Event Marketer

AUGUST 30, 2022

Social media is fertile ground for collecting quality first-party data—owned insights to help brands navigate around cookies, reimagine integrated campaigns, personalize engagements, compete with e-commerce brands, and build actionable steps into the consumer journey along the path to purchase. Create Broadcast-worthy Owned Events.

Social Media 299

Social Media Ecommerce Trade Shows Marketing 299

PCMA Convene

FEBRUARY 24, 2025

If theres one word that sums up the best approach to handling social-media uncertainty especially organic social its diversification. To truly stay ahead in a changing the social-media environment, monitor trends daily. Make sure your social and paid media teams communicate and collaborate.

Social Media 101

Social Media B2B Advertising Events 101

Picatic by Eventbrite

SEPTEMBER 8, 2022

At Eventbrite, we’re always thinking of ways we can empower you in your marketing journey – whether you’re an experienced promoter or planning your first-ever event. There’s no one-size-fits-all approach to event marketing.

Social Media 369

Social Media Marketing Event Marketing Events 369

Attendease

SEPTEMBER 6, 2023

The COVID-19 pandemic accelerated the adoption of hybrid and virtual events. This led to a quick shift in how to approach one’s virtual event marketing strategy. This will encourage sign-ups and movement to your website for conversions, as well as social sharing and engagement through relevant prompts and hashtags.

Event Marketing 396

Event Marketing Marketing Social Media Advertising 396

Event Marketer

FEBRUARY 23, 2025

It wasnt too long ago that social media influencers werent even considered media at trade shows and had a hard time getting press passes. Social media influencers and content creators are at the forefront of sharing the latest trends, tools, and innovations, says Lauren Csire, NHS marketing director.

Trade Shows 189

Trade Shows Social Media Retail Marketing 189

Event Marketer

JULY 12, 2021

But in the midst of this tumultuous time a silver lining has surfaced: Event marketers have come out the other side with a more diverse skillset, a more sophisticated understanding of the customer journey and overall marketing mix and the ever-important ability to pivot on a dime. Embrace Integrated Marketing.

Event Marketing 356

Event Marketing Marketing Social Media 2021 356

Eventmobi

SEPTEMBER 18, 2024

In this guide, we’ll explore the top tips you need to consider when planning your event marketing campaign. Start With Clear Goals and Objectives Clear goals should be the beginning of any marketing plan. The post 5 Ways to Make Your Event Marketing Plans More Effective appeared first on EventMobi. Let’s begin!

Event Marketing 321

Event Marketing Marketing Social Media Events 321

Event Marketer

MARCH 25, 2025

We often oversimplify Gen Z and say that because of social media, because of phones, that they really do want to be home and behind the screen, but our mall traffic was up 4 percent to the overall mall traffic in Q4, says Ashley Schapiro, American Eagles vp-marketing.

Fashion 256

Fashion Banking Social Media Marketing 256

Event Marketer

OCTOBER 31, 2024

It’s those little touches, as simple as a branded newspaper at the event, that is well-thought-out,” says Connor Smith, director of entertainment marketing and social media at Topgolf, about the special edition Topgolf Times newspaper displayed in newsstands. “We I think we struck a good balance.”

Food and Beverage 286

Food and Beverage Social Media Entertainment Tech 286

Event Marketer

OCTOBER 24, 2024

Let’s give her a moment of delight, instead of popping up in her social feed and trying to disrupt her in some way.” Still, Walmart leveraged its local stores’ social media pages, as well as the national Walmart handle, to spread the word about the tour stops, and the brand partnered with influencers and talent to share about the event.

Fashion 281

Fashion Apparel Social Media Marketing 281

Picatic by Eventbrite

MAY 21, 2019

Whether you’re interested in coordinating smaller networking events or large corporate events like conferences, creating an event marketing strategy has serious benefits for your business. The post The 2019 Guide to Event Marketing: Strategies, Ideas, and Examples appeared first on Eventbrite US Blog.

2019 366

2019 Event Marketing Marketing Corporate Events 366

Event Marketer

OCTOBER 31, 2024

The brand will activate with the university’s Purdue Brand Studio agency at Circle Centre Mall, Saturday and Sunday (a 10-minute walk from Lucas Oil Stadium), offering a makerspace with a friendship bracelet-making station featuring hidden messages, a social media photo background activation, sampling, and tote bag printing.

