Event Marketer

MARCH 29, 2023

WHERE IDEAS + RESULTS ARE CONNECTED Switch is an award-winning, full-service creative agency + production house that specializes in experiential, traditional and digital marketing. Our strong culture is driven by an internal team called SwitchLife, an employee-driven group to deliver fun activities and events to team members.

2023 130

2023 B2C Insurance Trade Shows 130

MeetingsNet

SEPTEMBER 12, 2024

And while event planners at companies and associations must continually build their own skills, the explosion of freelancers provides the opportunity to instantly import specific skill sets to help execute one meeting or multiple meetings over time. Further, “these are not people who simply plug in temporary holes,” says the report.

2023 98

2023 Technology Event Tech Tech 98

Prestige Events Magazine

MAY 12, 2021

The self-study courses are the only bespoke courses available for the events industry and have been developed with the support of professionals across all sectors.

Management 130

Management Events Event Marketing Venues 130

Stova

MAY 21, 2024

DETAILS Event teams are often stretched thin, and marketing budgets aren’t what they used to be. This white paper will delve into how you can make the most of user-generated content to support your event marketing efforts. Download now and start transforming your event marketing approach.

Event Marketing 59

Event Marketing Marketing Meetings Events 59

MPG Event Marketing

OCTOBER 26, 2017

Too many events fail because the marketing team view them as a one-off concept, not something that needs attention every day. In her latest blog on planning for event marketing success, Kirsty Joynson argues event marketing is a 12-month job. Your events should be in your daily routine.

B2B 74

B2B Marketing Speakers Advertising 74

MPG Event Marketing

OCTOBER 26, 2017

Too many events fail because the marketing team view them as a one-off concept, not something that needs attention every day. In her latest blog on planning for event marketing success, Kirsty Joynson argues event marketing is a 12-month job. Your events should be in your daily routine.

B2B 68

B2B Marketing Speakers Advertising 68

TicketBud

NOVEMBER 16, 2015

We’ve talked about all kinds of marketing for events on this blog, but one has been missing - until today. Content Marketing is one of the most influential types of marketing out there and it comes in many shapes in sizes. Some of the most important types of content for events will be video, photo, news, and blog posts.

Marketing 60

Marketing 2007 Events Event Marketing 60

Planning Pod

JANUARY 23, 2017

So, with online event registration being such a critical resource, here’s an infographic featuring 33 best practices for optimizing your event registration forms, websites, practices and marketing efforts. Try these event registration tips out on your next event and see why other event professionals swear by them.

Social Media 118

Social Media 2014 Speakers Entertainment 118

MPG Event Marketing

DECEMBER 1, 2017

The most obvious is the presentations made by your speakers, experts and sponsors at the event itself. But just as important for event marketers is having quality content to help attract an audience in the first place. It’s ‘content-marketing 101’ really. Why is that? But they are…you just need to know where to look!

Marketing 60

Marketing Social Media Speakers Banking 60

MPG Event Marketing

DECEMBER 1, 2017

The most obvious is the presentations made by your speakers, experts and sponsors at the event itself. But just as important for event marketers is having quality content to help attract an audience in the first place. It’s ‘content-marketing 101’ really. Why is that? But they are…you just need to know where to look!

Marketing 60

Marketing Social Media Speakers Banking 60

Event Marketer

JUNE 6, 2022

Explore the decision-making processes, formats, technology toolkits and engagement strategies that event marketers should consider to attract and engage attendees in the new era of hybrid experiences. The post A Step-by-Step Guide to Flexible, Hybrid Experiences appeared first on Event Marketer. DOWNLOAD THE GUIDE.

Event Marketing 130

Event Marketing Technology Marketing Events 130

Planning Pod

MAY 15, 2020

Prepare for success with great marketing. If the attendee experience begins on Day 1 of planning your event, then attendee engagement starts with the first email you send to your potential attendees or first time they visit your virtual event website or your event’s Facebook, Instagram or Twitter pages.

