Event Marketer

OCTOBER 2, 2023

Campbell Snacks is a partner that we even work with in retail. On Sunday, as part of its eMLS All-Star Challenge sponsorship, the brand provided a free-play gaming station where gaming influencers and celebs like Chad Ochocinco Johnson battled with attendees for hours. Agency: 160over90.

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Sports Sponsorships Retail 2023 328

Event Marketer

FEBRUARY 19, 2025

Photo credit: Cory Grimes for Complex FOOT LOCKER Foot Lockers two-story All-Star experience in San Franciscos Union Square served as a showcase of major brands sold by the retailer, like Nike, Jordan Brand, adidas, ANTA, PUMA, Converse, Crocs and New Era Cap.

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2025 Apparel Sports Sponsorships 265

Event Marketer

NOVEMBER 14, 2024

A well-organized retail experience allowed athletes to make their purchases relatively quickly and be on to multiple branded photo ops for their first official pictures. The post You Got This: Five Standout Photo Activations from the 2024 TCS New York City Marathon Expo appeared first on Event Marketer.

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2024 Food and Beverage Retail Marketing 299

Event Marketer

AUGUST 18, 2024

Right outside of the pet supply trade show SuperZoo 2024, it was part of a provocative sponsorship campaign by Skout’s Honor Pet Supply Co., Event Marketer: It’s not often that we see attendees inspired to take selfies with stickers in the restrooms. How did this idea come about? It was a fun experiment and it worked.

Trade Shows 288

Trade Shows Retail Sponsorships 2024 288

Event Marketer

FEBRUARY 14, 2025

SiriusXM subscribers and Pandora listeners were treated to several sponsorship activations and lounge experiences. Agency: NVE Experience) Photo credit: Getty Images THE ATHLETES FOOT Streetwear and sneaker retailer The Athletes Foot put on several events at its Canal Street location. The Party with a Purpose event on Feb.

Sports 243

Sports Apparel Sponsorships Hospitality 243

Event Marketer

DECEMBER 30, 2024

EM was fortunate enough to secure a press pass for the exclusive once in a lifetime opportunity, so we traveled to Augusta, GA, to explore a customer-centric sponsorship strategy around the tradition-rich mens golf tournament on the PGA Tour. HPE Delivers the First-ever Corporate Event Keynote at Sphere Step aside, U2.

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2024 Trade Shows Retail Corporate Events 130

Event Marketer

FEBRUARY 10, 2025

Across the mountain at high-traffic areas, including ski gondolas, trams and private booking services, winter sports lovers will encounter sampling opportunities, exclusive events and VIP hospitality, in addition to enhanced digital and OOH elements.

Food and Beverage 249

Food and Beverage Fashion 2025 Retail 249

Event Marketer

JUNE 28, 2021

In addition to cheeky social posts and bold retail initiatives , several brands delivered in-person experiences to mark the occasion this year. The retailer claims the image recognition technology is the first of its kind to recognize color.). Drag emcee Marsha Dimes called the sponsorship activation a “true showstopper.”

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Apparel Retail Sponsorships 2021 331

Event Marketer

SEPTEMBER 11, 2023

We want to figure out how to make that more relevant to the fans and consumers, and while doing so, use this event as an asset, as a platform to engage other parts of the business like customers, retailers and our internal employees, as well.” Agency: Momentum Worldwide.

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Food and Beverage Retail 2022 Sponsorships 321

Event Marketer

FEBRUARY 16, 2024

From men’s brands leaning into rich burgundy classics to masterpieces from remote cultures to pieces that mimic the brand’s retail experience, it was an extravaganza of expression. The post Ideas from Fashion Trade Shows: Five Exhibit Style Touches appeared first on Event Marketer. Wall-to-wall beige is so blah.

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Trade Shows Fashion Apparel Retail 319

Attendease

AUGUST 6, 2024

Look for opportunities to secure in-kind donations or sponsorships to offset some of your expenses. Step 4: Choose the perfect venue for your fundraiser With a clear understanding of your event budget, it’s time to find the perfect venue for your fundraiser!

Social Media 370

Social Media Sponsorships Retail Venues 370

Event Marketer

MAY 17, 2021

As event marketers plan for the return of in-person events, they’re budgeting for a fresh slate of technologies and tools designed to attract attendees back to events and keep them safe once there. Predictive analysis will play a key role for experiential programs targeting specific markets or locations.

