Event Marketer

AUGUST 16, 2021

But the marketing insights it gained are invaluable. We had to step back and say, what are the conversations that are happening in the industry that we play in, and how do we fit into those conversations, versus us saying that this is the conversation we want to drive,” says Panasonic’s VP of Marketing, Brian Rowley. “We

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SpotMe Blog

JULY 27, 2021

You already know that webinars are among the greatest ways to reach and educate your target audience. Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale. How to Evaluate the Success of Your Webinars.

Social Media 235

Social Media Speakers Marketing Advertising 235

SpotMe Blog

JUNE 28, 2023

You’ve tried social media, content marketing, and networking. But have you tried webinar marketing? 92% of professionals believe webinars are the best way to engage a large remote audience – Source. Discover how to increase customer engagement and loyalty with webinar marketing. What is webinar marketing?

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Marketing Social Media Education Technology 147

EventMB

MARCH 7, 2018

Join us for this free webinar to find new ideas and technologies to help meet objectives for your events while keeping your attendees engaged. The post 10 Experiential Marketing Trends Shaping Effective Events in 2018 [Webinar] by EventMB Team appeared first on [link].

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2018 Marketing Technology Events 148

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

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GEVME

FEBRUARY 25, 2019

Promotional tools for event marketing are powerful assistance for your event marketing. They help to save time and efforts during the event promotion. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list.

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Event Marketing Marketing Social Media Advertising 120

Expo Pass

JANUARY 9, 2024

This year saw new technologies and cultural values transform the marketing landscape. From AR to AI, it’s a whole new world for event planners. Regardless of your familiarity, these marketing trends will shape the event planning landscape for the coming year. Ethical marketing. The result is increased conversions.

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2024 Event Marketing Marketing Social Media 158

Event Farm

JULY 5, 2017

This is a guest post by Amelia Ibarra , Demand Generation and Customer Marketing Manager at BrightFunnel. Earlier this year, MarketingProfs and the Content Marketing Institute published their 2017 B2B Content Marketing report that said 68% of B2B Marketers will use event marketing as a tactic this year.

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Marketing B2B Trade Shows Event Marketing 180

Social Tables

OCTOBER 20, 2022

The most successful webinars are specific, interesting, and engaging. But how do webinar organizers take an idea and transform it into an appealing virtual event? Which webinar best practices do the most successful virtual event planners and organizers follow? Pre-webinar planning tips.

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Advertising Social Media Marketing Speakers 158

Marketo Events

APRIL 21, 2020

It’s no secret that this is a challenging time for field marketers and event marketers. By now, we’re all well aware that we need to pivot from in-person to virtual events – but knowing how to get there and how to achieve your desired result is easier said than done. Always Have a Plan B…and a Plan C.

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Marketing Trade Shows Speakers Technology 213

Endless Events

OCTOBER 18, 2022

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results.

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Event Marketing Marketing B2B Social Media 139

Stova

NOVEMBER 5, 2024

Take Your Event Marketing to the Next Level – Discover Proven Strategies to Drive Early Registrations and Maximize ROI With event registrations trending later in the planning cycle, event professionals are facing unique challenges: securing room blocks, finalizing F&B, and meeting attendance goals with limited time and budgets.

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Event Marketing Marketing Speakers Events 105

Eventmobi

SEPTEMBER 21, 2023

Have you ever felt overloaded by colorful ads, marketing emails, notifications, and promotional posts? Modern marketing can feel impersonal and unconvincing when it all blurs together. If you’re wondering how to get into experiential marketing, read on to understand the benefits of this strategy and examples of it at play.

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Marketing B2C Ecommerce Social Media 195

Endless Events

JULY 6, 2020

But today, we’ll be jumping into the realm of marketing. And most importantly, virtual event marketing ideas. Now that a few months have passed, and virtual events have increased in popularity, dangers related to webinar fatigue are more real than ever. Grab the popcorn and keep on reading!

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Event Farm

JUNE 5, 2017

From the rise of inbound marketing to the advent of account-based tactics , organizations are trying to find a balance between the wide reach of online marketing and the personalized strategies that more successfully convert prospects to customers. Interactive and experiential marketing cuts through the noise.

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Marketing Event Tech Tech Technology 206

Attendease

NOVEMBER 1, 2022

The Virtual Studio is an add-on of the Attendease Events Platform – which offers the foundational tools for managing meetings and events. The core platform covers all you need to plan and manage your event including event registration, agenda management, website builder, event marketing, reporting, and more.

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Management Speakers Event Technology Meetings 368

Planning Pod

JULY 19, 2020

Social media marketing has quickly become one the most affordable, accessible and effective ways to market products, services and (yup, you guessed it) upcoming events. And it has become an essential component among all the tools and tactics used in event marketing. Choosing a social media platform.

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Social Media Event Marketing Marketing Trade Shows 127

SpotMe Blog

JULY 1, 2021

While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B Event Marketing Strategy.

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Event Marketer

OCTOBER 18, 2022

Data-driven insights, top trends, best practices, and action items to craft a winning event and webinar strategy…. The post Benchmark Data: 2023 Webinar and Event Strategy appeared first on Event Marketer.

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SpotMe Blog

SEPTEMBER 21, 2021

SpotMe is pleased to announce their new solution for webinars, completing their end-to-end B2B event marketing platform. SpotMe customers can now host unlimited webinars powered by SpotMe’s Studio technology. Create : Custom branded webinars with interactivity in a modern web and mobile experience.

