Event Marketer

SEPTEMBER 12, 2023

–Sean Smith, Show Director, Outdoor Retailer OR’s 2024 format will include a Hosted Buyer program, Design + Innovation Show and Outdoor Adventure X festival. The 40-year-old b-to-b outdoor sports trade show will introduce an updated format for its shows, developed through feedback gathered from exhibitors and retailers.

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Event Marketer

MARCH 3, 2025

Event marketers are more conscious than ever about excessive waste, and that has led to all-new thinking, and engagement strategies, around a quintessential event and trade show activity: the giveaway. The post Swag-Tivities appeared first on Event Marketer.

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Event Marketer

APRIL 11, 2025

In light of the recommendation era and the acceleration of AI tools, b-to-b event marketers this year are focused on taking personalization from buzzword to practice, customizing content, and making connections with attendees that speak to their business needs and the individual at every step of the journey.

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Event Marketer

JULY 15, 2024

A wave of particles whisking you along, favorite characters close enough to touch, precious artifacts and soothing waves…tunnels and other types of staged liminal space may be an established element in trade show exhibits but new LEDs and evolving tech are offering new storytelling opportunities, and brands are going all in.

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Event Marketer

APRIL 16, 2025

Emotional Impact Event marketers are in the business of making people feel something, which makes crafting emotionally impactful experiences crucial to long-term engagement. Every aspect of an event or experience, from the invitation to the final farewell, should capture the essence of the brand and foster genuine connections.

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Event Marketer

APRIL 27, 2025

The brands lively group of stage presenters brought kids up on stage for live trivia games that also included audience participation throughout the day. But Toyota, which dedicated the majority of its exhibit to its partnership with the NFL, may have taken the cake in the category.

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Event Marketer

APRIL 15, 2025

From mastering connections in exhibits, to a Dreamforce case study, to tips on campaign launches in new markets and countries, to best practices for revenue-busting field events, to nurturing a year-round event community, to using data for hyper-personalized experiences, hot topics (and a few hot takes) were on the table.

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Event Marketer

MARCH 5, 2025

Another standout element of the booth was the mini audience theater, where events and presentations were hosted. Among highlights, ON exhibited how it has integrated Adyens Uplift platform into its retail businesses, and Adyens APAC team delivered product presentations to Japanese delegations in Japanese.

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Event Marketer

MARCH 25, 2025

Event Marketers 2025 B-to-B Dream has been unveiled. Michelle Martin, Senior Director-Marketing, 4DMedical Michelle Martin has been working in the medical device industry for almost 20 years, and it all started by taking a chance on a job ad in a newspaper. If you dont do the shows, you may as well be invisible.

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Event Marketer

NOVEMBER 24, 2024

The show requires an efficient design strategy that allows DISH’s partners to present their individual marketing, but that overall maps back to their collaborations with DISH. Each kit represented a thematic city build, like a hotel, apartments, a local bar, as well as a city park area with a stage for presentations.

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Food and Beverage Retail Entertainment Hotels 264

GEVME

JULY 23, 2019

Do you know how to plan a trade show? Use our guide to trade show planning and achieve memorable exhibitions that are organised in a highly successful way. About trade shows & exhibitions. Trade shows are a time-honored tradition among business-to-business (B2B) marketers and event organisers.

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Event Marketer

JANUARY 16, 2025

Along with business-focused engagement, the area offered a place of respite from the busy show floor. A new soundproof meeting room hosted press events and presentations for larger groups. The post Deepfakes and Trust: Inside Accentures Experience at CES 2025 appeared first on Event Marketer.

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Event Marketer

FEBRUARY 25, 2025

Enter: Well in the Future, a message the brand presented at CES encompassing products and solutions supporting environmental and family wellbeing that paved the way for the introduction of Panasonics new venture and business incubator, Panasonic Well, which will leverage AI and advanced tech to enable healthier lives.

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Event Marketer

OCTOBER 20, 2024

Underground solutions were aptly presented in a futuristic tunnel, but other than that, it was all cardboard signs with QR codes linking to digital experiences, putting the power of a connected digital mine into attendees’ hands. Spot the robot was on hand, too, for a touch of smile-inducing tech. Want us to cover your booth?

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EventMB

MAY 22, 2022

In this extensive guide to trade show booths, we provide ten creative examples in each of the following categories: 1 Trade show booth ideas for small budgets. Trade show booth ideas that attract visitors. Creative trade show booth ideas. Trade show booth ideas: 10×10.

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Event Marketer

MARCH 18, 2024

Along our journey through the trade show floor, we spotted some big brand names with tech-driven exhibits and some smaller booth footprints with noteworthy, original ideas. The flashing cups are always such a hit that the Service Express team brings them to every trade show. Get the scoop on Astro’s lore here.)

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Event Marketer

NOVEMBER 14, 2023

Revving engines, tire smoke, meticulously restored classics, and futuristic concepts were all part of the action at the 2023 Specialty Equipment Market Association (SEMA) Show, a trade show for the automotive aftermarket industry that brought about 2,200 exhibitors and 160,000 attendees to the Las Vegas Convention Center from Oct.

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Event Marketer

SEPTEMBER 13, 2024

John Blyth, Marketing and Communications Manager, Ricoh Europe Graphic Communications Group When you’re exhibiting among a literal sea of graphics at the world’s biggest trade show for printing, storytelling can make the difference between an exhibit with a flat message versus one that is three dimensional.

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Event Marketer

MARCH 26, 2025

In order to enter a booth, attendees usually had to fill out a digital form or scan their badge, and then they were guided through a spiel or presentation on the exhibiting company and its products. The reason behind this was data capture. Exploration within the booths was limited. Luckily, a dj was keeping the energy up.

