Event Marketer

APRIL 17, 2024

Along for the ride was Wendy’s, the Official Hamburger of March Madness and the Official Breakfast of March Madness, which signed on in 2017 and, since then, has been growing its experiential programming around the sponsorship every year. Agencies: The Marketing Arm (experiential); VML (social content); Spark (media buying); Ketchum (p.r.).

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Sponsorships Social Media Sports 2024 114

GEVME

JUNE 20, 2019

Are you looking for an event sponsor or perhaps you want to become one? If so, you will certainly be interested in writing event sponsorship for the event. What is event sponsorship? Learn about your sponsorship obligations as an existing sponsor. How to write rules for event sponsorship.

Sponsorships 120

Sponsorships Advertising Social Media Events 120

Hubilo Blog

MAY 23, 2020

Most events hosted across the globe have only a finite revenue stream, sponsorship in most cases is the highest contributor to earnings that an event does. The virtual ecosystem is new to most people; especially various brands that sponsored events as part of their event marketing strategy.

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Sponsorships Social Media Events Speakers 111

Event Marketer

JULY 27, 2021

Corona took a direct approach to its 2021 Indiana Pacers sponsorship with elaborate mobile locker room fan activations. Now, as vaccines continue to roll out and stadiums, arenas and ballparks gradually return to full capacity, brands are looking ahead to what sports sponsorships will look like in a post-pandemic world.

Sponsorships 140

Sponsorships Sports Food and Beverage 2021 140

GEVME

APRIL 11, 2019

The right marketing plan for an event usually identifies your target audience and how you will attract new customers and keep them organising events with you over and over again. Event marketing plan definition & examples. What is an event marketing plan? Why d o you need an event marketing plan?

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Event Marketing Marketing Tech Events 149

Expo Pass

JANUARY 23, 2024

We’re kicking off the year with a great topic that’ll set you up for a successful year of event marketing. Our recent webinar, Decoding Event Marketing: What Works & What Doesn’t , featured a pair of marketing gurus who graciously shared their wisdom. This is where tailored marketing comes in.

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Event Marketing Marketing Social Media Events 157

Event Marketer

FEBRUARY 19, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover floating face serum, a smokin’ festival sponsorship and predictive palettes. fest—until now, that is. Over the weekend, American Weed Co. made history as headline sponsor of the Cali Vibes Festival at Marina Green Park in Long Beach, CA.

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Sponsorships Wireless 2024 Advertising 103

Event Marketer

MARCH 1, 2024

The link between music and weed dates back thousands of years, but a cannabis brand has never served as a presenting sponsor of a major U.S. Over in the Vibes Village presented by American Weed Co., s sponsorship kept the good vibes going beyond the festival, too. music festival—until Cali Vibes 2024, that is. American Weed Co.’s

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Sponsorships Apparel 2024 Advertising 78

GEVME

FEBRUARY 25, 2019

Promotional tools for event marketing are powerful assistance for your event marketing. They help to save time and efforts during the event promotion. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list.

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Event Marketing Marketing Social Media Advertising 120

Event Marketer

DECEMBER 23, 2024

In other news, Canadian football buffs could attend viewing parties in Toronto, Montreal and Vancouver at the start of the NFL season as part of The Huddle, presented by Captain Morgan , the third iteration of the fan experience. 28 in Tucson. The move will mark the first time a spirits brand has sponsored an NCAA Bowl game.

Sponsorships 107

Sponsorships Sports Food and Beverage Social Media 107

Event Marketer

DECEMBER 11, 2023

The program encompassed sponsorships of more than 50 college football teams, and on-site activations that spanned performances by top djs, photo moments, interactive games and a whole lot of cold ones. Another Bud Light sponsorship that made headlines was the “World’s Largest Tailgate” hosted in partnership with the Kansas City Chiefs.

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Sports Sponsorships Wireless 2023 116

Event Marketer

JANUARY 31, 2022

Activating in the great outdoors is serving as a pandemic-proof strategy for brands looking to connect with consumers face-to-face, and sponsorship activations at the X Games Aspen, Jan. The post Get a Quick Overview of Sponsorship Activations from X Games Aspen appeared first on Event Marketer. Agency: In-house.

