Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

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Event Marketing Marketing Social Media Fashion 62

Event Marketer

FEBRUARY 19, 2025

Photo credit: Cory Grimes for Complex FOOT LOCKER Foot Lockers two-story All-Star experience in San Franciscos Union Square served as a showcase of major brands sold by the retailer, like Nike, Jordan Brand, adidas, ANTA, PUMA, Converse, Crocs and New Era Cap. Both Xtadium and Horizon are owned by the social media giant.

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2025 Apparel Sports Sponsorships 265

Attendease

AUGUST 6, 2024

Check out these s trategies to increase event sponsorship and find more sponsors. Step 7: Spread the word on social media Social media is a powerful tool for spreading the word about your event, as it allows you to reach a wide audience, engage with your existing supporters, and attract new potential attendees.

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Social Media Sponsorships Retail Venues 370

Event Marketer

SEPTEMBER 19, 2023

The annual selection, informed by consumer research, lifestyle trends and feedback from design experts, has evolved into a full-blown brand campaign with a retail media marketing partnership with The Home Depot, social media campaigns and experiential components, resulting in a dramatic increase in sales.

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2024 Retail Social Media Marketing 264

Event Marketer

JULY 13, 2022

The team is also incorporating coupons and other incentives to drive consumers into retail to capture redemption data, as well as delivering unboxing experiences to influencers to help amplify the campaign on social media. View this post on Instagram. A post shared by Maddie | DMV foodie (@dmvfoodfinds). Agency: Melt.

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Event Marketer

DECEMBER 11, 2023

.” –Jennifer Koen, Head of Brand Partnerships, Pinterest For those who’ve ever wondered what it would be like to walk through a Pinterest board IRL, the Holiday Showhouse retail event hosted by Pinterest and retailer Anthropologie was just the ticket—and a sold-out one, at that. 6-10 in New York City.

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Event Marketer

OCTOBER 9, 2023

The brand also recruited retail partner Mattel to enhance the Walmart Summer Rewind experience with a life-size Barbie box photo op at a time when Warner Bros.’ And from user-generated content to Walmart’s own social media strategy, the word was sufficiently spread. Agencies: Momentum Worldwide (event agency); Golin (p.r.).

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Event Marketer

JUNE 14, 2021

and media outreach, social content and paid social media with geo-targeting, and influencers on platforms like TikTok and Instagram. Another goal of the activation was to educate consumers about the accessibility of Godiva at mass retailers such as CVS, Walgreens and Target.

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Retail Social Media Marketing Education 314

Event Marketer

AUGUST 14, 2024

Primal and Pinterest partnered up for a three-city Colorful Kitchen Pop-Up campaign rooted in the social media platform’s data on top food and kitchen trends. The duo strategically timed the event series to grilling season, kicking things off July 17-18 in New York, then hitting Chicago on July 23 and Los Angeles on July 28.

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Retail Social Media Marketing Events 278

Attendease

FEBRUARY 13, 2020

Taking advantage of event marketing is one of the winning ways to achieve this - ask Tim Cook and he'll tell you how Apple is able to generate so much anticipation and excitement for each new product release - followed by a boom in sales and sold out products. Build your event website. Pre-Launch Promotion. Conclusion.

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Trade Shows Social Media Retail Events 317

Event Marketer

JUNE 14, 2021

On a mission to reach a new retail audience and support Walmart, a key customer, the brand hit the road with the Impossible Food Truck Tour on May 1, just in time for grilling season. We are really targeting meat eaters, which are over 90 percent of the population,” says Erin Dress, director-retail marketing at Impossible Foods. “So

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Food and Beverage Retail Social Media Marketing 238

Event Marketer

OCTOBER 4, 2022

Each retailer had its own designated area in the shop, and the FOX team worked hand-in-hand with the brands to design the displays. To generate buzz, FOX hosted an advanced press event and leveraged FOX and “Monarch” social media channels for promotions, as well as those of the brand’s partners. Agency: Creative Riff.

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Fashion Retail Entertainment Social Media 264

Event Marketer

SEPTEMBER 11, 2023

But as criticism grows over the potential of advertising “swarms” taking over precious skyline views, event marketers are returning to the foundation of authentic brand experiences for drone show performances worthy of this most epic of venues. Think: Social media ‘lightning storm.’ What does it feel like? Which logo?

