MPG Event Marketing

NOVEMBER 2, 2017

In Europe, GDPR and ePrivacy regulations poses significant challenges for B2B event marketing – where large databases of contacts gathered via research and list buying, not consent, are still relied upon by most event organisers to reach high numbers of prospects to attract delegates, exhibitors and sponsors to their events.

Event Marketing 79

Event Marketing Marketing B2B Sustainability 79

Event Marketer

APRIL 11, 2022

The Ice House activation was designed to be shareable, sustainable and flexible. The event is obviously an institution in Texas and in Houston, and for us, it’s a great place to reach a large consumer base and tap into that passion. It’s also where people are. RODEOHOUSTON ? original sound – RODEOHOUSTON.

Sponsorships 141

Sponsorships Apparel Sustainability Sports 141

Event Marketer

DECEMBER 6, 2021

Personalization, accessibility and sustainable practices power the 70,000-square-foot visitor experience. Among the flagship’s attractions is a 3,400-square-foot retail center and customization space. SUSTAINABILITY. We’re constantly innovating to try and improve on our sustainability credentials,” says McGarrie. “So

Sustainability 119

Sustainability Tourism Retail 2030 119

Event Marketer

JANUARY 24, 2022

Fans can enter the mystical space centered around technology, art, fashion, music, sustainability and culture, and take a journey to discover exclusive NFTs. Even fast fashion retailers are thinking forward. The post Scavenger Hunts, Mobile, Metaverse: Event Trends for 2022 appeared first on Event Marketer.

2022 116

2022 Retail Fashion Transportation 116

Event Marketer

SEPTEMBER 11, 2023

We want to figure out how to make that more relevant to the fans and consumers, and while doing so, use this event as an asset, as a platform to engage other parts of the business like customers, retailers and our internal employees, as well.” Agency: Momentum Worldwide.

Food and Beverage 128

Food and Beverage Retail 2022 Sponsorships 128

Event Marketer

JULY 10, 2023

Furniture retail brand Ashley activated the Beach Retreat at the Santa Monica Pier that highlighted the brand’s latest outdoor furniture offerings and allowed consumer passersby to lounge, enjoy a festive beverage, and listen to music. The activation took place over the weekend, June 17-18, from 11 a.m. to 5 p.m.,

Retail 98

Retail Sustainability 2022 Marketing 98

Event Marketer

FEBRUARY 16, 2024

From men’s brands leaning into rich burgundy classics to masterpieces from remote cultures to pieces that mimic the brand’s retail experience, it was an extravaganza of expression. The post Ideas from Fashion Trade Shows: Five Exhibit Style Touches appeared first on Event Marketer. Wall-to-wall beige is so blah.

Trade Shows 125

Trade Shows Fashion Apparel Retail 125

MPG Event Marketing

NOVEMBER 2, 2017

In Europe, GDPR and ePrivacy regulations poses significant challenges for B2B event marketing – where large databases of contacts gathered via research and list buying, not consent, are still relied upon by most event organisers to reach high numbers of prospects to attract delegates, exhibitors and sponsors to their events.

Event Marketing 60

Event Marketing Marketing B2B Sustainability 60

Event Marketer

SEPTEMBER 27, 2024

High-end retailer Saks , for example, talked about delivering a personalized shopping experience using Salesforce’s tech in an activation that blended a stylish retail front and touchscreens to explore the AI-powered logistics of luxury. Sustainability as a Core Value One-hundred percent of graphics were recycled.

2024 126

2024 2003 Retail Tech 126

Event Marketer

DECEMBER 15, 2023

ENTRANCE ‘FEE’ Attendee interacts with a vending machine at Flexfit’s exhibit at Outdoor Retailer (Anna Huddleston photo). The easily sharable photos and videos from this roaming photo booth were a hit with the meeting planners chasing their next thrill—an exciting destination for their events.

2023 121

2023 Trade Shows Retail Automotive 121

Event Marketer

JULY 5, 2021

3, the Fit for Adventure Tour is making stops in Portland, OR, Denver, Nashville and Austin, offering consumers a chance to have their Chaco footwear repaired, handing out swag and producing pop-up experiences in partnership with local retailers. Launched June 7 and wrapping Oct. I believe it now more than ever.”.

Retail 122

Retail Healthcare Social Media Marketing 122

Event Marketer

APRIL 15, 2024

The retailer popped up a 400-square-foot American Eagle Café on Austin’s South Congress Avenue from April 4-6 in an effort to make inroads with its target.Consumers were invited to pop in for free Jo’s coffee and pastries, and to shop some of the brand’s top denim styles, which were displayed throughout the footprint.

