Eventmobi

SEPTEMBER 29, 2022

Bruce Rosenthal, founder of the Partnership Professional Network, explains what you need to know now about structuring association sponsorship programs to win. Sponsors have expressed concerns like: “Recognition is probably the least important driver of sponsorship value.” “Our Download our Sponsorship Strategy Guide!

Sponsorships 273

Sponsorships Education Banking Social Media 273

Event Marketer

NOVEMBER 5, 2024

Photo credit: Mercedes-Benz USA AMERICAN EXPRESS American Express and Formula 1 recently announced a new multiyear sponsorship that expands Amex’s partnership across the F1 calendar as an Official Partner. Presented by Complex, a pop-up on Oct. Ahead of the U.S. Grand Prix weekend.

Apparel 313

Apparel 2009 2024 Sponsorships 313

Event Marketer

FEBRUARY 19, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover floating face serum, a smokin’ festival sponsorship and predictive palettes. fest—until now, that is. Over the weekend, American Weed Co. made history as headline sponsor of the Cali Vibes Festival at Marina Green Park in Long Beach, CA.

Sponsorships 284

Sponsorships Wireless 2024 Advertising 284

Event Marketer

OCTOBER 31, 2023

Here, we explore the four key facets of the brand’s sponsorship program. From the US Open Archives: How evian Cruised into the US Open with a Floating Tennis Court Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open Fan Engagement: Five Brands That Aced the US Open 1.

Sponsorships 317

Sponsorships Food and Beverage 2023 Sports 317

Event Marketer

SEPTEMBER 12, 2024

Among “cheeky” headlines on the sponsorship: “Mick Jagger Hints He May be Ready to Embrace Old Age by Letting America’s Biggest Organization for the Elderly Sponsor the Rolling Stones’ Upcoming Tour” ( The Daily Mail ) and “The Rolling Stones’ Boomer Superfans Crashed AARP’s Website.” ( The Philadelphia Inquirer ).

Sponsorships 274

Sponsorships Negotiating Social Media Travel 274

Event Marketer

MARCH 21, 2022

The brand wasn’t an official NBA All-Star sponsor, but its recently-inked, multi-year experiential partnership with the Chicago Bulls as the team’s Official Shopping Partner validated its presence in Cleveland, and presented the perfect platform for activating the new sponsorship. marketing at Klarna.

Sponsorships 318

Sponsorships Fashion Retail Sports 318

Event Marketer

DECEMBER 11, 2023

The program encompassed sponsorships of more than 50 college football teams, and on-site activations that spanned performances by top djs, photo moments, interactive games and a whole lot of cold ones. Another Bud Light sponsorship that made headlines was the “World’s Largest Tailgate” hosted in partnership with the Kansas City Chiefs.

Sports 293

Sports Sponsorships Wireless 2023 293

Event Marketer

MARCH 1, 2024

The link between music and weed dates back thousands of years, but a cannabis brand has never served as a presenting sponsor of a major U.S. Over in the Vibes Village presented by American Weed Co., s sponsorship kept the good vibes going beyond the festival, too. music festival—until Cali Vibes 2024, that is. American Weed Co.’s

Sponsorships 190

Sponsorships Apparel 2024 Advertising 190

Event Marketer

FEBRUARY 20, 2024

No matter how long you’ve been in the events biz, the industry’s ever-evolving nature means there’s always fresh territory to explore. To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. The key to sponsorship?

Sponsorships 261

Sponsorships 2024 2023 Sports 261

Event Marketer

FEBRUARY 19, 2025

Agency: Day One Agency) Photo credit: Alison Yin/AP Content Services for American Express AT&T Returning once more as presenting sponsor of NBA All-Star, AT&T had a multifaceted presence in San Francisco. It also served as presenting sponsor of the NBA x HBCU Classic. Agencies: Wasserman, experiential; Extension PR, p.r.)

2025 246

2025 Apparel Sports Sponsorships 246

Event Marketer

OCTOBER 30, 2024

Over the last two years, MAMA’s Night Markets have seen significant growth, and over the spring, reached new heights, when the organization inked a deal with Honda. On March 9, the automaker served as presenting sponsor of the “MAMA’s Night Market: Year of the Dragon” Lunar New Year celebration at Los Angeles’ Central Plaza in Chinatown.

Marketing 283

Marketing Entertainment 2024 Sponsorships 283

Event Marketer

MARCH 25, 2024

Presented as live ticketed events from July 27 to Aug. NBC also announced that IMAX will present its broadcast of the Olympics Opening Ceremony at more than 150 locations on July 26, marking the first time the Opening Ceremony will be presented live in the format. But wait, there’s more. THIS IS JEOPARDY! (ON

Sponsorships 284

Sponsorships Insurance Sports Banking 284

Event Marketer

NOVEMBER 25, 2024

The brainchild of Reddit co-founder Alexis Ohanian, the event was held at Icahn Stadium in New York, where the audience experienced a blend of high-stakes racing, live entertainment and in-stadium sponsorship activations. On the sponsorship end, Tiffany & Co. We say: three cheers for the continued rise of women’s sports.

