Event Marketer

MARCH 25, 2025

Event Marketers 2025 B-to-B Dream has been unveiled. Michelle Martin, Senior Director-Marketing, 4DMedical Michelle Martin has been working in the medical device industry for almost 20 years, and it all started by taking a chance on a job ad in a newspaper.

2025 158

2025 Trade Shows Meetings Education 158

Event Marketer

APRIL 2, 2025

This year, the event added about 1,000 attendees and 27 percent retailers and consumer brands and will hold local iterations in Barcelona, Chicago and Abu Dhabi. The post Field Report: Things Weve Never Seen at Trade Shows Until Shoptalk 2025 appeared first on Event Marketer. Want us to cover your booth?

Trade Shows 305

Trade Shows 2025 Retail Ecommerce 305

Event Marketer

NOVEMBER 7, 2024

Content-Meets-Connection Space Leveraging the buzz concept, the show introduced a dedicated space that hosted two MoneyPot podcast booths, a stage and a bar. This could have been a separate mini-event altogether, with all the right ingredients including coffee and a fun photo-zone. Want us to cover your booth?

2024 316

2024 Trade Shows Banking Sponsorships 316

Event Marketer

DECEMBER 17, 2024

Welcome to the latest event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Company News Freeman has launched Studio Blue, an A/V production studio specializing in productions that bring event stories to life, with expertise in technical execution and support.

Trade Shows 261

Trade Shows Entertainment Event Marketing Marketing 261

Event Marketer

JANUARY 10, 2022

The new year offers organizations a chance to reset and reevaluate, and AT&T has wasted no time in reshaping its approach to experiential marketing to meet the needs of the modern COVID-era consumer. You Might Also Like: Year in Review: The Top 10 Stories of 2021, Plus Our 2022 Futurecast. Brands must offer choice.

2022 348

2022 Event Marketing Marketing Retail 348

EventMB

JANUARY 2, 2025

Skift Take: Predicting the future of the meetings industry is tough, but we do it every year. Miguel Neves Read the Complete Story On Skift Meetings As we look back at 2024, here's our honest look at what we got right, what we got wrong, and what's still percolating.

2024 185

2024 Meetings Events Travel 185

Prestige Events Magazine

OCTOBER 24, 2024

Launched to increase meeting and event bookings across its extensive UK portfolio, the campaign incentivised booking agents with unique prizes, and results have exceeded expectations. The campaign provided a significant boost to the post-pandemic recovery of the event sector. In total, Summer Pops generated an impressive £18.8

Hotels 264

Hotels Management Corporate Meetings B2B 264

Eventmobi

JULY 31, 2024

An annual meeting is many things—a gathering, an experience, and a way to build connections. By the time the event is over, an attendee is likely to feel pretty good about their association. By the time the event is over, an attendee is likely to feel pretty good about their association.

Meetings 351

Meetings Education Trade Shows Conference 351

Event Marketer

NOVEMBER 24, 2024

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. Trends PCMA and CEMA announced enhancements to Spark , a generative AI tool for event professionals, including the ability to identify viable destinations and venues.

Trade Shows 278

Trade Shows Healthcare 2024 Financial 278

Event Marketer

JANUARY 17, 2025

So, we sat down with Nelson to dig into the why, and the how, for event planners. More on This Topic: The Mocktail Movement Goes Mainstream Sampling: Seedlip Shares Five Insights on the Booming Non-alcoholic Spirits Movement Event Marketer: Tell us about your observations around alcohol in the events industry.

Speakers 278

Speakers Food and Beverage Conference 2025 278

Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

Event Marketing 62

Event Marketing Marketing Social Media Fashion 62

Event Marketer

NOVEMBER 24, 2024

The kits were constructed with aluminum framing that helped the team meet its budget, while overhead signage and canopies drove home that city skyline feel ( Partner: ASV). A Central Meeting Point At the center of the spoke design was a city center featuring a 16-foot-high metal aluminum tower with illuminated DISH team Summit beacons on top.

Food and Beverage 264

Food and Beverage Retail Entertainment Hotels 264

Event Marketer

DECEMBER 20, 2024

Greg Wamsley, vp-operations and sustainability lead at Mosaic North America, shares details on the agencys work with the Canadian Olympic Committee to design and produce Canada Olympic House , which gives athletes a home away from home and offers a meeting place for them to gather with loved ones and supporters.

