Event Marketer

OCTOBER 18, 2024

Making the NACS Show more convenient was the Cool New Products Preview Room, where attendees could scan QR codes through the NACS Show mobile app for any of the 300 products on display. At the conclusion of the NACS Show, exhibitors donated thousands of pounds of food to Three Square, a Las Vegas-based food bank.

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Event Marketer

JANUARY 24, 2025

The largest and longest-running promotional products trade show, its a great barometer of the industry as the tide shifts towards more personalization, transparency, and experiential gifting. and retail-grade quality of products. Promotions. Another hot item is pickleball paddles. Pickleball is still doing great, Ettien said.

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2025 Trade Shows Apparel Retail 289

Event Marketer

NOVEMBER 24, 2024

At Groceryshop , a trade show for grocery and consumer packaged goods that took place Oct. The enthusiastic response validated our belief that the future of retail lies in creating moments of delight throughout the shopping journey both online and in-store.” Want us to cover your booth?

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Trade Shows Retail B2B Sustainability 278

Event Marketer

FEBRUARY 16, 2024

When Informa Market’s MAGIC , Project and Sourcing at MAGIC apparel trade shows come to Las Vegas, it’s all senses, all the time. The fact that business is done, and the shows were buzzing, is almost surprising. Here’s what we saw, and did, on the show floor. fill the air. Wall-to-wall beige is so blah.

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Trade Shows Fashion Apparel Retail 319

Event Marketer

SEPTEMBER 23, 2024

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. Show News Outdoor Retailer has discontinued its Nov. show and will hold only one annual show in June, rather than two each year.

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Event Marketer

JULY 15, 2024

A wave of particles whisking you along, favorite characters close enough to touch, precious artifacts and soothing waves…tunnels and other types of staged liminal space may be an established element in trade show exhibits but new LEDs and evolving tech are offering new storytelling opportunities, and brands are going all in.

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Trade Shows 2024 Retail Entertainment 264

Event Marketer

JUNE 30, 2023

was one of the questions asked during registration for Outdoor Retailer Summer (OR), which brought together outdoor brands, retailers and designers to the Salt Palace Convention Center in Salt Lake City, June 19-21. “Are you bringing your dog?”

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Retail Trade Shows 2023 Sustainability 243

Event Marketer

NOVEMBER 24, 2024

Team Summit is DISH’s annual expo that brings together a global network of partners, retailers and vendors (approximately 3,500 attendees) over three days in one space where the brand can showcase new DISH products, strategies and technology through training and general sessions.

Food and Beverage 264

Food and Beverage Retail Entertainment Hotels 264

Event Marketer

AUGUST 18, 2024

Right outside of the pet supply trade show SuperZoo 2024, it was part of a provocative sponsorship campaign by Skout’s Honor Pet Supply Co., Right outside of the pet supply trade show SuperZoo 2024, it was part of a provocative sponsorship campaign by Skout’s Honor Pet Supply Co., This booth is new this year.

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Trade Shows Retail Sponsorships 2024 288

Event Marketer

FEBRUARY 19, 2025

In fact, very few exhibits had solid walls that prevented attendees from seeing inside, and those that did used that real estate wisely to make bold visual statements with unique textures, such as rose blossoms at De Blossom Collection and retail-style displays for Hidden Denim. Want us to cover your booth?

Fashion 267

Fashion Apparel Retail Sustainability 267

Event Marketer

FEBRUARY 27, 2025

ONE GOLDEN THREAD When regenerative retail brand One Golden Thread opened up a new flagship location and experiential retail concept in Venice Beach, CA, the company wanted to ensure that shoppers understood its ethos and had an opportunity to relax while on-site.

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Retail Speakers 2024 Sports 241

Event Marketer

JANUARY 19, 2024

Indeed, many of the 1,000-plus exhibitors at the annual trade show, this year Jan. 14-16, arrived at New York City’s Javits Center armed with ample caffeine that kept the energy flowing as they showcased the retail industry’s latest innovations (AI dominated the landscape) and collaborations. Here’s what we discovered.

