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Podcast: Looking Back on the Paris 2024 Olympics and Paralympics, with GMR’s Jeff Handler and Dennis Jenders

Event Marketer

For the first of two episodes, we spoke with Jeff Handler, vp-Olympic and Paralympic clients, and Dennis Jenders, executive strategy director, from GMR, an experience agency headquartered in Wisconsin. It’s important for us to still as marketers push that narrative and ensure equity and equality all across the board.”

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Football Sponsorship: How 18 Brands Blitzed Fan Engagement this Season

Event Marketer

Partners: Amplified Marketing (experiential); Lime Media (fabrication) DUKES MAYO Mayonnaise was front and center on Sept. 5 at the University of Wisconsin-Madison game against Purdue University. Agency: Inspira Marketing THE TAILGATE TOUR The Tailgate Tour is billed as the largest and longest running fan experience in college sports.

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Five Ways to Nurture a Dedicated Brand Community

Event Marketer

When Wisconsin Cheese made the decision to activate at this year’s virtual SXSW festival, members of its brand community, Cheeselandia, were the first to know. As brand VIPs, they’re given special access to all kinds of events, promotions and products in return for their fervent devotion. Create a Rallying Cry.

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Brands are Carving Out a New Staffing Position: Chief Brand Ambassador

Event Marketer

Miller sought to fix that by submitting a petition to the Milwaukee Common Council to create its own territory, called The Champagne of Beers region, around its brewery in Wisconsin—and then hiring an official brand ambassador to represent it on the ground. To apply, fans downloaded a set of meme templates to experiment with.

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A Welcoming Booth Vibe Helps Kohler Celebrate 150 Years and Earn Top Honors at KBIS

Event Marketer

TRADE SHOW TRENDS: Tech Trends from CES 2023: Metaverse Showrooms, Robots and Simulators CES 2023 Recap: 18 Brand Experiences from Across the Show Floor For family-owned Kohler, which owns a five-diamond resort, Destination Kohler, in its hometown of Kohler, Wisconsin, hospitality is a differentiator.

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Event Tech Live Vegas partners with Implecho

Event Industry News

Implecho will be Audio Partner for Event Tech Live (ETL) Las Vegas, organizer Event Industry News has announced. The arrangement sees Brookfield, Wisconsin-based, Implecho providing the show with a two-way radio system for event logistics and 300 audio communications headsets for the live sessions.

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People on the Move

PCMA Convene

For 18 years, Klett was host of the Discover Wisconsin Television and Radio series, where she has continued to host on occasion. In January 2011, she was appointed to lead the Wisconsin Department of Tourism. He will also help grow Boston’s market share of visitors. Jay Altizer and Jason Popp. Dan Douglas.

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