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Sponsorships Automotive Sports Travel 119

Event Marketer

FEBRUARY 14, 2022

Sponsored interviews, digital takeovers, diversity-focused events and panels, and the debut of the brand’s own four-part film set the scene. All episodes had Spanish-language versions to connect with Hispanic drivers, a key market for the automaker. We wanted to bring our own story to Sundance,” Humphrey says.

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Sponsorships 2022 2021 Marketing 112

SmartMeetings

AUGUST 31, 2020

There’s no question that the world of events has been dramatically changed because of the COVID-19 pandemic and ongoing concerns about large groups of in-person gatherings. More : How to Create a COVID-era Event Marketing Plan. Hybrid events will need to have much more robust online content and experiences than ever before.

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2021 Event Marketing Marketing Technology 138

Nunify

JANUARY 4, 2022

Event Industry Trends. Event Professional’s Outlook. Virtual Event Platform & Feature Usage. Virtual Event Engagement. Event Industry Trends. By 2028 global virtual event market could reach $500+ billion ( Global news wir e, 2021). Forrester , 2021 ). Eventmarketer , 2021). Bizzabo , 2020).

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Event Marketing Marketing 2021 2022 124

Event Marketer

MARCH 21, 2022

The brand wasn’t an official NBA All-Star sponsor, but its recently-inked, multi-year experiential partnership with the Chicago Bulls as the team’s Official Shopping Partner validated its presence in Cleveland, and presented the perfect platform for activating the new sponsorship. marketing at Klarna.

Sponsorships 114

Sponsorships Fashion Retail Sports 114

Bizzabo

NOVEMBER 18, 2020

Looking to secure sponsors for your next virtual event? Writing an effective sponsorship proposal is the key to standing out to your potential partners. Finding event sponsorships is one of the top challenges among event marketers. After all, if Company X is sponsoring your event, it must be good, right?

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Sponsorships 2020 Speakers Healthcare 94

Event Marketer

OCTOBER 31, 2023

Here, we explore the four key facets of the brand’s sponsorship program. From the US Open Archives: How evian Cruised into the US Open with a Floating Tennis Court Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open Fan Engagement: Five Brands That Aced the US Open 1.

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Sponsorships Food and Beverage 2023 Sports 109

Event Marketer

FEBRUARY 20, 2024

No matter how long you’ve been in the events biz, the industry’s ever-evolving nature means there’s always fresh territory to explore. To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. The key to sponsorship?

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Sponsorships 2024 2023 Sports 87

Eventmobi

JULY 31, 2024

I’m not going to be able to get to all of that content in a three-day conference—but I think that probably presents the opportunity now.” I think that the traditional event sponsorship package can transcend now into a different offering using technology,” he says. How does that look?

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Event Marketer

MARCH 25, 2024

Presented as live ticketed events from July 27 to Aug. NBC also announced that IMAX will present its broadcast of the Olympics Opening Ceremony at more than 150 locations on July 26, marking the first time the Opening Ceremony will be presented live in the format. But wait, there’s more. THIS IS JEOPARDY! (ON

Sponsorships 94

Sponsorships Insurance Sports Banking 94

SpotMe Blog

JULY 25, 2021

The tricky part about hybrid conferences and events is making them equally as engaging and fulfilling for people who are attending remotely as it is to those who are physically present. It takes some extra planning and the right event technology to do the same in the virtual space. What Does a Hybrid Event Look Like?

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Social Media 2021 Trade Shows Marketing 279

Event Marketer

OCTOBER 2, 2023

The MLS Soccer Celebration serves as an annual All-Star Week fan festival, which this year was presented by Coke Zero Sugar. On Sunday, as part of its eMLS All-Star Challenge sponsorship, the brand provided a free-play gaming station where gaming influencers and celebs like Chad Ochocinco Johnson battled with attendees for hours.

Sports 116

Sports Sponsorships Retail 2023 116

Eventmobi

APRIL 14, 2020

A mid-size event, e.g. • Trade show • Job fair You hope to… Offer attendees and sponsors/exhibitors a variety of opportunities to connect You’re looking for… Event marketing and registration; a sleek and professional virtual platform that’s easy for attendees to navigate. You’re planning….

