Event Marketer

DECEMBER 19, 2024

Beyond the photo-worthy design elements, attendees encountered Red One-inspired Krampus games, themed cocktails, character bartenders, Krampus throne, Grylas secret back room, a Krampus Schlapp machine (another movie reference) and appearances from the Christmas Devil himself. Check it out below.

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2024 Entertainment Marketing Event Marketing 278

Event Marketer

FEBRUARY 24, 2025

13 activations were designed to be love letters to the shows rabid fanbase, referred to as the YJ Hive, and included advanced screenings of the first two episodes of season three. Agency: Cartwheel & Co.

Banking 262

Banking Food and Beverage Wireless 2025 262

Event Marketer

FEBRUARY 6, 2025

We spoke with John Kelly, cmo at Daiya, to learn more about how it all went down, its consumer base and the role of nostalgia marketing. Event Marketer: How did the pizza rental store concept come about? Lets dig in. Agencies: Factory 360, experiential; Manifest, p.r.

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Marketing 2023 Consulting Event Marketing 230

Event Marketer

DECEMBER 12, 2024

Within the reimagined subway station, fans got a taste of the singers creative vision, with design elements splashed in her signature purple hue, along with nods to New York City, including references to Sony and Rodrigos recent creative campaign and MetroCards featuring the singer wearing her LinkBuds Fit product.

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Apparel 2025 Travel Marketing 264

Event Marketer

MARCH 7, 2025

And score one for personalization: All brand representatives and staff on-site learn and refer to each attendee by name.

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Sponsorships Tech 2024 Apparel 233

Event Marketer

APRIL 28, 2022

At a glittery gala fitting of a 20th anniversary milestone year, the industry gathered to honor the winners of the 2022 Ex Awards, the oldest and most prestigious recognition program for excellence in experiential marketing. The post Gallery: Scenes from the 20th Annual Ex Awards in Las Vegas appeared first on Event Marketer.

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2022 Entertainment Marketing Event Marketing 348

Event Marketer

JANUARY 13, 2025

Which is why we can only tip our hats to the marketers at Duolingo who leveraged Duo, their bright-green bird mascot, for a stunt at a co-headlined Charli XCX and Troye Sivan Sweat Tour concert in Detroit. The post A More Experiential Era in Pop Star Sponsorships appeared first on Event Marketer. leg of Swifts tour.

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Sponsorships Retail Social Media Marketing 130

Attendease

NOVEMBER 1, 2024

Get supporters excited about attending your event and giving to your cause with stories about what previous events have accomplished and your mission-related plans for the near future that you’ll use the funds from this event to achieve. Infuse storytelling into all of your event marketing materials, including: Your website.

Social Media 195

Social Media Events Entertainment Marketing 195

GEVME

MARCH 28, 2019

Knowing how to measure event marketing success has long been a key factor in determining the degree of success of any event or enterprise. The development of event technology has led to new and more effective ways to monitor ROI. Reasons to measure event marketing success. Setting SMART goals.

Event Marketing 149

Event Marketing Marketing Social Media Event Apps 149

Event Marketer

AUGUST 23, 2024

Digital sports platform Fanatics brought its wide-ranging ventures across merchandising, trading cards, collectibles, special events and more to life with the inaugural Fanatics Fest , Aug. The post Photos: Inside the Inaugural Fanatics Fest for Sports Superfans in New York City appeared first on Event Marketer.

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Sports Event Marketing Marketing Meetings 299

Event Marketer

FEBRUARY 6, 2025

This year, the experience will continue to travel to pop culture events to deliver a fusion of classics: the quintessential American diner and time-honored Tanqueray cocktails.

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Travel Social Media 2025 Fashion 252

Marketo Events

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Generating Brand Awareness.

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Event Marketing Marketing Social Media Event Apps 167

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

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Event Marketing Marketing Social Media Advertising 148

Event Farm

MARCH 28, 2019

On the surface, event marketing sounds fairly straightforward: you host an event to promote your business. To help marketers think through (and potentially explain to others) what a successful event is, we created this guide. So what is event marketing? Breaking down the event marketer’s role.

