EventMB

APRIL 24, 2023

Skift Take: AI-powered editing tools can now repurpose event videos to create channel-specific content at scale. The latest platforms promise to save resources and deliver video content that delivers tangible results. Miguel Neves Read the Complete Story On Skift Meetings

Event Marketing 179

Event Marketing Marketing Events Meetings 179

EventMB

MAY 26, 2022

London and New York-based event tech company Glisser raised $4.9 Australian events management software provider EventsAIR has received a significant private equity investment, believed to be over $100 million, led by The Riverside Company. as a $1 trillion market opportunity. Glisser Raises $4.9M May 17, 2022.

Event Tech 185

Event Tech Tech 2021 2022 185

EventMB

JULY 9, 2024

Skift Take: Last month saw plenty of AI-related event tech news. But it wasn't all about AI, integrations and customizable event website builders also made the cut. Miguel Neves Read the Complete Story On Skift Meetings

Event Tech 184

Event Tech Tech 2024 Events 184

SpotMe Blog

JULY 1, 2021

While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B Event Marketing Strategy.

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B2B Event Marketing Marketing Social Media 147

Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

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Event Marketing Marketing Social Media Fashion 62

EventMB

FEBRUARY 1, 2024

Skift Take: The event tech sector has been busy in January. If you want to stay up-to-date on the latest news, you've come to the right place. Miguel Neves Read the Complete Story On Skift Meetings

Event Tech 178

Event Tech Tech 2024 Events 178

Event Marketer

JANUARY 10, 2022

The new year offers organizations a chance to reset and reevaluate, and AT&T has wasted no time in reshaping its approach to experiential marketing to meet the needs of the modern COVID-era consumer. What we’ve seen is every market that we’ve gone in, there’s a different expectation,” says Ward.

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2022 Event Marketing Marketing Retail 138

Attendease

NOVEMBER 14, 2024

As a project coordinator or marketing manager, you’ve likely been tasked with planning company and product events —even though event planning isn’t a core function of your role. Or perhaps you’d like to segment and personalize your marketing communications to improve your outreach. Event marketing automation.

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Management Event Management Marketing Trade Shows 195

EventMB

MAY 2, 2023

Skift Take: As the booming event industry struggles with labor shortages, new commission automation technology is arriving just in time for savvy planners to make more money with less work. Onyx CenterSource Read the Complete Story On Skift Meetings

Event Marketing 158

Event Marketing Marketing Technology Events 158

Event Industry News

MAY 23, 2024

Event Industry News | Event Tech Live | Event Sustainability Live Role Overview: We are looking for an experienced Marketing Manager to join our team. You would work closely with our Sales & Marketing […] You would work closely with our Sales & Marketing […]

Marketing 129

Marketing Management Sponsorships Sustainability 129

Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? How do you make sure your association stands out from the crowd?

Marketing 195

Marketing Social Media Sponsorships Advertising 195

Attendease

FEBRUARY 20, 2019

And yet, according to a new survey conducted by Event Manager Blog Editor Julius Solaris and released during his "Event Trends for 2019” educational session at IMEX America in Las Vegas, 55.5% The Group explains, “Don’t overthink things – don’t overestimate what you need to offer to create a great event.

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2019 Event Planning 2016 2018 375

Attendease

APRIL 14, 2023

Event email marketing is one of the most powerful online strategies you can use to promote events. By sending well-crafted marketing emails you can regularly check-in with your audience, increase registrations , secure sponsorships and speakers, and grow your brand visibility. Let’s begin! Greed: “2 for 1 tickets.

Marketing 195

Marketing Sponsorships Speakers Events 195

Attendease

FEBRUARY 4, 2020

For them, these events serve as an extremely specialized branch of promotion and marketing, bringing together brands and potential customers/business leaders on a face to face basis. The event marketing campaign was called, ‘Rolex’s DNA: innovation and design’, a theme that suited the nature of TED Conferences.

