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Look out for even more coverage as well as exclusive interviews with corporate event trade show marketers on the show floor. Additional reporting by Anna Huddleston, EventMarketer trade shows editor. EventMarketer and its Chief Marketer Network of brands is an Official Media Partner of CES 2025.
Case in point: its three-day livestreamed concert, dubbed Red Rocks Unpaused , which EM highlighted at the summer edition of the Experiential Marketing Summit last month. How a Billboard Typo and Viral Marketing Helped Visible Intro its Brand. EM: How do you see the industry evolving as events pick back up? Pearl Servat.
Partners: Amplified Marketing (experiential); Lime Media (fabrication) DUKES MAYO Mayonnaise was front and center on Sept. Agency: Inspira Marketing THE TAILGATE TOUR The Tailgate Tour is billed as the largest and longest running fan experience in college sports. Agency: NFuse 360 Marketing J.C.A. Read the full case study here.
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover foldable buses, Piña Oatladas and the Stayman Islands. As Brittany Norris, marketing director-hard seltzers at Molson Coors, told our sister pub, Chief Marketer : “We thought this was a much more intimate way to work with our consumers.
This time around, the activation was built for hoops fans in Indiana, a key market for the brand, with two sweepstakes winners each week receiving all the goodies they needed for a premium at-home viewing experience. Agency: Cogent World, New York City.
We’ve found that people might be hesitant about putting on actual VR headsets,” says Josh Frisbie, vp-creative at Hamilton, “which is why we chose to go with wireless controllers. The post Exhibit Case Study: Inside Dematic’s Use of Immersive Media at MODEX 2024 appeared first on EventMarketer.
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover scented billboards, denim cafés and BARK Air. THIS CRICKET WIRELESS INVENTION IS OFF THE HOOK WWE matches are famous for their props, particularly “the chair.” Happy tails. That’s a program with heart.
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover floating face serum, a smokin’ festival sponsorship and predictive palettes. ANA further reports that the ethnic diversity of the advertising and marketing industries declined from 32.3 fest—until now, that is. percent in 2022 to 30.8
No one has watched this tailgating evolution more closely than Jay Freedman, president of NFuse 360 Marketing, which produces The Tailgate Tour, billed as the largest and longest running fan experience in college sports. And as brands tap into these fervent fan spaces, their strategies have been evolving, too. That world has shifted a lot.”
15, continuing the brand’s role as the league’s Official 5G Partner, Official Wireless Services Partner and Official Mobile Edge Computing Partner in the U.S. Additionally, as an Official Technology Partner for the NHL, Verizon will deploy Verizon Private 5G Wireless Network across hockey arenas to help game-day operations.
The activation, designed to disrupt the sponsor landscape on-site and, specifically, poke festival sponsor and competitor T-Mobile, featured a “T-Mobile pink” mechanical bull ride inspired by Visible’s “wireless without the bull” campaign marketing messaging. 1-3 and 8-10. Agency: Madwell, Brooklyn, NY (activation).
The wireless service provider space is a crowded and competitive one. Visible recently developed a campaign that catered to singles, a target market that might find its low-cost, single-line plan featuring unlimited data appealing. Visible CMO Cheryl Gresham: At Visible we have a wonderful single-line wireless service.
Founded in 2018, Visible was in year two of a marketing trajectory designed to explain its unique offering when the pandemic hit. Cheeky and friendly with its marketing, the challenger brand had been diligently gaining national brand awareness with an experiential strategy designed to take the competition by the horns. .
It’s a unique role within the experiential marketing universe, one that involves protecting millions of dollars in investments; managing staff, schedules and logistics; and serving as the first line of contact customers have with a brand. Martin has lived and worked in the touring experiential industry for more than 20 years.
Silent Conference has launched its next-generation Zed Headphones, redefining silent events with cutting-edge technology and a commitment to sustainability. This breakthrough also supports multilingual sessions […]
Its mobile tour is rolling into sporting events in nine markets, with 14 “tentpole stops” and surprise mid-week jaunts also on the agenda. Giveaways, fragrance and grooming product sampling, MVP-inspired photo ops and meet-and-greets with local celebrity athletes are all part of the event program, which runs through mid-December.
The Scottish Event Campus (SEC) in Glasgow has announced the official launch of SEConnect, the largest IT and business investment in the venues history. This 4 million project represents a significant upgrade to the SEC’s IT infrastructure, providing world-class connectivity and secure, reliable wireless coverage.
Those who participated snagged a shot at appearing in the season six marketing campaign and special access to a cast member video message featuring memories of their favorite scenes. The post A Supersized Roundup: 14 Experiential Holiday Programs That Slayed All the Way appeared first on EventMarketer. Agency: Faculty.
It is a wireless digital data management system. In simple terms, these are special chips that are embedded in name badges or wristbands to enable attendees to track and simplify numerous onsite interactions during an event. . corporate events. Benefit from marketing analytics. conferences. other large-scale gatherings.
50 Cent, Lil Yatchty, Travis Scott and D_Block Europe were among the stellar urban music lineup appearing on the Serious 25m TZ Roof at Wireless Festival, July 7-9, 2023.
Event Tech Live (ETL) and Silent Seminars are thrilled to announce the continuation of their longstanding partnership for a ninth consecutive year, bringing unparalleled audio experiences to the 2024 edition.