2024 290

2024 2028 2026 Fashion 290

Event Marketer

OCTOBER 16, 2023

Galvanizing the salesforce is a top priority for vision technology manufacturer Zeiss, so it’s pivotal that the brand’s National Sales Meeting (NSM) not only serve as a celebration of those teams, but as a pep rally of sorts that fires them up for the new fiscal year. But the event wasn’t held in the bustling center of the city.

Meetings 299

Meetings Negotiating Hotels Marketing 299

Prestige Events Magazine

NOVEMBER 18, 2024

Analysing the forces shaping the meetings and events industry on a global scale, the report underlines the importance of talent to the future of the industry, and charts its evolution in a post-pandemic world. It is this skill for adaptability that is driving growth in the global events market.

2025 264

2025 Global Events Travel Marketing 264

Prestige Events Magazine

MARCH 25, 2025

The business events, accommodation and meetings industry contributes more than 61 billion to the UK economy each year, yet it remains particularly vulnerable to inflationary pressures, talent shortages and inconsistent government support. Our sector doesnt just respond to growth we help drive it.

Government 161

Government Insurance Meetings Tourism 161

Event Marketer

JANUARY 20, 2025

A Fan-centric Vision for Sporting Events When your event is described as Coachella meets track meet , you know youre breaking new ground. The event, which offers the largest-ever prize purse in a womens-only meet, generated three million viewers. Catch up on all of this years weekly trends here.

Sports 246

Sports Sponsorships 2024 Fashion 246

Event Marketer

OCTOBER 16, 2024

“So we’re thrilled to have a presence in not only North America, but Europe, Asia, Latin America and the Middle East, as well.

2024 306

2024 Retail 2021 Marketing 306

Event Marketer

OCTOBER 18, 2024

Pop-up meeting spaces and meeting rooms were available for a deeper dive into analytics and digital solutions. Attendees could have a theme park moment by getting their picture taken with an Oreo Splash installation or on the Oreo swing. Products were organized by concept, such as impulse purchases and purchase bundles.

2024 312

2024 Retail Trade Shows Fashion 312

Event Marketer

DECEMBER 15, 2024

Meeting Space with a Vibe No more four white walls with a door. We noticed it with Mastercard and Modern Treasury held meetings at Money20/20, neon-clad AWS at NAB , and Caterpillar at MINExpo , among others. The post Roundup: 10 Things We Loved in Trade Shows in 2024 appeared first on Event Marketer. Have a story idea?

Trade Shows 278

Trade Shows 2024 Sustainability Healthcare 278

Event Marketer

JANUARY 9, 2025

As vp of startup programming and investments, she oversees the AgeTech Collaborative from AARP trade show and events program, among other aspects. Event Marketer: How has the exhibit experience evolved for this years CES? Both a web app, accessible through a QR code, and a paper version of the map are available.

2025 290

2025 Trade Shows Technology Event Marketing 290

Smart Meetings

AUGUST 30, 2024

How the gig economy is impacting the events industry In honor of Labor Day, Smart Meetings chatted with Tracy Judge, founder and CEO of Soundings , to get the latest scoop on the trends currently emerging within the freelance meeting planner gig economy. SM What types of freelance meeting planner roles are most in demand?

Meetings 233

Meetings Insurance Financial Contracts 233

Event Marketer

JANUARY 3, 2025

Verizon is launching a nationwide FanFest that will offer free celebrations on Super Bowl Sunday at stadiums and venues across all 30 NFL markets.

Sponsorships 264

Sponsorships Sports Entertainment Venues 264

Event Marketer

OCTOBER 20, 2024

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. Starting in Spring 2025, the project will focus on modernizing the hotel’s expansive 85,000-plus square feet of meeting space.

Trade Shows 261

Trade Shows 2025 Food and Beverage Sustainability 261

Picatic by Eventbrite

SEPTEMBER 6, 2022

Earlier this year, Eventbrite put out a call to entrepreneurs, innovators, trendsetters, and anyone else interested in building or growing an events business.

