Event Marketer

AUGUST 18, 2024

Right outside of the pet supply trade show SuperZoo 2024, it was part of a provocative sponsorship campaign by Skout’s Honor Pet Supply Co., Event Marketer: It’s not often that we see attendees inspired to take selfies with stickers in the restrooms. How did this idea come about? It was a fun experiment and it worked.

Trade Shows 86

Trade Shows Retail Sponsorships 2024 86

Event Marketer

SEPTEMBER 11, 2023

We want to figure out how to make that more relevant to the fans and consumers, and while doing so, use this event as an asset, as a platform to engage other parts of the business like customers, retailers and our internal employees, as well.” Agency: Momentum Worldwide.

Food and Beverage 105

Food and Beverage Retail 2022 Sponsorships 105

Event Marketer

FEBRUARY 16, 2024

From men’s brands leaning into rich burgundy classics to masterpieces from remote cultures to pieces that mimic the brand’s retail experience, it was an extravaganza of expression. The post Ideas from Fashion Trade Shows: Five Exhibit Style Touches appeared first on Event Marketer. Wall-to-wall beige is so blah.

Trade Shows 96

Trade Shows Fashion Apparel Retail 96

Event Marketer

FEBRUARY 27, 2024

The space was also home to other brand events, like adidas’ Believe That Challenge, PUMA and Cheetos’ joint pop-up (read more below) and a styling panel with Converse. What’s more, fans could explore an expansive retail shop offering new and exclusive products from Nike, Jordan, adidas, PUMA, Under Armour, Curry Brand and others.

2024 110

2024 Sponsorships Sports Banking 110

Event Marketer

FEBRUARY 9, 2024

From master classes offering access to experts, to provocative keynotes, to breakouts led by brand-side marketers, to peer-to-peer huddles and creative challenges, there are more than 60 opportunities to explore everything that matters to you in this industry throughout this year’s program. Nike will then dig into its partnership with U.S.

2024 81

2024 Marketing Trade Shows Sponsorships 81

Event Marketer

JULY 17, 2023

There are more pet-friendly events and establishments than ever in a post-COVID world—nearly one in five American households adopted a pet during the pandemic—and Purina is getting its paws on the action as part of its St. Louis CITY SC sponsorship. Happy tails. Agency: Momentum Worldwide.

Sports 88

Sports Sponsorships Retail Event Marketing 88

Event Marketer

NOVEMBER 11, 2024

A NEW LENS ON EXPERIENTIAL RETAIL AT META’S SMART GLASSES ‘LAB’ At its Connect 2024 event in September, Meta introduced a new experiential retail concept, Meta Lab, which served as a retail testing ground for Ray-Ban Meta smart glasses. 8 in Los Angeles.

Food and Beverage 70

Food and Beverage Retail 2024 Tech 70

Event Marketer

JULY 16, 2024

From bidet and toilet paper brands to plumbing companies and retailers of period apparel, here’s how personal wellness brands are producing some stall -wart experiences. organic feminine care company Cora leveraged its sponsorship to sample product and broadcast its advocacy of a woman’s right to govern her own body.

Apparel 82

Apparel Marketing 2024 2020 82

Event Marketer

MARCH 27, 2023

Pet parents could create custom “trading cards” online and on-site at retail activations. Our experiential marketing strategies allow us to bring pet parents together to bond over our shared obsession with pets… It makes them feel even more connected to PetSmart, which is critical to building loyalty and lifetime relationships.”

Sponsorships 77

Sponsorships Retail Social Media Sports 77

Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. Tisch Center of Hospitality and the Department of Integrated Marketing and Communications.

Marketing 87

Marketing Sports Hospitality Tourism 87

Event Marketer

JUNE 28, 2021

In addition to cheeky social posts and bold retail initiatives , several brands delivered in-person experiences to mark the occasion this year. The retailer claims the image recognition technology is the first of its kind to recognize color.). Drag emcee Marsha Dimes called the sponsorship activation a “true showstopper.”

Apparel 117

Apparel Retail Sponsorships 2021 117

Event Marketer

OCTOBER 16, 2024

And it doesn’t hurt that there are 12 Sephora retail locations in the city. The Atlanta event not only sold out within three weeks, it was also the largest quantity of SEPHORiA tickets ever sold at 8,000. “So The approach appears to be working.

