Event Marketing Retail Tech 
Event Marketer
MARCH 5, 2025
The first fiscal quarter of the year is an important period for the retail industry, and Adyen was quick to pounce on the opportunity to get its brand in front of 40,000 attendees as a means of boosting awareness in North Americaone of its fastest-growing regionsand engaging customers and prospective clients.
Event Marketer
JANUARY 16, 2025
While the show floor at NRF 2025 was abuzz with talk of AI agents and retail media networks earlier this week, EM arrived at New York Citys Javits Center to explore how some of the worlds biggest retail brands approached exhibit design and engagement at the National Retail Federations “Big Show.
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Event Marketer
OCTOBER 18, 2024
While many offerings on display focused on the future of retail with the use of AI and technology, product sampling remained a key part of this show, with brands going all out to impress the retailers with bold flavors, innovative packaging, and engaging retail experiences.
Event Marketer
APRIL 4, 2025
In his role as head of brand marketing innovation at Walmart, he oversees content-to-commerce initiatives that engage with customers in meaningful ways and get them thinking differently about Walmartnot just as a retailer, but also as a digital destination.
Event Marketer
JANUARY 10, 2022
So we sat down with Harley Ward, national creative director-retail innovation and store environment at AT&T, who revealed how the brand, with help from agency partner Twenty Four 7, will leverage three key flagship retail stores and a strategic online presence to grow deeper personal connections that last well beyond a moment in time.
Event Marketer
JANUARY 31, 2022
Bombay forged community connections with its Holiday Storefronts by transforming empty retail spots into unique displays. Targeting all consumers, Bombay’s three window display activations attracted both in-the-know consumers (thanks to Bombay’s pre-event paid social strategy), and passersby. Build in digital direction.
Event Marketer
JUNE 30, 2023
was one of the questions asked during registration for Outdoor Retailer Summer (OR), which brought together outdoor brands, retailers and designers to the Salt Palace Convention Center in Salt Lake City, June 19-21. “Are you bringing your dog?”
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