Event Marketer

OCTOBER 28, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover germ zones, extreme vending machines and cardmember cafés. Worth its weight in gold. 14-20 was anything but standard. Indeed, the vending machine was much more than a visual play. Because when life gives you lemons, you make boozy seltzer.

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Event Marketer

MAY 2, 2024

Events are memorable. Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Many brands make short-term marketing decisions that deliver ROI in the moment, she said, but the “secret” is to avoid silos, be consistent and move beyond “quarter-by-quarter” thinking.

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Event Marketer

MARCH 17, 2025

Think transportive, color-rich setting and comfort-first design that created an elevated, on-brand experience. The post Five Ways Exhibitors Leveled Up Core Booth Engagement at HIMSS25 appeared first on Event Marketer. Want us to cover your booth? Reach out to EMs editor-at-large Anna Huddleston.

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Event Marketer

MARCH 7, 2025

Mercedes-Benz arranges transports with its fleet of vehicles and drivers to and from the airport, accommodations and the Augusta National Golf Club throughout the stay, and attendees are granted tickets to the tournament, as well as access to a private cabin just off the course.

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Prestige Events Magazine

MARCH 4, 2024

Blackpool Transport , which operates the town’s bus, electric rail and Heritage Trams network, has been keeping the Lancashire coast moving on a day-to-day basis for the past century. The public transport operator currently has some ‘revolutionary’ plans in the pipeline, according to Danny.

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Event Marketer

MAY 6, 2021

Watch the Activation in Action: “The drive-thru component elevated the whole event and differentiated the experience from other drive-ins in the market,” says Leslie Shair, director of events at Paramount+. Agencies: 15|40 Productions, Los Angeles (production); MoZeus, Conyers, GA (digital activations).

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Event Marketer

MARCH 17, 2025

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover Pretzelria Delivery Services, Glam-ergency boxes and secret hideaways. AUNTIE ANNES ROLLS OUT A PRETZELRIA DELIVERY SERVICE Somehow, we never thought white-glove service and Pepperoni Nuggets would end up in the same sentence, but here we are.

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Event Industry News

MAY 19, 2022

Taking your car or public transport and skipping dinner with your kids is a whole other commitment. Besides the obvious of having a hot topic and great speakers, here are 4 event marketing tactics that will boost your event attendance: Contents. That’s why a word-of-mouth marketing platform like Snöball comes in so handy.

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Event Marketer

FEBRUARY 19, 2025

Together, the artist and tequila maker unveiled an 1800 Cristalino Court installation designed to transport consumers to the blue agave fields of Jalisco, Mexico. Flower Fantastic Agave All-Stars Pop-Up, which marked the launch of multidisciplinary artist Mr. Flower Fantastics limited-edition luxury basketball sneaker decanter.

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Event Marketer

MARCH 26, 2025

NAVC even set up a shuttle service of golf cart trolleys that roamed the main aisles, stopping at designated bus stops to speedily transport attendees from one end of the hall to the other. And the aisles had names: Main Street, Midway, Discovery Drive, Community Way and Inspiration Lane. Talk about a work of art.

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Event Marketer

APRIL 30, 2024

Welcome to this month’s event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Allied Global Marketing announced the appointment of Nicola Gold as business director APAC, brand experience, based in Sydney, Australia. Submit your news here.

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Event Marketer

JUNE 28, 2024

The team ensured all the materials were delivered, stored, and transported efficiently. We custom fabricated and decorated the interior and exterior, including printed wallpaper, vinyl decals, countertops, and painted finishes. We also handled the installation of elements and staged the space to create a cohesive experience.

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Event Marketer

MAY 3, 2021

This time around, the activation was built for hoops fans in Indiana, a key market for the brand, with two sweepstakes winners each week receiving all the goodies they needed for a premium at-home viewing experience. More Reverse Activation Strategies: Reverse Activations: Events in Your Audiences’ Living Rooms and Backyards.

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Event Marketer

FEBRUARY 22, 2024

The good news for event marketers, however: Despite the year’s travel speed bumps and forecasts, many events and trade shows (CES 2024, included) are reporting they are back to pre-pandemic attendance levels. Corporate travel policies may start including air emissions tracking. degrees Celsius,” Reuters reported.

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Event Marketer

AUGUST 16, 2024

The trip featured an overnight stay brimming with activities, from a visit to a branded farmer’s market where they could shop for CeraVe products and merchandise to a chill day at the beach surrounded by branded cabanas, loungers, lifeguard chairs and more.

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Event Marketer

JANUARY 18, 2022

There’s no better contingency plan than fresh air, and while many markets are under a deep freeze, winter has never deterred brands from perfecting engagement for bundled up consumers. As Justin Lew, director of marketing at High West, put it: “Education leads to appreciation.” Go Under the Dome. Activate a Snow Stunt.

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Event Marketer

APRIL 11, 2022

Our ultimate goal was to connect consumers with the core values of the series, and to provide them with a truly branded, premium and empowering experience,” says Kate Ajanassian, Originals marketing director at HBO Max. for its ‘Minx’ Series appeared first on Event Marketer. HBO popped up in L.A.

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Eventinterface

APRIL 24, 2018

Traditional marketing techniques no longer work. Today’s postmodern consumer defies categorization, making it a challenge for event and meeting planners to market their projects. In this podcast, Michael Solomon, a professor of marketing, industry consultant and author of “Marketers Tear Down These Walls!

