Event Marketer

APRIL 17, 2024

The scale of the signage and visuals, as well as the presence of the Wendy persona, who is the voice of Wendy’s on social media, is something the team strategized for when it came to social media amplification. Agencies: The Marketing Arm (experiential); VML (social content); Spark (media buying); Ketchum (p.r.).

Sponsorships 317

Sponsorships Social Media Sports 2024 317

Event Marketer

SEPTEMBER 9, 2024

Labor Day is in the rearview mirror, and for many sports fans, that can only mean one thing: It’s football season. COCA-COLA Coca‑Cola Zero Sugar is partnering with Electronic Arts (EA) this college football season as the exclusive CPG sponsor of the new EA SPORTS College Football 25 video game.

Sports 289

Sports Sponsorships Food and Beverage Apparel 289

Event Marketer

JUNE 21, 2021

Social audio just may be the next frontier for social media. Consumers with Zoom fatigue were first drawn to the audio-only concept while stuck at home during the pandemic, and the market for it has been booming ever since. Dissecting TikTok: How Event Marketers Can Leverage the Short-Form Video App.

Social Media 356

Social Media Advertising Speakers 2020 356

Event Marketer

SEPTEMBER 19, 2024

No one has watched this tailgating evolution more closely than Jay Freedman, president of NFuse 360 Marketing, which produces The Tailgate Tour, billed as the largest and longest running fan experience in college sports. Just because tailgate audiences skew older than Gen Z, it doesn’t mean they’re not posting on social media.

Food and Beverage 290

Food and Beverage Sports Wireless Social Media 290

Event Marketer

DECEMBER 13, 2021

Ally strategically built anticipation and buzz around the program as the day progressed without revealing who was behind the generous donations to ensure that, in the moment, the activation didn’t feel like a marketing push. The post Ally Anonymously Picks up Consumers’ Tabs at Venues Across New York City appeared first on Event Marketer.

Venues 331

Venues Social Media Financial 2022 331

Event Marketer

SEPTEMBER 27, 2021

To find out more about the evolution of Grey Goose’s US Open sponsorship strategy, we tapped Aleco Azqueta, vp-marketing at Grey Goose, North America, for his insights. More on Sports Sponsorship: How Seven Sponsors are Serving up Fan Experiences at the 2021 US Open. Aleco Azqueta. EM: What did this year’s strategy entail?

Sponsorships 312

Sponsorships Food and Beverage Sports 2021 312

Event Marketer

JULY 2, 2024

Team Black banners with House Targaryen’s three-headed red dragon sigil hung prominently on the exterior of Rockefeller Center, Citi Field and the New York Stock Exchange, while Grand Central Terminal pledged its loyalty to the “One True King” with green banners sporting a gold dragon sigil. Even we were duped into believing they were real.)

Social Media 299

Social Media Sports Marketing Event Marketing 299

Event Marketer

NOVEMBER 1, 2021

Couples who preferred to enjoy the event from home could participate remotely by creating food and cocktail recipes featured across BLK and partnering restaurant social media channels. As marketers, we want to be able to convey that excitement to the consumers.”. Photo credit: Ignacio Linares, Joseph Johnson.

Social Media 306

Social Media Fashion 2019 Sports 306

Event Marketer

JUNE 13, 2022

While a virtual component was offered, and a main stage presentation was still part of the mix, it was the series of interactive vignettes highlighting the biggest conversations on Twitter that served as the foundation of the social media giant’s 2022 NewFronts strategy. Agency : DesignScene.

2022 352

2022 Advertising Sports Social Media 352

Event Marketer

SEPTEMBER 5, 2023

He not only sported a black-and-white Claritin-branded racing suit—emblazoned with his name, of course—but also enthusiastically engaged with on-site media and attendees as an ambassador for the brand. The brand leveraged its social media channels, and Muniz posted about the event for his own followers.

Social Media 279

Social Media Hospitality Sports Marketing 279

Event Marketer

DECEMBER 14, 2021

Popular brand personality Jake from State Farm made appearances at two live tailgating events. Sports fans are a digitally savvy audience that rely on their devices to supplement the game-viewing experience. The post State Farm Sends NFL Fans on a Treasure Hunt for Footballs and NFTs appeared first on Event Marketer.

Social Media 299

Social Media Sponsorships Sports Tech 299

Event Marketer

APRIL 11, 2024

We loved the crosswalk effects on the floor, the March Madness bracket content that rotated on the extra-large LED screen, chain link fencing, and the Live Large Kicks Cam 360 video experience that had consumer stepping into a miniature street scape and showing off their moves (and their kicks) in a video clip for social media.

2024 306

2024 Automotive Sports 2025 306

Event Marketer

APRIL 3, 2023

So as the event’s final matches approached, the brand unveiled a set of three murals on the shores of Doha dubbed the “Beach Club Billboard” to underscore its commitment to ensuring equity and access for female athletes, and remind sports fans that “the game has two halves.” Overwhelmingly, men were named. But on Dec.

