This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
In this guide, we’ll explore the top tips you need to consider when planning your eventmarketing campaign. Start With Clear Goals and Objectives Clear goals should be the beginning of any marketing plan. Remember to migrate data stored in event management tools to your constituent relationship management platform (CRM).
Get supporters excited about attending your event and giving to your cause with stories about what previous events have accomplished and your mission-related plans for the near future that you’ll use the funds from this event to achieve. Infuse storytelling into all of your eventmarketing materials, including: Your website.
According to Event MB , 85% of event planners use event registration software, 61% use eventmarketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Generating Brand Awareness.
It outlines each day of the event, including the location and time of all keynotes, breakout sessions, and any other event-related activities. Within a virtual event platform, participants can use the agenda to browse and sign up for event sessions. A hybrid or virtual event example is data insights created during polls.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
On the surface, eventmarketing sounds fairly straightforward: you host an event to promote your business. To help marketers think through (and potentially explain to others) what a successful event is, we created this guide. So what is eventmarketing? Breaking down the eventmarketer’s role.
As a marketer, your role now would be to delight these potential customers at every single stage. How can you make sure to boost your sales at every stage of the eventmarketing funnel? What is an eventmarketing funnel? How are modern event sales going? How does eventmarketing funnel work.
If an event doesn't have a marketing strategy, does it even make a sound? In this blog post we'll explore eventmarketing strategies and examples—and our best practices for creating a successful eventmarketing plan. Marketing it, getting people excited and getting them to attend is a whole other quest.
Are you having trouble finding speakers for your events? Finding these types of speakers can be a daunting task with the amount of information out there. Speakers can be representative of your event and association and can be the most vital part of your event. Use speaker websites.
Summary: Learn how to marketevents of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is eventmarketing? Why is eventmarketing important? Ensuring registered attendees show up to your event.
More Inclusive Strategies: How a New Era of Beauty Events is Being Defined by Fans, Not Brands Inside the Formula 1 Heineken Silver Las Vegas Grand Prix: Opportunities, Challenges and Brand Buzz The guidelines encourage community-building and diversity of speakers and content.
While brainstorming your B2B eventmarketing ideas, these types of questions should be at the top of your mind. Your best B2B eventmarketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B EventMarketing Strategy.
Helping you estimate headcount so that you can optimize catering, staffing requirements, and other logistical aspects of your event. With this data in hand, you are in a better position to tailor everything from your eventmarketing strategy to your event experiences to match the needs, wants and desires of your target audience.
Why have a keynote speaker at your event? The sole idea of organizing any business event or a conference is to engage with your audience and build a strong brand by providing value by the means of sharing knowledge, insights or present compelling stories. This where you need keynote speakers at your event or conference.
We all want to create an event that is full of uniquely engaging conference speakers, but how do we do that? Most events no longer want basic conference speakers. A speaker standing in front of the crowd talking at them with slides is no longer enough. Below you will learn: What makes for an engaging speaker.
The tricky part about hybrid conferences and events is making them equally as engaging and fulfilling for people who are attending remotely as it is to those who are physically present. Those attending in person can go to workshops, engage with each other, interact with speakers, and ask questions. 2) Apple Special Events.
Why have a keynote speaker at your event? The sole idea of organizing any business event or a conference is to engage with your audience and build a strong brand by providing value by the means of sharing knowledge, insights or present compelling stories. This where you need keynote speakers at your event or conference.
Eventmarketers are ramping up in-person events with a fresh perspective provided by two years of virtual meetings and the proliferation of tech specifically focused on video conferencing. Administering such features can be an effective method of keeping virtual attendees engaged following a keynote speaker or panel discussion.
If for example you are planning a conference that requires the attendance of the public to make it a success, you may want to hire an event planning professional who is an expert in eventmarketing as well. He or she will be able to guide you with your messaging as well as eventmarketing strategies.
Create a conference marketing plan: Write content (emails, agenda lists, speakers’ bios, blog posts, etc.). Prepare and run post-eventmarketing activities. Use post-event surveys to capture insights about the event. Create a dedicated conference page. Pick the channels that will be used for advertising.
Securing the Best Speaker for Your Audience The line-up of speakers can make or break your event. We’ve pulled together seven of our best tips to ensure the stands are full at your next conference or event. Start the search for speakers early. This is especially important for your keynote speakers.
There are different options to consider when understanding how to plan hybrid events. We’ve listed 3 types of hybrid events for you to choose from. Live hybrid events. These are events where all speakers are physically present at the event venue. Hybrid events with on-demand engagement. What they are.
