Event Marketer

OCTOBER 31, 2023

Here, we explore the four key facets of the brand’s sponsorship program. From the US Open Archives: How evian Cruised into the US Open with a Floating Tennis Court Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open Fan Engagement: Five Brands That Aced the US Open 1.

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Sponsorships Food and Beverage 2023 Sports 321

Event Marketer

OCTOBER 31, 2024

It’s those little touches, as simple as a branded newspaper at the event, that is well-thought-out,” says Connor Smith, director of entertainment marketing and social media at Topgolf, about the special edition Topgolf Times newspaper displayed in newsstands. “We I think we struck a good balance.”

Food and Beverage 296

Food and Beverage Social Media Entertainment Tech 296

Event Marketer

APRIL 10, 2023

The appeal is evident: “Picklers” represent a broad demographic for brands to connect with, and as more dollars are being poured into the sport every day, it’s likely that sponsorship—and engagement—opportunities will only get better from here. The Carvana Court activation at PPA events aims to engage pickleball fans of all abilities.

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Sponsorships Sports Social Media Marketing 246

Event Marketer

APRIL 3, 2023

At the end of the competition’s knockout stages, however, adidas wiped the portraits clean and invited fans on social media to predict which soccer legends they would portray next. What’s more, adidas is in the process of adjusting its sponsorship contracts to ensure men’s and women’s teams are compensated equally by the brand.

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Sponsorships Sports Social Media Contracts 264

Event Marketer

MARCH 25, 2024

Attendees are invited to walk through the social media-friendly spaces to take curated photo ops, while also getting a chance to literally be showered in cash at random times throughout the day. (If If you’re looking for a sign that it’s time to reenact your favorite rap music video, this is it.)

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Sponsorships Insurance Sports Banking 289

Event Marketer

APRIL 10, 2023

Fortunately, brands are offering women’s sports an assist through purpose-led sponsorship programs that, at their core, are about driving awareness of the leagues and the players more than the company’s latest offerings. It’s not just the right thing to do, “it’s good business,” says Alison Giordano, svp-global sponsorships at Mastercard.

Sports 246

Sports Sponsorships 2023 Social Media 246

Eventmobi

MAY 19, 2021

Event Sponsorship Package Basics. Sponsors are a crucial source of revenue for events, so make sure that you are able to offer competitive and valuable event sponsorship package options. The two most common ways to approach building event sponsorship packages are: . 1) The Tiered Sponsorship Model.

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Sponsorships Event Apps Social Media Event Tech 195

Event Marketer

FEBRUARY 19, 2025

Both Xtadium and Horizon are owned by the social media giant. It all happened viaXtadium, a mixed reality platform for sports experiences, and NBA Arena , a VR app available on the Horizon Worlds metaverse platform.

2025 265

2025 Apparel Sports Sponsorships 265

GEVME

JUNE 12, 2019

Creating and maintaining a high level of interest at your events can be challenging, maybe even daunting for some event marketers. Selecting the best social media tools to engage your attendees may not be easy, and can get a little frustrating. Create more engaging experiences at your events.

Social Media 149

Social Media Wireless Events Advertising 149

GEVME

MARCH 24, 2022

That said, there’s more to the role of the metaverse in the events industry than to elevate the audience’s experience. From event marketing to sponsorships, the metaverse is likely to set the future of events. But first, let’s understand why the metaverse matters to event marketers.

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SpotMe Blog

SEPTEMBER 23, 2021

The best events bring together thought leaders who can provide unique value to guests. Event sponsorship is a well-used tactic to help with both funding and value delivery for large and small events. . But how do event planners find sponsors, and is it worth it to host a sponsored event? In-kind sponsorship.

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Sponsorships 2021 Food and Beverage Marketing 242

Eventmobi

JANUARY 3, 2019

Event Sponsorship Package Basics. Sponsors are a crucial source of revenue for events, so make sure that you are able to offer competitive and valuable event sponsorship package options. The two most common ways to approach building event sponsorship packages are: . 1) The Tiered Sponsorship Model.