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Tech Food and Beverage Retail Technology 363

Event Marketer

FEBRUARY 27, 2024

The space was also home to other brand events, like adidas’ Believe That Challenge, PUMA and Cheetos’ joint pop-up (read more below) and a styling panel with Converse. What’s more, fans could explore an expansive retail shop offering new and exclusive products from Nike, Jordan, adidas, PUMA, Under Armour, Curry Brand and others.

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2024 Sponsorships Sports Retail 325

Event Marketer

FEBRUARY 29, 2024

Agency: Studio Wyse, graphic design) Related Stories: Pinterest and Anthropologie Host a Trendy Holiday Showhouse Based on User Data 2024 Food & Beverage Trends to Inspire Your Event Menus The Brief: Weed Sponsorships and Predictive Palettes 1. home retail at Pinterest, stated in the guide. Here’s the breakdown.

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Food and Beverage 2024 Retail Sponsorships 310

Event Marketer

APRIL 15, 2024

The retailer popped up a 400-square-foot American Eagle Café on Austin’s South Congress Avenue from April 4-6 in an effort to make inroads with its target.Consumers were invited to pop in for free Jo’s coffee and pastries, and to shop some of the brand’s top denim styles, which were displayed throughout the footprint.

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Wireless Airlines Retail Travel 293

Event Marketer

FEBRUARY 12, 2025

Agency: 160over90) ABERCROMBIE In a one-day-only retail experience on Feb. The post Super Bowl LIX: The Sights, Sounds and Flavors We Took in Around the Big Easy appeared first on Event Marketer. 8, we got to see designer and entrepreneur Kristin Juszczyk, who hosted an exclusive showing of her new Off Season NFL line.

Apparel 274

Apparel Sports Food and Beverage Fashion 274

Event Marketer

MARCH 27, 2023

Pet parents could create custom “trading cards” online and on-site at retail activations. Our experiential marketing strategies allow us to bring pet parents together to bond over our shared obsession with pets… It makes them feel even more connected to PetSmart, which is critical to building loyalty and lifetime relationships.”

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Sponsorships Retail Sports Social Media 246

Event Marketer

FEBRUARY 9, 2024

From master classes offering access to experts, to provocative keynotes, to breakouts led by brand-side marketers, to peer-to-peer huddles and creative challenges, there are more than 60 opportunities to explore everything that matters to you in this industry throughout this year’s program. Nike will then dig into its partnership with U.S.

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2024 Marketing Trade Shows Sponsorships 264

Event Marketer

JULY 5, 2021

The new feature helped amplify Farfetch’s sponsorship by showcasing its apparel not just within the confines of the ComplexLand platform, but all across social media. See the environment in action: SPONSORSHIP. When it comes to selecting sponsors for its events, credibility is paramount for Complex Networks. For ComplexLand 2.0,

Apparel 264

Apparel Sponsorships Retail Social Media 264

Event Marketer

APRIL 11, 2024

Sunglass Hut sponsored a private shopping experience and panel at its nearby retail location. VALUE-ADDITIVE SPONSORSHIPS Power Play sponsors were selected based on their desire to support and inspire the businesswomen in attendance, whether it was by sponsoring a panel or producing an activation. More Scenes from Power Play L.A.:

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Retail Sports Fashion Conference 305

Event Marketer

JULY 17, 2023

There are more pet-friendly events and establishments than ever in a post-COVID world—nearly one in five American households adopted a pet during the pandemic—and Purina is getting its paws on the action as part of its St. Louis CITY SC sponsorship. Happy tails. Agency: Momentum Worldwide.

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Sports Sponsorships Retail Event Marketing 246

Event Marketer

JULY 4, 2022

A Covid-19 hiatus didn’t disrupt Chevrolet’s 17-year sponsorship of CMA Fest, which revved back up June 9-12 at the event in Nashville. Chevy incentivized the activity with a retail gift card. From the CMA Fest Archives: Value-adding Experiences, Content, Surprises: Inside Chevy’s CMA Fest Program. Agency: Jack Morton Worldwide.

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Automotive Sponsorships Retail Sustainability 246

Event Marketer

JULY 16, 2024

From bidet and toilet paper brands to plumbing companies and retailers of period apparel, here’s how personal wellness brands are producing some stall -wart experiences. organic feminine care company Cora leveraged its sponsorship to sample product and broadcast its advocacy of a woman’s right to govern her own body.

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Apparel Marketing 2024 2020 277

Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. Tisch Center of Hospitality and the Department of Integrated Marketing and Communications.