2024 112

2024 Retail 2021 Marketing 112

Event Marketer

APRIL 15, 2024

The retailer popped up a 400-square-foot American Eagle Café on Austin’s South Congress Avenue from April 4-6 in an effort to make inroads with its target.Consumers were invited to pop in for free Jo’s coffee and pastries, and to shop some of the brand’s top denim styles, which were displayed throughout the footprint.

Wireless 83

Wireless Airlines Retail Travel 83

Event Marketer

APRIL 11, 2024

Sunglass Hut sponsored a private shopping experience and panel at its nearby retail location. VALUE-ADDITIVE SPONSORSHIPS Power Play sponsors were selected based on their desire to support and inspire the businesswomen in attendance, whether it was by sponsoring a panel or producing an activation. More Scenes from Power Play L.A.:

Retail 94

Retail Sports Fashion 2016 94

Event Marketer

JULY 4, 2022

A Covid-19 hiatus didn’t disrupt Chevrolet’s 17-year sponsorship of CMA Fest, which revved back up June 9-12 at the event in Nashville. Chevy incentivized the activity with a retail gift card. From the CMA Fest Archives: Value-adding Experiences, Content, Surprises: Inside Chevy’s CMA Fest Program. Agency: Jack Morton Worldwide.

Automotive 79

Automotive Sponsorships Retail Sustainability 79

Event Industry News

AUGUST 16, 2024

Known as the Motorpoint Arena Nottingham since 2015, the renewal means the relationship between the UK’s largest independent used car retailer and the 10,500-capacity venue in the heart of the city […]

Entertainment 59

Entertainment Venues 2015 Retail 59

Event Marketer

OCTOBER 16, 2023

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. Walmart stores with a Bratz World retail activation designed to showcase cross-category merchandise and immerse consumers in MGA products. Agencies: Infinity Marketing Team ; Zeno.

Fashion 108

Fashion 2023 Sponsorships Technology 108

Event Marketer

JULY 5, 2021

The new feature helped amplify Farfetch’s sponsorship by showcasing its apparel not just within the confines of the ComplexLand platform, but all across social media. See the environment in action: SPONSORSHIP. When it comes to selecting sponsors for its events, credibility is paramount for Complex Networks. For ComplexLand 2.0,

Apparel 103

Apparel Sponsorships Retail Social Media 103

Event Marketer

OCTOBER 16, 2023

The music festival scene is on the verge of achieving its magnum opus, and it goes a little something like this: At the end of Q2, Live Nation reported a 20-percent increase in tickets sold to its shows compared to last year, with 90 percent of its 2023 sponsorships committed. Now, grab your notebook and hit “Play.”

Sponsorships 111

Sponsorships Apparel Entertainment 2023 111

Event Marketer

MARCH 27, 2023

We want to make sure that we’re creating opportunities to communicate our brand messages in a new way,” says Tonia Constable, vp of global marketing partnerships-sports, entertainment and brands at Marriott International. So that is what we want to make sure we’re always going back to.” Agency: 160over90.

Sports 75

Sports Sponsorships Retail Social Media 75

PCMA Convene

APRIL 6, 2022

Participants at the Inspired Home Show, March 5-8 at Chicago’s McCormick Place, peruse the “In Stock” products area, which helped attending retailers overcome supply-chain issues. Redefine your event’s compelling value proposition. Courtesy of International Housewares Association). Kimberly Hardcastle-Geddes.

2022 98

2022 Retail Travel Sponsorships 98

Eventtia

NOVEMBER 12, 2024

Founded in 2014, Eventtia has developed tools that help brands manage and measure in-person, virtual, and hybrid events on a large scale. Eventtia partners with a diverse range of organizations globally, including top retail groups, pharmaceutical companies, NGOs, government agencies, and event management firms.

2024 62

2024 Social Media B2B Trade Shows 62

Event Marketer

NOVEMBER 4, 2024

15-16, happened to align with the retail launch of its Whole Body Deo (and social listening showed a correlation between “Sweat Tour” and “deodorant”), Dove saw a clear opportunity, and pounced. When the brand recognized that the artists’ L.A. shows, Oct.

2024 101

2024 Retail Social Media 2022 101

Eventtia

JUNE 26, 2024

Renowned global brands, including the Pierre Fabre group, NAOS Bioderma, the Pernod Ricard group, Dior, Toyota, Axa, and BMW, have formed strategic partnerships with Eventtia, leveraging its leading event management software to elevate their events strategy.

