Event Marketer

FEBRUARY 19, 2025

Agency: Day One Agency) Photo credit: Alison Yin/AP Content Services for American Express AT&T Returning once more as presenting sponsor of NBA All-Star, AT&T had a multifaceted presence in San Francisco. It also served as presenting sponsor of the NBA x HBCU Classic. Agencies: Wasserman, experiential; Extension PR, p.r.)

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Event Marketer

NOVEMBER 7, 2024

We’ve been lucky enough to explore tour stops in person this season and chat with event marketers who are working diligently behind the scenes and on the ground. Partners: Youth Marketing Connection; Lime Media; Coyne PR) Connect digital trends to the IRL space. million views and counting.

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Event Marketer

DECEMBER 23, 2024

In other news, Canadian football buffs could attend viewing parties in Toronto, Montreal and Vancouver at the start of the NFL season as part of The Huddle, presented by Captain Morgan , the third iteration of the fan experience. 28 in Tucson. The move will mark the first time a spirits brand has sponsored an NCAA Bowl game.

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GEVME

JUNE 12, 2019

Creating and maintaining a high level of interest at your events can be challenging, maybe even daunting for some event marketers. Selecting the best social media tools to engage your attendees may not be easy, and can get a little frustrating. Create more engaging experiences at your events.

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Event Marketer

OCTOBER 22, 2024

22-23, fans who booked a 15-minute slot online will get a chance to check out the one-person dining hut (decorated like a traditional Pizza Hut restaurant) and create their own personalized, social media-worthy mini pizza with new toppings like pesto swirl and chicken sausage. Enter: The Boring Phone.

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Event Marketer

MARCH 20, 2022

The rise of new-era digital platforms and tools offers event marketers a fresh engagement opportunity. A staggering statistic to consider: By 2026, 25 percent of people will spend at least one hour a day in the metaverse for work, shopping, education and social or entertainment experiences, according to a 2022 Gartner report.

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Eventmobi

SEPTEMBER 5, 2019

As part of EventMobi’s new suite of Modern Event Marketing tools (Advance Registration and Social Media Analytics), we are very excited to now offer event planners, marketers and social media managers, the first off-the-shelf, affordable social media Augmented Reality (AR) experiences designed for events and conferences.

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GEVME

JULY 4, 2018

If no one heard about your event, it never really happened. Event marketing is your lifesaver when you need to explain to the world why you haven’t been getting a good night’s sleep for the last few months. But it’s obviously not the only reason you should fall in love with event marketing.

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Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.

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GEVME

JUNE 12, 2019

Creating and maintaining a high level of interest at your events can be challenging, maybe even daunting for some event marketers. Selecting the best social media tools to engage your attendees may not be easy, and can get a little frustrating. Create more engaging experiences at your events.

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Expo Pass

OCTOBER 6, 2021

After organizing any kind of event, the first thing you should do is take a well-earned break. Post-event marketing can wait for a day. Good… Now let’s talk marketing. There have never been more ways to stay connected with attendees after your event. Sound good? Let’s get to it! Think like a movie maker.

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GEVME

MARCH 28, 2019

Knowing how to measure event marketing success has long been a key factor in determining the degree of success of any event or enterprise. The development of event technology has led to new and more effective ways to monitor ROI. Reasons to measure event marketing success. Setting SMART goals.

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Event Marketer

APRIL 17, 2024

Wendy’s sponsorship this year came to life through scale and service in fan experiences at both NCAA Final Four championships: the men’s Tip-Off Tailgate presented by Nissan, April 6-8, at State Farm Stadium in Glendale, AZ; and at the women’s Party on the Plaza presented by Buick, April 5-7, at Rocket Mortgage FieldHouse in Cleveland.

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Smart Meetings

JANUARY 4, 2024

For maximum effectiveness, event email campaigns should be personalized to give this outreach a better opportunity to stand out among the 121 other emails the average person receives each day. Read More : 6 Tips to Write an Email Newsletter for Event Marketing Another must for email marketing campaigns today is to make them mobile-friendly.

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Attendease

JANUARY 3, 2024

That’s where event marketing comes into play Strategically promoting your event to appeal to target audiences can boost your RSVPs and, potentially, your return on investment (ROI). However, effective event marketing campaigns require careful planning and adherence to proven best practices. Interests and values.

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Smart Meetings

APRIL 4, 2025

This article explores proven strategies for hotel sales directors to enhance their meeting and event marketing ROI. Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in Event Marketing When you track ROI, you can see which marketing efforts are working and which ones aren’t.

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Eventbrite UK

SEPTEMBER 1, 2022

Cultivating a social media presence is an essential part of your event marketing strategy. of the global population uses social media — for more than two hours a day. This presents a major opportunity for reaching your audience where they’re already hanging out. According to Smart Insights, 58.4%

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Expo Pass

JANUARY 23, 2024

We’re kicking off the year with a great topic that’ll set you up for a successful year of event marketing. Our recent webinar, Decoding Event Marketing: What Works & What Doesn’t , featured a pair of marketing gurus who graciously shared their wisdom. This is where tailored marketing comes in.

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Event Marketer

JULY 2, 2024

Videos started popping up on social media of digital banners spotted at KIPCO Tower in Kuwait (Team Black), Marina Bay Sands in Singapore (Team Black), Sydney Tower in Australia (Team Green) and the Eiffel Tower (Team Green). Local businesses got in on the action, crafting menu items inspired by “HOTD” characters.

