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Hot Property: Eight Ways to Activate a Night Market

Event Marketer

Night markets originated in China over 1,000 years ago, but they’re far from ancient history. for more than a decade, and in the last year have officially been woven into the zeitgeist—and the experiential marketing industry. The large-scale events, which typically take place from 6 p.m. to anywhere between midnight and 2 a.m.,

Marketing 289
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Steal These Destination Marketing Tactics: Seven Ideas for Event Profs

Event Marketer

Much like event professionals, destination marketers are in the business of brand-building, content creation and engaging targets face-to-face to showcase the value proposition of a particular city, state or country. So we rounded up seven ideas to add to your experiential strategy, each inspired by destination marketing tactics.

Marketing 246
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The Brief: FBI Raids and a 29Rooms Revival

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover FBI raids, Corona Island and the resurrection of 29Rooms. Corona Island includes 10 waterfront bungalows located among tropical forests and beaches, plus conservation-centered experiences like yoga, stand-up paddleboarding and kayaking.

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Three Professors Weigh in on How Experiential Marketing Degree Programs are Taking Shape

Event Marketer

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. And there are more evolutions like this taking place at schools across the country.

Marketing 246
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Pre-Spring Budget: beam urges government to support growth in the UK’s business events, accommodation and meetings industry

Prestige Events Magazine

Voices from across our membership highlight the need for measures that unlock long-term investment, ease operational costs and strengthen the UKs competitiveness as a global destination for business events and tourism. There is, however, an impact on short-term demand as people await the outcome of the budget announcement.

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The Brief: Glam-ergency Boxes and ‘Pretzelria’ Services

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover Pretzelria Delivery Services, Glam-ergency boxes and secret hideaways. AUNTIE ANNES ROLLS OUT A PRETZELRIA DELIVERY SERVICE Somehow, we never thought white-glove service and Pepperoni Nuggets would end up in the same sentence, but here we are.

Sports 182
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THE QHOTELS COLLECTION APPOINTS NEW MEETINGS & EVENTS MARKETING MANAGER, DAWN THEAKER

Prestige Events Magazine

Experienced marketer, Dawn Theaker joins The QHotels Collection as they continue refurbishment investments across the hotels with a specific focus on facilities for meetings and events. Most recently Dawn has worked for Best Western Hotels & Resorts, managing all B2B and property acquisition marketing for over six years.

Marketing 130