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Sponsorships Event Apps Social Media Tech 172

Event Marketer

DECEMBER 12, 2024

James Finn, global head of brand and content marketing at Audible, sat down with us to share how the brand is using experiential to connect with its users and leaning into audio experiences that are amplified by special effects that envelop attendees and flood spaces. Were definitely broadening beyond the U.S.,

2025 263

2025 Entertainment Social Media Marketing 263

Attendease

AUGUST 6, 2024

Look for opportunities to secure in-kind donations or sponsorships to offset some of your expenses. Step 4: Choose the perfect venue for your fundraiser With a clear understanding of your event budget, it’s time to find the perfect venue for your fundraiser!

Social Media 370

Social Media Sponsorships Retail Venues 370

GEVME

JULY 4, 2018

If no one heard about your event, it never really happened. Event marketing is your lifesaver when you need to explain to the world why you haven’t been getting a good night’s sleep for the last few months. But it’s obviously not the only reason you should fall in love with event marketing.

Event Marketing 159

Event Marketing Marketing Social Media Events 159

Eventmobi

SEPTEMBER 5, 2019

As part of EventMobi’s new suite of Modern Event Marketing tools (Advance Registration and Social Media Analytics), we are very excited to now offer event planners, marketers and social media managers, the first off-the-shelf, affordable social media Augmented Reality (AR) experiences designed for events and conferences.

Social Media 150

Social Media 2008 Event Apps Event Marketing 150

Event Marketer

FEBRUARY 24, 2025

15-19, the brand leveraged social media to fuel a citywide scavenger hunt , dropping a clue each day on its whereabouts, and inviting fans to figure out its secret locations and stop by to score exclusive samples of the recently launched product, available in five hues. Free samples. Agency: Cartwheel & Co.

Banking 267

Banking Food and Beverage Wireless 2025 267

Event Marketer

JUNE 21, 2021

Social audio just may be the next frontier for social media. Consumers with Zoom fatigue were first drawn to the audio-only concept while stuck at home during the pandemic, and the market for it has been booming ever since. Dissecting TikTok: How Event Marketers Can Leverage the Short-Form Video App.

Social Media 356

Social Media Advertising Speakers 2020 356

Attendease

FEBRUARY 29, 2024

The digital engagement coordinator will send live polls, conduct Q&As, and manage the chat room during your event. Marketing and Communications Manager. Promoting your upcoming event is vital to securing as many event registrations as possible. Sponsorship Coordinator.

Social Media 381

Social Media Sustainability Sponsorships Management 381

Event Marketer

OCTOBER 22, 2024

22-23, fans who booked a 15-minute slot online will get a chance to check out the one-person dining hut (decorated like a traditional Pizza Hut restaurant) and create their own personalized, social media-worthy mini pizza with new toppings like pesto swirl and chicken sausage.

Food and Beverage 299

Food and Beverage 2025 Hotels Social Media 299

Event Marketer

SEPTEMBER 27, 2021

For Grey Goose, the cocktail serves as an anchor for sponsorship activations and hospitality experiences each year at the Billie Jean King National Tennis Center. To find out more about the evolution of Grey Goose’s US Open sponsorship strategy, we tapped Aleco Azqueta, vp-marketing at Grey Goose, North America, for his insights.

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Sponsorships Food and Beverage Sports 2021 312

GEVME

JUNE 12, 2019

Creating and maintaining a high level of interest at your events can be challenging, maybe even daunting for some event marketers. Selecting the best social media tools to engage your attendees may not be easy, and can get a little frustrating. Create more engaging experiences at your events.

Social Media 120

Social Media Wireless Events Advertising 120

Event Marketer

SEPTEMBER 9, 2024

Naturally, brands are lining up to earn their attention at NFL and college games with tailgating tours, sponsorship activations and pop-up experiences. Labor Day is in the rearview mirror, and for many sports fans, that can only mean one thing: It’s football season.

Sports 289

Sports Sponsorships Food and Beverage Social Media 289

Event Marketer

JUNE 1, 2022

Such was the case for HBO Max over the spring, when the brand teamed up with Cherry Bombe, a media platform for women in food and drink, to drive word of mouth for its new series centered on Julia Child, the renowned chef who pioneered the cooking-show genre. Mutually Beneficial Event Sponsorships.