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Eventmobi

JUNE 4, 2024

It also applies to how your association presents itself in writing—like the informational content on your registration form. Keep your written tone, word choice, and mechanics consistent so your members can be confident they’re registering for your event. Social media. Branding extends beyond visual communication.

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Event Marketer

FEBRUARY 7, 2022

PHENOMENAL media company, which focuses on women and historically excluded communities, was also on-site to encourage visitors to celebrate themselves by engaging in a social media photo opportunity and posting across social media about the “phenomenal role(s)” they play in life, be it an entrepreneur, sister or friend.

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Event Marketer

APRIL 11, 2022

HBO Max presented a “provocative” two-day pop-up installation in Los Angeles for the March 17 premiere of its new comedy series, “ Minx.” million impressions including press, social media and physical interactions. for its ‘Minx’ Series appeared first on Event Marketer. Agency: Lupine.

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SpotMe Blog

JULY 25, 2021

The tricky part about hybrid conferences and events is making them equally as engaging and fulfilling for people who are attending remotely as it is to those who are physically present. It takes some extra planning and the right event technology to do the same in the virtual space. What Does a Hybrid Event Look Like?

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Smart Meetings

MAY 5, 2021

A few possibilities for virtual event planners to provide networking opportunities for attendees include: Live chat tools alongside a session (part of the platform), where attendees can ask questions to the presenter and engage with each other. Open video conference rooms before or after the event for attendees to hang out.

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Event Marketer

JUNE 13, 2022

But for its in-person return to the IAB’s 2022 NewFronts in Manhattan on May 4, the brand didn’t want to rely on its pre-pandemic, stage-focused strategy to illustrate that value proposition to media buyers—so, it “dimensionalized” its approach, enveloping attendees at New York’s Pier 17 in an experiential journey through its timeline instead.

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Attendease

FEBRUARY 20, 2019

An increasing number of events are adopting non-traditional layouts and session formats as part of their personalization efforts. Increased use of RFID systems for everything from cashless payment systems at events and on show floors, to attendee data capture at every stage of event participation.

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Eventmobi

AUGUST 15, 2019

Live video better connects your audience to the focus of the event, cultivates a feeling that makes them feel part of the excitement, and harvests engagement in ways that scripted video never could. . How to use live video at your event . An audio mixer is essential for events that are also using multiple cameras and presenters.

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Smart Meetings

AUGUST 27, 2018

Thanks to social media—and a whole host of event marketing platforms—it’s never been easier to set up a networking event. The challenge is ensuring that the event is a genuine success for those in attendance. Typically, the event lasts around 90 minutes. Make the Event Comfortable.

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Event Marketer

MAY 5, 2022

And the insights delivered across many sessions ultimately pointed to the opportunities that the new reality—and starting with a clean slate—present. Throughout the day there were built-in coffee breaks and speed networking meetings that could be arranged via the event app. We create experiences.

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GEVME

APRIL 11, 2019

The right marketing plan for an event usually identifies your target audience and how you will attract new customers and keep them organising events with you over and over again. Event marketing plan definition & examples. What is an event marketing plan? Why d o you need an event marketing plan?

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Attendease

NOVEMBER 18, 2021

While you might think that the sharing of information through presentations and workshops is what your audience wants to pay for, remember that information is now widely accessible and free thanks to the internet. For your event to have value to your stakeholder, it will need to provide connection and experiences in addition to information.

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Event Marketer

MAY 30, 2024

It’s funny because when I was looking at the feeds on social media afterward, a lot of people kind of coined it as Bluey-chella,” Quan says. “It The event offered kid-friendly, “Bluey”-inspired food offerings, such as pizza, pavlova, Bluey’s favorite fruit cups and Shadowlands cupcakes.

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Event Marketer

NOVEMBER 8, 2021

Both pop-up activations invite fans to enjoy social media moments by taking a picture of themselves looking into mirrors inserted into different moments of Bowie’s history. This is a very on-brand, authentic way to present David’s music in a modern environment. Agency: Factory 360 , New York City.

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Event Marketer

JANUARY 22, 2024

The streaming service partnered with events platform Black Restaurant Week and dating app BLK for the activations. Couples were greeted by a “Love Life” neon sign at the participating restaurants and presented with themed placemats and customized food and cocktail menus inspired by the series and its characters. Agency: 160over90.

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Event Marketer

JANUARY 8, 2024

For the many consumers who aren’t aware that Pop-Tarts and Cheez-It are both owned by Kellogg’s, some on-the-field antics from both brands’ mascots over the last week have caused quite a stir on social. Naturally, extraterrestrial life presents a new demographic for marketers. 7) and New York (on Jan.

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Event Marketer

JULY 25, 2024

Social media threads and Reddit forums were lighting up ahead of the 2024 Essence Festival of Culture, presented by Coca-Cola, July 4-7, in New Orleans. EVENT MARKETER: What are some initial findings or results from the event this year?

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Event Marketer

DECEMBER 19, 2022

This marks the 23rd year Mattel has served as presenting sponsor of UCLA Mattel Children’s Hospital’s sinlge-biggest fundraiser. Mattel marked its 23 rd year as presenting sponsor of “Party on the Pier,” UCLA Mattel Children’s Hospital’s single largest fundraising event, hosted Nov.

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