Event Marketing Marketing Travel 
Prestige Events Magazine
DECEMBER 4, 2024
A recent survey conducted by The Eastside Rooms clearly shows that travel-based financial incentives play a significant role in international and domestic destination selection for PCOs. When asked if “ travel-based financial incentives from destinations impact choice of destination?”:
Event Marketer
OCTOBER 31, 2024
would have been nice, but Brightline’s Sing-Along Train was like traveling Swiftie first class.” Taylor Swift heads to Toronto where the city is already preparing for “Toronto’s Version: Taylgate ’24,” a citywide experience of happenings and activations captured in an Event Map designed by local artist Alysha Dawn.
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Event Marketer
FEBRUARY 6, 2025
This year, the experience will continue to travel to pop culture events to deliver a fusion of classics: the quintessential American diner and time-honored Tanqueray cocktails. At the Brooklyn Night Market, the brand saw a number of attendees get back in line multiple times to snag another sample.
Attendease
SEPTEMBER 6, 2023
The COVID-19 pandemic accelerated the adoption of hybrid and virtual events. This led to a quick shift in how to approach one’s virtual event marketing strategy. Without the need for travel and lodging costs, digital events open up valuable networking, learning, and partnership opportunities.
Event Marketer
JUNE 14, 2021
Over the years, event marketers have relied on traditional tactics to sustain event engagement, like wrapping the event with a concert by a Grammy Award-winning artist or offering major incentives like free travel. Event marketers often operate under the assumption that attendees need more to see value.
Event Marketer
MARCH 24, 2025
As event marketers can attest, travel costs are up. But companies appear to be accepting this new cost of doing business as corporate travel spending is making a modest comeback this year. Positive news for event marketers. Companies continue to leverage AI tools for smart travel planning in 2025.
Event Marketer
OCTOBER 16, 2024
Sephora’s flagship event was always meant to travel to different U.S. markets, and this year, SEPHORiA made its way to Atlanta for the first time. host city that aligns values with Sephora,” says Kate Biancamano-Brown, senior director-event and experiential marketing at Sephora. We choose a [U.S.]
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