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Event Marketer

MAY 5, 2021

A 70-foot screen and ’90s nostalgia transport guests at the socially distant viewing event. The hottest event space is no longer the ballroom, it’s the balcony. As a first-to-market idea, the challenges were amplified. Agency: Gold Sky Productions, Los Angeles.

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Event Marketer

SEPTEMBER 13, 2024

John Blyth, Marketing and Communications Manager, Ricoh Europe Graphic Communications Group When you’re exhibiting among a literal sea of graphics at the world’s biggest trade show for printing, storytelling can make the difference between an exhibit with a flat message versus one that is three dimensional.

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Event Marketer

OCTOBER 5, 2023

Nanette Wong, VP-Global Brand Marketing, Fenty Beauty Fenty Beauty by Rihanna on Sept. The LINE Hotel nearby served as a staging area for each session (one in the morning and one in the afternoon) and where the seven vintage cars, like a Chevy Impala and Ford Mustang, transported attendees to the activation.

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Event Marketer

MARCH 11, 2025

Resolving to remodel in browns and earth tones to stay grounded, EM walked the floor for brand experiences that transport, inform, and delight. The post Field Report: Top Exhibits at Design & Construction Week 2025 appeared first on Event Marketer. Want us to cover your booth?

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Event Marketer

AUGUST 23, 2021

Celebrating the debuts of the “Romeo Santos: King Of Bachata” documentary and “Romeo Santos: Utopia Live From MetLife Stadium” concert on its platform, the brand transported attendees to iconic Dominican cultural settings, provided an in-depth history of bachata music, offered daily programming and delivered a first-of-its-kind hologram experience.

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Attendease

APRIL 14, 2023

Event email marketing is one of the most powerful online strategies you can use to promote events. By sending well-crafted marketing emails you can regularly check-in with your audience, increase registrations , secure sponsorships and speakers, and grow your brand visibility. Let’s begin! Greed: “2 for 1 tickets.

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Event Marketer

OCTOBER 16, 2023

Fall is in full swing, but as an event marketer, you’re already on to the next season. Partners: G7 Entertainment Marketing; VCCP. Arc’teryx’s experience digitally transported participants to various environments simulating a three-day journey through coastal mountains. Meet consumers on the slopes.

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Event Farm

AUGUST 14, 2017

To make the most of CES as a marketing and sales opportunity, however, you should start planning for the event now —and we’re going to give you some actionable items to jumpstart your planning process. Using experiential marketing to make the most of CES. HOST AN EDUCATIONAL EVENT. Background info: A little bit about CES.

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Event Marketer

MAY 27, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover underwater vending machines, CouchCams and screaming booths. Airheads is selling a limited number of the units for $7,000, each of which comes with a lifetime supply of the candy.

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Event Marketer

SEPTEMBER 18, 2023

But this opportunity gave us a chance to tap into other areas, like food and wine, lifestyle, the fandom around our location of Scum and Villainy, and has created opportunities for all of our various marketing partners across social… So we were able to have a synergistic event across so many of our verticals.”

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Event Marketer

APRIL 25, 2022

Those intrigued enough to scan one of the codes were transported to a microsite where they discovered that it was TBS that had set the “traps.”. There were mobs of people trying to take video and take pictures, and [Buddy] did a great job,” says Whitney Portman, director-brand marketing at WarnerMedia. “He

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Event Marketer

JUNE 13, 2022

One was a photo op that invited attendees to sit on a real, blossom-covered Vespa within the booth and snap a photo with an Instagram filter that showed them wearing a virtual floral crown and being transported to a field of flowers as the Paul Mitchell dove flew overhead. Or as Bonhomme puts it, “We’re not just thinking Ulta.

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Event Marketer

APRIL 11, 2022

As a heritage sponsor, we’ve always tried to find ways to make sure there’s mutual value,” says Ryan Keen, senior marketing manager at the Coca-Cola Company. The event is obviously an institution in Texas and in Houston, and for us, it’s a great place to reach a large consumer base and tap into that passion.

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Event Marketer

MAY 7, 2024

With its sights set on courting Gen Z and capturing the zeitgeist, BDG is making big bets on experiential marketing, so we tapped Lindsay Leaf, evp-experiential, for more insight into the strategy. When guests come to the event, they’re transported. Music to any marketer’s ears.

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Event Marketer

MARCH 15, 2024

YOU MIGHT ALSO LIKE: Three Ways Community Activities Can Bolster Event Marketing Campaigns Exhibit Design: Intel Merges AI and Live Music at AWS re:Invent How is the industry moving forward? Events Industry Council offers certification and sustainable event standards that cover every aspect from destination to materials.

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Event Industry News

MAY 3, 2023

KB Event was established in 1992 to offer the corporate, music, live-event and entertainment industries a logistics service unlike any other available on the market.

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Event Marketer

JANUARY 16, 2023

A digital crystal ball installation positioned at the center of the space offered predictions on topics from gaming to transportation. Based at the Wynn Las Vegas over two days, Reddit Future Tellers aimed to show brands and marketers how the platform’s tools and insights can drive meaningful business outcomes. Agency: Giant Spoon.

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Event Marketer

JANUARY 29, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover Coachella’s lackluster ticket sales, a Fortnite game that mimics Alzheimer’s symptoms and the story behind Josh Cellars’ viral wine memes. The post The Brief: Coachella’s Ticket Woes and Viral Wine Memes appeared first on Event Marketer.

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Event Marketer

JULY 29, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover foldable buses, Piña Oatladas and the Stayman Islands. Even the Old Street Tube station was renamed “Fold Street” for the campaign, in partnership with Transport for London. We know that we can do big festivals and big events.

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