Event Marketer

APRIL 29, 2021

As the number of Americans vaccinated for COVID-19 increases and the country begins to reopen businesses, more marketers are beginning to consider producing live, in-person events again. But in terms of logistics, budgets, technology and safety, events post-COVID will differ in key ways from those held before the pandemic.

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Event Marketer

JANUARY 7, 2025

An Activation Feel for Abbott Laboratories Showcasing tech designed for health, from biowearables to diagnostics to nutrition, Abbotts athletic track booth design theme that circled the footprint above and below photographed well, leveraged bright lighting, offered sampling and an interactive game, and a variety of shapes and materials.

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Event Marketer

NOVEMBER 19, 2024

The editors of Event Marketer have unveiled the winners of the 2024 Experience Design Awards, an annual recognition of outstanding event design, innovative builds, interactive tech, and environmental creativity across a wide variety of consumer-targeted and business-to-business event formats.

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Event Marketer

OCTOBER 14, 2024

We wanted to take customers outside of the show floor and didn’t want to make them listen to another marketing speech,” says Luiz Pustiglione, marketing director at Caterpillar. “We Are you using measurement tech in this exhibit? appeared first on Event Marketer. Did anything work differently than expected?

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Smart Meetings

OCTOBER 7, 2021

For a preview, we asked Eric Holmen, CEO of Splash , the event marketing software company that powers tens of thousands of business events each month, for trends in how organizers are adjusting their programs. More : How to Create a COVID-era Event Marketing Plan. By definition, hybrid meetings are a mixed bag.

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Event Marketer

JANUARY 10, 2022

The new year offers organizations a chance to reset and reevaluate, and AT&T has wasted no time in reshaping its approach to experiential marketing to meet the needs of the modern COVID-era consumer. What we’ve seen is every market that we’ve gone in, there’s a different expectation,” says Ward.

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Event Marketer

JANUARY 9, 2025

First-time CES exhibitor Scout Motors made its announcements under the theme, The right balance of touch, tech and connection brings people together. Attendees could explore the chips, radars and other tech inside buildings before seeing some of them in action in the autonomous vehicles. If youre standing still, youre going backward.

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Event Marketer

DECEMBER 5, 2024

It’s important for us to still as marketers push that narrative and ensure equity and equality all across the board.” The post Podcast: Looking Back on the Paris 2024 Olympics and Paralympics, with GMR’s Jeff Handler and Dennis Jenders appeared first on Event Marketer. It was great; it was special.

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Event Marketer

DECEMBER 20, 2024

and Los Angeles 2028 (a showcase of tech and sustainability?). The post Podcast: Inside Canada Olympic House and Air Canadas Paris 2024 Campaign, with Mosaic and Wasserman appeared first on Event Marketer. Itll be here before we know it.

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Event Marketer

OCTOBER 31, 2024

Known for its tech-driven golf driving range game at more than 100 venues around the world, along with yummy bar food offerings and party packages, the brand stepped outside its comfort zone to host a buzzy launch experience with a cast of sponsors at its El Segundo, CA, location on July 31—creating a nightclub to launch the golf club.

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Event Marketer

OCTOBER 31, 2024

So to bridge the gap between consumers’ culinary aspirations and the final product, while giving its cake-baking mixes a boost, the century-old brand tapped into modern tech and whipped up an AI-powered Dream Bake Studio. They’re afraid they’ll fail.

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Event Marketer

JANUARY 9, 2025

Amelia Hay, VP-Startup Programming & Investments, AARP AARP has returned to CES to spotlight the explosive trends in AgeTech and showcase the latest innovations, including the startups and companies in its AgeTech Collaborative from AARP, an ecosystem of investors and other stakeholders working to bring groundbreaking AgeTech to market.

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Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

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Event Marketer

MARCH 17, 2025

The 2025 HIMSS Global Conference & Exhibition brought more than 28,000 healthcare and tech leaders from around the world to the Venetian Convention & Expo Center in Las Vegas, March 3-6, to explore the latest in healthcare innovation and the future of digital health. Nostalgia definitely met whats next in tech here.

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Event Marketer

JULY 1, 2024

THIS YEAR’S LEADING EVENT PARTNER & CLIENT FAVORITES Event Marketers have a lot of choices when it comes to finding the best event partners. In this special section, we highlight a few of the names you should keep on your radar as you explore the market and fire up those RFPs.

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Event Marketer

MAY 9, 2022

More than 30 brand-side experiential marketers took the stage at the 20 th annual Experiential Marketing Summit, April 27-29, at the MGM Grand in Las Vegas, presenting best practices on a range of topics, from hybrid strategies to career and mentorship to building multi-year campaign platforms. Embrace corporate-wide event strategies.

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Prestige Events Magazine

NOVEMBER 27, 2024

The Meetings Show , the UK’s leading event that brings together the world’s meetings and events community, is calling for innovators and industry experts to submit their game-changing ideas and insights for the 2025 show. Can you confidently talk about the future of event marketing? Have you got the handle on hybrid?

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Event Marketer

JANUARY 16, 2025

At CES 2025, Accenture invited clients and guests to explore the AI-powered future, showcasing the power of new technologies, reinventionand trustthrough experiences that broke through even at the largest tech show of the year. The post Deepfakes and Trust: Inside Accentures Experience at CES 2025 appeared first on Event Marketer.