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2024 Retail Trade Shows 2023 306

EventMB

MAY 22, 2022

In this extensive guide to trade show booths, we provide ten creative examples in each of the following categories: 1 Trade show booth ideas for small budgets. Trade show booth ideas that attract visitors. Creative trade show booth ideas. Trade show booth ideas: 10×10.

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Event Marketer

JUNE 29, 2021

The Sweets & Snacks Expo—a gathering that draws the biggest brands in candy, chocolate and snack foods sold at major retailers—made a sweet return as the first post-pandemic food show, taking place June 23-25 at the Indiana Convention Center in Indianapolis. Ferrero USA.

Food and Beverage 338

Food and Beverage Retail Trade Shows 2023 338

Event Marketer

DECEMBER 30, 2024

Whether they had a new membership program to promote or a new product collection to show off, brands drew in young consumers with Instagrammable backdrops and dynamic experiences primed for TikTok. HPE Delivers the First-ever Corporate Event Keynote at Sphere Step aside, U2. Swag and a few prize opportunities dont hurt either.

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2024 Trade Shows Retail Corporate Events 130

Event Marketer

MAY 31, 2024

Play is serious business at the Licensing Expo that brought together more than 12,000 retailers and 5,000 brands to Mandalay Bay Convention Center in Las Vegas on May 21-23. Viz Media The post Five Playful Exhibit Activations from Licensing Expo 2024 appeared first on Event Marketer. Here’re what brought out EM’s inner child.

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2024 Trade Shows 2025 Retail 290

Event Marketer

SEPTEMBER 12, 2024

More than 6,000 qualified buyers from global retailers explored 650-plus exhibitor booths that showcased products from surf, beach and resort categories, ranging from swimsuits and sportswear to marine plush and souvenir gifts. HURLEY Contrasting the many open footprints on the show floor, Hurley opted for a completely enclosed booth space.

Apparel 306

Apparel Trade Shows Retail Sustainability 306

Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

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Event Marketing Marketing Social Media Fashion 62

Event Marketer

DECEMBER 15, 2023

As trade show properties move to prioritize community and connection and create more opportunities for exhibitors—Outdoor Retailer’s acquisition of an adventure lifestyle festival as one example—consumer-style experiential is infusing booths with new energy.

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2023 Trade Shows Retail Automotive 305

Attendease

FEBRUARY 13, 2020

Taking advantage of event marketing is one of the winning ways to achieve this - ask Tim Cook and he'll tell you how Apple is able to generate so much anticipation and excitement for each new product release - followed by a boom in sales and sold out products. Industry Trade show. Conclusion.

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Trade Shows Social Media Retail Events 317

Event Marketer

FEBRUARY 7, 2022

When you’re a sleep wellness brand vying for attention at a global technology trade show, sometimes you’ve got to make your own dreams come true. Brand ambassadors are a critical component of trade show activations, and can often make or break an attendee’s booth experience. Elevate your brand ambassador game.

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Trade Shows Technology Tech Retail 331

Event Marketer

FEBRUARY 9, 2024

From master classes offering access to experts, to provocative keynotes, to breakouts led by brand-side marketers, to peer-to-peer huddles and creative challenges, there are more than 60 opportunities to explore everything that matters to you in this industry throughout this year’s program. Nike will then dig into its partnership with U.S.

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2024 Marketing Trade Shows Sponsorships 264

Event Marketer

AUGUST 18, 2024

Dubbed the “marketplace at the crossroads of pet culture and business,” the trade show was a launchpad for over 800 products, with some of the busiest categories on the show floor including natural, fashion, growing, and small animal and aquatic. Have a story idea? Want us to cover your booth?

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2024 Trade Shows Fashion Retail 286

Attendease

FEBRUARY 7, 2022

Whether you’ve gawked at the lineups outside an Apple Store for the newest iPhone the week after an Apple Event, stumbled upon a unique pop-up during your lunch break, or waded through the crowds around your local convention centre after an auto show, one thing is for certain: experiential marketing is more popular and more effective than ever.

Trade Shows 363

Trade Shows Social Media Automotive Fashion 363

Event Marketer

JANUARY 16, 2024

Walmart The retail giant made a splash at this year’s CES with a keynote and a 10,000-square-foot, two-storied booth in Central Plaza that walked attendees through the company’s vision of retail innovation. Full-on immersive theatrical thrills are coming fast and furious, and attendees are not afraid to wait in line for them.

