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Creative communications agency DRPG has expanded its Presentation Consultancy Service, designed to help clients with the effectiveness of their content and elevate their audiences experience, as they present with greater confidence and more impact. The best speakers are the ones who put in the work.
The new partnership gives EDPA members expanded access to the experiential marketing industrys top buyers and provides EventMarketer an elevated position from which to serve EDPA members with content and data. The partnership includes: EDPA @ Experiential Marketing Summit. EDPA + EventMarketer Content.
Artificial Intelligence is shaking up the way eventmarketers plan, produce and execute events—big time. We’ll wrap up the hour with an interactive panel on predictions and forecasts on what lies ahead for AI in and at events.
Cultivating a social media presence is an essential part of your eventmarketing strategy. This presents a major opportunity for reaching your audience where they’re already hanging out. According to Smart Insights, 58.4% of the global population uses social media — for more than two hours a day.
For one, the sheer amount of market innovation and engineering presented at the New York City-based trade show is vast. And, from an experiential marketing point of view, the expo floor is a feast for the senses. Unlike its competitors, the brand presented a series of compelling retail-themed dioramas. Heres a snapshot.
Experience builders obsessed with the attendee journey know that in the last few hours of an event, attendee attrition—people leaving early—can make the difference between an event that falls a little flat or one that wraps leaving everyone with all the feels. The approach has typically involved a reward of some kind. Another tip?
A secret tunnel connected through the half-pipe led to an ice-themed speakeasy, the 20 Degree Lounge presented by Cash App (a reference to the club’s 20-degree loft). Acura presented a drone show that depicted golfers and the club in the sky, and it led into a performance by rapper Larry June on the main stage.
Julie Smolyansky, CEO, Lifeway Foods EventMarketer: Tell us about Lifeways origins and introducing kefir to a U.S. The kids get some stretching, they breathe, they get to feel what their body is experiencing and get present with themselves. So drinking kefir can help reduce stress, depression and anxiety.
Gregg Dukofsky, Interactive Entertainment Group TOP TECH TRENDS YOU’RE BETTING ON FOR 2025 Looking ahead to 2025, three main trends are reshaping the event landscape: mixed reality, gamification, and robotics. Gamification has evolved beyond simply adding a game to an event.
Eventmarketers are more conscious than ever about excessive waste, and that has led to all-new thinking, and engagement strategies, around a quintessential event and trade show activity: the giveaway. The post Swag-Tivities appeared first on EventMarketer. Catch up on all of this years weekly trends here.
While Este Lauder plans to dominate the multibillion-dollar global home fragrance industry with Soliqaire, wed wager that eventmarketers wont be far behind on leveraging the tool in their multisensory experiences. Blockers and Unfair Canada Pop-ups The post The Brief: Ice Festivals and Big Rings appeared first on EventMarketer.
The show requires an efficient design strategy that allows DISH’s partners to present their individual marketing, but that overall maps back to their collaborations with DISH. Each kit represented a thematic city build, like a hotel, apartments, a local bar, as well as a city park area with a stage for presentations.
While each location will have its own local draws, attendees at Verizon Super Bowl FanFest will be able to watch the Big Game, meet hometown NFL legends and players, and enjoy entertainment from team cheerleaders, local artists, djs and live bands, such as the Mariachi Rams and Houston Texans Gameday Presentation Team.
For the lucky attendees who scored a spot at The White Lotus at Four Seasons, Presented by American Express experience, theres ample opportunity to delve into elements likely to be found within the walls of The White Lotus hotel (specifically, season threes setting at a resort and spa in Thailand).
A new soundproof meeting room hosted press events and presentations for larger groups. The post Deepfakes and Trust: Inside Accentures Experience at CES 2025 appeared first on EventMarketer. This year, we took a deliberate approach to align it to our business priorities and mapped our presence to deliver that.
Anchoring the tour is a shiny, two-toned blue Airstream that opens up to create a showroom experience, presenting styled looks like “Utility Chic,” “Denim on Denim” and “Elevated Essentials,” alongside shelves of accessories and racks of clothes built into the vehicle’s walls.
As vp of startup programming and investments, she oversees the AgeTech Collaborative from AARP trade show and events program, among other aspects. EM caught up with Hay to chat about this years booth ( Build: MC), bold design decisions, and best ways to present the intangible. Want us to cover your booth?
More of Our Interviews: Q&A: 10 Minutes with John Blyth of Ricoh Q&A: 10 Minutes with John Vertin of Skout’s Honor Pet Supply EventMarketer: This exhibit is the result of 24 months of planning. Partners: GES, Converse Marketing People profiles, story pitches and all other trade show coverage: Send us a note.
The Meetings Show , the UK’s leading event that brings together the world’s meetings and events community, is calling for innovators and industry experts to submit their game-changing ideas and insights for the 2025 show. Can you confidently talk about the future of eventmarketing? Have you got the handle on hybrid?
The rise of new-era digital platforms and tools offers eventmarketers a fresh engagement opportunity. And for eventmarketers, making meaningful moves in this space may start with implementing loyalty and incentive programs with experiential components. This surge in mind-boggling tech seems to have happened overnight.
Due to the serious nature of the conversations, solutions and sessions presented, that can translate to a buttoned-up, clinical approach to the design and attendee experiencebut not at VMX 2025. Health care conferences can often come off as sterile. When we stopped by on day two of the expo, the painting was halfway to being completed.
Envoku, the newly launched delegate engagement platform from Live Group, is collaborating across a series of international and domestic events to expand industry knowledge, understanding, and thought leadership around AI driven audience insight. As part of the product’s launch programme, Managing Director Stephen D.
