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The COVID-19 pandemic accelerated the adoption of hybrid and virtual events. This led to a quick shift in how to approach one’s virtual eventmarketing strategy. If you’re considering marketing a hybrid or virtual event in the near future, consider these eight keys to success as part of your advertising strategy.
The brand will activate with the university’s Purdue Brand Studio agency at Circle Centre Mall, Saturday and Sunday (a 10-minute walk from Lucas Oil Stadium), offering a makerspace with a friendship bracelet-making station featuring hidden messages, a socialmedia photo background activation, sampling, and tote bag printing.
Whether youre running a members-only workshop or hosting a conference, events are a core part of your outreach strategy. But they only succeed if you get your target audience through the door, making effective eventmarketing particularly emailcrucial to your success. or Just Announced: See the New Speakers for Our Event!
In this guide, we’ll explore the top tips you need to consider when planning your eventmarketing campaign. Start With Clear Goals and Objectives Clear goals should be the beginning of any marketing plan. Make the most sought-after assets of the event, like a well-known speaker or musical performance, the focus.
Long-time supporters, people who have been impacted by your mission, and influential community members can all be great choices for speakers who inspire guests to give. Have a senior member of your team introduce any guest speakers at the event to make them feel welcome and supported.
Are you including your eventspeakers in your marketing plan? Many keynote speakers and breakout session facilitators have extensive, active networks both on and offline. By enlisting the aid of speakers to reach out to their existing connections, event planners can tap into an unmined pool of potential attendees.
Social audio just may be the next frontier for socialmedia. Consumers with Zoom fatigue were first drawn to the audio-only concept while stuck at home during the pandemic, and the market for it has been booming ever since. Dissecting TikTok: How EventMarketers Can Leverage the Short-Form Video App.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? What Is EventMarketing? Why Does EventMarketing Work? Ready to get started?
Knowing how to best use and keep up with socialmedia to amplify the reach of your event can be daunting for even the most experienced socialmedia managers or eventmarketers. SocialMedia Dashboard. How to Plan, Execute, and Measure Your SocialMedia Campaign.
Creating and maintaining a high level of interest at your events can be challenging, maybe even daunting for some eventmarketers. Selecting the best socialmedia tools to engage your attendees may not be easy, and can get a little frustrating. Create more engaging experiences at your events.
The best word-of-mouth marketing happens when people share moments organicallyso you shouldn’t have to ask. Be intentional about the moments you want people to share with friends, colleagues, and socialmedia followers. But being Extraordinary doesnt have to mean expensive it just means being better than ordinary!
It all comes down to the eventmarketing strategies behind them! A strong eventmarketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.
Corporate eventmarketing has become a critical component of customer acquisition. Corporate events facilitate in-person relationship-building, boost employee satisfaction, and foster a sense of community amongst the attendees. Despite the unique advantages of corporate events, marketing them can be challenging.
Get supporters excited about attending your event and giving to your cause with stories about what previous events have accomplished and your mission-related plans for the near future that you’ll use the funds from this event to achieve. Infuse storytelling into all of your eventmarketing materials, including: Your website.
After you plan events, you also need to promote them. That’s where eventmarketing comes in. The application of event technology helps to create and develop large events, such as festivals, conferences, ceremonies, weddings, official parties, concerts, or conventions, and also helps to market them effectively.
Event promotion and socialmedia have always been a match made in heaven. Eventmarketing on TikTok is no different. From event ticket sales to drumming up new event clients, event professionals can take advantage of this creative and far-reaching platform to capture the right audiences.
After organizing any kind of event, the first thing you should do is take a well-earned break. Post-eventmarketing can wait for a day. Good… Now let’s talk marketing. There have never been more ways to stay connected with attendees after your event. Maybe even include a speaker from the event.
And would you feel as confident in your ability to track the event’s performance? Eventmarketing campaigns are much more complex than most online campaigns, and eventmarketing technology is relatively new compared to other martech solutions. That’s understandable—events are complex and difficult to measure.
Open video conference rooms before or after the event for attendees to hang out. Hashtags across socialmedia platforms for cohesion and to aggregate conversations. It doesn’t matter which networking options you choose to offer at your virtual event if your attendees don’t use them. How to Spread the Word.
According to Event MB , 85% of event planners use event registration software, 61% use eventmarketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Presence on socialmedia.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
Acing your event promotion strategy is often a challenging task. You may have an outstanding line-up of speakers for your event, a repository of informational content for attendees, a strong agenda and everything in between. But to create a buzz about your event, you need a solid event promotion strategy.
Think back: what do you remember about the eventspeakers from your most recent event? Getting the right speakers for your event can make or break the success of your conference, trade show, or seminar. But finding the perfect speakers can sometimes feel like searching for a needle in a haystack!
