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8 Tips for Your Hybrid or Virtual Event Marketing Strategy

Attendease

The COVID-19 pandemic accelerated the adoption of hybrid and virtual events. This led to a quick shift in how to approach one’s virtual event marketing strategy. Provide all the details participants need on speakers, agenda, schedules, directions (if hybrid) and sponsorship opportunities. Book a demo with us today!

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Structuring Association Sponsorship Programs to Win

Eventmobi

Bruce Rosenthal, founder of the Partnership Professional Network, explains what you need to know now about structuring association sponsorship programs to win. Sponsors have expressed concerns like: “Recognition is probably the least important driver of sponsorship value.” “Our Download our Sponsorship Strategy Guide!

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How the Metaverse Will Impact Event Marketing and Sponsorships

GEVME

That said, there’s more to the role of the metaverse in the events industry than to elevate the audience’s experience. From event marketing to sponsorships, the metaverse is likely to set the future of events. But first, let’s understand why the metaverse matters to event marketers.

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How to Design an Event Sponsorship Package

Eventmobi

Event Sponsorship Package Basics. Sponsors are a crucial source of revenue for events, so make sure that you are able to offer competitive and valuable event sponsorship package options. The two most common ways to approach building event sponsorship packages are: . 1) The Tiered Sponsorship Model.

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Wendy’s NCAA Sponsorship Sizzles with Supersized Visuals and a Growth Mentality

Event Marketer

Along for the ride was Wendy’s, the Official Hamburger of March Madness and the Official Breakfast of March Madness, which signed on in 2017 and, since then, has been growing its experiential programming around the sponsorship every year. Agencies: The Marketing Arm (experiential); VML (social content); Spark (media buying); Ketchum (p.r.).

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7 Social Media Wall Platforms for Your Next Event

GEVME

Creating and maintaining a high level of interest at your events can be challenging, maybe even daunting for some event marketers. Selecting the best social media tools to engage your attendees may not be easy, and can get a little frustrating. Create more engaging experiences at your events.

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Decoding Event Marketing: What Works, What Doesn’t. (Webinar Recap)

Expo Pass

We’re kicking off the year with a great topic that’ll set you up for a successful year of event marketing. Our recent webinar, Decoding Event Marketing: What Works & What Doesn’t , featured a pair of marketing gurus who graciously shared their wisdom. This is where tailored marketing comes in.