Entertainment 167

Entertainment Social Media Events Marketing 167

Hubilo Blog

DECEMBER 4, 2018

But do not worry, in this section, we’ll cover how to market your event app and get a 100% adoption rate. Before moving over to that, how about we examine what are the basic mix-ups that event organizers make while marketing their app. * Did you do sufficient marketing? “If Make it a multi-channel marketing effort.

Event Apps 74

Event Apps Marketing Social Media Tech 74

Social Tables

OCTOBER 6, 2018

These “purposeful meetings” are a large part of why 80% of event planners say that their jobs involve more experience creation than they did 2 to 5 years ago. Forbes uses diagramming software to create industry-leading events. Where you meet matters more than ever before.

Meetings 157

Meetings 2016 Trade Shows Social Media 157

Bizzabo

MAY 7, 2018

billion people, it naturally seems like it would be an ideal place to promote an event, and because there are so many people using Facebook, it sometimes feels like reaching people shouldn’t be a problem. Organizers and marketers must learn how to promote an event on Facebook, before buzz can be generated and registrations can be increased.

Advertising 103

Advertising Social Media Marketing Event Marketing 103

Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. To succeed, the event marketer of the future needs to stay on top of the event marketing game. What is Event Marketing? It isn’t about you.

Event Marketing 40

Event Marketing Marketing 2023 Social Media 40

Social Tables

OCTOBER 6, 2018

And these “purposeful meetings” are a large part of why 80% of event planners say that their jobs involve more experience creation than they did just two to five years ago. So much so that studies show using event technology can decrease costs by 20-30% , all the while increasing productivity by 27% and attendance by 20%.

Meetings 158

Meetings 2016 Trade Shows Social Media 158

Event Industry News

JUNE 21, 2023

In a recently published white paper, exploring event legacy, it was revealed that choice of legacy and its subsequent measurement can be a challenging task for associations and not-for-profit organisations looking to leave a positive impact on society.

Events 52

Events Event Design Event Marketing Event Management 52

Event Industry News

JUNE 1, 2023

Award-winning creative agency EMC3 recently published a white paper, ‘Events as a force for good’, is focused on holistic sustainability in the industry. This episode features the company’s events strategist, Emily Maule, and Saskya Liney, EMC3’s head of sustainability.

Sustainability 59

Sustainability Events Event Design Event Marketing 59

SmartMeetings

MAY 10, 2021

According to a recent white paper by Ezra , the professional coaching app, months of working from home has resulted in psychological effects a lot of people simply weren’t prepared for. In your event marketing, tell people what you mean when you say the meeting will be “compliant.” Post-event, ask people how they felt.

Venues 105

Venues Travel Airlines Meetings 105

PCMA Convene

MARCH 25, 2019

“More and more companies, especially in the healthcare arena, are trying to market through education.”. Event marketing company GES recently helped a medical convention create a direct link between its educational sessions and the show floor. The upgraded list allows exhibitors to send out pre-show marketing.

Medical Meetings 89

Medical Meetings Meetings Education Consulting 89

SpotMe Blog

OCTOBER 23, 2023

One of the easiest ways to conceptualize this is to think of it as a funnel: At the entrance of the funnel, you have your audience, which typically sits in your marketing platform – be it in Salesforce Marketing Cloud , Veeva CRM , or across the web and social media. In principle, this funnel is very straightforward.

Healthcare 130

Healthcare Events Marketing Education 130

Eventory

NOVEMBER 12, 2018

Before you even start the event planning process you have to define your marketing goal that you want to complete with the event marketing. The best business strategies can’t afford to ignore the power of events , as I wrote in one of my recent articles. Look at the results of market research.

Event Planning 66

Event Planning Social Media Marketing Venues 66

Event Industry News

MAY 13, 2021

The self-study courses are the only bespoke courses available for the events industry and have been developed with the support of professionals across all sectors. .

Management 52

Management Events Event Marketing Venues 52

ePly

FEBRUARY 13, 2024

And that’s where you find out if all the effort you put into your event achieved your desired outcomes. What is event ROI? That investment can be anything from real estate to a marketing campaign or conference. Event Marketing Goals and ROI Event marketing goals and ROI are specifically geared toward how the event was marketed.

