SpotMe Blog

JULY 1, 2021

While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B Event Marketing Strategy.

B2B 147

B2B Event Marketing Marketing Social Media 147

Eventmobi

JUNE 16, 2023

Non dues revenue refers to the income generated by organizations through sources other than membership fees. Start by building an event budget around ROI, setting goals for the amount of revenue you want to drive per dollar spent, and finding opportunities to drive revenue without spending anything at all. What Is Non Dues Revenue?

Sponsorships 195

Sponsorships Financial Social Media Advertising 195

SpotMe Blog

SEPTEMBER 1, 2022

It outlines each day of the event, including the location and time of all keynotes, breakout sessions, and any other event-related activities. Within a virtual event platform, participants can use the agenda to browse and sign up for event sessions. A hybrid or virtual event example is data insights created during polls.

Event Planning 246

Event Planning B2C Event Apps B2B 246

Expo Logic

FEBRUARY 28, 2020

In the last two years, the SHOT Show increased their event app sponsorship revenue by 169%, and then achieved another impressive doubling after that! They changed their entire sponsorship approach , bundling booth sales with event app and digital packages that are a winning combination for organizers, exhibitors and sponsors.

Sponsorships 36

Sponsorships Event Apps Trade Shows Events 36

Event Marketer

NOVEMBER 5, 2024

Photo credit: Mercedes-Benz USA AMERICAN EXPRESS American Express and Formula 1 recently announced a new multiyear sponsorship that expands Amex’s partnership across the F1 calendar as an Official Partner. The post Formula 1 US Grand Prix: Mercedes-Benz, Levi’s, Amex, Pacsun Activate in Austin appeared first on Event Marketer.

Apparel 109

Apparel 2009 2024 Sponsorships 109

Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? for different sponsors. It’s a win-win!

Marketing 195

Marketing Social Media Sponsorships Advertising 195

GEVME

SEPTEMBER 5, 2018

If you can’t prove that sponsors will derive real monetary value from the event, your own revenue might be in trouble due to the lack of external investment. In this article, we’ll talk about the win–win methods of event revenue tracking that can be utilised throughout the event. What does event revenue refer to?

Sponsorships 206

Sponsorships Events 2017 Government 206

Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. To succeed, the event marketer of the future needs to stay on top of the event marketing game. What is Event Marketing?

Event Marketing 40

Event Marketing Marketing 2023 Social Media 40

Cvent: Event Marketing

MARCH 26, 2019

There are seemingly a million ways to go about event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms. When it comes to events, promotion is key. What is Event Marketing. That’s why event marketing is critical. Email Marketing.

Event Marketing 55

Event Marketing Marketing 2019 Social Media 55

Event Marketer

OCTOBER 31, 2024

A secret tunnel connected through the half-pipe led to an ice-themed speakeasy, the 20 Degree Lounge presented by Cash App (a reference to the club’s 20-degree loft). Inside the Sure Thing Club: The post How Topgolf Teed up a Product Launch with an Engagement-rich ‘Nightclub’ appeared first on Event Marketer.

Food and Beverage 83

Food and Beverage Social Media Entertainment Tech 83

TicketBud

OCTOBER 4, 2023

These folks can also help spread the word about your event. Finalize and use event details, such as partnerships or novel experiences, to pique interest and build interest in your event. Tease your audiences with news about what they can expect and encourage those who have already committed to refer others to your event.

Event Planning 78

Event Planning Entertainment Sponsorships Social Media 78

Endless Events

FEBRUARY 28, 2023

Decorations and event design Marketing and promotional materials Guest experience Start early, reach out to vendors, and store all your launch plans in one place. Feed your event planning into your existing marketing calendar. And you can’t host your event and community in the same place, either.

2023 121

2023 Fashion Food and Beverage Social Media 121

Eventtia

NOVEMBER 7, 2022

An event proposal can have various different purposes: securing sponsorships, getting a client as an event planner, getting buy-ins from stakeholders and higher-ups, and so on. Obviously, an event proposal is also important in securing sponsorships, which is often a crucial part of funding any event.