Sponsorships 293

Sponsorships Sports Trade Shows Tech 293

Event Marketer

OCTOBER 2, 2023

The MLS Soccer Celebration serves as an annual All-Star Week fan festival, which this year was presented by Coke Zero Sugar. On Sunday, as part of its eMLS All-Star Challenge sponsorship, the brand provided a free-play gaming station where gaming influencers and celebs like Chad Ochocinco Johnson battled with attendees for hours.

Sports 326

Sports Sponsorships Retail 2023 326

Event Marketer

OCTOBER 31, 2024

A secret tunnel connected through the half-pipe led to an ice-themed speakeasy, the 20 Degree Lounge presented by Cash App (a reference to the club’s 20-degree loft). Acura presented a drone show that depicted golfers and the club in the sky, and it led into a performance by rapper Larry June on the main stage.

Food and Beverage 290

Food and Beverage Social Media Entertainment Tech 290

Event Marketer

MARCH 10, 2025

The sponsorship , which includes serving as Presenting Partner of the NWSL Challenge Cup for the next three seasons, reflects e.l.f.s Cosmetics is leveraging its position as the Official Makeup and Skin Care Partner of the National Womens Soccer League (NWSL) to empower the next generation of female leaders in both sports and business.

Banking 235

Banking Sports Sponsorships Retail 235

Event Marketer

APRIL 10, 2023

Fortunately, brands are offering women’s sports an assist through purpose-led sponsorship programs that, at their core, are about driving awareness of the leagues and the players more than the company’s latest offerings. It’s not just the right thing to do, “it’s good business,” says Alison Giordano, svp-global sponsorships at Mastercard.

Sports 246

Sports Sponsorships 2023 Social Media 246

SpotMe Blog

SEPTEMBER 23, 2021

The best events bring together thought leaders who can provide unique value to guests. Event sponsorship is a well-used tactic to help with both funding and value delivery for large and small events. . But how do event planners find sponsors, and is it worth it to host a sponsored event? In-kind sponsorship.

Sponsorships 242

Sponsorships 2021 Food and Beverage Marketing 242

Event Marketer

APRIL 11, 2025

The Tampa Convention Center welcomed 22,241 fans from April 3-6 for the Womens Final Four fan festival, Tourney Town presented by Capital One, and Saturday marked the highest single-day attendance since 2018. A ceremony in honor of the NCAA Womens Final Four Legacy Project presented by Dove took place on April 2. Lane Riverfront Park.

2025 144

2025 Sponsorships Sports 2018 144

Event Marketer

JANUARY 30, 2025

2) could mark the end of an eraafter a four-decade run in Utah, the Sundance Institute is considering relocating the event in 2026the festivals mainstays are going strong. This year, Adobe, which is presenting sponsor and the official editing platform of the festival, took over 608 Main Street to create Adobe House, which from Jan.

2025 265

2025 Entertainment Hospitality Marketing 265

Event Marketer

JANUARY 27, 2025

Just next to the carriage was a screen presenting the brands Zen Commute campaign film, along with information on the audio content, which was displayed like a traditional train timetable. Brand ambassadors were nearby to answer questions. Our favorite part?

2025 272

2025 2023 Sports Marketing 272

Event Marketer

FEBRUARY 5, 2024

Sabina Ahmed, AVP-Sponsorships and Experiential, AT&T As presenting sponsor of the College Football Playoff (CFP) National Championship for the last decade, AT&T is consistently hunting for new ways to elevate the fan experience through its technology. During this year’s championship weekend, Jan.

Sponsorships 292

Sponsorships Sports Technology Tech 292

Event Marketer

OCTOBER 20, 2021

Fans could livestream the iHeartRadio Daytime Stage presented by Samsung Galaxy via the LiveXLive platform and app, which featured exclusive content captured backstage in addition to the performances. More Festival Sponsorship Strategies: How 12 Brands Engaged Festivalgoers at the 2021 Governors Ball. SPONSOR EXPERIENCES.

Sponsorships 312

Sponsorships 2021 Retail Entertainment 312

Event Marketer

JANUARY 14, 2025

CHASES CARDMEMBER PERKS Events hosted during Miami Art Week are often exclusive, invite-only affairs attended by celebs, artists and VIPs. As a presenting partner of the SCOPE Art Show, the company provided customers with access to lounges, live performances and guided SCOPE tours. We say: mission accomplished. First up, on Dec.

Food and Beverage 293

Food and Beverage 2024 Fashion Travel 293

Event Marketer

FEBRUARY 14, 2025

Later, Marriott Bonvoy House presented by Visa took over House of Blues New Orleans on the evening of Feb. The exclusive event put on by Gallery Media Group and presenting sponsor Ulta Beauty on Feb. SiriusXM subscribers and Pandora listeners were treated to several sponsorship activations and lounge experiences.