The event (which itself is commonly referred to as “Davos”) has historically drawn an ultra-VIP list of world leaders, heads of civil society, corporate executives and global media to the mountains. Now, marketers are in the mix, too, taking over real estate on the promenade below the convention center where the meeting takes place.
Brandability - The customization of media utilizing specific colors, images, and videos in both the event and registration pages, as per the client’s wishes. These designs utilize HEX codes, images, and reference URLs provided by the client. This embedded content will appear as part of a post.
Laine Vella is the Event Manager for Pri-Med Canada. Like any other planner, Laine wears multiple hats and covers a lot of responsibilities, including operations, eventmarketing, budgeting, on-site event management, and of course, the conference app. Event registration opened four months in advance of the live event.
Event attendee education is a powerful tool for promoting the services of educational institutions and attracting new applicants from other industry a reas. Special events and promotions as w ell as learnings after an event may not only be remembered but can in some cases become news! Gamification elements during the event.
Your brand and your message is the key to staying engaged with attendees all year round, even during those long stretches between events. It can be an Instagram story, an event flier, a keynote speaker announcement, a newsletter, or even just a podcast ad. Helps guide your marketing team.
By focusing on referral clicks you’ll get to know how many of your speakers, sponsors, exhibitors, and attendees have valuable connections, receive a referral and click on it. What you can expect: The Effectiveness of Referral Clicks with InGo We love growing events. And, these people do become direct acquisitions.
Provide virtual and hybrid attendees with detailed and easy-to-follow event information that includes individual session links, login credentials, and fast access to technical support. . Choose the right speakers. Find a keynote speaker who is enthusiastic, charismatic, and credible. Create a thoughtful event design.
Popular webinar marketing channels include: Groups and event pages Social media ad campaigns Search engine advertising Email marketing campaigns The brand/company website Cross-promotion with webinar hosts and speakers. Email registrants one week, one day, and one hour prior to the event.
This is great news for eventmarketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. How To Plan Experiential Events.
Infrastructure and operations are costly, not to mention that attendee engagement tends to fall drastically once the event is over. That’s why more event planners are shifting their strategy to sustained events programs. This keeps each event feeling fresh and relevant.
According to Event MB , 85% of event planners use event registration software, 61% use eventmarketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Generating Brand Awareness.
Regularly update the calendar with any date changes, new events, or task completions. Download our EventMarketing Calendar Template to manage all the moving pieces of your event from one unified place! Prioritize Events Not all events demand equal levels of your time and attention.
A step-by-step guide to help you set and achieve your eventmarketing goals. There’s no doubt, that every marketing activity works better if it has a clear set of goals and KPIs attached. They lead to getting a better grip on the whole marketing process. This rule applies as well to eventmarketing.
The organizers of ICCA AES – Digital Transformation event in Singapore, actually had holographically beamed-in — Star Trek style — a keynote panelist from the UK. What’s more, the industry is seeing event planners use Smart NFC wristbands to enable seamless check-in and badging. Enable borderless flow of content.
Here is what each of these pillars refer to: Owned refers to your web properties, like your business Facebook and Instagram page, where you control the content going out. This is also commonly referred to as your organic social media marketing.
Keeping remote employees involved means designing virtual event experiences that differ from webinars and deliver more value, which is a challenge cited by 58% of respondents to Forrester’s Q4 2020 B2B MarketingEvents Management Solutions Forrester Wave Customer Reference Survey.
There are seemingly a million ways to go about eventmarketing. In fact, depending on your role in your organization, eventmarketing can take quite a few forms. When it comes to events, promotion is key. What is EventMarketing. That’s why eventmarketing is critical. Email Marketing.
In general, a large online event can recreate the aspects of an actual large event to users through an online experience. A virtual event can enable real-time networking between users, organizers, speakers, and administrators. The Challenges of Managing Large Events Online. Create a shared source of reference.
They design and install equipment that provides the high-tech event experience their clients envision. AV suppliers work with an array of event technology, including conference calling equipment, high-def video screens, speaker setups, lighting design, and more. Consider hiring a graphic designer for eventmarketing materials.
Summary: Learn how to marketevents of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is eventmarketing? Why is eventmarketing important? Ensure registered attendees show up to your event.
To help our fellow eventmarketers plan their time, here are our top picks for your SXSW schedule 2020 — including a session we’re presenting! For any eventmarketer, this session will be a great resource to reference when developing your event content strategy and overall event design.
21 Ways to Boost Your Event 21 ways to boost your event from Cyriel Kortleven Author and TEDx speaker Cyriel Kortleven breaks down a number of ways that planners and presenters can create event concepts that provide engaging and inspiring experiences. Looking for an eventmarketing ppt?
We organize all of the trending information in your field so you don't have to. Join 42,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content