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2024 Retail Tech Travel 325

Event Marketer

MAY 17, 2021

As event marketers plan for the return of in-person events, they’re budgeting for a fresh slate of technologies and tools designed to attract attendees back to events and keep them safe once there. Predictive analysis will play a key role for experiential programs targeting specific markets or locations.

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Tech Food and Beverage Retail Technology 363

Event Marketer

AUGUST 16, 2021

Most are familiar with the consumer side of Panasonic’s business, but not necessarily its thriving B2B enterprise in the manufacturing, retail, entertainment and mobility sectors. But the marketing insights it gained are invaluable. We did about 200-plus trade shows a year. Panasonic is a hundred-year-old company.

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Marketing B2B Retail Trade Shows 328

Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. Tisch Center of Hospitality and the Department of Integrated Marketing and Communications.

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Marketing Sports Hospitality Tourism 246

Event Marketer

JULY 21, 2024

Indeed, POS can be a major pain point for exhibitors at this sold-out event with fan engagement, queue lines, sales and fulfillment all taking place within a booth. The SEGA team designed its retail space first to optimize those activities, and then creatively filled in engaging experiences around it.

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2024 Retail Event Marketing Marketing 264

Event Marketer

JULY 18, 2024

There was also Ricoh’s fictional Japanese-inspired brand retail pop-up, Peak Outfitters, which showcased all the different ways Ricoh can print on products like tags, t-shirts and posters. Partners: Emota (design strategy, build); Paperhat (marketing campaign collateral).

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Retail Hospitality Marketing Event Marketing 278

Event Marketer

MARCH 7, 2025

The post Five Ways Exhibitors at Toy Fair Stood out in a Sea of Playfulness appeared first on Event Marketer. For questions regarding exhibit builder/agency credits, please email rboucher@accessintel.com.

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2025 2024 Marketing Trade Shows 173

Event Marketer

OCTOBER 6, 2021

The editors of Event Marketer magazine have announced the winners of the supersized 2021 Ex Awards and ETDAs, the world’s largest and premiere recognition program for experiential marketing. 6 during a gala luncheon at the Experiential Marketing Summit in Chicago. Best Trade Show Activation. GOLD WINNER.

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2021 2020 Entertainment Technology 325

Eventtia

OCTOBER 30, 2024

Hopin and RingCentral serve various industries, including technology, healthcare, finance, manufacturing, education, government, retail, and hospitality. Both platforms offer tailored solutions for organizing events such as conferences, trade shows, training sessions, and more across these sectors.

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2024 Healthcare Trade Shows Retail 62

Eventtia

NOVEMBER 12, 2024

Swoogo Analysis Industry Niche and Scope: What Types of Event Organizers Use Swoogo? Event planners across various industries, including corporate planners, associations, trade show organizers, and conference coordinators, benefit from Swoogo’s features. Event Calendar : Manage multiple events with ease.

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2024 Social Media Trade Shows B2B 62

Eventtia

OCTOBER 30, 2024

To date, Eventtia has supported over 35,000 events attended by more than 12 million people worldwide. Industry Niche and Scope: What Companies and Event Planners Use Eventtia? It offers tailored solutions for events such as conferences, trade shows, and training workshops.

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2024 Event Apps Retail Event Management 62

Event Marketer

JANUARY 21, 2024

Photo Courtesy: EWI Worldwide) Walmart The retail giant made a “grand debut” and subsequent splash at this year’s CES with a keynote and a 10,000-square-foot, two-storied exhibit in the Central Plaza that walked attendees through the company’s vision of retail innovation through interactive timelines.

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2024 Sustainability Tech Retail 304

Eventtia

NOVEMBER 12, 2024

Industry Niche and Scope: What Types of Event Organizers Use EventMobi? EventMobi caters to various industries, including technology, corporate, non-profit, education, healthcare, and marketing. Event Marketing and Email Campaigns: Tools for promoting events and managing email outreach.

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2024 Healthcare Event Apps B2B 62