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The Best Event Planning Books Ever Written

Guidebook

The best event planning book recommendations as chosen by real event pros. Sure, you can get all your event and meeting planning information from the internet like most of us do these days. (We We gathered all of the web’s best event planning blogs.) But what about good, old-fashioned books?

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3 Ways to Engage Your Audience at Your Event

Social Tables

According to a survey conducted by Hubspot and Constant Contact, 40% of non-profits, B2B, and B2C companies who responded noted using social media as a form of event marketing. But don’t let the social media fun grind to a halt when the event kicks off. Room Design. Room diagramming is the cornerstone of meeting planning.

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The Top 10 Books Every Event Manager Should Read

Capterra Event Management

No one wants to be just another number on a spreadsheet, yet to many people that is what marketing boils down to, even in event marketing. Brains on Fire puts a human spin on marketing by focusing on relationships, interests, and desires in order to build effective word of mouth campaigns. Author: Robbin Phillips.

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The Rise of ‘Design Thinking’ in Event Planning

Cvent: Event Marketing

What is “design thinking”? In the event space, it’s a way of coalescing all the various components of a meeting plan to serve a set of business objectives. In other words, events are literally “designed” to meet specific customer-focused goals.

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The 33 skills meeting and event planners need to succeed

Plan Your Meetings

Let’s face it, there’s a lot of paperwork involved in the meeting planning process. Transportation plans help planners identify how they’ll manage the movement of participants from the airport to hotel to meetings and offsite venues and if additional requirements, such as visas, might be required for attendee travel.

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Applying a Global Lens to Enhance Meeting Experiences

Maritz Global Events

With attendees from all over the world, the American Academy of Ophthalmology (AAO) uses a variety of strategies to create new and valuable meeting experiences. At AAO 2018 , more than 23,000 ophthalmologists, health professionals and industry personnel from across the globe met in Chicago to learn, network and grow in their careers.

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Associated Luxury Hotels International’s (ALHI) executive team welcomes Silvia Zamora

Event Industry News

Associated Luxury Hotels International (ALHI), a leader in luxury hotel sales for meeting incentives, conventions, and exhibition (MICE), welcomes the addition of Silvia Zamora to the ALHI executive team. “We are excited to welcome Silvia to the ALHI family,” said Mike Dominguez, President & CEO of ALHI.

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