With constant new tech innovations popularizing our daily lives, event professionals must harness these new technologies to enable and enrich the attendee experience. You can upload floor maps, customize layouts, and brand your event from the admin panel. It’s time to truly break out of our comfort zone.
Quiz event company specialising in premium corporate and fundraising events across the UK Quizzes Traditional ‘Answer Sheet’ quizzes through to state-of-the-art Wireless Keypads, delivering automated scoring and instant results Clients Our customer range covers corporate team building and client entertaining through to charity fundraising (..)
Also, do not forget to provide separate event Wi-Fi connections for the event guests and the event personnel. How to set up the perfect Wi-Fi connection for your event. Contact us for detailed instructions on how to successfully install a wireless network at your event. Do not forget to prioritise traffic.
One World Rental, a leading global provider of event technology, has once again showcased its expertise by successfully delivering state-of-the-art event technology, wireless connectivity, and secure payment systems for the highly anticipated Taste of London event.
Creating and maintaining a high level of interest at your events can be challenging, maybe even daunting for some eventmarketers. It helps to aggregate and then create archives of social media content from conferences, meetings, and other events. Wall platforms could help put your mind at ease.
LG The bright red “Life’s Good” signage and message stood loud and clear at the entrance of LG’s booth alongside the brand’s traditional welcome moment, which this year featured a wall of wireless transparent LG Signature OLED TVs that danced and had attendees pausing for video.
On-Demand Webinar: Choosing virtual event platforms – how to get it right! Interesting news for eventmarketers – social media giant, Twitter, has announced that it is rolling out new ‘audio tweets’ which allow users to share thoughts in audio form inside their feeds. TechCrunch: Twitter Begins Rolling Out Audio Tweets.
Creating and maintaining a high level of interest at your events can be challenging, maybe even daunting for some eventmarketers. It helps to aggregate and then create archives of social media content from conferences, meetings, and other events. Wall platforms could help put your mind at ease.
In this article you’ll find tried-and-true themes, enterprise level events, and never-thought-of-before corporate events. Think of events that feature everything from mundane items like dishwashers and containers, to uber-modern eventmarketing with drones and augmented reality. Photo source: EventiveMarketing.
The same technology that enables you to perform wireless or contactless payments or establish a wireless connection with another device is now becoming a part of event technology as well. Today, social media is virtually the biggest marketing platform that exists. NFC (Near Field Communication). Social Media Walls.
Also, organizers might not need everything on the list, so feel free to pick and choose the things that work best for your event. Phone, computer, tablet, Apple Watch, wireless charging pad, etc. Now onto the stuff! Tech essentials. Chargers: Bring any chargers you or your speakers might need.
If you're responsible for event organizing or marketing, you are probably over-stressed, constantly busy and lacking the resources you need to learn and grow as a professional. We have a solution for you — this guide to awesome and free event planning resources. For more information, check out our event resources home.
Designed to accommodate both a live studio audience and offer live-streaming capabilities, hybrid event studios allow you to reimagine the future of events for your virtual and in-person attendees. . If this sounds like your kind of setup, the hybrid event studio is accepting business bookings up to 30 people. Wireless speakers.
First Sight Media, celebrating its 30th year in 2023, reaffirms its commitment to delivering top-tier audio quality in its live event and streaming services with a £35,000 investment in Sennheiser’s cutting-edge Evolution Wireless Digital (EW-DX) microphone technology.
Learn how tech giant Qualcomm hosts such amazing events and marketing initiatives. And for those involved in B2B eventmarketing , they are a force to be reckoned with. When the Qualcomm team isn't designing new tech, they can be found brainstorming new corporate event ideas and/or hosting a noteworthy conference.
“If you don’t have the environment for your audience, and the technology, you’re not going to succeed,” Wilcox said, highlighting how, as the festival found its tech feet – very quickly pivoting to audio and video and putting it out for free on top of the event – the more tickets it sold. “We
When you think of lead retrieval as a cog in a well-oiled marketing machine, you’ll begin to see that your other preferences (visibility, product launch, etc.) Editor’s Note: Rachel Stephan, EventMarketing Strategist, sensov/ eventmarketing contributed to this article. Understand Your Audience. Talk to our team.
Just about anything that you can brand with a company logo is fodder for an event swag bag. The trick that makes swag bags effective is that amongst all the free stuff is usually marketing or advertising material. But with so many events being pushed online thanks to COVID, how does that concept work now? Headphones.
Looking for an event or experiential marketing agency? We've compiled the most comprehensive list of US event agencies on the internet for 2019. According to the EventMarketing 2019 Report , events are the single-most effective marketing channel. Note: Looking for event agencies in a specific state?
If this data can be correctly analyzed and optimized, boosting eventmarketing efforts and selling out an event becomes that much easier! Here are some ways to use data to sell out your event and gain better event ROI. Many of these people may actually be driven to return to your event page.
This wirelessevent technology has already become a standard across popular music festivals around the world. Event organizers have been using RFID to replace event tickets and onsite payments.
A customer training event is exactly what it sounds like: an event that trains customers to use a company's products. They're also known as workshops, bootcamps, and seminars (depending on the company hosting them) and serve as a solid bottom of the marketing funnel content type. Because they're incredibly valuable!
With self-service kiosks and wireless on-demand badge printing, guests can register, check-in, pay fees, and print badges on their own. Along with the pain of handwriting hundreds to thousands of names, there are also the PII (personally identifiable information) concerns with leaving names and titles out on tables for everyone to see.
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