2024 62

2024 B2B Healthcare 2011 62

Eventtia

DECEMBER 4, 2023

Criteria To Analyze Best Eventbrite Alternatives To explore alternative options to Eventbrite, we will consider pivotal factors for comparison: Industry Niche and Scope While many event software providers cater to diverse industries, some specialize in solutions for specific sectors.

2024 48

2024 2011 Retail 2013 48

Eventtia

DECEMBER 4, 2023

Criteria To Analyze Best Eventbrite Alternatives To explore alternative options to Eventbrite, we will consider pivotal factors for comparison: Industry Niche and Scope While many event software providers cater to diverse industries, some specialize in solutions for specific sectors.

2024 48

2024 2011 Retail 2013 48

Event Marketer

MAY 17, 2021

As event marketers plan for the return of in-person events, they’re budgeting for a fresh slate of technologies and tools designed to attract attendees back to events and keep them safe once there. Predictive analysis will play a key role for experiential programs targeting specific markets or locations.

Tech 127

Tech Food and Beverage Retail Technology 127

Event Marketer

NOVEMBER 14, 2024

A well-organized retail experience allowed athletes to make their purchases relatively quickly and be on to multiple branded photo ops for their first official pictures. The post You Got This: Five Standout Photo Activations from the 2024 TCS New York City Marathon Expo appeared first on Event Marketer.

2024 82

2024 Food and Beverage Retail Marketing 82

Event Marketer

SEPTEMBER 23, 2024

SPIRIT HALLOWEEN IS CLOWNING AROUND Spirit Halloween has gained something of a cult following over the years, dominating spooky season with its nationwide retail pop-ups and vast range of costumes. The mascot’s own response on X added to the fervor: “They kicked me out so I multiplied.”

2028 83

2028 Retail Social Media 2024 83

Smart Meetings

JUNE 27, 2023

The average hotel margins for sleeping rooms are 75%, F&B is 35%, hotel restaurant 25%, hotel spa and activities 15% and retail comes out to 15%. Payne referred to the average hotel profit margins to help planners to help them better negotiate their contracts. Make sure that you’re charged correctly.

Negotiating 92

Negotiating Contracts 2026 Hotels 92

Expo Pass

OCTOBER 31, 2018

once fire up your smartphone and see you can replace almost all of your critical supplies with trusted retailers. As part of the Amazon Effect, many big retailers, recognizing that time constraints of today’s workers, offer same day delivery service on everything from paper and pens to food and alcohol. Event Execution.

Retail 97

Retail 2019 Technology Tech 97

Event Leadership Institute

MAY 26, 2021

Creative OmniChannel Sponsorship Solutions that Deliver Value. Sponsorship models have to look completely different for virtual and hybrid events. Kathryn Frankson, Informa’s director of event marketing, will explore the new sponsorship mindset and how to sell new solutions and build competitive advantages.

Trade Shows 98

Trade Shows Sponsorships Speakers Corporate Events 98

Event Marketer

OCTOBER 24, 2023

Photo credit: Shutterstock PACSUN Retailer Pacsun made its grand debut at the U.S. Grand Prix in Austin appeared first on Event Marketer. Grand Prix this year with a pop-up shop and official F1 apparel collection spanning tees to hoodies to track pants.

Sports 91

Sports Apparel Automotive Retail 91

Event Marketer

SEPTEMBER 6, 2021

Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. The first floor of the pop-up also serves as a retail location offering Wilson sportswear, footwear, balls, accessories and tennis rackets, including limited-edition items. Let’s take a look at the brands making a racket. MERCEDES-BENZ.

2021 130

2021 Food and Beverage Sports Hotels 130

Event Marketer

OCTOBER 30, 2023

Inside the ‘Met Gala for the canine community’: Photo credit: Matt Ferr The post How Canine Wellness Brand Get Joy Saved New York City’s Beloved Halloween Dog Parade appeared first on Event Marketer.

Retail 107

Retail Social Media Financial Marketing 107

Event Marketer

MARCH 18, 2024

The venue was built to serve as an “ever-evolving canvas” that highlights KidSuper’s collaborations, and accommodates launches and other events.

Apparel 90

Apparel 2024 Insurance Retail 90

Event Marketer

NOVEMBER 29, 2023

American Express powered a separate F1 Las Vegas Hub, a standalone retail experience a block away but it still had a presence at the T-Mobile Zone with its Amex Race Radio that let fans tune into the race commentary in real-time. In a highly branded T-Mobile space, the brand managed to create a very distinct and authentic environment.

Hotels 78

Hotels Sports Retail Entertainment 78