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Conference Social Media Sponsorships Trade Shows 201

Bizzabo

DECEMBER 17, 2018

Get ready for the most comprehensive list of event marketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! There is no doubting the power of live events. Plus, we've added industry-specific insights into live event marketing for 2019.

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Event Marketing 2019 Marketing 2014 98

Event Marketer

SEPTEMBER 12, 2024

Among “cheeky” headlines on the sponsorship: “Mick Jagger Hints He May be Ready to Embrace Old Age by Letting America’s Biggest Organization for the Elderly Sponsor the Rolling Stones’ Upcoming Tour” ( The Daily Mail ) and “The Rolling Stones’ Boomer Superfans Crashed AARP’s Website.” ( The Philadelphia Inquirer ).

Sponsorships 83

Sponsorships Negotiating Social Media Travel 83

SpotMe Blog

JULY 1, 2021

While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B Event Marketing Strategy.

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B2B Event Marketing Marketing Social Media 147

SmartMeetings

SEPTEMBER 21, 2020

But, the question behind paid or free isn’t just a monetization question—it ties into every step of the event marketing journey and has a major impact on long-term event and organizational strategy. Event marketers promote paid and free events differently. Monetize with sponsorship. And they’re right!

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Sponsorships Marketing Events Event Marketing 122

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M

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Event Marketing 2019 Marketing Social Media 97

Eventmobi

NOVEMBER 28, 2022

You can make your event stand out to potential sponsors and exhibitors by doing away with the archaic forms of lead capture, like business cards or sign-up forms, and replacing them with something new and streamlined. EventMobi’s lead capture technology simplifies the lead retrieval process at any event.

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Sponsorships Technology Event Tech Events 195

Attendease

NOVEMBER 18, 2021

While you might think that the sharing of information through presentations and workshops is what your audience wants to pay for, remember that information is now widely accessible and free thanks to the internet. For your event to have value to your stakeholder, it will need to provide connection and experiences in addition to information.

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2022 Social Media Advertising Financial 366

Event Marketer

JANUARY 3, 2025

While each location will have its own local draws, attendees at Verizon Super Bowl FanFest will be able to watch the Big Game, meet hometown NFL legends and players, and enjoy entertainment from team cheerleaders, local artists, djs and live bands, such as the Mariachi Rams and Houston Texans Gameday Presentation Team.

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Sponsorships Sports Entertainment Venues 93

ePly

FEBRUARY 13, 2024

Event sponsorship levels represent the difference between a money-losing event and one with a positive ROI. Savvy event marketers take the time and try to build sponsorship packages that appeal to their prospects’ needs. What Are Event Sponsorship Levels?

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Sponsorships Financial Marketing Speakers 62

SpotMe Blog

JUNE 29, 2022

In turn, that increase in reach also boosts the value of the event to both the company hosting it and the sponsors. . Hybrid events will continue to play a huge role in the enterprise event industry going forward, and your company can’t afford to miss out on the opportunities they’ll present. What is a hybrid event?

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Event Marketing Marketing Travel Events 130

Eventmobi

MAY 18, 2020

Speaker readiness and presentations are just as important as they are at in-person events, but in-session engagement, high quality video production , and facilitating online networking takes on a whole new meaning at online events and conferences. Ticket sales are not the only way to monetize your online event.

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Event Marketer

APRIL 10, 2023

Fortunately, brands are offering women’s sports an assist through purpose-led sponsorship programs that, at their core, are about driving awareness of the leagues and the players more than the company’s latest offerings. It’s not just the right thing to do, “it’s good business,” says Alison Giordano, svp-global sponsorships at Mastercard.

Sports 81

Sports Sponsorships 2023 Social Media 81

Eventmobi

JUNE 11, 2018

Tip: Use PartySlate.com to source the best local vendors in large American cities for your events—a resource event planner extraordinaire Michael Cerbelli shared during his “Hot List” presentation (more on this later in the blog). They can also be branded so you can use them as a sponsorship source.

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2018 Event Planning Speakers Sponsorships 188