Presented by Complex, a pop-up on Oct. Agency: Momentum Worldwide) ENCHANTÉ Enchanté, the clothing brand started by former Formula 1 driver Daniel Ricciardo, returned to Austin with the Enchanté Garage Pop-up shop, presented by Cash App, at Antone’s, Oct. Grand Prix weekend.
Enter: Well in the Future, a message the brand presented at CES encompassing products and solutions supporting environmental and family wellbeing that paved the way for the introduction of Panasonics new venture and business incubator, Panasonic Well, which will leverage AI and advanced tech to enable healthier lives.
SPORTS AT CENTER STAGE A host of NRF 2025 exhibitors presented their products and services in the context of sports fandom. The post NRF 2025: Five Exhibit Design Trends from Retails Big Show appeared first on EventMarketer.
This year, Adobe, which is presenting sponsor and the official editing platform of the festival, took over 608 Main Street to create Adobe House, which from Jan. 24-27 is offering three levels of activations, content and special events.
Agency: Golin) Photos: Courtesy of Straight Talk Wireless SPONSORS SPICE UP THE 2025 SOUTH BEACH WINE & FOOD FESTIVAL Every February, the culinary worlds leading figures convene in Florida for the annual Food Network South Beach Wine & Food Festival Presented by Capital One (SOBEWFF), which this year encompassed more than 100 events.
Underground solutions were aptly presented in a futuristic tunnel, but other than that, it was all cardboard signs with QR codes linking to digital experiences, putting the power of a connected digital mine into attendees’ hands. Spot the robot was on hand, too, for a touch of smile-inducing tech. Want us to cover your booth?
Agency: Day One Agency) Photo credit: Alison Yin/AP Content Services for American Express AT&T Returning once more as presenting sponsor of NBA All-Star, AT&T had a multifaceted presence in San Francisco. It also served as presenting sponsor of the NBA x HBCU Classic. Agencies: Wasserman, experiential; Extension PR, p.r.)
EventMarketer’s 2025 B-to-B Dream has been unveiled. Valerie Strehle, Senior Director-Global Events, Workiva When an event organization operates under the code name GSD, or Get S**t Done, you know it has some serious momentum behind it. Weve got a code name just for Strehle: CID or Consider it Done.
Not to mention, Quest ceo Patrick Nichols shook up his general session presentation by giving his 30-minute speech from atop a hoverboard. The post Company Rock Stars appeared first on EventMarketer. Now thats leading like a rock star. The Trend of the Week is coproduced with the support of Proscenium.
Just next to the carriage was a screen presenting the brands Zen Commute campaign film, along with information on the audio content, which was displayed like a traditional train timetable. Brand ambassadors were nearby to answer questions. Our favorite part?
Over the last two years, MAMA’s Night Markets have seen significant growth, and over the spring, reached new heights, when the organization inked a deal with Honda. On March 9, the automaker served as presenting sponsor of the “MAMA’s Night Market: Year of the Dragon” Lunar New Year celebration at Los Angeles’ Central Plaza in Chinatown.
Such is often the case when eventmarketers have tiny footprints to work with but big messages to deliver. But as Nespresso proved, a small footprint executed properly may actually be the reason people are interested in your event or experience. purposes, and also ensuring sponsorship signage was visible.
We’ve been lucky enough to explore tour stops in person this season and chat with eventmarketers who are working diligently behind the scenes and on the ground. Partners: Youth Marketing Connection; Lime Media; Coyne PR) Connect digital trends to the IRL space. million views and counting. and Chicago to Dallas over two months.
The link between music and weed dates back thousands of years, but a cannabis brand has never served as a presenting sponsor of a major U.S. Over in the Vibes Village presented by American Weed Co., s Presenting Sponsorship Made History at Cali Vibes appeared first on EventMarketer. Let’s go.”
CHASES CARDMEMBER PERKS Events hosted during Miami Art Week are often exclusive, invite-only affairs attended by celebs, artists and VIPs. As a presenting partner of the SCOPE Art Show, the company provided customers with access to lounges, live performances and guided SCOPE tours. We say: mission accomplished. First up, on Dec.
18-20, the pop-up presented by the American Express Gold Card included a Dunkin’-inspired tasting menu, grab-and-go snacks and a series of curated cardmember dinners. Activated in NYC Oct. 4-6, and L.A. From 10 a.m. to discuss the state of women’s health care in Texas and how young women can navigate the early stages of their care.
Local food, music, architecture and traditions shined through the events and experiences presented around the city ahead of Super Bowl LIX on Feb. Even within the Super Bowl Experience presented by Panini (SBX) at the New Orleans Ernest N. What else would we expect from the home of Mardi Gras? Morial Convention Center, Feb.
Demo Stations Considering that many exhibitors at HIMSS present software, demo stations that are functional, welcoming and generally part of the brand aesthetic are key. The post Five Ways Exhibitors Leveled Up Core Booth Engagement at HIMSS25 appeared first on EventMarketer. Want us to cover your booth?
Runners and their families walked through a portal entrance flanked by mirrored showcase displays, past the wall that presented the evolution of running gear, and onto the newest offerings. The post You Got This: Five Standout Photo Activations from the 2024 TCS New York City Marathon Expo appeared first on EventMarketer.
Last month, Allen and Hamilton drummed up excitement for the Showstop Procedure with a presentation at the International Live Music Conference in London. That is a testament to the interest and the fact that the industry always wants to evolve and learn new things. This is just one facet of what were trying to accomplish.
Another standout element of the booth was the mini audience theater, where events and presentations were hosted. Among highlights, ON exhibited how it has integrated Adyens Uplift platform into its retail businesses, and Adyens APAC team delivered product presentations to Japanese delegations in Japanese.
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