Social Media 62

Social Media Event Marketing Sponsorships Events 62

Bizzabo

MAY 14, 2018

This month we spoke with Cathy McPhillips, VP of Marketing for Content Marketing Institute, about growing an annual conference, making data-driven decision, building an engaged community and more. She has been frequently named a Top Marketer and is dedicated to providing event attendees with an incredible experience.

Marketing 50

Marketing Conference Speakers Social Media 50

EncoreAPAC

APRIL 16, 2023

Ask the Expert Click to download our Event Staging white paper today. Download Ask the Expert is our thought leadership series featuring experts from around the business on a variety of topics to the events industry. It’s not just about skills — it’s a whole new way to think about event production.

2022 52

2022 Venues Technology Speakers 52

Eved

JULY 3, 2017

The Event Nerd is a passionate advocate for bringing new technology into event experience, and covers everything from conference coverage to event marketing to everyday tech and words of wisdom. She’s got a unique voice, loves connecting people, and keeps up to date on the latest event industry buzz.

Consulting 40

Consulting Tech Event Tech Social Media 40

PCMA Convene

FEBRUARY 28, 2017

As people have grown accustomed to these personalized suggestions at home, Chris Cavanaugh, chief marketing officer at Freeman, believes they will come to expect similar intuitive, one-size-fits-you-only suggestions from conferences and trade shows they attend. Personalized marketing can pay big dividends, too.

Meetings 40

Meetings 2016 Trade Shows Technology 40

Certain

AUGUST 17, 2017

To understand the all-important event ROI more closely, we commissioned a survey of 150 marketing decision-makers at B2B organizations with 1,000 or more employees that sponsor or host two or more events each year to find out how they’re doing on event lead follow up. Over 70% of B2B Marketers Lack Automation.

B2B 26

B2B Tech 2017 Marketing 26

Certain

OCTOBER 20, 2016

Want to increase and update your marketing resources library? The modern marketing landscape is constantly changing and evolving, meaning that sources of information are changing as well. From SEO toolsets to improving search rankings and driving traffic, Moz’s product helps marketers near and far. Content Marketing Institute.

Marketing 20

Marketing B2B Social Media Event Marketing 20

Stova

OCTOBER 26, 2023

Start early: Amplify in-person with virtual networking events. With in-person conferences back in full force, demand for full-day online business events is down. The virtual event market is expected to grow more than 20% annually, reaching $617 billion by 2030. But interest in shorter gatherings is strong.

2024 52

2024 Social Media Event Apps 2030 52

Expo Logic

DECEMBER 27, 2019

Many green meeting and event planners also organize charitable causes into their work, supporting drives or donations whose proceeds go back into bettering the community. While exact stages and operations will vary, green event planning tenets cover: Transportation. Event marketing and promotion. Meeting and event venues.

Event Apps 36

Event Apps Food and Beverage Transportation Sustainability 36

Event Industry News

NOVEMBER 22, 2023

A white paper authored by The Hague & Partners Convention Bureau and Ottawa Tourism will reveal that 63% of global association buyers are either very concerned or slightly concerned about the ethical implications of using AI in event organising, when it launches next month.

Tourism 105

Tourism Events Event Design Event Marketing 105

Event Industry News

DECEMBER 13, 2023

Exclusive Collection has launched its insights into the next generation of delegates and event attendees. The Big Re-Think is the culmination of quantitative research carried out in autumn 2023 in partnership with micebook.

2010 69

2010 2023 Meetings Events 69

Event Industry News

MAY 23, 2023

In alignment with the frameworks provided by the European Green Deal and the Net Zero Carbon Events Initiative, it showcases a collaborative action plan towards a shift to sustainable […]

Sustainability 69

Sustainability Events Event Design Event Marketing 69

Event Industry News

JANUARY 23, 2024

A comprehensive white paper authored by The Hague & Partners Convention Bureau and Ottawa Tourism highlights the accelerating integration of Artificial Intelligence (AI) in the global association conference and event sector.

Tourism 59

Tourism Technology Conference Events 59