Every decision that an eventmarketer makes—and uses their budget for—offers an opportunity to advance diversity. In a session on diversity in events at the summer edition of the Experiential Marketing Summit , Chardia Christophe-Garcia, executive director-audience and community marketing at Forbes , addressed the topic head-on.
Meanwhile, the JBL Sound Bodega experience hosted at 3TEN at Austin City Limits Live, functioned as an Austin-inspired corner store experience featuring live music performances by musicians like DJ Pee.Wee, artist interviews, festival swag and a first look at the new Flip 7 and Charge 6 speakers.
For example, if your non-profit organization supports a cause that primarily appeals to young professionals, you might consider hosting a trendy and interactive event like a silent auction combined with a cocktail party. Check out these s trategies to increase event sponsorship and find more sponsors.
Pre-eventmarketing is all about two things: boosting registration, and creating real, organic interest in the event. But in this ever changing event world, we find ourselves asking — What’s really the best way to do this? Also how are organizers innovating and getting creative to sell events right now?
There have been a lot of exciting changes at the Farm recently, and we'd like to introduce two of the newest additions to our DC office: Ryan Speaker, Customer Support Specialist, and Steph Shuff, Sales Development Representative. RYAN SPEAKER 1) What drove you to Event Farm?
To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel , it’s vital to start with a comprehensive eventmarketing plan. Here’s an effective eight-step approach to creating a marketing plan for your event.
To run an event successfully, you need to prepare a good event program and an eventspeaker’s agenda—a schedule or protocol for speakers about what they will say and how they will act on the stage, etc. Reasons to create an agenda for eventspeakers. Limit the number of event participants.
Helping you estimate headcount so that you can optimize catering, staffing requirements, and other logistical aspects of your event. With this data in hand, you are in a better position to tailor everything from your eventmarketing strategy to your event experiences to match the needs, wants and desires of your target audience.
Make sure the registration software offers on-site event registrations. Event analytics software for administrators to collect important data about the number of visitors, leads generated, revenue, etc. A comprehensive solution is to get an all-in-one event management tool like Attendease. Eventmarketing automation.
Thanks to socialmedia—and a whole host of eventmarketing platforms—it’s never been easier to set up a networking event. The challenge is ensuring that the event is a genuine success for those in attendance. Typically, the event lasts around 90 minutes. Will there be enough engaging activities?
As an event planner, you’ve got a lot on your plate. From coming up with a theme, to securing standout keynote speakers and handling the budget and more… you’re practically a superhero! But let’s face it, even superheroes need a sidekick like a good corporate event technology.
Eventmarketing, simply put, is about letting people know about the existence of the event you’re hosting, and convincing them so they’ll join the event. We can argue that marketing has become more complicated than ever before. How To Market an Event: Best Practices. Define EventMarketing Goals.
But today, we’ll be jumping into the realm of marketing. And most importantly, virtual eventmarketing ideas. Now that a few months have passed, and virtual events have increased in popularity, dangers related to webinar fatigue are more real than ever. What can help you boost the popularity of the experience?
For example, you can create a special code for your speakers, sponsors, and exhibitors, so they can share the event with their audience. This will help increase your promotion reach, as your “partners” will be promoting directly with their audience, who might not necessarily know you and your event. Pricing Virtual Events.
The tricky part about hybrid conferences and events is making them equally as engaging and fulfilling for people who are attending remotely as it is to those who are physically present. Those attending in person can go to workshops, engage with each other, interact with speakers, and ask questions. 2) Apple Special Events.
Attendees need to know when the event will happen, who’s speaking, and it all has to sound like an amazing time. But how can eventmarketing actually boost attendance and revenue? Also, what’s the best way for organizers to connect with attendees when there are so many different types of content and media channels?
Additionally, when association staff members respond to questions about the event, have them put your logo in their email signatures to instill trust that the responses are from real people at your organization. Socialmedia. Ensure your association’s visuals and messaging shine on every socialmedia platform.
Socialmediamarketing is vital for today’s events. Eventmarketing needs a good social promotion strategy for both paid advertising and shared content. Ensure you know how to capitalize on the socialmediamarketing strategies available for your event.
All of these goals can be translated into content that embraces various forms: Socialmedia posts. Many event management teams appoint one person whose responsibility it is to span different socialmedia accounts and provide fresh event insights, manage online conversations, and answer questions.
In a virtual format, your event tech will take center stage. Your event flow and interaction between attendees, speakers, and sponsors will be dictated by the capabilities of the virtual event platform you choose. In an in-person format, technology is often peripheral to the hustle and bustle of the on-site activities.
An increasing number of events are adopting non-traditional layouts and session formats as part of their personalization efforts. Socialmedia is by no means less important now than it was in 2016, but what’s interesting to see is the way its usage continues to evolve within the events and meetings industry.
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