Wireless 114

Wireless Airlines Retail Travel 114

Event Marketer

AUGUST 18, 2024

Italian pet products brand myfamily brought style and sustainability with its 20×30-foot exhibit made entirely out of corrugated cardboard pieces, everything from the back wall to display cases and stands to counters and even furniture. The post Field Report: Six Exhibit Trends from SuperZoo 2024 appeared first on Event Marketer.

2024 112

2024 Trade Shows Fashion Retail 112

Event Marketer

SEPTEMBER 12, 2024

More than 6,000 qualified buyers from global retailers explored 650-plus exhibitor booths that showcased products from surf, beach and resort categories, ranging from swimsuits and sportswear to marine plush and souvenir gifts. The post Field Report: Top 10 Beachy Booth Builds that Made Waves at Surf Expo appeared first on Event Marketer.

Apparel 122

Apparel Trade Shows Retail Sustainability 122

Event Marketer

FEBRUARY 19, 2025

In fact, very few exhibits had solid walls that prevented attendees from seeing inside, and those that did used that real estate wisely to make bold visual statements with unique textures, such as rose blossoms at De Blossom Collection and retail-style displays for Hidden Denim. Want us to cover your booth?

Fashion 68

Fashion Apparel Retail Sustainability 68

Event Marketer

OCTOBER 16, 2023

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. Walmart stores with a Bratz World retail activation designed to showcase cross-category merchandise and immerse consumers in MGA products. Agencies: Infinity Marketing Team ; Zeno.

Fashion 124

Fashion 2023 Sponsorships Technology 124

Event Industry News

SEPTEMBER 6, 2023

The O2, the world’s most popular live entertainment, leisure and retail destination, has announced that it will be hosting the world’s first carbon-removed arena events at The 1975’s headline shows in February 2024.

Retail 103

Retail 2024 Entertainment Events 103

Event Marketer

JANUARY 21, 2024

Clear sustainable messaging and practices. Sustainability wasn’t just a message in this glowing aqua-blue space. A sustainable energy-themed 3D city on a media table rotated through content, while nearby attendees got an up-close look at green hydrogen production components and how Panasonic is embracing it.

2024 120

2024 Sustainability Tech Retail 120

Event Marketer

JULY 4, 2022

Chevy incentivized the activity with a retail gift card. Cruise the Campaign: The post Chevy’s Enduring CMA Fest Program Returns with Rides, Vibes and TikTok Moments appeared first on Event Marketer. From the CMA Fest Archives: Value-adding Experiences, Content, Surprises: Inside Chevy’s CMA Fest Program.

Automotive 98

Automotive Sponsorships Retail Sustainability 98

Event Marketer

DECEMBER 21, 2023

PERRIER-JOUËT Champagne brand Perrier-Jouët’s House of Wonder exhibition at Hudson Yards was a dreamy (ticketed) installation for consumers over the age of 21 featuring a curation of art-, nature- and champagne-inspired experiences, all built with sustainability in mind. 30 and Dec. 6-10 in New York City.

Apparel 132

Apparel Sustainability Fashion Retail 132

Event Marketer

JULY 18, 2024

There was also Ricoh’s fictional Japanese-inspired brand retail pop-up, Peak Outfitters, which showcased all the different ways Ricoh can print on products like tags, t-shirts and posters. Partners: Emota (design strategy, build); Paperhat (marketing campaign collateral).

Retail 111

Retail Hospitality Marketing Event Marketing 111

Event Marketer

SEPTEMBER 6, 2021

That electricity will be used to help power an exclusive upcoming event with brand partner Alicia Keys, and Mercedes will randomly select one participant each day of the tournament to receive two tickets to attend the event later this year.

2021 143

2021 Food and Beverage Sports Hotels 143

Event Marketer

OCTOBER 4, 2021

The tour strategy further promotes Chaco’s message of sustainability—that you don’t dispose of its made-to-last products; you repair them. On a mission to reach a new retail audience and support Walmart, a key customer, the brand embarked on the Impossible Food Truck Tour just in time for grilling season.

Education 139

Education Marketing Retail Social Media 139

Hubilo Blog

AUGUST 5, 2020

These companies are really on their toes and pulling off their clients’ virtual events successfully. . They provide clear information and knowledge to their clients about how to execute virtual events and conferences. Execute your event just as you envisioned. Get in touch with TCJ Events. Revolution CMES.