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GEVME

MARCH 28, 2019

Knowing how to measure event marketing success has long been a key factor in determining the degree of success of any event or enterprise. The development of event technology has led to new and more effective ways to monitor ROI. Reasons to measure event marketing success. Reach on social media.

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Event Marketing Marketing Social Media Event Apps 149

Eventbrite UK

AUGUST 23, 2017

Discover how Mazda teamed up with 10 social media influencers from around Europe to boost its sponsorship of electronic music festival Tomorrowland. The post How to Use Social Media Influencers at Events to Get Everybody Talking About Your Brand appeared first on Eventbrite UK Blog.

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Social Media Sponsorships Events Event Marketing 113

Event Marketer

DECEMBER 14, 2021

To meet their expectations, State Farm launched a digital + live sponsorship program to kick off the NFL season with an augmented reality-fueled scavenger hunt for fans that yielded prizes like NFTs. Built around the big NFL matchup game in Kansas City, MO, the inaugural “Team State Farm Football Find” event took place Nov.

Social Media 299

Social Media Sponsorships Sports Tech 299

Event Marketer

OCTOBER 3, 2022

Ultimately, the brand distributed more than 30,000 samples over the course of the festival, and racked up 300,000 organic impressions on social media in addition to experiencing a 66-percent spike in visitors surrounding its channels. Here, we present five ways P&G maximizes its long-running sponsorship presence on-site.

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2030 Sponsorships 2007 Fashion 312

Hubilo Blog

MAY 23, 2020

Most events hosted across the globe have only a finite revenue stream, sponsorship in most cases is the highest contributor to earnings that an event does. The virtual ecosystem is new to most people; especially various brands that sponsored events as part of their event marketing strategy.

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Sponsorships Social Media Events Speakers 111

Attendease

NOVEMBER 18, 2021

Partners will feel more motivated to promote the event knowing they are offering a benefit to their audience, while also strengthening the relationship with you. Provide them with assets to share on social media to easily help with the job. Pricing Virtual Events. Marketing channels.

2022 366

2022 Social Media Advertising Financial 366

Expo Pass

JANUARY 23, 2024

We’re kicking off the year with a great topic that’ll set you up for a successful year of event marketing. Our recent webinar, Decoding Event Marketing: What Works & What Doesn’t , featured a pair of marketing gurus who graciously shared their wisdom. This is where tailored marketing comes in.

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Event Marketing Marketing Social Media Events 157

Attendease

JANUARY 17, 2020

Make sure the registration software offers on-site event registrations. Event analytics software for administrators to collect important data about the number of visitors, leads generated, revenue, etc. A comprehensive solution is to get an all-in-one event management tool like Attendease. Event marketing automation.

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2020 Social Media B2B B2C 293

GEVME

FEBRUARY 25, 2019

Promotional tools for event marketing are powerful assistance for your event marketing. They help to save time and efforts during the event promotion. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list.

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Event Marketing Marketing Social Media Advertising 120

Endless Events

JULY 6, 2020

We’ve discussed attendee engagement , sponsorships , mistakes – just to name a few. But today, we’ll be jumping into the realm of marketing. And most importantly, virtual event marketing ideas. Sure, landing pages, social media, and content are common, basic knowledge.

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Event Marketing Marketing Social Media Advertising 122

Event Marketer

JULY 31, 2023

On-site activations are befitting of the British palette for low-key sponsorships. The Lawn in New York” area up front is the VIP equivalent to courtside seats, populated by celebrities, influencers, and brand partners whose social media presence amplified the activation.

Sponsorships 246

Sponsorships Sports Social Media Marketing 246

GEVME

JUNE 20, 2019

Are you looking for an event sponsor or perhaps you want to become one? If so, you will certainly be interested in writing event sponsorship for the event. What is event sponsorship? Learn about your sponsorship obligations as an existing sponsor. How to write rules for event sponsorship.

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Sponsorships Advertising Social Media Events 120

Guidebook

MARCH 10, 2025

Helping you estimate headcount so that you can optimize catering, staffing requirements, and other logistical aspects of your event. With this data in hand, you are in a better position to tailor everything from your event marketing strategy to your event experiences to match the needs, wants and desires of your target audience.

Social Media 78

Social Media Speakers Marketing Event Management 78