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Conference Trade Shows 2025 Transportation 196

Event Marketer

NOVEMBER 25, 2024

Ultimately, more than half of Tech World ’24 attendees engaged with the AI Journey Accelerator, which will now be a permanent feature of Lenovo’s trade show presence moving forward. What’s more, the competitors were treated to a series of pre-race events that highlighted their accomplishments.

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Sponsorships Sports Trade Shows Tech 298

Event Marketer

JANUARY 16, 2024

Starting her career in journalism and working on both the agency and corporate sides of events, she now oversees more than 300 events annually for Siemens, ranging from small meetings to massive trade shows, such as CES and Hannover Fair. Taking a wider view, how do you see trade show activations changing post-pandemic?

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Smart Meetings

JANUARY 24, 2025

In the recently released report from The Exhibitor Advocate and Evolio Marketing, “The State of the Event Industry: From the Perspective of Exhibit and Event Marketers,” nearly half of exhibitors expressed a mistrust of show organizers.

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Trade Shows Sponsorships Negotiating Marketing 130

Event Marketer

MAY 16, 2024

For MODEX 2024, the premier supply chain trade show that took place in Atlanta in March, Dematic, a company that designs, builds and supports intelligent automated solutions, looked to find a showstopping way to present the company’s innovative solutions that help supply chain companies solve their business challenges.

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Event Marketer

FEBRUARY 27, 2025

As marketers take cues from the sect of Buddhism, which focuses on meditation, mindfulness and maintaining a state of calm, theyre creating sanctuaries where attendees have an opportunity to get present with themselves and leave their worries behind, if only for a short time. Brand ambassadors were nearby to answer questions.

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Retail Speakers 2024 Sports 236

Event Marketer

FEBRUARY 8, 2024

Mobileye’s exhibit strategy at CES for years focused solely on market awareness. But the autonomous driving and driver-assistance tech brand, which branched off from Intel last year, has steadily evolved its booth experience at the massive trade show to stimulate excitement and intrigue. Agency: Ruckus Marketing.

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Event Marketer

MARCH 17, 2025

HIMSS traditionally features stellar exhibit design , so we decided to take a more modular approach this year and dug into some of the core aspects of booth experiences on the show floor. The post Five Ways Exhibitors Leveled Up Core Booth Engagement at HIMSS25 appeared first on Event Marketer. Want us to cover your booth?

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Healthcare Tech 2025 Transportation 261

Event Marketer

OCTOBER 27, 2023

But how do you impress pros who do events for a living? One side of the wall presented Seattle’s top attractions as museum masterpieces while the other invited attendees on an auditory journey through the city’s vibrant soundscape, with headphones connected to posters representing the sounds they’d encounter.

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Event Marketer

JANUARY 15, 2025

18-20 at Mercedes-Benz Stadium in Atlanta, will feature the return of AT&T as presenting sponsor, and the brand has a host of fan activities planned before the matchup between Ohio State and Notre Dame goes down. We know what our plans are that night. Images: Courtesy of AT&T More From The Brief: The Brief: B.S.

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Event Marketer

OCTOBER 24, 2023

As trade show properties make moves to prioritize community and connection and create more opportunities for exhibitors—Outdoor Retailer’s acquisition of an adventure lifestyle festival as one example—consumer-style experiential is infusing booths with new energy. Photo credit: Shutterstock for BDG; Taylor Regulski/Liquid I.V.

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Event Marketer

DECEMBER 30, 2024

HPE Delivers the First-ever Corporate Event Keynote at Sphere Step aside, U2. The event marketing world took the Las Vegas Sphere by storm this year, beginning with a groundbreaking HPE presentation hosted in June at its Discover conferencethe first-ever keynote delivered at the coveted venue for a corporate event.

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Event Marketer

SEPTEMBER 12, 2024

5-7 at the Orange County Convention Center in Orlando, and the exhibitor community proved very friendly and welcoming, eager to show off their products and beach-inspired booths. Surf Expo’s expansive show floor was divided into seven categories: surf, shoreline, swim, boutique, footwear, resort and coastal gift.

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Apparel Trade Shows Sports 2024 289

Event Marketer

FEBRUARY 9, 2024

From master classes offering access to experts, to provocative keynotes, to breakouts led by brand-side marketers, to peer-to-peer huddles and creative challenges, there are more than 60 opportunities to explore everything that matters to you in this industry throughout this year’s program.

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2024 Marketing Trade Shows Sponsorships 264

Event Marketer

AUGUST 18, 2024

Dubbed the “marketplace at the crossroads of pet culture and business,” the trade show was a launchpad for over 800 products, with some of the busiest categories on the show floor including natural, fashion, growing, and small animal and aquatic. Have a story idea? Want us to cover your booth?

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2024 Trade Shows Fashion Retail 286

Event Marketer

DECEMBER 14, 2023

Dubbed Intel Park, the exhibit was anchored by Intel’s Tree of Innovation, which presented customer stories on its leaves and hosted a “Music in the Park” experience under its color-changing canopy. With Barbie , Taylor Swift, and Beyonce injecting new life in face-to-face events and experiences, he urges brands to up their game. “It

Tech 290

Tech Trade Shows Sustainability 2023 290

Event Marketer

DECEMBER 15, 2023

As trade show properties move to prioritize community and connection and create more opportunities for exhibitors—Outdoor Retailer’s acquisition of an adventure lifestyle festival as one example—consumer-style experiential is infusing booths with new energy.

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Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.

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Event Marketer

MARCH 22, 2024

More than 1,000 exhibitors presented their devices and services at Orlando’s Orange County Convention Center, March 11-15. AI in health care was the top conversation topic heard across the show floor, and there was no shortage of free coffee to go around as more than 30,000 professionals powered through the 1.1 We weren’t disappointed.

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