Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Social Media Advertising 148

Expo Pass

JANUARY 9, 2024

This year saw new technologies and cultural values transform the marketing landscape. From AR to AI, it’s a whole new world for event planners. Regardless of your familiarity, these marketing trends will shape the event planning landscape for the coming year. Ethical marketing. The result is increased conversions.

2024 158

2024 Event Marketing Marketing Social Media 158

Endless Events

OCTOBER 18, 2022

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results.

Event Marketing 139

Event Marketing Marketing B2B Social Media 139

Eventmobi

SEPTEMBER 21, 2023

Have you ever felt overloaded by colorful ads, marketing emails, notifications, and promotional posts? Modern marketing can feel impersonal and unconvincing when it all blurs together. If you’re wondering how to get into experiential marketing, read on to understand the benefits of this strategy and examples of it at play.

Marketing 195

Marketing B2C Ecommerce Social Media 195

EventMB

AUGUST 16, 2017

Join us for this free webinar to learn about the best social media tools to help boost your event marketing. In this webinar, you will learn about a carefully curated set of tools that can help you to boost the quality and quantity of your social media output. We will look at why these tools are important, give […].

Social Media 118

Social Media Event Marketing Marketing Events 118

GEVME

FEBRUARY 25, 2019

Promotional tools for event marketing are powerful assistance for your event marketing. They help to save time and efforts during the event promotion. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list.

Event Marketing 120

Event Marketing Marketing Social Media Advertising 120

Event Planning BluePrint

FEBRUARY 19, 2024

Since starting my event career in 2004, I’ve learned a thing or two about the transformative power of effective event marketing and promotion. Today, I’m thrilled to share some strategic insights that can elevate your events, regardless of your audience.

Event Marketing 71

Event Marketing Marketing Social Media 2004 71

Social Tables

OCTOBER 20, 2022

The most successful webinars are specific, interesting, and engaging. But how do webinar organizers take an idea and transform it into an appealing virtual event? Which webinar best practices do the most successful virtual event planners and organizers follow? Pre-webinar planning tips.

Advertising 158

Advertising Social Media Marketing Speakers 158

SpotMe Blog

JULY 27, 2021

You already know that webinars are among the greatest ways to reach and educate your target audience. Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale. How to Evaluate the Success of Your Webinars.

Social Media 235

Social Media Speakers Marketing Advertising 235

Event Farm

JULY 25, 2017

As a marketer, if you’re asked to develop an email marketing campaign to help your company achieve a specific goal (more leads, MQLs, and/or pipeline, for example) and show how that campaign performed, you’d probably feel comfortable doing so. And would you feel as confident in your ability to track the event’s performance?

Marketing 226

Marketing Event Marketing Event Tech Tech 226

EventMB

NOVEMBER 1, 2017

Join us for this free webinar to learn more about distributed commerce and why it is important to the future of event marketing. What is it, and how will it become a major component of event marketing in the future? How can smart event marketers […].

Event Marketing 70

Event Marketing Marketing Retail Events 70

SpotMe Blog

JANUARY 26, 2022

And, should you run your next virtual event with Zoom? Are there Zoom Webinar alternatives? Is Zoom Webinar for you? Zoom Meeting and Zoom Webinar. Zoom Webinar. Zoom Webinar is a Zoom Meeting spin-off. It aims to facilitate virtual events of up to 10,000 attendees. Why is Zoom that popular?

B2B 130

B2B Event Apps Government Events 130

SpotMe Blog

SEPTEMBER 21, 2021

SpotMe is pleased to announce their new solution for webinars, completing their end-to-end B2B event marketing platform. SpotMe customers can now host unlimited webinars powered by SpotMe’s Studio technology. Create : Custom branded webinars with interactivity in a modern web and mobile experience.

B2B 130

B2B 2021 Speakers Technology 130

PCMA Convene

DECEMBER 7, 2021

Throughout the disruptions brought on by COVID-19, event marketers have not only persevered but learned some important lessons along the way. It might not have been easy, but it helped me expand my skills and made me a stronger marketer. “I 1.” — Anjia Nicolaidis, director of international marketing.

Event Marketing 98

Event Marketing Marketing Social Media 2022 98

SpotMe Blog

DECEMBER 20, 2021

The new normal of corporate gatherings, industry events, and live conferences is through virtual offerings. On any scale, webinars have begun to dominate as an effective way to streamline real time communications, and provide evergreen materials for all types of businesses. Webinar/Webcast Best Practices. Webinar Examples.

2021 130

2021 Tech Fashion Social Media 130

Nunify

SEPTEMBER 28, 2022

Digital marketing has evolved quickly. With more and more noise, marketers are having to rethink how to stand out and engage. In this new digital era webinars have led the way – they can shift the growth trajectory of your business. But poor webinar promotion is the root cause of poor webinar attendance rates.

Marketing 52

Marketing 2022 Social Media Speakers 52

EventMB

APRIL 5, 2017

Join us for this free webinar to learn how to use video to drive event awareness and boost attendance. Video has become one of the most powerful and effective storytelling, and digital marketing tools of our time.

Event Marketing 96

Event Marketing Marketing Events 96

Endless Events

JULY 6, 2020

But today, we’ll be jumping into the realm of marketing. And most importantly, virtual event marketing ideas. Now that a few months have passed, and virtual events have increased in popularity, dangers related to webinar fatigue are more real than ever. Grab the popcorn and keep on reading!

Event Marketing 122

Event Marketing Marketing Social Media Advertising 122

SpotMe Blog

JULY 1, 2021

While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B Event Marketing Strategy.