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Social Media Marketing Retail Advertising 312

Attendease

FEBRUARY 7, 2022

Whether you’ve gawked at the lineups outside an Apple Store for the newest iPhone the week after an Apple Event, stumbled upon a unique pop-up during your lunch break, or waded through the crowds around your local convention centre after an auto show, one thing is for certain: experiential marketing is more popular and more effective than ever.

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Trade Shows Social Media Automotive Fashion 363

Event Marketer

OCTOBER 9, 2023

But its buzziest draw was that Shopper Chopper, which rolled around campus as students filmed and shared glimpses of the vehicle all over Instagram and TikTok—what Stadd calls “a literal social media driver.” Shipt and Visa are hitting college football games with the Ultimate Tailgate Lounge experience this fall.

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Social Media Advertising Retail Banking 317

Event Marketer

FEBRUARY 21, 2022

Supporting a retail strategy that increases the availability of iconic Godiva chocolate everywhere, the chocolatier, which is celebrating its 95th anniversary, stood up larger-than-life installations of two of its iconic boxes in high-traffic locations in New York City. The next day, Feb. Read the full case study here.

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Retail Social Media Transportation Hotels 334

Event Marketer

MAY 17, 2021

As event marketers plan for the return of in-person events, they’re budgeting for a fresh slate of technologies and tools designed to attract attendees back to events and keep them safe once there. Predictive analysis will play a key role for experiential programs targeting specific markets or locations.

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Tech Food and Beverage Retail Technology 363

Event Marketer

JULY 5, 2021

3, the Fit for Adventure Tour is making stops in Portland, OR, Denver, Nashville and Austin, offering consumers a chance to have their Chaco footwear repaired, handing out swag and producing pop-up experiences in partnership with local retailers. Launched June 7 and wrapping Oct. And fortunately, the brand is already exceeding its goals.

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Retail Healthcare Social Media Marketing 306

Event Marketer

JULY 4, 2022

When you think about your marketing mix as a “brand orbit,” all the channels become tools and levers you can leverage or pull as part of a “breadcrumbing” of experiences designed to trigger actions, generate data and drive a transaction. The post Consumer Attitude vs. Behavior: How to Measure True Value appeared first on Event Marketer.

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Social Media Retail Marketing Event Marketing 265

Event Marketer

APRIL 11, 2024

Close to 1,000 attendees explored Hockey House over four days of tours and evening programming that included an influencer night, a retailer night and a 3-on-3 tournament. Partnering with its retailers was also a big win for CCM. Incorporate brand ambassadors in signage and messaging. Visit emsummit.com for details and to register.

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Retail Apparel Social Media Marketing 264

Event Marketer

OCTOBER 30, 2023

Social media messaging had a calming undercurrent that reassured anxious pet parents that the parade was back on, and a lighthearted tone that spoke to the company’s joyful brand promise.

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Retail Social Media Financial Marketing 321

Attendease

NOVEMBER 19, 2019

Pop-up retail events - commonly known as flash retailing - are an emerging marketing tool used by brands to boost their sales. At these pop-up events, a brand will set up their products and services at a temporary location, and through event marketing, will hype these events as the ultimate place to be at.

Food and Beverage 210

Food and Beverage Retail Social Media Technology 210

Event Marketer

DECEMBER 1, 2021

And while the personal appeal is evident, event marketers are beginning to capitalize on the platform for its variety of uses on-site at events. How Experiential Tactics are Ushering in a Brick-and-Mortar Retail Revival. Join us for a quick overview of fives ways to incorporate Cameo into your experiential programming.

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Retail Social Media 2022 2021 299

Event Marketer

OCTOBER 24, 2022

Users can also unlock Cheetle Codes from Cheetos’ social media accounts to uncover more ways to get ahead in the game. Q&A: Boardroom’s CMO on Brand Growth, Social Amplification and Navigating the Metaverse. And a virtual photo booth offers users a chance to share their metaverse experience on social.

