Event Marketer

JUNE 30, 2023

was one of the questions asked during registration for Outdoor Retailer Summer (OR), which brought together outdoor brands, retailers and designers to the Salt Palace Convention Center in Salt Lake City, June 19-21. “Are you bringing your dog?”

Retail 88

Retail Trade Shows 2023 Sustainability 88

Event Marketer

AUGUST 18, 2024

Right outside of the pet supply trade show SuperZoo 2024, it was part of a provocative sponsorship campaign by Skout’s Honor Pet Supply Co., Right outside of the pet supply trade show SuperZoo 2024, it was part of a provocative sponsorship campaign by Skout’s Honor Pet Supply Co., This booth is new this year.

Trade Shows 109

Trade Shows Retail Sponsorships 2024 109

Event Marketer

OCTOBER 18, 2024

Making the NACS Show more convenient was the Cool New Products Preview Room, where attendees could scan QR codes through the NACS Show mobile app for any of the 300 products on display. At the conclusion of the NACS Show, exhibitors donated thousands of pounds of food to Three Square, a Las Vegas-based food bank.

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2024 Retail Trade Shows Fashion 124

Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

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Event Marketing Marketing Social Media Fashion 62

Event Marketer

NOVEMBER 24, 2024

At Groceryshop , a trade show for grocery and consumer packaged goods that took place Oct. The enthusiastic response validated our belief that the future of retail lies in creating moments of delight throughout the shopping journey both online and in-store.” Want us to cover your booth?

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Trade Shows Retail B2B Sustainability 110

Event Marketer

JANUARY 19, 2024

Indeed, many of the 1,000-plus exhibitors at the annual trade show, this year Jan. 14-16, arrived at New York City’s Javits Center armed with ample caffeine that kept the energy flowing as they showcased the retail industry’s latest innovations (AI dominated the landscape) and collaborations. Here’s what we discovered.

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2024 Retail Trade Shows 2023 121

Event Marketer

JUNE 29, 2021

The Sweets & Snacks Expo—a gathering that draws the biggest brands in candy, chocolate and snack foods sold at major retailers—made a sweet return as the first post-pandemic food show, taking place June 23-25 at the Indiana Convention Center in Indianapolis. Ferrero USA.

Food and Beverage 130

Food and Beverage Retail Trade Shows 2023 130

Event Marketer

MAY 31, 2024

Play is serious business at the Licensing Expo that brought together more than 12,000 retailers and 5,000 brands to Mandalay Bay Convention Center in Las Vegas on May 21-23. Viz Media The post Five Playful Exhibit Activations from Licensing Expo 2024 appeared first on Event Marketer. Here’re what brought out EM’s inner child.

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2024 Trade Shows 2025 Retail 113

Event Marketer

SEPTEMBER 12, 2024

More than 6,000 qualified buyers from global retailers explored 650-plus exhibitor booths that showcased products from surf, beach and resort categories, ranging from swimsuits and sportswear to marine plush and souvenir gifts. HURLEY Contrasting the many open footprints on the show floor, Hurley opted for a completely enclosed booth space.

Apparel 119

Apparel Trade Shows Retail Sustainability 119

Event Marketer

FEBRUARY 9, 2024

From master classes offering access to experts, to provocative keynotes, to breakouts led by brand-side marketers, to peer-to-peer huddles and creative challenges, there are more than 60 opportunities to explore everything that matters to you in this industry throughout this year’s program. Nike will then dig into its partnership with U.S.

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2024 Marketing Trade Shows Sponsorships 101

Event Industry News

OCTOBER 31, 2018

The Indoor Lab has officially unveiled its company and flagship solution, EventAnalyzer, featuring its Brokered Connection engine, which provides a new suite of services designed to generate stronger leads, make better connections between exhibitors and attendees and ultimately drive ROI for everyone across the trade show and event ecosystem.

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Trade Shows Retail 2018 Event Tech 51

Event Marketer

FEBRUARY 7, 2022

When you’re a sleep wellness brand vying for attention at a global technology trade show, sometimes you’ve got to make your own dreams come true. Brand ambassadors are a critical component of trade show activations, and can often make or break an attendee’s booth experience. Elevate your brand ambassador game.