Marketing 312

Marketing Social Media Travel Transportation 312

Event Marketer

DECEMBER 5, 2024

Cheetos, Thrillist, The Escape Game and influencers shared content on their social media channels to promote the experience and drum up excitement for not only the Brooklyn event, but also a complementary digital escape room.

Social Media 276

Social Media Marketing Event Marketing Events 276

Eventmobi

JANUARY 7, 2025

Whether youre running a members-only workshop or hosting a conference, events are a core part of your outreach strategy. But they only succeed if you get your target audience through the door, making effective event marketing particularly emailcrucial to your success. Test Your Emails Some emails hit the mark more than others.

Social Media 195

Social Media 2014 Entertainment Marketing 195

Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

Event Marketing 62

Event Marketing Marketing Social Media Fashion 62

Event Marketer

MARCH 31, 2025

Apple posted the spectacle across its social media channels, releasing a video recap that showed suit-clad workers wearing Lumon Industries IDs and holding clusters of blue balloons with Mark S.s The stunt follows a surprise pop-up by cast members at NYCs Grand Central Terminal on Jan. 14, just ahead of the season-two premiere.

2027 221

2027 Retail Social Media Marketing 221

Event Marketer

NOVEMBER 7, 2024

We’ve been lucky enough to explore tour stops in person this season and chat with event marketers who are working diligently behind the scenes and on the ground. Partners: Youth Marketing Connection; Lime Media; Coyne PR) Connect digital trends to the IRL space. Dustin Portela (with 2.4 million views and counting.

Apparel 285

Apparel Fashion Social Media Travel 285

Event Marketer

MARCH 20, 2022

The rise of new-era digital platforms and tools offers event marketers a fresh engagement opportunity. A staggering statistic to consider: By 2026, 25 percent of people will spend at least one hour a day in the metaverse for work, shopping, education and social or entertainment experiences, according to a 2022 Gartner report.

Tech 319

Tech Event Marketing Marketing 2026 319

Event Marketer

NOVEMBER 25, 2024

See Olivia Benson Plaza in Action: Hone Your Social Listening Strategy To deliver fans exactly what they want, NBC listens to them very closely. Not only does the brand directly ask fans IRL and online what they’d like to see more of at events, it mines social media comments to determine the top requests. “We’re

Apparel 263

Apparel Social Media Sports Events 263

Picatic by Eventbrite

OCTOBER 13, 2021

Since Eventbrite Boost’s launch in May, event organizers have seen how easy it can be to build their brand. Boost, Eventbrite’s all-in-one event marketing platform, lets you run ad campaigns that crush on social media, host contests to build your email list, and create custom event pages.

Marketing 368

Marketing Social Media Event Marketing Events 368

Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.

Event Marketing 195

Event Marketing Marketing Social Media Consulting 195

Attendease

MAY 9, 2023

Corporate event marketing has become a critical component of customer acquisition. Corporate events facilitate in-person relationship-building, boost employee satisfaction, and foster a sense of community amongst the attendees. Despite the unique advantages of corporate events, marketing them can be challenging.

Corporate Events 195

Corporate Events Event Marketing Marketing Advertising 195

Event Marketer

JUNE 15, 2021

To capitalize on their fans’ passion, several companies—particularly in the beer category—have taken the typical brand ambassador role to the next level by recruiting for newly-invented positions with social media-driven responsibilities and cheeky titles. national parks and produce content for the beer’s social media channels.

Social Media 358

Social Media Healthcare Education Marketing 358

Event Marketer

FEBRUARY 15, 2024

According to the National Restaurant Association’s 2024 “ What’s Hot Culinary Forecast ,” social media is influencing how consumers cook, eat and interact with restaurants. Event menus could become key talking points in marketing campaigns as well.

2024 306

2024 Food and Beverage Social Media Entertainment 306

Event Marketer

MARCH 24, 2025

The stunt had social media users in a frenzy, with content captured from creators at the event totaling 15 million-plus views, and counting. Moral of the story? Question everything.