Sports 215

Sports Apparel Sponsorships Hospitality 215

Event Marketer

FEBRUARY 12, 2025

Local food, music, architecture and traditions shined through the events and experiences presented around the city ahead of Super Bowl LIX on Feb. Even within the Super Bowl Experience presented by Panini (SBX) at the New Orleans Ernest N. What else would we expect from the home of Mardi Gras? Morial Convention Center, Feb.

Apparel 268

Apparel Sports Food and Beverage Fashion 268

Event Marketer

NOVEMBER 14, 2024

Runners and their families walked through a portal entrance flanked by mirrored showcase displays, past the wall that presented the evolution of running gear, and onto the newest offerings. The post You Got This: Five Standout Photo Activations from the 2024 TCS New York City Marathon Expo appeared first on Event Marketer.

2024 293

2024 Food and Beverage Retail Marketing 293

GEVME

JUNE 4, 2019

Searching for and finding sponsors for your event is the most important part of what we do. Why is event sponsorship crucial? S ponsorship often generates media coverage that may not have otherwise been available for your event. Also, remember that sponsorship is not a duty but a free will from a partner.

Sponsorships 136

Sponsorships Trade Shows Events Advertising 136

Smart Meetings

JANUARY 24, 2025

In the recently released report from The Exhibitor Advocate and Evolio Marketing, “The State of the Event Industry: From the Perspective of Exhibit and Event Marketers,” nearly half of exhibitors expressed a mistrust of show organizers.

Trade Shows 130

Trade Shows Sponsorships Negotiating Marketing 130

Event Marketer

JULY 18, 2022

Honoring the best experiential and event marketing campaigns from Q2 2021 into Q2 2022, this year’s initiative spans 30 categories, including new recognitions for “Best B-to-B Roadshow or Regional Series” and “Best Multichannel Event Campaign,” all produced by the most innovative brands and agencies in the biz.

2022 301

2022 Sponsorships 2021 Sports 301

GEVME

JULY 4, 2018

If no one heard about your event, it never really happened. Event marketing is your lifesaver when you need to explain to the world why you haven’t been getting a good night’s sleep for the last few months. But it’s obviously not the only reason you should fall in love with event marketing. Sponsorship targets.

Event Marketing 159

Event Marketing Marketing Social Media Events 159

Event Marketer

OCTOBER 3, 2022

Here, we present five ways P&G maximizes its long-running sponsorship presence on-site. More Sponsorship Tactics: What We Learned About Hybrid Events From Two Weekends of Essence Fest. Coke Adds Flavor to its Long-Running Houston Rodeo Sponsorship with a Texas-Style Ice House. Product showcases and demos.

2030 307

2030 Sponsorships 2007 Fashion 307

Event Marketer

DECEMBER 30, 2024

EM was fortunate enough to secure a press pass for the exclusive once in a lifetime opportunity, so we traveled to Augusta, GA, to explore a customer-centric sponsorship strategy around the tradition-rich mens golf tournament on the PGA Tour. HPE Delivers the First-ever Corporate Event Keynote at Sphere Step aside, U2.

2024 130

2024 Trade Shows Retail Corporate Events 130

Event Farm

JUNE 19, 2017

Not surprisingly, some of the biggest brands —including LinkedIn and Dunkin' Donuts—tap into INBOUND's reach by sponsoring the event. What were you doing before taking the Sponsorship Manager position at INBOUND? After being familiar with the event, the opportunity presented itself to get involved in the role that I am now.

Sponsorships 149

Sponsorships Management Speakers Marketing 149

Attendease

JANUARY 6, 2023

Whether you build a real studio for your online events or a virtual background, this will surely make you stand out from the crowd! Sponsorship Opportunities. When running virtual events, the sponsorship packages will need to be adapted to a new reality.

Corporate Events 360

Corporate Events Sponsorships Speakers Events 360

Event Marketer

MAY 5, 2022

Topics spanned hybrid, DE&I, new-era tech, sponsorship activation strategies, community engagement, sustainability, cross-channel strategies and beyond. And the insights delivered across many sessions ultimately pointed to the opportunities that the new reality—and starting with a clean slate—present. We create experiences.

Marketing 348

Marketing Food and Beverage Sponsorships Tech 348

Event Marketer

FEBRUARY 27, 2024

The brand also hit up NBA Crossover with the Starry Ar3na: Presented by Lem & Lime (the brand’s mascots). And the brand’s sponsorship of the 3-Point Shootout triggered a donation from State Farm to the NBA Foundation with every shot sunk. to duke it out in a trivia contest centered on basketball and pop culture knowledge.

2024 322

2024 Sponsorships Sports Retail 322