Event Marketer

APRIL 11, 2022

The Ice House activation was designed to be shareable, sustainable and flexible. The event is obviously an institution in Texas and in Houston, and for us, it’s a great place to reach a large consumer base and tap into that passion. It’s also where people are. RODEOHOUSTON ? original sound – RODEOHOUSTON.

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Event Marketer

DECEMBER 30, 2024

Clear sustainable messaging and practices. Eight Exhibit Trends Spotted on the Show Floor at NRF As NRF attendees buzzed about retail media networks and supply chain logistics, EM was on the floor sipping free coffee at every turn, and hunting down the top design and engagement tactics across 300,000 square feet of expo space.

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Event Marketer

JANUARY 24, 2022

Fans can enter the mystical space centered around technology, art, fashion, music, sustainability and culture, and take a journey to discover exclusive NFTs. Even fast fashion retailers are thinking forward. The post Scavenger Hunts, Mobile, Metaverse: Event Trends for 2022 appeared first on Event Marketer.

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Event Marketer

DECEMBER 6, 2021

Personalization, accessibility and sustainable practices power the 70,000-square-foot visitor experience. Among the flagship’s attractions is a 3,400-square-foot retail center and customization space. SUSTAINABILITY. We’re constantly innovating to try and improve on our sustainability credentials,” says McGarrie. “So

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Event Marketer

SEPTEMBER 11, 2023

We want to figure out how to make that more relevant to the fans and consumers, and while doing so, use this event as an asset, as a platform to engage other parts of the business like customers, retailers and our internal employees, as well.” Agency: Momentum Worldwide.

Food and Beverage 321

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Event Marketer

JULY 10, 2023

Furniture retail brand Ashley activated the Beach Retreat at the Santa Monica Pier that highlighted the brand’s latest outdoor furniture offerings and allowed consumer passersby to lounge, enjoy a festive beverage, and listen to music. The activation took place over the weekend, June 17-18, from 11 a.m. to 5 p.m.,

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Event Marketer

FEBRUARY 16, 2024

From men’s brands leaning into rich burgundy classics to masterpieces from remote cultures to pieces that mimic the brand’s retail experience, it was an extravaganza of expression. The post Ideas from Fashion Trade Shows: Five Exhibit Style Touches appeared first on Event Marketer. Wall-to-wall beige is so blah.

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Event Marketer

SEPTEMBER 27, 2024

High-end retailer Saks , for example, talked about delivering a personalized shopping experience using Salesforce’s tech in an activation that blended a stylish retail front and touchscreens to explore the AI-powered logistics of luxury. Sustainability as a Core Value One-hundred percent of graphics were recycled.

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Event Marketer

DECEMBER 15, 2023

ENTRANCE ‘FEE’ Attendee interacts with a vending machine at Flexfit’s exhibit at Outdoor Retailer (Anna Huddleston photo). The easily sharable photos and videos from this roaming photo booth were a hit with the meeting planners chasing their next thrill—an exciting destination for their events.

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2023 Trade Shows Retail Automotive 305

Event Marketer

JULY 5, 2021

3, the Fit for Adventure Tour is making stops in Portland, OR, Denver, Nashville and Austin, offering consumers a chance to have their Chaco footwear repaired, handing out swag and producing pop-up experiences in partnership with local retailers. Launched June 7 and wrapping Oct. I believe it now more than ever.”.

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Event Marketer

FEBRUARY 29, 2024

home retail at Pinterest, stated in the guide. Three Stats from the Pinterest Predicts Agency Insights Guide: Pinterest trends sustained 20% higher monthly growth compared to trends elsewhere 78% of weekly pinners use Pinterest for decision-making on their shopping journey Gen Z saves nearly 2.5x

Food and Beverage 310

Food and Beverage 2024 Retail Sponsorships 310

Event Marketer

APRIL 15, 2024

The retailer popped up a 400-square-foot American Eagle Café on Austin’s South Congress Avenue from April 4-6 in an effort to make inroads with its target.Consumers were invited to pop in for free Jo’s coffee and pastries, and to shop some of the brand’s top denim styles, which were displayed throughout the footprint.