B2B 147

B2B Event Marketing Marketing Social Media 147

EventMB

OCTOBER 11, 2017

Join us for this free webinar to learn how to understand the steps and the tools necessary to reach your desired audience and keep them interested before, during, and after your event. Marketing, like event planning, is a creative exercise. Marketing is not one task or even a series of tasks before […].

Event Marketing 74

Event Marketing Marketing Event Planning Events 74

Expo Pass

SEPTEMBER 7, 2022

That’s just one of the many insights from our recent webinar, Don’t Lose Attendees Between Event, featuring two of our favorite event marketing experts: Melissa Park ( Melissa Park Events ) and Channing Muller ( DCM Communications ). Check out the replay of our webinar: Don’t Lose Your Attendees Between Events!

Marketing 145

Marketing Event Marketing Events Social Media 145

Planning Pod

JULY 19, 2020

Social media marketing has quickly become one the most affordable, accessible and effective ways to market products, services and (yup, you guessed it) upcoming events. And it has become an essential component among all the tools and tactics used in event marketing. Choosing a social media platform.

Social Media 127

Social Media Event Marketing Marketing Trade Shows 127

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Marketing 147

Marketing Social Media Event Marketing Events 147

Nunify

OCTOBER 11, 2022

But, most emails are generic, they don’t resonate with the audience, don’t reach users at the right time, don’t offer value for the user’s time, and leads to low webinar registrations. Webinar promotion email is the first and most important step of your webinar marketing funnel. When to Promote your webinars.

Marketing 52

Marketing Speakers 2022 Social Media 52

Nunify

JANUARY 4, 2022

Virtual events continue to deliver better ROI, Higher lead generation and Better content. Virtual events are now a value creator to your marketing & top-of-the-line. Event Industry Trends. By 2028 global virtual event market could reach $500+ billion ( Global news wir e, 2021). Forrester , 2021 ).

Event Marketing 124

Event Marketing Marketing 2021 2022 124

Eventtia

JUNE 28, 2022

But you can’t afford to take any shortcuts if you expect your event to be successful. Enter event marketing automation — the marvel can help you eliminate tedious marketing chores and get things done in less time while helping you achieve more than you ever thought possible. What is marketing automation?

Event Marketing 77

Event Marketing Marketing Event Planning Social Media 77

Smart Meetings

FEBRUARY 15, 2022

So why have 64 percent of surveyed event marketers said they’re only “moderately” or “not effective at all” at creating virtual events that provide value? This is according to a recent study by CMO Council, in collaboration with Cvent, titled “ NextGen Events: Optimized for Outcomes. ”. Hybrid is Hard.

Event Marketing 98

Event Marketing Marketing Healthcare 2019 98

Bizzabo

MARCH 5, 2019

Your event campaigns are about to get a lot more precise. See how marketing leaders from InsightSquared and Bizzabo fit events into their account-based marketing (ABM) strategy. What is account-based marketing? How can it make your event campaigns more targeted and in turn more profitable?

Event Marketing 48

Event Marketing Marketing B2B Tech 48

Expo Pass

FEBRUARY 1, 2023

Welcome to the wonderful world of webinars! So, grab a microphone, pour yourself a cup of virtual coffee, and let’s get ready to rock the webinar world! So, grab a microphone, pour yourself a cup of virtual coffee, and let’s get ready to rock the webinar world! This kind of webinar can be hosted internally as well.

2023 148

2023 2001 Sustainability Trade Shows 148

SpotMe Blog

JUNE 29, 2022

Why should enterprise companies host a hybrid event? Hybrid events are the future — especially for enterprise companies. While hosting in-person conferences and putting out webinars will still be useful, there are several perks unique to the hybrid event format, such as: Increasing your revenue by opening the event up to more people.

Event Marketing 130

Event Marketing Marketing Travel Events 130

EventMB

MARCH 7, 2018

Join us for this free webinar to find new ideas and technologies to help meet objectives for your events while keeping your attendees engaged. The post 10 Experiential Marketing Trends Shaping Effective Events in 2018 [Webinar] by EventMB Team appeared first on [link].

2018 113

2018 Marketing Technology Events 113

Event Marketer

NOVEMBER 22, 2023

However, staying current with these tools and practices can pose a challenge for event marketers striving to craft strategies that yield maximum impact and ROI. Join us for a hands-on webinar where a panel of industry experts will delve into the most pressing use cases and growth prospects associated with these hot topics.

Sustainability 52

Sustainability 2024 Event Marketing Marketing 52

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M

Event Marketing 97

Event Marketing 2019 Marketing Social Media 97

Endless Events

FEBRUARY 9, 2018

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Click To Tweet. Click To Tweet.

2018 109

2018 Event Marketing Marketing Social Media 109

Eventsforce

FEBRUARY 18, 2020

As well as encouraging them to sign up, successful event promotion can also drive people to share their experiences more and come back year after year. For example, let’s say that your key speaker for a medical event is an expert in Toxicology. Her previous talks are available on YouTube and she has presented several webinars.

Event Marketing 99

Event Marketing Marketing Social Media Speakers 99

Marketo Events

APRIL 21, 2020

It’s no secret that this is a challenging time for field marketers and event marketers. By now, we’re all well aware that we need to pivot from in-person to virtual events – but knowing how to get there and how to achieve your desired result is easier said than done. Always Have a Plan B…and a Plan C.

Marketing 213

Marketing Trade Shows Speakers Technology 213

Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? How do you make sure your association stands out from the crowd?

Marketing 195

Marketing Social Media Sponsorships Advertising 195