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Marketing Sports Hospitality Tourism 246

Event Marketer

OCTOBER 16, 2023

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. Walmart stores with a Bratz World retail activation designed to showcase cross-category merchandise and immerse consumers in MGA products. Agencies: Infinity Marketing Team ; Zeno.

Fashion 312

Fashion 2023 Sponsorships Technology 312

Event Marketer

SEPTEMBER 6, 2021

Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. The first floor of the pop-up also serves as a retail location offering Wilson sportswear, footwear, balls, accessories and tennis rackets, including limited-edition items. Let’s take a look at the brands making a racket. MERCEDES-BENZ.

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2021 Food and Beverage Sports Hotels 359

Event Marketer

OCTOBER 16, 2023

The music festival scene is on the verge of achieving its magnum opus, and it goes a little something like this: At the end of Q2, Live Nation reported a 20-percent increase in tickets sold to its shows compared to last year, with 90 percent of its 2023 sponsorships committed. Now, grab your notebook and hit “Play.”

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Sponsorships Apparel Entertainment Transportation 325

Event Marketer

APRIL 11, 2024

Close to 1,000 attendees explored Hockey House over four days of tours and evening programming that included an influencer night, a retailer night and a 3-on-3 tournament. Partnering with its retailers was also a big win for CCM. Incorporate brand ambassadors in signage and messaging. Visit emsummit.com for details and to register.

Retail 264

Retail Apparel Social Media Marketing 264

Event Marketer

MARCH 27, 2023

We want to make sure that we’re creating opportunities to communicate our brand messages in a new way,” says Tonia Constable, vp of global marketing partnerships-sports, entertainment and brands at Marriott International. So that is what we want to make sure we’re always going back to.” Agency: 160over90.

Sports 246

Sports Sponsorships Retail Social Media 246

Event Marketer

OCTOBER 24, 2023

Photo credit: Shutterstock PACSUN Retailer Pacsun made its grand debut at the U.S. Grand Prix in Austin appeared first on Event Marketer. Grand Prix this year with a pop-up shop and official F1 apparel collection spanning tees to hoodies to track pants.

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Sports Apparel Automotive Retail 304

Event Marketer

OCTOBER 30, 2023

Inside the ‘Met Gala for the canine community’: Photo credit: Matt Ferr The post How Canine Wellness Brand Get Joy Saved New York City’s Beloved Halloween Dog Parade appeared first on Event Marketer.

Retail 321

Retail Social Media Financial Marketing 321

Event Marketer

MARCH 18, 2024

The venue was built to serve as an “ever-evolving canvas” that highlights KidSuper’s collaborations, and accommodates launches and other events.

Apparel 298

Apparel 2024 Insurance Retail 298

Event Marketer

SEPTEMBER 23, 2024

SPIRIT HALLOWEEN IS CLOWNING AROUND Spirit Halloween has gained something of a cult following over the years, dominating spooky season with its nationwide retail pop-ups and vast range of costumes. The mascot’s own response on X added to the fervor: “They kicked me out so I multiplied.”

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2028 Retail Social Media 2024 278

Smart Meetings

JUNE 27, 2023

The average hotel margins for sleeping rooms are 75%, F&B is 35%, hotel restaurant 25%, hotel spa and activities 15% and retail comes out to 15%. Payne referred to the average hotel profit margins to help planners to help them better negotiate their contracts. Make sure that you’re charged correctly.

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Negotiating Contracts 2026 Hotels 231

Event Marketer

MARCH 23, 2022

Premium merch from retailer TIER rounded out the touchpoints. Agency: MTW Agency, multicultural marketing strategy). Commencing a three-year sponsorship with SXSW, Volkswagen revealed its new ID. The post Brands Celebrate the In-Person Return of SXSW with a Flurry of Experiential Activity appeared first on Event Marketer.

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2022 Entertainment Tech 2001 340

Event Marketer

JUNE 10, 2024

On June 24, the retailer will launch The Co-Worker Game on Roblox to attract a new generation of workers and highlight the non-linear career path its employees are invited to take. IKEA IS LURING NEXT-GEN EMPLOYEES WITH GIGS ON ROBLOX Need a new gig? Do you like working from home? How about working from a digital universe?

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Retail Advertising Transportation Marketing 235

Eventtia

NOVEMBER 12, 2024

Founded in 2014, Eventtia has developed tools that help brands manage and measure in-person, virtual, and hybrid events on a large scale. Eventtia partners with a diverse range of organizations globally, including top retail groups, pharmaceutical companies, NGOs, government agencies, and event management firms.

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2024 Social Media Trade Shows B2B 62