Meetings 370

Meetings Events Event Marketing Event Planning 370

Event Marketer

JANUARY 16, 2025

A new soundproof meeting room hosted press events and presentations for larger groups. The post Deepfakes and Trust: Inside Accentures Experience at CES 2025 appeared first on Event Marketer. This year, we took a deliberate approach to align it to our business priorities and mapped our presence to deliver that.

2025 278

2025 Tech Technology Event Marketing 278

Event Marketer

OCTOBER 24, 2024

Focused on meeting customers where they are, Walmart chose a range of locations for the Style Tour, from festivals to parks to shopping centers, in established markets where the brand operates several stores and in growth markets like larger, densely populated cities where Walmart doesn’t have a brick-and-mortar presence.

Fashion 294

Fashion Apparel Social Media Marketing 294

Event Marketer

OCTOBER 24, 2024

And “Grab your best bubs to meet the Deadpool Corps—’cause it’s gonna be one helluva fourth-wall-breaking, Merc-with-a-Mouth-approved adventure!” “The The Deadpool variants took New York City by storm and just kept coming, coming and coming…” says Chris Bess, global publicity director at Walt Disney Studios Home Entertainment.

Fashion 289

Fashion Entertainment 2024 Event Marketing 289

Event Marketer

MARCH 17, 2025

Meeting Space A crucial booth element at this appointment-rich show, meeting and conversation spaces were not just modular spaces tucked in the back. Warm colors and frosted plexiglas made meeting space a key visual cue at Health Catalyst, a healthcare data company. Some promotional items had entire storylines.

Healthcare 261

Healthcare Tech 2025 Transportation 261

Smart Meetings

JUNE 15, 2024

At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the event technology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.

Meetings 264

Meetings Trade Shows Tech Event Tech 264

Event Marketer

MARCH 4, 2024

Now let’s hear from XARA themselves… Q&A: XARA the AI Intern Discusses Their New Role The post Industry Perspectives: Meet XARA, the AI Intern at Jack Morton appeared first on Event Marketer.

Meetings 297

Meetings Consulting Marketing Event Marketing 297

Event Marketer

MARCH 31, 2025

Just this month, Neutrogena joined forces with AIRE Health during the American Academy of Dermatologys Annual Meeting, activating a night market-style event that was part newsstand, part laboratory, and featured scientific demos and dcor, like product displayed in Erlenmeyer flasks. Talk about engagement at the cellular level.

Trade Shows 238

Trade Shows Banking Consulting Education 238

Event Marketer

JANUARY 21, 2025

While Este Lauder plans to dominate the multibillion-dollar global home fragrance industry with Soliqaire, wed wager that event marketers wont be far behind on leveraging the tool in their multisensory experiences. Blockers and Unfair Canada Pop-ups The post The Brief: Ice Festivals and Big Rings appeared first on Event Marketer.

Banking 290

Banking 2025 Tech 2024 290

Smart Meetings

OCTOBER 23, 2024

Focus on the Target Audience POV Meeting professionals know that some of the best ideas happen between sessions. That is why it had to happen on Smart Monday so the marketing leaders could go see the energy at Mandalay Bay Convention Center for themselves while they were in town.

Automotive 238

Automotive Marketing Hospitality Venues 238

Event Marketer

NOVEMBER 14, 2024

In the morning, Sue Bird and former pro soccer star Megan Rapinoe visited the activation for fan meet-and-greets and a panel to discuss their career journeys and the explosive growth of women’s sports. Fans who kicked the ball into the net received a video of a goal, while those who missed received a video of a goalkeeper save.

Sports 312

Sports Sponsorships Advertising 2024 312

Event Marketer

NOVEMBER 15, 2024

It turned out to be the Ford merchandise team’s most successful event.

Automotive 289

Automotive Education Marketing Event Marketing 289

Event Marketer

JANUARY 23, 2025

Attendees will be able to customize their own beanie and attend panel discussions, networking events and dinners. Among these events is a meet-and-greet for the Sundance Ignite X Adobe Fellowship program, in addition to programming around introducing next-gen filmmakers, AI in filmmaking and diverse storytelling.

2025 289

2025 Sponsorships 2024 Marketing 289