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Event Marketing Marketing Tech Events 130

Event Marketer

JULY 12, 2021

The following insights were derived from the Event Marketer x Mosaic EventTrack 2021 industry forecast, AnyRoad’s Experiential Trends 2021 report, Northstar Meetings Group’s May 2021 Pulse Survey and Bizzabo’s Q2 2021 Virtual Events Benchmark Report. But the continued desire for virtual events can’t be downplayed.

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2021 2020 Event Marketing Hotels 334

Event Marketer

MAY 16, 2022

For event marketers, keeping track of these ever-changing variants is like keeping up with the Kardashians. Here, tips and insights from a range of event marketing execs and brands, from FX to Ruffles, on approaching contingency planning in 2022. Introducing the 2022 Dream Team… The Sharpest Minds in B-to-B Events.

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2022 Trade Shows Marketing Consulting 352

Event Marketer

MARCH 4, 2024

Managing XARA is Damian Ferrar, global head of Jack X, and his team of strategists, creatives and technologists who are mentoring the character and monitoring the results for any bias or false information, often referred to in the space as “AI hallucinations.”

Meetings 297

Meetings Consulting Marketing Event Marketing 297

SpotMe Blog

SEPTEMBER 1, 2022

It outlines each day of the event, including the location and time of all keynotes, breakout sessions, and any other event-related activities. Within a virtual event platform, participants can use the agenda to browse and sign up for event sessions. A hybrid or virtual event example is data insights created during polls.

Event Planning 246

Event Planning B2C Event Apps Speakers 246

MeetingsNet

FEBRUARY 6, 2023

A focus on current customers, smaller regional gatherings, and well-timed virtual events are among the most important findings from 670 event marketers. The recent survey of 670 event marketers from organizations in the U.S.

Event Marketing 104

Event Marketing Marketing Trade Shows 2023 104

EventMB

JANUARY 3, 2017

In the fall of 2016, we contacted over 1,000 event professionals to find out what their challenges were and where they saw the industry going in reference to several critical areas like event technology and social media.

Social Media 184

Social Media 2016 Event Technology Technology 184

Eventmobi

JUNE 4, 2024

In this quick guide, we’ll look at three areas of association events where you can use branding to communicate your mission: Registration Forms Promotional Materials The Event Space Before you dive into branding your event, Loop recommends compiling your association’s brand guidelines into a single document.

Social Media 305

Social Media Advertising Events 2023 305

Event Marketer

AUGUST 2, 2021

One thing you won’t find at the moment is any references to the COVID pandemic on the event’s website. “We We wanted to focus on the business value that our event represents and be as positive with that message as we could,” Gattuso says. SEMA will be back to live this November with wider aisles and more networking spaces.

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Conference Trade Shows 2001 Fashion 360

Event Marketer

APRIL 11, 2022

Dripping with Texas flair, the installation featured corrugated metal, wood, steel, neon signs and other industrial-inspired décor elements that created an authentic Texas ice house vibe (“ice house” is an old concept that now generally refers to any rustic, open-air bar). RODEOHOUSTON ? original sound – RODEOHOUSTON.

Sponsorships 353

Sponsorships Apparel Sustainability Sports 353

Smart Meetings

JANUARY 28, 2019

Creative event marketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. Marketing content can be divided into three types: earned media, owned media and paid media. Earned media refers to content others publish or share about you.

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Marketing Social Media Events Meetings 245

SpotMe Blog

JULY 1, 2021

While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B Event Marketing Strategy.

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B2B Event Marketing Marketing Social Media 147

Eventsforce

FEBRUARY 5, 2020

As an event marketer, the impact of using video around your events can be significant. Read: 3 Content Marketing Tips for Event Planners. Event marketing lends itself to this kind of content particularly well because it gives you the opportunity to use real footage from a past event.

Event Marketing 105

Event Marketing Marketing B2B Events 105

Bizzabo

MAY 31, 2021

If an event doesn't have a marketing strategy, does it even make a sound? In this blog post we'll explore event marketing strategies and examples—and our best practices for creating a successful event marketing plan. Marketing it, getting people excited and getting them to attend is a whole other quest.