Automotive 274

Automotive Hotels 2015 2025 274

Eventmobi

MARCH 19, 2025

Strategically Market the Kickoff Event Finally, plan an event marketing strategy that leverages the power and reach of various communication channels. For instance, you might promote the event via social media, email, direct mail, flyers, and more.

Social Media 195

Social Media Events Speakers Marketing 195

Event Marketer

DECEMBER 23, 2024

In early September, the network debuted its Transcontinental Tailgate, a social media campaign featuring seven content creators that traveled 10,000 miles over four days to attend three NFL games that took place on two continents. NBCUNIVERSAL NBCUniversal took a content-forward approach to fan engagement to kick off football season.

Sponsorships 306

Sponsorships Sports Food and Beverage Social Media 306

Event Marketer

FEBRUARY 6, 2025

Media works really hard for us, but at the end of the day, it is about building those emotional connections with consumers, getting out there, getting them to taste our liquid and see that gin is actually a very versatile spirit. We caught up with Mahadevia for more insight on the new strategy, and where events fit in.

Travel 225

Travel Social Media Fashion 2025 225

Event Marketer

JUNE 21, 2021

Social audio just may be the next frontier for social media. Consumers with Zoom fatigue were first drawn to the audio-only concept while stuck at home during the pandemic, and the market for it has been booming ever since. Dissecting TikTok: How Event Marketers Can Leverage the Short-Form Video App.

Social Media 356

Social Media Advertising Speakers 2020 356

Attendease

JANUARY 3, 2024

That’s where event marketing comes into play Strategically promoting your event to appeal to target audiences can boost your RSVPs and, potentially, your return on investment (ROI). However, effective event marketing campaigns require careful planning and adherence to proven best practices. Interests and values.

Event Marketing 195

Event Marketing Marketing Social Media Event Management 195

Event Marketer

JANUARY 13, 2025

Pop-up Performances Designed for Fansand Social Pop artist events have the power to generate massive social media impact. Duo showed up in a Brat t-shirt, a reference to Charli XCXs album, which was also bright green, and was ultimately thrown out of the stadium, inciting all kinds of social media coverage.

Sponsorships 130

Sponsorships Retail Social Media Marketing 130

Event Marketer

FEBRUARY 24, 2025

Event marketers were among some of the earliest adopters of AI but the scope was initially limited to back of house functions like developing creative concepts, streamlining operational processes and generating RFP responses. The post AI-driven Experiences appeared first on Event Marketer. And thats just the beginning.

2025 147

2025 Social Media Event Marketing Event Apps 147

Expo Pass

JANUARY 23, 2024

We’re kicking off the year with a great topic that’ll set you up for a successful year of event marketing. Our recent webinar, Decoding Event Marketing: What Works & What Doesn’t , featured a pair of marketing gurus who graciously shared their wisdom. This is where tailored marketing comes in.

Event Marketing 157

Event Marketing Marketing Social Media Events 157

Attendease

OCTOBER 20, 2023

Whether it’s a small tweak today or a seismic strategy shift for the future, you can learn how to measure event success and make tangible improvements to your event marketing by taking the time to understand website analytics. Let’s get started and make your event truly stand out! Does it truly echo your brand?

Social Media 307

Social Media Events Marketing Event Marketing 307

Smart Meetings

JANUARY 4, 2024

For maximum effectiveness, event email campaigns should be personalized to give this outreach a better opportunity to stand out among the 121 other emails the average person receives each day. Read More : 6 Tips to Write an Email Newsletter for Event Marketing Another must for email marketing campaigns today is to make them mobile-friendly.

Marketing 264

Marketing Social Media Advertising B2B 264

Event Marketer

APRIL 25, 2022

A key component of driving traffic to the walking tour was TBS’s partnership with social media sensation Buddy the Rat , a performance artist that dresses up as a rat and interacts with the public. The post TBS Sets ‘Traps’ in New York City to Tease ‘Rat in the Kitchen’ appeared first on Event Marketer.

Social Media 336

Social Media Transportation Marketing Event Marketing 336

Attendease

NOVEMBER 1, 2024

Get supporters excited about attending your event and giving to your cause with stories about what previous events have accomplished and your mission-related plans for the near future that you’ll use the funds from this event to achieve. Infuse storytelling into all of your event marketing materials, including: Your website.

Social Media 195

Social Media Events Entertainment Marketing 195