Sponsorships 118

Sponsorships Events Event Planning Food and Beverage 118

Attendease

MARCH 19, 2024

Regularly update the calendar with any date changes, new events, or task completions. Download our Event Marketing Calendar Template to manage all the moving pieces of your event from one unified place! Prioritize Events Not all events demand equal levels of your time and attention.

Management 195

Management Event Management Contracts Corporate Events 195

ePly

FEBRUARY 13, 2024

Sponsorships – Very important in the non-profit arena, sponsorships can help to fund projects and keep programs operating. Event Marketing Goals and ROI Event marketing goals and ROI are specifically geared toward how the event was marketed. This can usually be captured in a survey.

Social Media 62

Social Media Event Marketing Sponsorships Events 62

TicketBud

DECEMBER 5, 2023

Identify Potential Partners Establishing your event messaging and goals well in advance will help you prospect potential sponsorships or partnerships whose values align. These relationships go a long way in reducing costs and enhancing the overall event experience. Refer to your past year’s event analysis.

Marketing 110

Marketing Entertainment Negotiating Sponsorships 110

SpotMe Blog

JULY 25, 2021

You can leave the content up as long as you like, so busy attendees can access it at any point — and can even come back to it in the future for reference or for other marketing purposes. This can leave a much longer impact than simply attending a one-time event in person. 1) Unite Your Marketing and Sales Teams.

Social Media 279

Social Media 2021 Trade Shows Marketing 279

Event Marketer

SEPTEMBER 23, 2024

In a reference to Charli’s wildly popular album, “Brat,” which yielded “ Brat Summer ” and, thanks to the album cover, a preoccupation with the very same lime-green color of Duo’s upper body, the mascot arrived at the show in a “Brat” tee. And on Sept.

2028 83

2028 Retail Social Media 2024 83

Socio Events

JUNE 14, 2021

The virtual component leads to higher attendance which equates to higher ticket sales and increased event ROI. Hybrid events also support increased sponsorship since sponsors will have more visibility with both in-person and virtual attendees. Generate sponsorship revenue? Choose Your Hybrid Event Management Platform.

Sponsorships 98

Sponsorships 2020 Speakers Events 98

Smart Meetings

JUNE 27, 2023

Payne referred to the average hotel profit margins to help planners to help them better negotiate their contracts. “Hotels want to make up for lost time, lost money. They want to maximize their revenue, whereas meeting planners and organizations want to maximize our savings and our value to our organizations.”

Negotiating 92

Negotiating Contracts 2026 Hotels 92

Event Industry News

JANUARY 21, 2020

Furthermore, AIM Group acquired several major events, such as World Routes 2020 (Milan, 5-9 September 2020) – a reference event for the aviation industry which gathers 5,000 participants – or Second Life 50+ Expo (Brussels, 2020, 2021 and 2022) – an exhibition for elderly people with 20,000 expected visitors and 300 exhibitors.

2019 52

2019 Management 2020 Sponsorships 52

GEVME

JUNE 13, 2018

Prepare and run post-event marketing activities. Use post-event surveys to capture insights about the event. Indeed, an event day can be full of anxiety and last-minute changes, which is why your memory can mess it all up when you don’t have a good checklist to refer to. After a conference. Conclusion.

Conference Planning 200

Conference Planning Conference Speakers Advertising 200

Nunify

JUNE 7, 2021

Rather, a new theme is emerging across the globe – hybrid events. Let’s understand hybrid events in detail. A simple google search will tell you that the term ‘hybrid event’ refers to a mix of a live, in-person event and a virtual event. Employ a Comprehensive Marketing Strategy.

2021 98

2021 Event Apps Sponsorships Marketing 98

Event Marketer

FEBRUARY 5, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover spiteful coffee shops, supersized supermodels and human beer ads. Enter: Insomnia Cookies’ “It’s Not Me, It’s You Pack.” In time for breakup season, the company is serving as the Grim Reaper of coupledom.

Advertising 94

Advertising Marketing Technology Event Marketing 94

Bizzabo

AUGUST 22, 2018

We’ve compiled a list of some of the most important conference planning resources that organizers can refer to for all their event planning and event marketing needs. The Quick Event Software Buyer's Guide : Key things event planners need to know before selecting event planning software.