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B2B 2021 Speakers Technology 130

SpotMe Blog

JANUARY 26, 2022

And, should you run your next virtual event with Zoom? Are there Zoom Webinar alternatives? Is Zoom Webinar for you? Zoom Meeting and Zoom Webinar. Zoom Webinar. Zoom Webinar is a Zoom Meeting spin-off. It aims to facilitate virtual events of up to 10,000 attendees. Why is Zoom that popular?

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B2B Event Apps Government Events 130

Event Marketer

NOVEMBER 22, 2023

However, staying current with these tools and practices can pose a challenge for event marketers striving to craft strategies that yield maximum impact and ROI. Join us for a hands-on webinar where a panel of industry experts will delve into the most pressing use cases and growth prospects associated with these hot topics.

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Sustainability 2024 Event Marketing Marketing 130

Marketo Events

JUNE 25, 2020

Remember when “events” was synonymous with “in-person events”? Marketing has changed a great deal in a short period of time. Now, virtual events are number one on event marketers’ radar. In fact, virtual events are shattering attendance records. An interactive webinar/live event platform.

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Marketing Travel Technology Speakers 218

Smart Meetings

DECEMBER 29, 2021

Throughout the year, Smart Meetings has invited professionals from different corners of the event planning world to impart their knowledge. While there are many more webinars from the year you can watch, here are six (and their respective summarized stories) that we’ve curated that sums up the year quite well.

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2021 Negotiating Medical Meetings Contracts 130

Expo Pass

SEPTEMBER 7, 2022

That’s just one of the many insights from our recent webinar, Don’t Lose Attendees Between Event, featuring two of our favorite event marketing experts: Melissa Park ( Melissa Park Events ) and Channing Muller ( DCM Communications ). Check out the replay of our webinar: Don’t Lose Your Attendees Between Events!

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Marketing Event Marketing Events Social Media 145

SpotMe Blog

DECEMBER 20, 2021

The new normal of corporate gatherings, industry events, and live conferences is through virtual offerings. On any scale, webinars have begun to dominate as an effective way to streamline real time communications, and provide evergreen materials for all types of businesses. Webinar/Webcast Best Practices. Webinar Examples.

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2021 Tech Fashion Social Media 130

PCMA Convene

DECEMBER 7, 2021

Throughout the disruptions brought on by COVID-19, event marketers have not only persevered but learned some important lessons along the way. It might not have been easy, but it helped me expand my skills and made me a stronger marketer. “I 1.” — Anjia Nicolaidis, director of international marketing.

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Event Marketing Marketing Social Media 2022 98

Nunify

JANUARY 4, 2022

Virtual events continue to deliver better ROI, Higher lead generation and Better content. Virtual events are now a value creator to your marketing & top-of-the-line. Event Industry Trends. By 2028 global virtual event market could reach $500+ billion ( Global news wir e, 2021). Forrester , 2021 ).

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Event Marketing Marketing 2021 2022 124

Event Farm

OCTOBER 3, 2016

According to a Marketo report, companies whose sales and marketing organizations are well-aligned are 67% better at closing deals, and extract 208% more value from marketing spend. We’ve come up with six great tips to help you improve sales and marketing alignment at your future events. Understand your mutual goals.

Marketing 176

Marketing B2B Technology Events 176

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

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Marketing Social Media Event Marketing Events 147

Event Marketer

FEBRUARY 10, 2025

People want to consume from companies that are treating their people well and any public-facing showing of that is great, not just for the employees themselves to incentivize them, but it also shows that the company has good ethics, Henry Evans, senior creative director, Proscenium, reflected in a recent webinar on b-to-b trends.

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2024 2025 Conference Tech 264

Event Marketer

SEPTEMBER 22, 2023

INBOUND, HubSpot’s annual Boston-based conference connecting business, marketing and sales professionals familiar with its marketing software, welcomed 11,000 global attendees Sept. Programming is the largest part of the show, according to event producer, Agency EA. 5-8 for its second in-person showing since the pandemic.

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2023 Tech Education Entertainment 298

Expo Logic

JULY 28, 2024

Types of Event Marketing & Event Marketing Strategies No matter what your industry, engaging with your audience through compelling experiences is more crucial than ever. Join us as we navigate the vibrant world of event marketing and discover the keys to successful event-driven campaigns.

Event Marketing 64

Event Marketing Marketing Trade Shows Events 64

Expo Pass

FEBRUARY 1, 2023

Welcome to the wonderful world of webinars! So, grab a microphone, pour yourself a cup of virtual coffee, and let’s get ready to rock the webinar world! So, grab a microphone, pour yourself a cup of virtual coffee, and let’s get ready to rock the webinar world! This kind of webinar can be hosted internally as well.

2023 148

2023 2001 Sustainability Trade Shows 148

PCMA Convene

MARCH 6, 2020

During the COVID-19 crisis, event marketers should avoid discussing content that might fuel concerns, like food sampling. Many event organizers are wondering how their communication strategies should evolve at a time when the appetite for travel and live events has decreased over COVID-19 concerns. COVID-19 Webinar.

Marketing 141

Marketing Food and Beverage B2B Travel 141

Event Marketer

AUGUST 15, 2024

On the heels of Open AI’s release of ChatGPT, marketers everywhere began to dabble in its potential for smarter, more personalized campaigns. at Momentum Worldwide explained during the Experiential Marketing Summit Summer School webinar on Aug. A little over a year ago, AI was largely a buzzword in experiential.

Trade Shows 306

Trade Shows 2024 2023 Technology 306

Attendease

MARCH 20, 2019

To ensure each event is executed smoothly, you need an event management platform to simplify everything from scheduling and marketing to registration and measuring attendee experience. Integrating the event calendar with your event website will make it easier for you to share the event sessions with your attendees.

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Event Management Management Speakers Marketing 284