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Event Marketer

MAY 5, 2022

From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. As experiential marketers, for a long time we have thought about that physical engagement.

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Event Marketer

MAY 17, 2021

As event marketers plan for the return of in-person events, they’re budgeting for a fresh slate of technologies and tools designed to attract attendees back to events and keep them safe once there. Predictive analysis will play a key role for experiential programs targeting specific markets or locations.

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Attendease

MAY 9, 2023

Corporate event marketing has become a critical component of customer acquisition. Corporate events facilitate in-person relationship-building, boost employee satisfaction, and foster a sense of community amongst the attendees. Despite the unique advantages of corporate events, marketing them can be challenging.

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IMG

JANUARY 16, 2024

Hey marketing leaders, buckle up because we’re about to dive into the exciting world of event marketing trends for 2024! We are thrilled to share some insights that will not only keep you at the forefront of the industry but also empower you to get more out of your events.

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Event Marketer

DECEMBER 12, 2024

popping up with themed activations ranging from ski lodges to carnivals, while also taking part in international events and fan cons to reach new markets and audiences. He also discusses how digital and social media intersect its event marketing strategy and where the team gathers inspiration from as they plan for 2025 and beyond.

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Prestige Events Magazine

NOVEMBER 13, 2024

Envoku, the newly launched delegate engagement platform from Live Group, is collaborating across a series of international and domestic events to expand industry knowledge, understanding, and thought leadership around AI driven audience insight. As part of the product’s launch programme, Managing Director Stephen D.

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Event Marketer

JANUARY 16, 2025

Consider IBM, which showcased watsonxs latest AI tricks with the help of live ping-pong matches between attendees that underscored how its tech is used in pro tennis and golf tournaments. The post NRF 2025: Five Exhibit Design Trends from Retails Big Show appeared first on Event Marketer.

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Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.

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Event Marketer

OCTOBER 18, 2024

The icy-cold vibe of the exhibit did right by the cool tech, and pouring the samples into the ice sculpture to chill made for an engaging and delicious experience. At regular temp, the logo and the lines on the can are silver, but when chilled to a perfect drinking temp, they turn blue.

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Event Marketer

JANUARY 27, 2025

Weve watched as holographic signage has come into its own on the show floor the last couple years, tech that is helping to personalize attendee journeys and provide interactions with executives or other key company figures that would be hard to deliver in person. Agency: NVE Experience Agency) Interactive holograms as guides.

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Event Marketer

FEBRUARY 10, 2025

At the foundation of Quests new event strategy was distinctive, artistic branding that immersed participants in a visual journey across the NXT FY25 experience , in addition to a high-energy, music festival-themed kickoff called X-Fest and a rage room, where employees could grab an NXT-branded baseball bat and smash old tech.

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Event Marketer

JANUARY 31, 2022

Five insights on leveraging art in marketing in 2022: 1. The future of experiential marketing is driven by new technology, and Bombay Sapphire continues to distinguish itself from the crowd in this realm. The post Art, Emerging Tech: Five Insights on Bombay Sapphire’s Stir Creativity Platform appeared first on Event Marketer.

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Event Marketer

SEPTEMBER 22, 2023

INBOUND, HubSpot’s annual Boston-based conference connecting business, marketing and sales professionals familiar with its marketing software, welcomed 11,000 global attendees Sept. Programming is the largest part of the show, according to event producer, Agency EA. 5-8 for its second in-person showing since the pandemic.

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Event Marketer

MAY 2, 2024

Events are memorable. Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Many brands make short-term marketing decisions that deliver ROI in the moment, she said, but the “secret” is to avoid silos, be consistent and move beyond “quarter-by-quarter” thinking.

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Event Marketer

MARCH 15, 2022

More Technology-Forward Event Strategies: Hot Property: Brand Experiences at Scope for Miami Art Week. Art, Emerging Tech: Five Insights on Bombay Sapphire’s Stir Creativity Platform. Holograms, a rare NFT offer and a gallery of objects from the future were part of the tech-forward event.

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Smart Meetings

JANUARY 6, 2022

“We have a strong opportunity to deepen the process of hosting in-person, hybrid and virtual events and are excited to be able to better support meeting planners and event organizers while offering a wider range of products and experiences,” he said in a statement. See also: Tech Mergers Could Simplify Virtual Meeting Management.

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Event Marketer

NOVEMBER 25, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover $0 Days, cosmic luggage and AI Journey Accelerators. Ultimately, more than half of Tech World ’24 attendees engaged with the AI Journey Accelerator, which will now be a permanent feature of Lenovo’s trade show presence moving forward.

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Event Marketer

MAY 10, 2021

Concept-store visitors can also scale a 32-foot-tall rock-climbing wall, take swings in a batting cage featuring HitTrax technology, hit balls in tech-simulated golf hitting bays and putting greens, and test out and repair gear within a designated service area. Saks Fifth Avenue. Featured Photo Credit: Dick’s Sporting Goods.

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Event Marketer

OCTOBER 20, 2024

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. Image Credit: iStock/kbeis The post Trade Show Industry Updates: News, Data, Trends appeared first on Event Marketer.

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