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Sponsorships B2C Financial Event Ideas 312

Event Marketer

MAY 9, 2022

More than 30 brand-side experiential marketers took the stage at the 20 th annual Experiential Marketing Summit, April 27-29, at the MGM Grand in Las Vegas, presenting best practices on a range of topics, from hybrid strategies to career and mentorship to building multi-year campaign platforms. Embrace corporate-wide event strategies.

Marketing 144

Marketing Sustainability Insurance 2023 144

SpotMe Blog

OCTOBER 27, 2022

Corporate event trend #2 Events are becoming part of the omnichannel experience. Omnichannel marketing campaigns using three or more channels in any one campaign earned a 287% higher purchase rate than those using a single-channel campaign.” ( Omnisend ) . So, just think about how powerful an omnichannel event strategy could be.

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Corporate Events 2023 Event Apps Sustainability 246

Event Marketer

OCTOBER 28, 2024

Gregg Dukofsky, Interactive Entertainment Group TOP TECH TRENDS YOU’RE BETTING ON FOR 2025 Looking ahead to 2025, three main trends are reshaping the event landscape: mixed reality, gamification, and robotics. Mixed reality is emerging as a game-changer for engaging tech-savvy attendees. HOW ARE YOUR EVENT EXPERIENCES EVOLVING?

Entertainment 96

Entertainment Tech Event Tech 2025 96

Event Marketer

JULY 1, 2024

THIS YEAR’S LEADING EVENT PARTNER & CLIENT FAVORITES Event Marketers have a lot of choices when it comes to finding the best event partners. In this special section, we highlight a few of the names you should keep on your radar as you explore the market and fire up those RFPs.

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2024 Event Tech Tech Venues 104

Event Marketer

MAY 5, 2022

From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. As experiential marketers, for a long time we have thought about that physical engagement.

Marketing 138

Marketing Food and Beverage Sponsorships Tech 138

SpotMe Blog

JUNE 28, 2023

You’ve tried social media, content marketing, and networking. But have you tried webinar marketing? Because it seems no other digital marketing strategies can match the level of personalized content, immediate feedback, and a sense of community that webinars bring. What is webinar marketing? Wide reach. Nurture leads.

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Marketing Social Media Education Technology 147

Event Marketer

OCTOBER 30, 2024

Night markets originated in China over 1,000 years ago, but they’re far from ancient history. for more than a decade, and in the last year have officially been woven into the zeitgeist—and the experiential marketing industry. The large-scale events, which typically take place from 6 p.m. to anywhere between midnight and 2 a.m.,

Marketing 110

Marketing Entertainment 2024 Sponsorships 110

Guidebook

DECEMBER 31, 2024

In the evolving event industry, balancing budgets and delivering quality experiences is a priority for todays event planners. As highlighted in the 2024 State of Event Marketing report, 78.5% Moving away from these outdated methods frees up time and resources, allowing organizers to focus on event quality and experience.

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Tech 2030 2025 Technology 78

Event Marketer

OCTOBER 20, 2024

The world’s largest mining event, MINExpo International 2024 , more than doubled attendance since its last rendition in 2021, bringing about 45,000 attendees, including 2,000 exhibitors from 148 countries to the Las Vegas Convention Center, Sept. Spot the robot was on hand, too, for a touch of smile-inducing tech. Have a story idea?

2024 108

2024 Tech 2021 Technology 108

SmartMeetings

JUNE 16, 2022

It was something that might be of even greater impact than their work on hybrid events and arguably may become their legacy in the industry: Event Design Canvas. Read More : Virtual and Hybrid Meeting Tech Updates You Need Now. Read More : From Planners to Producers: Tech Tips for Virtual Event Success.

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Event Tech Tech Technology Consulting 126

Attendease

JANUARY 17, 2020

In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020.

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2020 Social Media B2B B2C 293

Event Marketer

JANUARY 31, 2022

Five insights on leveraging art in marketing in 2022: 1. The future of experiential marketing is driven by new technology, and Bombay Sapphire continues to distinguish itself from the crowd in this realm. The post Art, Emerging Tech: Five Insights on Bombay Sapphire’s Stir Creativity Platform appeared first on Event Marketer.

