Sustainability Event Marketing Marketing Events 244

Event Marketer

FEBRUARY 25, 2025

As all good marketers know, a keynote needs to be at the intersection of what the audience is needing and what they want to hear, and what we want to deliver, and if, and when, that intersection hits, then its the right time for us to say, Weve got a great story. Each iteration got stronger and stronger, according to the team.

2025 300

2025 Sustainability Entertainment Technology 300

Event Marketer

MARCH 28, 2025

A sneak preview of the upcoming 23 rd annual Experiential Marketing Summit in Las Vegas Theres only one place where professionals who are all in on event marketing, all the time, come together as one community to forge new connections and new perspectives on an ever-evolving industryand thats EMS. We got you.

2025 244

2025 Trade Shows Sponsorships Marketing 244

Event Marketer

DECEMBER 17, 2024

Brian Feit, Founding Partner, BMF According to findings from EventTrack 2025 , EMs annual research report on experiential marketing, eventgoers are preparing for an active 2025, with 56 percent of respondents planning to show up to more b-to-c and b-to-b events in the coming year than in 2024. Want to contribute a column?

2025 264

2025 Contracts 2024 Management 264

Event Marketer

FEBRUARY 19, 2025

Pink recycled leather jackets and feather clutches were just some of the trending pieces at MAGIC, Project and Sourcing at MAGIC, organized by Informa Markets, that brought the fab fashion and lifestyle vibes Feb. The post Provocative Sets, Mirrors and Community Building at MAGIC / Project Shows appeared first on Event Marketer.

Fashion 266

Fashion Apparel Retail Sustainability 266

Attendease

MAY 9, 2023

Corporate event marketing has become a critical component of customer acquisition. Corporate events facilitate in-person relationship-building, boost employee satisfaction, and foster a sense of community amongst the attendees. Despite the unique advantages of corporate events, marketing them can be challenging.

Corporate Events 195

Corporate Events Event Marketing Marketing Advertising 195

Prestige Events Magazine

JANUARY 21, 2025

Potential speakers and panellists looking to share their expertise with a global audience of corporate, agency and event planners, now have until Friday 24 January to submit their ideas for the show, which takes place at Excel London on 25-26 June.

2025 258

2025 Meetings Speakers Sustainability 258

Prestige Events Magazine

OCTOBER 6, 2021

Ensuring the sustainability of events has risen to become the key challenge corporate organisers are looking to tackle between now and 2024, according to this year’s ICE Annual Benchmarking Research Report, sponsored by Cvent. ICE Launches Annual ICE Report 2021. We talk a lot about this ‘natural home’ within the ICE community.

Sustainability 246

Sustainability Corporate Events 2021 Education 246

Event Marketer

MAY 16, 2022

As corporations pledge to be more sustainable, the event industry seeks lasting solutions. The world, and the event industry, entered a new reality last year when the U.N. More on This Topic: 10 Event Sustainability Ideas to Implement Right Now. THE PANDEMIC EFFECT. CORPORATE MESSAGING.

Sustainability 290

Sustainability Venues 2006 2030 290

Event Industry News

DECEMBER 4, 2024

In this feature we showcase suppliers who are environmentally responsible and leading the way, check them out and be sure to contact them to help take your future events to the next level.

Sustainability 111

Sustainability Event Planning Events Event Design 111

Event Marketer

OCTOBER 27, 2022

Sustainability Strategies You Might Like: Thomas’ Partners with Nature Nonprofits for Breakfast, Beautification. 10 Event Sustainability Ideas to Implement Right Now. “We Agency: Inspira Marketing. The trail cleanup events each included a Thomas’-inspired breakfast spread catered by local hot spots.

Sustainability 299

Sustainability 2021 Social Media Advertising 299

Event Marketer

DECEMBER 15, 2022

Marley Finnegan, Founder, Purpose Sustainability Strategy & Purpose Net Zero. Sustainability continues to be top of mind among today’s event marketers, as attendees and consumers, particularly millennials and Gen Z, increasingly keep tabs on how brands are showing up and acting eco-consciously. Let us know.

2023 246

2023 Sustainability Consulting Travel 246

Event Marketer

APRIL 27, 2025

The 23rd annual Experiential Marketing Summit (EMS) brought over 1,500 b-to-b and b-to-c marketers, trade show pros and agency execs to MGM Grand Las Vegas, April 14-16, for three days of inspiration, perspectives and hands-on learning shaping event marketing today. Sustainability can start with small steps.

Trade Shows 202

Trade Shows 2025 Negotiating Food and Beverage 202

Event Industry News

OCTOBER 10, 2024

As sustainability becomes an increasing priority worldwide, the live event industry faces unique challenges. Live events such as festivals, sporting events, trade shows and concerts have a significant […]

Sustainability 111

Sustainability Trade Shows Sports Events 111

Event Marketer

MAY 5, 2022

From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. As experiential marketers, for a long time we have thought about that physical engagement.

Marketing 348

Marketing Food and Beverage Sponsorships Tech 348

Event Marketer

FEBRUARY 23, 2023

Let’s Grow at the 2023 Experiential Marketing Summit, May 9-11, in Las Vegas. The Experiential Marketing Summit, May 9-11 at Caesars Palace Las Vegas, marks its 21 st year with a three-day agenda designed to educate creators of the brand experience on what they can do now to prepare for what’s next. You can’t do everything.

2023 244

2023 Marketing Sustainability Event Marketing 244

Event Marketer

AUGUST 2, 2021

The 147-year-old family-owned company is marking its first foray into brand marketing with a summer mobile tour aimed at delivering wild blueberry education and connecting the dots between Maine, Wyman’s and the wild blueberry category. Planters Nutmobile Spreads Sustainability Message. And they’ve just been fantastic.”.

Marketing 336

Marketing Sustainability Education Travel 336