GEVME

MARCH 28, 2019

Knowing how to measure event marketing success has long been a key factor in determining the degree of success of any event or enterprise. The development of event technology has led to new and more effective ways to monitor ROI. Reasons to measure event marketing success. Setting SMART goals.

Event Marketing 149

Event Marketing Marketing Social Media Event Apps 149

Attendease

JANUARY 3, 2024

That’s where event marketing comes into play Strategically promoting your event to appeal to target audiences can boost your RSVPs and, potentially, your return on investment (ROI). However, effective event marketing campaigns require careful planning and adherence to proven best practices. Interests and values.

Event Marketing 195

Event Marketing Marketing Social Media Event Management 195

Expo Pass

JANUARY 23, 2024

We’re kicking off the year with a great topic that’ll set you up for a successful year of event marketing. Our recent webinar, Decoding Event Marketing: What Works & What Doesn’t , featured a pair of marketing gurus who graciously shared their wisdom. This is where tailored marketing comes in.

Event Marketing 157

Event Marketing Marketing Social Media Events 157

Eventbrite UK

SEPTEMBER 1, 2022

Cultivating a social media presence is an essential part of your event marketing strategy. of the global population uses social media — for more than two hours a day. This presents a major opportunity for reaching your audience where they’re already hanging out. According to Smart Insights, 58.4%

Social Media 78

Social Media Event Marketing Marketing Events 78

GEVME

FEBRUARY 25, 2019

Promotional tools for event marketing are powerful assistance for your event marketing. They help to save time and efforts during the event promotion. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list.

Event Marketing 120

Event Marketing Marketing Social Media Advertising 120

Eventmobi

JUNE 4, 2024

It also applies to how your association presents itself in writing—like the informational content on your registration form. Keep your written tone, word choice, and mechanics consistent so your members can be confident they’re registering for your event. Social media. Branding extends beyond visual communication.

Social Media 301

Social Media Advertising Events 2023 301

SpotMe Blog

JULY 25, 2021

The tricky part about hybrid conferences and events is making them equally as engaging and fulfilling for people who are attending remotely as it is to those who are physically present. It takes some extra planning and the right event technology to do the same in the virtual space. What Does a Hybrid Event Look Like?

Social Media 279

Social Media 2021 Trade Shows Marketing 279

Attendease

FEBRUARY 20, 2019

An increasing number of events are adopting non-traditional layouts and session formats as part of their personalization efforts. Increased use of RFID systems for everything from cashless payment systems at events and on show floors, to attendee data capture at every stage of event participation.

2019 375

2019 Event Planning 2016 2018 375

Eventmobi

AUGUST 15, 2019

Live video better connects your audience to the focus of the event, cultivates a feeling that makes them feel part of the excitement, and harvests engagement in ways that scripted video never could. . How to use live video at your event . An audio mixer is essential for events that are also using multiple cameras and presenters.

Event Marketing 150

Event Marketing Marketing Social Media Events 150

Social Tables

APRIL 16, 2019

Think about how the meetings & events industry has evolved in just the past ten years. Could you have navigated it all without conferences, blog posts, presentations, surveys, or your peers? After all, being an events professional requires as much continued education as any other gig out there. We know we couldn’t have!

Event Management 120

Event Management Marketing Management 2028 120

GEVME

APRIL 11, 2019

The right marketing plan for an event usually identifies your target audience and how you will attract new customers and keep them organising events with you over and over again. Event marketing plan definition & examples. What is an event marketing plan? Why d o you need an event marketing plan?

Event Marketing 149

Event Marketing Marketing Tech Events 149

Attendease

NOVEMBER 18, 2021

While you might think that the sharing of information through presentations and workshops is what your audience wants to pay for, remember that information is now widely accessible and free thanks to the internet. For your event to have value to your stakeholder, it will need to provide connection and experiences in addition to information.

2022 366

2022 Social Media Advertising Financial 366

Eventmobi

APRIL 14, 2020

A mid-size event, e.g. • Trade show • Job fair You hope to… Offer attendees and sponsors/exhibitors a variety of opportunities to connect You’re looking for… Event marketing and registration; a sleek and professional virtual platform that’s easy for attendees to navigate. You’re planning….

