Smart Meetings

JANUARY 24, 2025

In the recently released report from The Exhibitor Advocate and Evolio Marketing, “The State of the Event Industry: From the Perspective of Exhibit and Event Marketers,” nearly half of exhibitors expressed a mistrust of show organizers.

Trade Shows 130

Trade Shows Sponsorships Negotiating Marketing 130

Endless Events

OCTOBER 18, 2022

Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENT MARKETING? Organizations use event marketing to: Promote the brand to a larger audience.

Event Marketing 139

Event Marketing Marketing B2B Social Media 139

ePly

JANUARY 3, 2024

A Guide for Event Profs in the Age of Rising Costs Welcome to 2024, where contract negotiations continue to be a critical but dreaded aspect of event planning. In this day and age, negotiation skills are even more essential as event professionals strive to deliver memorable experiences while staying on budget.

Negotiating 87

Negotiating Contracts 2024 Events 87

GEVME

FEBRUARY 4, 2020

As a marketer, your role now would be to delight these potential customers at every single stage. How can you make sure to boost your sales at every stage of the event marketing funnel? What is an event marketing funnel? How are modern event sales going? How does event marketing funnel work.

Event Marketing 156

Event Marketing Marketing Social Media Advertising 156

Event Marketer

FEBRUARY 26, 2025

Ultimately, the experts agreed that attracting, and catering, to first-time attendees is non-negotiable. Recruiting new audiences is vital to the health of b-to-b shows, as well as the event industry at large. And that’s where we’ve helped our team grow, skillset-wise.

Conference 233

Conference 2024 Food and Beverage Event Apps 233

Smart Meetings

DECEMBER 24, 2018

Their support for event marketing is ‘largely intuitive, based more on anecdotal evidence than on hard data,’ the executive summary said.”. Brian Friedman, vice president of digital innovation, Aventri, speaking about the study, “The Event Marketing Evolution: An Era of Data, Technology, and Revenue Impact.”.

2018 196

2018 Meetings Negotiating Technology 196

Event Marketer

APRIL 17, 2024

She started in mobile tours with Chobani more than 12 years ago, driving an F-350 with a 26-foot trailer around the country, and learned from the ground up everything from negotiating contracts to developing event partnerships and executing programs. Now, overseeing Oatly’s experiential marketing for the U.S.,

Trade Shows 264

Trade Shows Negotiating Contracts Hotels 264

Event Marketer

SEPTEMBER 12, 2024

Partners: DMI Music (strategic music agency partner); REACH (experiential, talent and tour negotiations); AEG Presents’ Concerts West (tour promoter).

Sponsorships 282

Sponsorships Negotiating Social Media Travel 282

Event Marketer

OCTOBER 16, 2023

Achieving both objectives while keeping the experience fresh year after year is a challenge that many an event marketer can relate to. The post Internal Meetings: Five Ways Zeiss Keeps its Salesforce Fired up appeared first on Event Marketer.

Meetings 299

Meetings Negotiating Hotels Marketing 299

Planning Pod

AUGUST 24, 2019

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is event marketing? Why is event marketing important? Ensuring registered attendees show up to your event.

Event Marketing 131

Event Marketing Marketing Social Media Speakers 131

Event Marketer

JANUARY 22, 2024

Fun fact: Resy negotiated with its restaurant partners to hold the reservations for dates two weeks out—something that could help out last-minute planners or forgetful partners ahead of Valentine’s Day. The post Share the Brand Love with Five Activation Ideas for Valentine’s Day appeared first on Event Marketer.

Food and Beverage 289

Food and Beverage Social Media 2022 Negotiating 289

Smart Meetings

DECEMBER 29, 2021

In this webinar, hosted by Cvent’s Alyssa Peltier and Julie Haddox, share content’s relation to the event marketer and what creating compelling content really means. Harness the Power of Negotiation to Master Your Post-Covid Events Career. Negotiation is an essential skill in business, meetings and life.

2021 130

2021 Negotiating Medical Meetings Contracts 130

Picatic by Eventbrite

AUGUST 1, 2019

Vendor negotiations. Sometimes your schedule just doesn’t allow for the aggressive marketing plan of your dreams. Even so, you don’t need to blow major budget dollars or stare at a screen for hours a day to sell more tickets to your event. Last-minute cancellations. Meetings that cut through lunch.