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Trade Shows Technology Tech Retail 132

Event Marketer

DECEMBER 15, 2023

As trade show properties move to prioritize community and connection and create more opportunities for exhibitors—Outdoor Retailer’s acquisition of an adventure lifestyle festival as one example—consumer-style experiential is infusing booths with new energy.

2023 116

2023 Trade Shows Retail Automotive 116

Event Marketer

AUGUST 16, 2021

Most are familiar with the consumer side of Panasonic’s business, but not necessarily its thriving B2B enterprise in the manufacturing, retail, entertainment and mobility sectors. But the marketing insights it gained are invaluable. We did about 200-plus trade shows a year. Panasonic is a hundred-year-old company.

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Marketing B2B Retail Trade Shows 131

Event Marketer

AUGUST 18, 2024

Dubbed the “marketplace at the crossroads of pet culture and business,” the trade show was a launchpad for over 800 products, with some of the busiest categories on the show floor including natural, fashion, growing, and small animal and aquatic. Have a story idea? Want us to cover your booth?

2024 105

2024 Trade Shows Fashion Retail 105

Event Marketer

MAY 17, 2021

As event marketers plan for the return of in-person events, they’re budgeting for a fresh slate of technologies and tools designed to attract attendees back to events and keep them safe once there. Predictive analysis will play a key role for experiential programs targeting specific markets or locations.

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Tech Food and Beverage Retail Technology 143

Event Marketer

JANUARY 16, 2024

Walmart The retail giant made a splash at this year’s CES with a keynote and a 10,000-square-foot, two-storied booth in Central Plaza that walked attendees through the company’s vision of retail innovation. Full-on immersive theatrical thrills are coming fast and furious, and attendees are not afraid to wait in line for them.

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2024 Retail Tech Travel 121

Event Industry News

DECEMBER 5, 2023

Max Publishing, known for its strong roster of B2B retail trade media and awards, as well as its Progressive Greetings Live trade show, has acquired London Stationery Show from Ocean Media Group. The acquisition also includes […]

Trade Shows 69

Trade Shows B2B Retail Events 69

Event Marketer

NOVEMBER 24, 2024

Team Summit is DISH’s annual expo that brings together a global network of partners, retailers and vendors (approximately 3,500 attendees) over three days in one space where the brand can showcase new DISH products, strategies and technology through training and general sessions.

Food and Beverage 103

Food and Beverage Retail Entertainment Hotels 103

Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. Tisch Center of Hospitality and the Department of Integrated Marketing and Communications.

Marketing 98

Marketing Sports Hospitality Tourism 98

Event Marketer

JULY 21, 2024

Indeed, POS can be a major pain point for exhibitors at this sold-out event with fan engagement, queue lines, sales and fulfillment all taking place within a booth. The SEGA team designed its retail space first to optimize those activities, and then creatively filled in engaging experiences around it.

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2024 Retail Event Marketing Marketing 105

Endless Events

SEPTEMBER 21, 2018

In a nutshell, this states that a physical presence in your operating area is no longer required for you to remit event sales tax. This ruling affects events, as the mere act of selling tickets online would make one an “online retailer”. That is the highly competitive nature of today’s trade show landscape.

Trade Shows 82

Trade Shows B2B Entertainment Travel 82

Event Industry News

AUGUST 12, 2019

We stock items to suit a whole host of marketing needs, from event marketing to promotional displays which can be utilised inside or outside your establishment. . Retail & POS Displays. Display Wizard Ltd. Our non-hired products come under three categories: Portable Display Stands.

Trade Shows 58

Trade Shows Retail Advertising Transportation 58

Event Leadership Institute

MAY 26, 2021

Sponsorship models have to look completely different for virtual and hybrid events. Kathryn Frankson, Informa’s director of event marketing, will explore the new sponsorship mindset and how to sell new solutions and build competitive advantages. Insights from an Industry Leader – Hybrid Events: Design & Execution.

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Trade Shows Sponsorships Speakers Corporate Events 98

Event Marketer

JULY 18, 2024

There was also Ricoh’s fictional Japanese-inspired brand retail pop-up, Peak Outfitters, which showcased all the different ways Ricoh can print on products like tags, t-shirts and posters. Partners: Emota (design strategy, build); Paperhat (marketing campaign collateral).