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Wireless Airlines Retail Travel 293

Event Marketer

AUGUST 18, 2024

Italian pet products brand myfamily brought style and sustainability with its 20×30-foot exhibit made entirely out of corrugated cardboard pieces, everything from the back wall to display cases and stands to counters and even furniture. The post Field Report: Six Exhibit Trends from SuperZoo 2024 appeared first on Event Marketer.

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Event Marketer

SEPTEMBER 12, 2024

More than 6,000 qualified buyers from global retailers explored 650-plus exhibitor booths that showcased products from surf, beach and resort categories, ranging from swimsuits and sportswear to marine plush and souvenir gifts. The post Field Report: Top 10 Beachy Booth Builds that Made Waves at Surf Expo appeared first on Event Marketer.

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Apparel Trade Shows Retail Sustainability 306

Event Marketer

JANUARY 21, 2024

Clear sustainable messaging and practices. Sustainability wasn’t just a message in this glowing aqua-blue space. A sustainable energy-themed 3D city on a media table rotated through content, while nearby attendees got an up-close look at green hydrogen production components and how Panasonic is embracing it.

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2024 Sustainability Tech Retail 304

Event Marketer

OCTOBER 16, 2023

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. Walmart stores with a Bratz World retail activation designed to showcase cross-category merchandise and immerse consumers in MGA products. Agencies: Infinity Marketing Team ; Zeno.

Fashion 312

Fashion 2023 Sponsorships Technology 312

Event Marketer

JULY 4, 2022

Chevy incentivized the activity with a retail gift card. Cruise the Campaign: The post Chevy’s Enduring CMA Fest Program Returns with Rides, Vibes and TikTok Moments appeared first on Event Marketer. From the CMA Fest Archives: Value-adding Experiences, Content, Surprises: Inside Chevy’s CMA Fest Program.

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Attendease

AUGUST 6, 2024

Regardless of whether you’re managing promotion yourself or have dedicated support, it’s important to start promoting your event well in advance. Be sure to engage with your audience by responding to comments and messages, and to continuously build excitement leading up to the event.

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Event Marketer

DECEMBER 21, 2023

PERRIER-JOUËT Champagne brand Perrier-Jouët’s House of Wonder exhibition at Hudson Yards was a dreamy (ticketed) installation for consumers over the age of 21 featuring a curation of art-, nature- and champagne-inspired experiences, all built with sustainability in mind. 30 and Dec. 6-10 in New York City.

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Apparel Sustainability Fashion Retail 331

Event Marketer

JULY 18, 2024

There was also Ricoh’s fictional Japanese-inspired brand retail pop-up, Peak Outfitters, which showcased all the different ways Ricoh can print on products like tags, t-shirts and posters. Partners: Emota (design strategy, build); Paperhat (marketing campaign collateral).

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Event Marketer

SEPTEMBER 6, 2021

That electricity will be used to help power an exclusive upcoming event with brand partner Alicia Keys, and Mercedes will randomly select one participant each day of the tournament to receive two tickets to attend the event later this year.

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2021 Food and Beverage Sports Hotels 359

Event Marketer

OCTOBER 4, 2021

The tour strategy further promotes Chaco’s message of sustainability—that you don’t dispose of its made-to-last products; you repair them. On a mission to reach a new retail audience and support Walmart, a key customer, the brand embarked on the Impossible Food Truck Tour just in time for grilling season.

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Education Marketing Retail Social Media 348

Event Marketer

JANUARY 30, 2023

So we rounded up seven ideas to add to your experiential strategy, each inspired by destination marketing tactics. To boot, the first 200 passersby who posted an event photo or campaign hashtag received a free reusable travel mug, created by sustainable partner Cuppow.

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Event Marketer

OCTOBER 25, 2022

While not a traditional brand product, “Squid Game” is an example of the potential that lies in being content-first and giving consumers space to scale a marketing campaign. Through Coachella Collectibles, the festival expands its e-commerce strategy with NFTs and a sustainability marketplace. Nike’s owned path to purchase.

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Event Marketer

JANUARY 2, 2024

And for quick events in a retail parking lot, you wouldn’t need to find an outlet or bring a small generator with you.” It’s a fun-for-all-ages event where people are experiencing electric together with thousands of other people for the very first time,” Birtwell says.

