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5 Ways to Make Your Event Marketing Plans More Effective

Eventmobi

In this guide, we’ll explore the top tips you need to consider when planning your event marketing campaign. Start With Clear Goals and Objectives Clear goals should be the beginning of any marketing plan. Remember to migrate data stored in event management tools to your constituent relationship management platform (CRM).

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How to Measure Event Marketing Performance and ROI

Marketo Events

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Generating Brand Awareness.

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Event planning terms glossary: 150+ event terms to know

SpotMe Blog

It outlines each day of the event, including the location and time of all keynotes, breakout sessions, and any other event-related activities. Within a virtual event platform, participants can use the agenda to browse and sign up for event sessions. A hybrid or virtual event example is data insights created during polls.

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35 Event Marketing Ideas that Work

Social Tables

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

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What is event marketing?

Event Farm

On the surface, event marketing sounds fairly straightforward: you host an event to promote your business. To help marketers think through (and potentially explain to others) what a successful event is, we created this guide. So what is event marketing? Breaking down the event marketer’s role.

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Communicating Your Mission Through Branding at Events

Eventmobi

In this quick guide, we’ll look at three areas of association events where you can use branding to communicate your mission: Registration Forms Promotional Materials The Event Space Before you dive into branding your event, Loop recommends compiling your association’s brand guidelines into a single document.

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10 Steps for Creating a Great Event Marketing Plan 

Bizzabo

If an event doesn't have a marketing strategy, does it even make a sound? In this blog post we'll explore event marketing strategies and examples—and our best practices for creating a successful event marketing plan. Marketing it, getting people excited and getting them to attend is a whole other quest.