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Tech Retail Fashion Technology 135

EventMB

JULY 18, 2023

Skift Take: Using influencer marketing to promote events doesn't have to involve celebrities. These tools help turn speakers into the influencers that they are. Miguel Neves Read the Complete Story On Skift Meetings

Speakers 151

Speakers Event Tech Tech Marketing 151

Event Marketer

MAY 2, 2024

Events are memorable. Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Many brands make short-term marketing decisions that deliver ROI in the moment, she said, but the “secret” is to avoid silos, be consistent and move beyond “quarter-by-quarter” thinking.

2024 126

2024 Marketing Trade Shows Sponsorships 126

SpotMe Blog

JULY 13, 2023

Managing marketing events takes a lot of time, effort, and money. Research In Action has released the Vendor Selection Matrix Report – Marketing Event Management: The Top Global Vendors 2023. Research In Action has released the Vendor Selection Matrix Report – Marketing Event Management: The Top Global Vendors 2023.

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2023 Event Management Marketing Management 130

Event Marketer

SEPTEMBER 22, 2023

INBOUND, HubSpot’s annual Boston-based conference connecting business, marketing and sales professionals familiar with its marketing software, welcomed 11,000 global attendees Sept. Programming is the largest part of the show, according to event producer, Agency EA. 5-8 for its second in-person showing since the pandemic.

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2023 Tech Education Entertainment 114

Eventmobi

JULY 31, 2024

The meetings sector has shown resilience, even amid shifting budgetary pictures and economic uncertainty, and associations have found momentum in meetings that lean into the traditional strengths of in-person interaction and unique event experiences. The result? Many organizations are producing better meetings than ever. Or so they thought!)

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Meetings Education Trade Shows Conference 347

GEVME

AUGUST 15, 2019

It’s impressive when tickets to an event sell in the first few minutes after the online ticket office opens, but the trend of 2019 will be slow sales. The top 5 event tech trends of 2019–2020. You should also tune in to the tech event trends or technology trends in event management that may be exceptionally hot in 2019–2020.

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2020 2019 Negotiating Technology 219

EventMB

FEBRUARY 13, 2023

Skift Take: Generative AI is set to revolutionize event marketing. This native integration with event management platform InEvent is the next step towards AI-written copy becoming commonplace across business events. Miguel Neves Read the Complete Story On Skift Meetings

Event Technology 223

Event Technology Technology Event Marketing Marketing 223

Event Marketer

OCTOBER 28, 2024

Matthew Byrne, Byrne Production Services TOP TECH PRODUCTION TRENDS YOU’RE BETTING ON FOR 2025? HOW SHOULD EVENT MARKETERS BE LOOKING AT PRODUCTION BUDGETS IN 2025? BIGGEST EVENT TECH MISTAKES YOU STILL SEE? For the years leading up to the pandemic the buzz word was always “what’s new and next!”

Event Tech 91

Event Tech Tech 2025 Negotiating 91

Attendease

FEBRUARY 7, 2022

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .

Trade Shows 363

Trade Shows Social Media Automotive Fashion 363

Eventmobi

SEPTEMBER 8, 2023

But here’s the thing: The best event websites are more than just informational resources! So, to get the most value out of your event website, you need to treat it as a powerful marketing opportunity. Leverage Social Proof Testimonials, reviews, and endorsements can boost your event’s reputation.

Social Media 195

Social Media Speakers B2B Tech 195

SpotMe Blog

SEPTEMBER 1, 2022

Event planning terms are nothing new. But throw in event tech terms like ‘breakout rooms’, ‘RTMP’, and ‘VOD’ that are crucial to know for hybrid and virtual event planning. For example, how and when they sign up for an event and which sessions they participate in. Event planning terms: B. Contingency plan.

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Event Planning B2C Event Apps Speakers 246