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Automotive Marketing Sustainability Retail 312

Smart Meetings

JUNE 27, 2023

The average hotel margins for sleeping rooms are 75%, F&B is 35%, hotel restaurant 25%, hotel spa and activities 15% and retail comes out to 15%. Payne referred to the average hotel profit margins to help planners to help them better negotiate their contracts. Make sure you do your homework and ask the hotel what their profit margins are.

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Event Marketer

OCTOBER 16, 2023

From spirits to CPG to beauty to retail to auto, companies across categories rocked summer festivals with innovative, whimsical touchpoints, so we rounded up 27 of the season’s best activation ideas. Now, grab your notebook and hit “Play.”

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Sponsorships Apparel Entertainment Transportation 325

MPG Event Marketing

NOVEMBER 2, 2017

In Europe, GDPR and ePrivacy regulations poses significant challenges for B2B event marketing – where large databases of contacts gathered via research and list buying, not consent, are still relied upon by most event organisers to reach high numbers of prospects to attract delegates, exhibitors and sponsors to their events.

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Event Marketing Marketing B2B Sustainability 79

Eventtia

OCTOBER 30, 2024

Industry Niche and Scope: What Types of Event Organizers Use Hopin? Hopin and RingCentral serve various industries, including technology, healthcare, finance, manufacturing, education, government, retail, and hospitality. Main Features: What Are the Main Features Provided by Hopin? Industry Niche and Scope: What Companies Use Eventtia?

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Eventtia

NOVEMBER 12, 2024

Event Marketing and Email Campaigns: Tools for promoting events and managing email outreach. Real-Time Analytics and Reporting: Insights into event performance and attendee behavior. To date, Eventtia has supported over 35,000 events with over 12 million attendees worldwide.

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2024 Healthcare Event Apps B2B 62

Eventtia

NOVEMBER 13, 2024

Founded in 2014, Eventtia has pioneered tools that help brands seamlessly manage and measure in-person, virtual, and hybrid events on a large scale. Eventtia provides a full suite of event management capabilities, including registration, payment processing, event marketing, attendee engagement, networking, and detailed analytics.

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2024 Healthcare B2B Event Management 62

Prestige Events Magazine

MARCH 20, 2023

The new expo for those who love activities outdoors will add to the two existing consumer expos, The Boston Run Show and Snowbound Expo for winter sports, bolstering the company’s standing in the Boston sport’s event market with the goal of getting more people outside & active.

Apparel 130

Apparel Sports 2024 Retail 130

MPG Event Marketing

NOVEMBER 2, 2017

In Europe, GDPR and ePrivacy regulations poses significant challenges for B2B event marketing – where large databases of contacts gathered via research and list buying, not consent, are still relied upon by most event organisers to reach high numbers of prospects to attract delegates, exhibitors and sponsors to their events.

Event Marketing 60

Event Marketing Marketing B2B Sustainability 60

Event Industry News

SEPTEMBER 6, 2023

The O2, the world’s most popular live entertainment, leisure and retail destination, has announced that it will be hosting the world’s first carbon-removed arena events at The 1975’s headline shows in February 2024.

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Hubilo Blog

AUGUST 5, 2020

These companies are really on their toes and pulling off their clients’ virtual events successfully. . They provide clear information and knowledge to their clients about how to execute virtual events and conferences. Execute your event just as you envisioned. Get in touch with TCJ Events. Revolution CMES.

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Event Management 2020 Management Consulting 105

EventMB

MAY 22, 2022

Embrace Sustainability: Use Recycled and Recyclable Materials. hightimes #hightimesharvestcup #Marketing #tradeshow #tradeshowbooth #sanbernardino #cannabis #branding #experientialmarketing #EventManagement #eventproduction #design #lighting #turnkey #buds #retail #exhibits #boothdesign #losangelesevents #Nos #producer #eventproducer.

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Event Industry News

JUNE 28, 2022

This exciting joint venture will see Peppermint continue to grow its core business in events and festivals, but with the added backing from Levy, who bring additional support in retail innovation, sustainability initiatives and access to Levy’s world-class hospitality delivery businesses.

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