Conference 201

Conference Social Media Sponsorships Trade Shows 201

Nunify

JANUARY 4, 2022

Event Industry Trends. Event Professional’s Outlook. Virtual Event Platform & Feature Usage. Virtual Event Engagement. Event Industry Trends. By 2028 global virtual event market could reach $500+ billion ( Global news wir e, 2021). Forrester , 2021 ). Eventmarketer , 2021). Bizzabo , 2020).

Event Marketing 124

Event Marketing Marketing 2021 2022 124

MeetingsNet

FEBRUARY 23, 2024

Short-form video is wildly popular and not difficult to produce—provided the event host has a plan for content creation and a timely strategy for pushing it out. This article from Trade Show News Network , a fellow Informa media outlet, discusses how far in advance event hosts should strategize their video content.

Event Marketing 97

Event Marketing Marketing Trade Shows Social Media 97

SpotMe Blog

JULY 1, 2021

While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B Event Marketing Strategy.

B2B 147

B2B Event Marketing Marketing Social Media 147

SmartMeetings

FEBRUARY 26, 2024

For maximum effectiveness, event email campaigns should be personalized to give this outreach a better opportunity to stand out among the 121 other emails the average person receives each day. Read More : 6 Tips to Write an Email Newsletter for Event Marketing Another must for email marketing campaigns today is to make them mobile-friendly.

Event Marketing 84

Event Marketing Marketing Social Media Advertising 84

Eventmobi

SEPTEMBER 21, 2023

This is a great experiential marketing option if you sell physical products. Pop-ups are often seen as exclusive and limited-time experiences, which can generate social media buzz. For example, location is important for these experiential marketing events! Irish beer brand Guinness presents a great example!

Marketing 195

Marketing B2C Ecommerce Social Media 195

Eventmobi

JUNE 19, 2024

“We presented a list of 10 different items throughout the city of Boston… We had to get them to go out, explore, try new things, new foods. ” -Karen Hill As an added bonus, the scavenger hunt required attendees to upload photos of their progress to the Activity Feed in the event’s mobile app.

Social Media 281

Social Media Events Conference Event Apps 281

Marketo Events

FEBRUARY 16, 2018

In this blog, I’ll outline five strategies to boost event engagement. Each technique uses technology and event marketing trends to keep attendees engaged, boost social proof, and improve the content around your event. Influencer marketing is a hot topic across many marketing channels. The result?

Social Media 167

Social Media Marketing 2014 Speakers 167

Eventsforce

FEBRUARY 5, 2020

As an event marketer, the impact of using video around your events can be significant. It can be a great way to generate enthusiasm amongst your attendees and equally present a good case for those who haven’t yet registered. Read: 3 Content Marketing Tips for Event Planners. Conclusion.

Event Marketing 105

Event Marketing Marketing B2B Events 105

Eventmobi

SEPTEMBER 29, 2022

Now associations have a new challenge: During the more than two years that associations have been forced to cancel their conferences and expos – or present these events virtually – due to the pandemic, sponsor companies were pursuing alternative ways to market their products and services.

Sponsorships 273

Sponsorships Education Banking Social Media 273

Attendease

NOVEMBER 14, 2023

According to Bizzabo , many event organizers are spending an increased budget on marketing their events. However, you will only see the true benefits if your website functions as intended and is best positioned to succeed on its own merits while supporting your event marketing goals.

Social Media 195

Social Media Speakers Management Event Management 195

Attendease

DECEMBER 23, 2019

Personalized Content: Send personalized email messages , including their name, company, or information about previous events they attended. Social media advertising: If you have a large list of contacts, you can create custom social ads with messages specific to each segment you want to target. Gamification.

2020 243

2020 Event Apps Social Media Travel 243

GEVME

JUNE 1, 2018

An event planner or a marketer has many event marketing tasks to take care of once the date of the event is finalized. Here are a few quick steps to event branding before, during, and after the event: Set clear brand guidelines. Evaluate how many leads from the event turned into actual sales.