Event Planning 88

Event Planning Social Media Sponsorships Event Marketing 88

Plan Your Meetings

DECEMBER 3, 2018

RELATED STORY: Event marketing strategies for tough economic times. Imagine a situation where a capital markets conference is confused with a conference for grocers. The search engine could see “market” and just assume it’s a retail store when in reality the capital markets refer to inter-bank lending and such.

2019 58

2019 Social Media Trade Shows Banking 58

Endless Events

JUNE 10, 2022

Building long-term sponsor relationships means taking the necessary time after the event to ensure whether sponsors had a positive experience and that the event was a profitable investment for them. How valuable was this event for your brand? Did the event meet your expectations about lead generation? Net promoter score.

Meetings 139

Meetings Social Media Events Sponsorships 139

Event Marketer

AUGUST 14, 2023

With VidCon returning for its second in-person event since 2019, Meta built a space that gave back to creators, fostered creativity and facilitated connection, both live and on social. From there, the team pulled out ’90s references, games, color schemes and décor that would appeal to creators. Agency: MKG.

2023 80

2023 2015 Social Media 2019 80

Showclix

JUNE 9, 2020

Fortunately, our event marketing experts have you covered! Encourage your customers to share their personal referral code via social media to build up their points, and boost your event awareness in the process! Ready to learn more about planning and hosting a virtual event? Existing Customers. Email Remarketing.

Social Media 72

Social Media Sponsorships Fashion Entertainment 72

Bizzabo

APRIL 4, 2019

Take a look at the 10 events listed below and learn valuable tips to supercharge the get-togethers your brand hosts. event marketing. Fortunately, event marketing stats show that hosting events is a great promotional strategy. The 10 events listed below are proof. 10 ROI-Mazing Events.

2017 58

2017 Social Media 2019 2018 58

GEVME

JULY 10, 2019

When you present an event description that is well designed and eye catching and pair your content strategy with in-person events you are organising, both tactics will be more effective and will result in an increase in your event attendance. Events, by their very nature, are about connections. Get the media to cover it.

2015 136

2015 Social Media Advertising Sponsorships 136

Event Marketer

JUNE 10, 2024

Photo: Courtesy of Orkin KONA’S BRAND HOMES OFFER ISLAND VIBES AND FREE BEER Kona Big Wave refers to its craft beer as “Liquid Aloha,” and this summer, consumers have the opportunity to catch some Hawaiian vibes at The Aloha House. We’ll be sticking with insect-free symphonies, thank you very much.

Retail 73

Retail Advertising Transportation Marketing 73

Socio Events

AUGUST 10, 2022

Asking your audience questions throughout the course of the event can help you ensure everything is running smoothly. Include sponsored sessions to drive sponsorship engagement. Sponsors are essential to any type of event. They not only help fund your event, they’re also a valuable competitive advantage and business partnership.

Event Ideas 52

Event Ideas 2022 Trade Shows Sponsorships 52

SpotMe Blog

AUGUST 25, 2022

Make sure your outline is as thorough as possible because you’ll be using it as your reference point throughout the entire planning process. It should address things such as: Why and who you’re hosting the event for. How you will market your event . What virtual event platform options may best serve your needs.

Event Planning 246

Event Planning Speakers Event Apps Venues 246

Bizzabo

DECEMBER 15, 2020

As an industry, we found opportunities to create many of the first virtual events and are still taking courageous steps to shape the next era of events. We predict that event marketers will be leveraging virtual conferences as part of a larger hybrid event strategy. Sponsorship Opportunities. Further Reach.

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Conference 2021 Sponsorships 2020 83

Socio Events

FEBRUARY 16, 2023

Thus, virtual events are also a less expensive and time-consuming alternative. Combined with the ability to reach a bigger audience, event planners can deliver impressive ROIs and long-lasting and engaging content. Despite the rise of online events, marketers are still easing their way back to traditional event planning in 2023.

2023 52

2023 Sponsorships Event Apps Technology 52

Cvent: Event Marketing

APRIL 17, 2019

The registration desk should tie into event branding. For additional sponsorship. Your attendees will enter the event at different times, but most will show up at the same time. Some badges have an abbreviated schedule printed on the back for an easy reference. This is a trick – you shouldn’t have a line! The Support.

Tech 60

Tech Sponsorships Event Apps Events 60