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CES 2025: Booth Designs and Insights from Day One in Las Vegas

Event Marketer

Look out for even more coverage as well as exclusive interviews with corporate event trade show marketers on the show floor. Additional reporting by Anna Huddleston, Event Marketer trade shows editor. Event Marketer and its Chief Marketer Network of brands is an Official Media Partner of CES 2025.

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EM Executive Chat with Pearl Servat, Visible’s Head of Brand Marketing

Event Marketer

Case in point: its three-day livestreamed concert, dubbed Red Rocks Unpaused , which EM highlighted at the summer edition of the Experiential Marketing Summit last month. How a Billboard Typo and Viral Marketing Helped Visible Intro its Brand. EM: How do you see the industry evolving as events pick back up? Pearl Servat.

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Football Sponsorship: How 18 Brands Blitzed Fan Engagement this Season

Event Marketer

Partners: Amplified Marketing (experiential); Lime Media (fabrication) DUKES MAYO Mayonnaise was front and center on Sept. Agency: Inspira Marketing THE TAILGATE TOUR The Tailgate Tour is billed as the largest and longest running fan experience in college sports. Agency: NFuse 360 Marketing J.C.A. Read the full case study here.

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The Brief: Foldable Buses and the Stayman Islands

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover foldable buses, Piña Oatladas and the Stayman Islands. As Brittany Norris, marketing director-hard seltzers at Molson Coors, told our sister pub, Chief Marketer : “We thought this was a much more intimate way to work with our consumers.

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Corona’s Mobile Locker Room Experience Engages Pacers Fans in Their Backyards

Event Marketer

This time around, the activation was built for hoops fans in Indiana, a key market for the brand, with two sweepstakes winners each week receiving all the goodies they needed for a premium at-home viewing experience. Agency: Cogent World, New York City.

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Exhibit Case Study: Inside Dematic’s Use of Immersive Media at MODEX 2024

Event Marketer

We’ve found that people might be hesitant about putting on actual VR headsets,” says Josh Frisbie, vp-creative at Hamilton, “which is why we chose to go with wireless controllers. The post Exhibit Case Study: Inside Dematic’s Use of Immersive Media at MODEX 2024 appeared first on Event Marketer.

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The Brief: Denim Cafés and First Class for Dogs

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover scented billboards, denim cafés and BARK Air. THIS CRICKET WIRELESS INVENTION IS OFF THE HOOK WWE matches are famous for their props, particularly “the chair.” Happy tails. That’s a program with heart.

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