Event Marketing Retail Tech 
Event Marketer
MARCH 5, 2025
The first fiscal quarter of the year is an important period for the retail industry, and Adyen was quick to pounce on the opportunity to get its brand in front of 40,000 attendees as a means of boosting awareness in North Americaone of its fastest-growing regionsand engaging customers and prospective clients.
Event Marketer
JANUARY 16, 2025
While the show floor at NRF 2025 was abuzz with talk of AI agents and retail media networks earlier this week, EM arrived at New York Citys Javits Center to explore how some of the worlds biggest retail brands approached exhibit design and engagement at the National Retail Federations “Big Show.
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Event Marketer
OCTOBER 18, 2024
While many offerings on display focused on the future of retail with the use of AI and technology, product sampling remained a key part of this show, with brands going all out to impress the retailers with bold flavors, innovative packaging, and engaging retail experiences.
Event Marketer
MAY 10, 2021
Brick-and-mortar retail stores took a serious hit during the pandemic as consumers turned to online shopping as a preferred—and safer—alternative. Following is a look at how four brands are leveraging experiential strategies to usher in a retail revival. Three Ways Kendra Scott Masters Retail Events.
Event Marketer
OCTOBER 11, 2021
Some good news for a change: Retail store openings are outpacing closures this year. After the pandemic dealt what appeared to be a death blow to brick-and-mortar retail in 2020, the sector is quickly recovering and talk of the “retail apocalypse” is largely in the rearview window.
Event Marketer
JANUARY 10, 2022
So we sat down with Harley Ward, national creative director-retail innovation and store environment at AT&T, who revealed how the brand, with help from agency partner Twenty Four 7, will leverage three key flagship retail stores and a strategic online presence to grow deeper personal connections that last well beyond a moment in time.
Event Marketer
MAY 17, 2021
As event marketers plan for the return of in-person events, they’re budgeting for a fresh slate of technologies and tools designed to attract attendees back to events and keep them safe once there. Predictive analysis will play a key role for experiential programs targeting specific markets or locations.
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