Apparel 258

Apparel Fashion Retail Social Media 258

Event Marketer

SEPTEMBER 23, 2024

And was promptly tossed out of Little Caesars Arena—but not before causing a commotion on social media. As the artist performed, 20 Duolingo employees wearing large Duo-shaped heads were unleashed around the venue, generating even more buzz on social. But the hijinks didn’t end there.

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2028 Retail Social Media 2024 278

Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. Tisch Center of Hospitality and the Department of Integrated Marketing and Communications.

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Event Marketer

OCTOBER 31, 2023

Generating Buzz Chase invested in paid media, social, digital and OOH within the New York City Metro Area, specifically focused on the 7 Train and the Long Island Rail Road since they are on the path that most attendees take to get to the US Open in Queens.

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Sponsorships Food and Beverage 2023 Sports 321

Event Marketer

OCTOBER 25, 2022

Kraft-Heinz Canada’s in-house social media agency, The Kitchen, has created a content-first platform that delivers news, tips and recipes to engage current customers and help identify intenders for products. The post Embracing Experiential Commerce: Five Brands to Watch appeared first on Event Marketer.

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Social Media Retail Marketing Sustainability 246

Event Marketer

OCTOBER 4, 2021

On a mission to reach a new retail audience and support Walmart, a key customer, the brand embarked on the Impossible Food Truck Tour just in time for grilling season. We are really targeting meat eaters, which are over 90 percent of the population,” says Erin Dress, director-retail marketing at Impossible Foods. “So

Education 348

Education Marketing Retail Social Media 348

EventTechBrief

JANUARY 29, 2020

Pay-per-click (PPC) advertising is a key digital marketing tactic for many exhibition and event marketers. Why use PPC in the event marketing mix? Event organizers turn to PPC for several reasons. Pay-per-click advertising for events is effective, measurable, and flexible. By Michelle Bruno.

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Advertising Social Media Retail Marketing 185

Event Marketer

MARCH 27, 2023

Pet parents could create custom “trading cards” online and on-site at retail activations. Around 200,000 MVPets cards were created and approximately 650 million social media impressions were generated. We all think our pets are the best in the world—and we’re all right. Agency: Activent.

Sponsorships 246

Sponsorships Retail Sports Social Media 246

Event Marketer

FEBRUARY 29, 2024

home retail at Pinterest, stated in the guide. more pins than other age groups Photos: Courtesy of Pinterest The post Eight Fast Facts from the Pinterest Predicts Agency Insights Guide appeared first on Event Marketer. Find commonalities between the client’s brand and the trend.

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Food and Beverage 2024 Retail Sponsorships 310

Event Marketer

SEPTEMBER 25, 2023

The industry shift is driving brands like BÉIS, a d-to-c brand popular on social media, to create moments for fans to get their hands on its collections of suitcases, backpacks and totes they see in their feeds every day. We were trying to see if the [pop-up] areas or demographics are purchasing one type of product over another.

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Hotels Travel Airlines Fashion 306

Event Marketer

MARCH 27, 2023

So to encourage fans to follow their passion for the sport while exploring new places, the brand launched a social media contest that tasked them with describing the lengths—and travel destinations—to which they would go to see their favorite team play via TikTok, Instagram or Twitter. Agency: 160over90.

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Sports Sponsorships Retail Social Media 246

Event Farm

DECEMBER 27, 2016

, we're happy to welcome them to Event Farm and to introduce both of them to you! Keep reading to learn more about what drove them to the Farm and what excites them about the future of the event marketing industry. RYAN SPEAKER 1) What drove you to Event Farm? 3) What is your Event Farm nickname?

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Speakers Retail Meetings Social Media 185

Event Marketer

MARCH 18, 2024

The venue was built to serve as an “ever-evolving canvas” that highlights KidSuper’s collaborations, and accommodates launches and other events.

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Apparel 2024 Insurance Retail 298

Event Marketer

OCTOBER 6, 2021

The editors of Event Marketer magazine have announced the winners of the supersized 2021 Ex Awards and ETDAs, the world’s largest and premiere recognition program for experiential marketing. 6 during a gala luncheon at the Experiential Marketing Summit in Chicago. Best Use of Technology or Social Media.

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