Marketing 212

Marketing Entertainment Social Media Events 212

Event Smart

MARCH 29, 2024

Social media has become an integral part of daily life for billions of people worldwide, but for charities, navigating this digital landscape presents unique challenges. With an estimated 4.9 billion users globally, standing out amidst the noise can feel like an uphill battle.

Social Media 52

Social Media Event Marketing Marketing Events 52

Event Farm

NOVEMBER 14, 2016

Event Farm marketers were among those in attendance, and we took notes for all of the event pros who might want to learn from the increasingly-popular event. Keep reading to find out what event marketers and planners can learn from HubSpot’s conference. Pay attention to social chatter.

Conference 100

Conference Event Marketing Marketing Social Media 100

GEVME

MAY 15, 2020

However, virtual online events have also now been known to cover tradeshows, job fairs, conferences, meetings, and even company-wide gatherings. Large companies have made good use of virtual platforms to host large online events to deliver presentations, training, and expos. The Challenges of Managing Large Events Online.

2020 294

2020 Management Social Media Event Management 294

SpotMe Blog

JULY 27, 2021

Regardless, having a plan of action for what to do after the webinar or event is key, and according to Wistia ’s Solutions Associate, Lauren Babitz, that starts with knowing how to track your leads and success. “I I think that’s something that we don’t often put as much thought into,” Babitz explained as a guest of The Event Marketing Show.

Social Media 235

Social Media Speakers Marketing Advertising 235

Planning Pod

APRIL 12, 2020

These goals could include things like: Expected sales or donations New clients or prospects Ticket sales or registrations Total attendee turnout Number of attendees trained or educated Increased mission / brand awareness Marketing objectives (list building, social media mentions, etc.)

Food and Beverage 206

Food and Beverage Social Media Insurance Entertainment 206

Eventmobi

FEBRUARY 15, 2019

One of the biggest benefits of event marketing comes down to the here and now of an event day; it’s all about the meet and greets, networking, and face-to-face interactions. However, as any event marketer will tell you, the success of an event depends on the actions taken well before the event day, as well as the days after.

Marketing 152

Marketing Social Media Speakers 2018 152

GEVME

MAY 16, 2018

Here’s a short timeline that you can develop based on the indicated time period: 12–11 months: Break the news about the event using different communication channels of your choice. 8–2 months: Plan and execute pre-event marketing activities (active posting on social media, UGC creation, email invites, etc.).

Social Media 195

Social Media Negotiating Event Apps Speakers 195

Attendease

NOVEMBER 19, 2019

At these pop-up events, a brand will set up their products and services at a temporary location, and through event marketing, will hype these events as the ultimate place to be at. In 2019, the pop-up event market is exceeding expectations for growth and projected to bring in $10 billion. “Do

Food and Beverage 210

Food and Beverage Retail Social Media Technology 210

Guidebook

MARCH 6, 2024

Just like there’s a pre-event marketing campaign, there also has to be a post-event marketing campaign. This guide will explore the power of event apps in post-event marketing, a crucial yet often overlooked aspect. What is Post-Event Marketing? Why is it Important?

Event Apps 78

Event Apps Event Marketing Marketing Social Media 78

SpotMe Blog

JUNE 29, 2022

In turn, that increase in reach also boosts the value of the event to both the company hosting it and the sponsors. . Hybrid events will continue to play a huge role in the enterprise event industry going forward, and your company can’t afford to miss out on the opportunities they’ll present. What is a hybrid event?

Event Marketing 130

Event Marketing Marketing Travel Events 130

Eventmobi

JULY 5, 2023

Read on to learn about: The type of marketing your association should do The 8 steps you can take to build an actionable strategy How to use digital & community marketing to market your membership program How to use event marketing for your association And several association marketing tools to add to your arsenal!

Marketing 195

Marketing Social Media Sponsorships Advertising 195

GEVME

MAY 29, 2018

Handling complex event marketing. Corporate event management software can be an excellent marketer. Despite the myth that corporate meetings don’t have to be promoted, event professionals tackle many types of events that need some strong advertising, like product launches or charity galas. Conclusion.

Corporate Events 217

Corporate Events Event Management Management Corporate Meetings 217