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Retail Hospitality Marketing Event Marketing 109

Hubilo Blog

AUGUST 5, 2020

All this with the pure intent of solving the problems of their customers and helping them deliver memorable events online. They know and must know about the latest event technologies, easy-to use virtual event management platforms and keep themselves abreast of the new trends and perspectives that are shaping up in the event industry.

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Event Management 2020 Management Consulting 105

Eventtia

OCTOBER 30, 2024

Hopin and RingCentral serve various industries, including technology, healthcare, finance, manufacturing, education, government, retail, and hospitality. Both platforms offer tailored solutions for organizing events such as conferences, trade shows, training sessions, and more across these sectors.

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2024 Healthcare Trade Shows Retail 62

Event Marketer

DECEMBER 30, 2024

Whether they had a new membership program to promote or a new product collection to show off, brands drew in young consumers with Instagrammable backdrops and dynamic experiences primed for TikTok. HPE Delivers the First-ever Corporate Event Keynote at Sphere Step aside, U2. Swag and a few prize opportunities dont hurt either.

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2024 Trade Shows Retail Corporate Events 52

Eventtia

NOVEMBER 12, 2024

Swoogo Analysis Industry Niche and Scope: What Types of Event Organizers Use Swoogo? Event planners across various industries, including corporate planners, associations, trade show organizers, and conference coordinators, benefit from Swoogo’s features. Event Calendar : Manage multiple events with ease.

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2024 Social Media Trade Shows B2B 62

Eventtia

MAY 27, 2024

Some platforms, like Eventtia, have strong client bases in sectors such as enterprise, luxury retail, and education. Cvent offers a comprehensive suite of solutions designed to streamline the entire event life cycle, from initial planning and registration to attendee engagement and post-event analysis.

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Eventtia

OCTOBER 30, 2024

To date, Eventtia has supported over 35,000 events attended by more than 12 million people worldwide. Industry Niche and Scope: What Companies and Event Planners Use Eventtia? It offers tailored solutions for events such as conferences, trade shows, and training workshops.

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2024 Event Apps Retail Event Management 62

Eventtia

NOVEMBER 12, 2024

Perfect Venue Analysis Perfect Venue, founded in 2007 and headquartered in Tampa, Florida, USA, is a comprehensive venue management solution designed to cater to event organizers, venue managers, and businesses of all sizes. To date, Eventtia has supported over 35,000 events with over 12 million attendees worldwide.

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2024 Venues Healthcare Trade Shows 62

Eventtia

NOVEMBER 12, 2024

Industry Niche and Scope: What Types of Event Organizers Use EventMobi? EventMobi caters to various industries, including technology, corporate, non-profit, education, healthcare, and marketing. Event Marketing and Email Campaigns: Tools for promoting events and managing email outreach.

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2024 Healthcare Event Apps B2B 62

Plan Your Meetings

DECEMBER 3, 2018

RELATED STORY: Event marketing strategies for tough economic times. Imagine a situation where a capital markets conference is confused with a conference for grocers. The search engine could see “market” and just assume it’s a retail store when in reality the capital markets refer to inter-bank lending and such.

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2019 Social Media Trade Shows Retail 58

Eventtia

NOVEMBER 29, 2023

While many event management software options serve a broad spectrum of industries, certain brands may have a notable client base in specific sectors. For example, Eventtia presents a varied portfolio concentrated on luxury and retail consumers and long-term clients in the education sector.

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2024 Retail 2011 2013 62

Event Industry News

MARCH 7, 2019

Irv – Recognised as one of the founding leaders of ‘Experiential’ Marketing, Irv is a strategic and creative thinker. Events for ANA range from corporate conventions and trade shows to evenings of Kabuki theatre overlooking the Eiffel Tower.

Airlines 63

Airlines Social Media Retail Automotive 63

Event Marketer

JANUARY 21, 2024

Photo Courtesy: EWI Worldwide) Walmart The retail giant made a “grand debut” and subsequent splash at this year’s CES with a keynote and a 10,000-square-foot, two-storied exhibit in the Central Plaza that walked attendees through the company’s vision of retail innovation through interactive timelines.

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2024 Sustainability Retail Tech 114