Negotiating 170

Negotiating Marketing Meetings Social Media 170

Event Marketer

JUNE 26, 2023

Resy negotiated with its restaurant partners to hold the reservations for dates two weeks out. The post Resy Plays Restaurant Matchmaker with a Larger-Than-Life ‘Reserved’ Table Tent in NYC appeared first on Event Marketer. Bon appétit. Agencies: Day One Agency; Dentsu.

Hospitality 246

Hospitality Negotiating Marketing Event Marketing 246

Event Marketer

JULY 17, 2023

Valuska encourages event marketers to ask themselves: “Where are there going to be opportunities for bottlenecks where [dogs] are going to be forced into proximity with other people and other pets? The post Purina Shares Six Tips for Designing Dog-friendly Experiences appeared first on Event Marketer.

Negotiating 246

Negotiating 2022 Event Marketing Marketing 246

GEVME

AUGUST 15, 2019

Having a skillful strategy helps to avoid overworking a week before the start of the event and becomes a negotiation advantage when talking with investors. It’s impressive when tickets to an event sell in the first few minutes after the online ticket office opens, but the trend of 2019 will be slow sales. Engaging technology.

2020 219

2020 2019 Negotiating Technology 219

GEVME

MAY 16, 2018

Here’s a short timeline that you can develop based on the indicated time period: 12–11 months: Break the news about the event using different communication channels of your choice. 8–2 months: Plan and execute pre-event marketing activities (active posting on social media, UGC creation, email invites, etc.).

Social Media 195

Social Media Negotiating Event Apps Speakers 195

Guidebook

JANUARY 17, 2025

You’ve spent months planning and coordinating every aspect of your event. You’ve put together an attractive event marketing website , and have been diligently promoting it to build anticipation for your event.

Negotiating 78

Negotiating Events Technology Management 78

Expo Pass

SEPTEMBER 19, 2022

And many of the things that make our events truly innovative and original. But how can organizers pick those perfect vendors that make their event so special? Also, what can they do to make negotiating with vendors a breeze? Answer – it’s all about finding people that are excited to collaborate on your amazing event.

Negotiating 145

Negotiating Social Media Contracts Events 145

Eventmobi

SEPTEMBER 11, 2018

In 2009, having a website that could register attendees was really all you needed from your event management software. According to research by Cramer and Event Marketer , the number of event technology vendors grew from 144 in 2014 to 245 in 2018 — a growth of over 70% in just four years! Less negotiating power.

Event Management 191

Event Management Technology Management Event Apps 191

Event Farm

JANUARY 11, 2017

Simply listing a well-known influencer on the “speaker” section of your event’s registration page might encourage people to attend, but you shouldn’t stop there.

Marketing 100

Marketing Event Marketing Speakers Negotiating 100

ePly

JANUARY 3, 2024

A Guide for Event Profs in the Age of Rising Costs Welcome to 2024, where contract negotiations continue to be a critical but dreaded aspect of event planning. In this day and age, negotiation skills are even more essential as event professionals strive to deliver memorable experiences while staying on budget.

Negotiating 48

Negotiating Contracts 2024 Events 48

Eventmobi

SEPTEMBER 27, 2018

Event management software can/may include some or many of the following types of tools: Planning. Event marketing (including email and social media marketing). Event apps. Sign #3: You’re sharing licenses/contracts for your event technologies with 1-2 teams (other than your own). Team management.

Event Management 150

Event Management Management Negotiating Event Technology 150

Attendease

NOVEMBER 14, 2024

Enable self-service registration and payments directly on your event website for a smooth pre-event experience. Event marketing automation. Take stock of which features will be most impactful for your company’s events. Scheduling and speaker management.

Management 195

Management Event Management Marketing Trade Shows 195

Eventsforce

JULY 29, 2019

Read: 3 Tips for Calculating Social Marketing ROI for Event Management. Let’s not beat around the bush here – the influencer is the commodity, so they have the upper hand in these negotiations. The post How to Choose the Right Influencers for Your Event Marketing Activities appeared first on Eventsforce.