Event Management 105

Event Management 2020 Management Consulting 105

EventMB

MAY 22, 2022

Embrace Sustainability: Use Recycled and Recyclable Materials. hightimes #hightimesharvestcup #Marketing #tradeshow #tradeshowbooth #sanbernardino #cannabis #branding #experientialmarketing #EventManagement #eventproduction #design #lighting #turnkey #buds #retail #exhibits #boothdesign #losangelesevents #Nos #producer #eventproducer.

Trade Shows 172

Trade Shows 2022 2017 2018 172

Event Industry News

JUNE 28, 2022

This exciting joint venture will see Peppermint continue to grow its core business in events and festivals, but with the added backing from Levy, who bring additional support in retail innovation, sustainability initiatives and access to Levy’s world-class hospitality delivery businesses.

2027 72

2027 2003 Sports Hospitality 72

Event Marketer

JANUARY 30, 2023

So we rounded up seven ideas to add to your experiential strategy, each inspired by destination marketing tactics. To boot, the first 200 passersby who posted an event photo or campaign hashtag received a free reusable travel mug, created by sustainable partner Cuppow.

Marketing 98

Marketing Tourism Travel Hospitality 98

Event Industry News

DECEMBER 12, 2022

Our goal is environmental and economic sustainability. Sustainable Exhibitions. Over the last decade, we have worked hard in the exhibition industry using EFB (Engineered Fibre Board or as we call is Eco Friendly Board), pushing boundaries (and our designers) while keeping sustainability at the core of everything we do.

Retail 59

Retail Sustainability Consulting Management 59

Event Marketer

JANUARY 2, 2024

And for quick events in a retail parking lot, you wouldn’t need to find an outlet or bring a small generator with you.” It’s a fun-for-all-ages event where people are experiencing electric together with thousands of other people for the very first time,” Birtwell says.

Automotive 124

Automotive Marketing Sustainability Banking 124

Eventtia

OCTOBER 9, 2023

For hybrid events or solely online happenings, select and test a virtual platform in advance. It should be capable of delivering a seamless customer experience, accommodating expected online traffic, and integrating with your CRM and any other retail software solution if necessary. Strategize the marketing and execution.

Event Planning 88

Event Planning Retail Social Media Speakers 88

Smart Meetings

JUNE 27, 2023

The average hotel margins for sleeping rooms are 75%, F&B is 35%, hotel restaurant 25%, hotel spa and activities 15% and retail comes out to 15%. Payne referred to the average hotel profit margins to help planners to help them better negotiate their contracts. Make sure you do your homework and ask the hotel what their profit margins are.

Negotiating 92

Negotiating Contracts 2026 Hotels 92

Event Marketer

OCTOBER 16, 2023

From spirits to CPG to beauty to retail to auto, companies across categories rocked summer festivals with innovative, whimsical touchpoints, so we rounded up 27 of the season’s best activation ideas. Now, grab your notebook and hit “Play.”

Sponsorships 130

Sponsorships Apparel Entertainment Transportation 130

Event Marketer

DECEMBER 30, 2024

Clear sustainable messaging and practices. Eight Exhibit Trends Spotted on the Show Floor at NRF As NRF attendees buzzed about retail media networks and supply chain logistics, EM was on the floor sipping free coffee at every turn, and hunting down the top design and engagement tactics across 300,000 square feet of expo space.

2024 52

2024 Trade Shows Retail Corporate Events 52

Eventtia

OCTOBER 30, 2024

Industry Niche and Scope: What Types of Event Organizers Use Hopin? Hopin and RingCentral serve various industries, including technology, healthcare, finance, manufacturing, education, government, retail, and hospitality. Main Features: What Are the Main Features Provided by Hopin? Industry Niche and Scope: What Companies Use Eventtia?

2024 62

2024 Healthcare Trade Shows Retail 62

Eventtia

MAY 27, 2024

Some platforms, like Eventtia, have strong client bases in sectors such as enterprise, luxury retail, and education. Manufacturing: Assisting manufacturing companies in orchestrating product launches, trade shows, and customer training events. Understanding each provider’s expertise is crucial to find the best Cvent competitors.

2024 62

2024 Retail 2011 2013 62

Eventtia

NOVEMBER 29, 2023

While many event management software options serve a broad spectrum of industries, certain brands may have a notable client base in specific sectors. For example, Eventtia presents a varied portfolio concentrated on luxury and retail consumers and long-term clients in the education sector.

2024 62

2024 Retail 2011 2013 62

Event Industry News

SEPTEMBER 21, 2023

We want to ensure that industry stakeholders – retailers, suppliers and manufacturers – are aware of the changes coming into effect, […] Further guidance for businesses on the new regulations can be found on GOV.UK. You can also download the poster to find out more.

Retail 59

Retail 2023 Government Sustainability 59