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Event Marketing Marketing Social Media Speakers 112

Event Marketer

JANUARY 22, 2024

The sentiment, it seems, is mutual, as the second Friday in January is an annual “holiday” referred to as Quitter’s Day. Photo credit: Spangler Candy Company The post The Brief: Quitter’s Day and Reality Show Competitions appeared first on Event Marketer. 12) in Los Angeles hosted by actress and influencer Lana Condor.

Banking 305

Banking 2023 2021 Entertainment 305

Event Marketer

FEBRUARY 5, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover spiteful coffee shops, supersized supermodels and human beer ads. Enter: Insomnia Cookies’ “It’s Not Me, It’s You Pack.” In time for breakup season, the company is serving as the Grim Reaper of coupledom.

Advertising 305

Advertising Marketing Technology Event Marketing 305

Event Marketer

DECEMBER 18, 2023

More Scenes from the Campaign: The post How Paramount+ Hyped its ‘Frasier’ Reboot with a 60-Foot Crane and Food Trucks appeared first on Event Marketer. The vehicle even played an ice-cream-truck-jingle version of the song along its route. And our experiential presence allowed us to do that.” Agency: The MRKT Co.

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Social Media Marketing Event Marketing Events 317

Attendease

FEBRUARY 7, 2022

Whether you’ve gawked at the lineups outside an Apple Store for the newest iPhone the week after an Apple Event, stumbled upon a unique pop-up during your lunch break, or waded through the crowds around your local convention centre after an auto show, one thing is for certain: experiential marketing is more popular and more effective than ever.

Trade Shows 363

Trade Shows Social Media Automotive Fashion 363

Event Marketer

NOVEMBER 14, 2023

The space was anchored by Walton’s 5-10, a reference to the brand’s original Walton’s 5 &10 Cent Store, which offered a backdrop for the presentations next to a custom F-150, a treasure of the Walmart Museum. The post SEMA 2023: Six Exhibit Experiences that Encouraged Active Participation appeared first on Event Marketer.

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2023 Trade Shows Automotive Entertainment 309

Event Marketer

MAY 17, 2021

HBO also partnered with influencers to envision their own “turns,” which in the context of the show refers to characters’ special abilities. “We The post A Compendium of Curiosities: HBO Activates a Premium Unboxing Experience to Promote ‘The Nevers’ appeared first on Event Marketer. Agency: RQ.

Social Media 256

Social Media Marketing Entertainment Technology 256

Event Marketer

SEPTEMBER 23, 2024

In a reference to Charli’s wildly popular album, “Brat,” which yielded “ Brat Summer ” and, thanks to the album cover, a preoccupation with the very same lime-green color of Duo’s upper body, the mascot arrived at the show in a “Brat” tee. And on Sept.

2028 277

2028 Retail Social Media 2024 277

Attendease

JANUARY 23, 2024

By threading the right keyword throughout your content, you can increase the chances that a web page will rank for that query, therefore increasing your event and overall organization’s visibility. Search volume refers to the number of web users that search that keyword. Ideally, you want to pick a keyword that has: High search volume.

Social Media 195

Social Media Events Marketing Management 195

Event Marketer

AUGUST 28, 2023

Whereas, I think a lot of event marketers get so caught up in acquiring fans’ data. At the booth, festivalgoers (who refer to themselves as “Bonnaroovians”) could either walk up and grab a complimentary Slush, which came in exclusive flavors, or opt to participate in a two-hole mini golf game before snagging their beverage.

Food and Beverage 245

Food and Beverage 2023 Contracts Marketing 245

Event Marketer

MAY 23, 2024

In Jake’s Jingle Quest , players used a joystick and button to guide a 2D Jake from State Farm through a neighborhood, collecting “Sound Notes” (a reference to the brand’s jingle) to bring a block party back to life, while avoiding storm clouds.

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Insurance 2023 Transportation Marketing 283