Event Marketing 91

Event Marketing Marketing Social Media Speakers 91

MPI

OCTOBER 14, 2024

That was the sentiment at the Beyond the Bar discussion that took place at Jimmy Kimmel’s Comedy Club during IMEX America 2024, hosted by Caesars Entertainment and OTHR Agency in partnership with CEMA (the Corporate Event Marketing Association). So what can planners do to be more inclusive when it comes to drinks?

2027 52

2027 Food and Beverage Negotiating Entertainment 52

Prestige Events Magazine

APRIL 2, 2024

Natalia Events offers a comprehensive range of services, including: Event planning and coordination: Natalia Events takes the stress out of planning, handling every detail with meticulous care. Venue sourcing and management: The team secures the perfect location, negotiates contracts, and oversees logistics.

Consulting 147

Consulting Negotiating Corporate Events Contracts 147

Event Marketer

JUNE 27, 2023

Inside the year’s best experiential marketing campaigns Event marketers landed on the other side of the pandemic poised for a renaissance when economic hurdles began threatening to rain on the industry’s parade. Congratulations to all of the 2023 Ex Awards honorees.

2023 130

2023 Negotiating Consulting Event Marketing 130

Event Farm

JULY 8, 2022

Because costs are much higher, many event venues are much less likely to negotiate, hold you to attrition, and service is astoundingly low. Fortunately, it’s not hard to integrate safety notices and processes into your event. In early event marketing, let attendees know what you’re doing to keep them safe.

Conference 246

Conference Food and Beverage Negotiating Hotels 246

Eventinterface

AUGUST 28, 2017

If for example you are planning a conference that requires the attendance of the public to make it a success, you may want to hire an event planning professional who is an expert in event marketing as well. He or she will be able to guide you with your messaging as well as event marketing strategies.

Speakers 37

Speakers Negotiating Events Financial 37

ePly

JANUARY 27, 2024

The world of event planning experiences success not just through having a great venue or a top-notch speaker line-up – it’s about getting the word out and drawing a crowd. An event marketing plan is integral for tying this all together into one magical experience. What Exactly is an Event Marketing Plan?

Event Marketing 62

Event Marketing Marketing Social Media Trade Shows 62

MeetingsNet

JULY 9, 2021

In the breakout session led by Todd Schwartz, CMP, formerly a senior events marketing manager at McDermott+Consulting, 38 of the 55 attendees said they had more than a decade of planning experience. The best negotiator on your team should handle the largest budget elements that will not be simple to secure at an acceptable cost.

Negotiating 105

Negotiating Tech Sponsorships Contracts 105

Event Farm

NOVEMBER 9, 2017

In general, our panelists stressed that we should stretch ourselves professionally, find mentors, ask for what we’re worth—yep, we talked about salary negotiation—and have fun doing it. On negotiating salary: “Always ask for a number that makes you feel really uncomfortable. You know where you want to be. Just aim high.

Negotiating 57

Negotiating Events Social Media Tech 57

Attendease

FEBRUARY 20, 2024

Pssst, event marketing software can help with this.) Effective event marketing & management means creating compelling content that highlights the tangible value of attending, like thought leadership keynotes, can’t-miss training sessions, pitch competitions, and top-notch networking opportunities.

Corporate Events 195

Corporate Events Food and Beverage Social Media Event Management 195

Cvent: Event Marketing

MAY 21, 2019

What negotiating with hotels boils down to is synchronized value – in other words, you have what they want (occupied guest rooms, meeting space and food and beverage revenue), and they have what you want (a great hotel at a desirable location). If possible, do your negotiations in person or via a video chat. Local attractions.

Negotiating 39

Negotiating Hotels Food and Beverage Venues 39

GEVME

OCTOBER 28, 2018

Remember that negotiation may take time. In the case of non-compliance with the norms established by the riders, the artist has the right to refuse to negotiate. Many famous people are difficult to contact. To establish a contact with a celebrity, be ready to perform a rider. What is a rider? Turnkey orders are in addition to fees.

Negotiating 168

Negotiating Transportation Contracts Events 168

PCMA Convene

NOVEMBER 18, 2024

The same went for other single-use items used for corporate event marketing, like furniture. Composting is usually so easy to bring on site, as well as recycling,” Analog Events founder and CEO Jordan Kaye said, and it’s very easy to quantify. “Not Not every client wants a vegan menu, so you pick and choose there.

Sustainability 59

Sustainability Education Entertainment Negotiating 59