Sponsorships 264

Sponsorships Sports Social Media Contracts 264

Event Marketer

APRIL 10, 2023

As the nation’s fastest-rising sport, pickleball is attracting sponsors from a host of categories as tournaments , tours and festivals dedicated to the sport continue to crop up. The PPA is involved with amateur games, so they’re making the sport super accessible. Let’s make this sport more accessible.

Sponsorships 246

Sponsorships Sports Social Media Marketing 246

Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. Tisch Center of Hospitality and the Department of Integrated Marketing and Communications.

Marketing 246

Marketing Sports Hospitality Tourism 246

Event Marketer

JULY 31, 2023

The Lawn in New York” area up front is the VIP equivalent to courtside seats, populated by celebrities, influencers, and brand partners whose social media presence amplified the activation. Fans at ‘The Hill in New York’ appeared first on Event Marketer. broadcast audience.

Sponsorships 246

Sponsorships Sports Social Media Marketing 246

Event Marketer

APRIL 28, 2025

The program was inspired by the absorbency systems embedded in astronauts’ space suits, and Goodnites ran with the space theme, even enlisting the help of real and aspiring astronauts, Scott Kelly and Manju Bangalore, to bring its messaging to life across the live experience, two films, social media, educational content and commemorative swag.

2026 150

2026 Social Media Sports Entertainment 150

Event Marketer

MARCH 27, 2023

So to encourage fans to follow their passion for the sport while exploring new places, the brand launched a social media contest that tasked them with describing the lengths—and travel destinations—to which they would go to see their favorite team play via TikTok, Instagram or Twitter.

Sports 246

Sports Sponsorships Retail Social Media 246

Event Marketer

OCTOBER 6, 2021

The editors of Event Marketer magazine have announced the winners of the supersized 2021 Ex Awards and ETDAs, the world’s largest and premiere recognition program for experiential marketing. 6 during a gala luncheon at the Experiential Marketing Summit in Chicago. Best Buzz Marketing/Influencer Program. Client: FX.

2021 325

2021 2020 Entertainment Technology 325

Event Marketer

FEBRUARY 20, 2023

Here, we tackle the sponsorship activations that went the distance for the biggest sporting event of the year. We’ve been doing ‘The Dozen’ for over three years, but this was the first time doing it as a live show, so we had to provide a more elevated guest experience,” says Lisa Litvack, vp-live events at Barstool Sports.

Sports 246

Sports Hospitality Social Media Sponsorships 246

Event Marketer

OCTOBER 17, 2022

The artists sported the special edition Wayfarers during their sets. 15, during which more than 38,500 attendees experienced the branded outdoor space, according to Lydia Mazzolini, director of private events at Elsewhere. and closing with day party Everyday People. Pizza Hut Soothes Gen Z Stress with a ‘Struggle Bus’ Mobile Tour.

Social Media 264

Social Media Sports Venues Speakers 264

Event Marketer

NOVEMBER 14, 2022

The content could be shared on participants’ social channel of choice and was broadcast across the external signage of the company’s Times Square headquarters, a social media strategy that was supported by Morgan Stanley’s first-ever influencer partnerships.

Financial 290

Financial Fashion Banking Social Media 290

Event Marketer

JANUARY 22, 2024

To engage fans who couldn’t make it to the IRL experiences, “Love Life Date Night” offered a virtual component where couples could participate at home by creating food and cocktail recipes featured across BLK and partnering restaurant social media channels. Treat consumers to sweet samples. Agency: 160over90.

Food and Beverage 289

Food and Beverage Social Media 2022 Negotiating 289

Event Marketer

OCTOBER 31, 2023

From the US Open Archives: How evian Cruised into the US Open with a Floating Tennis Court Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open Fan Engagement: Five Brands That Aced the US Open 1. Here, we explore the four key facets of the brand’s sponsorship program.

Sponsorships 321

Sponsorships Food and Beverage 2023 Sports 321

Event Marketer

APRIL 17, 2023

Contrasting Austin’s sunny spring weather, Paramount+ breezed in to SXSW 2023 with a cozy slope-side pop-up from March 10-13 to engage attendees with its latest slate of original series, movies and sports. Brand ambassadors sported blue Paramount+ parkas with white pom knit hats and ski pants. Agency: 15|40 Productions.

Sports 246

Sports 2023 Social Media 2022 246

Event Marketer

DECEMBER 1, 2021

And while the personal appeal is evident, event marketers are beginning to capitalize on the platform for its variety of uses on-site at events. Those interested in participating can visit Coke’s holiday microsite to enter for a chance to win a custom message, sent at random, which is shareable via social media or text message.

Retail 299

Retail Social Media 2022 2021 299

Event Marketer

SEPTEMBER 30, 2024

22 event, which was unaffiliated with Netflix, and all of its sad details, were broadcast across social media as attendees deemed the experience not only a disappointment, but a “ scam ” that had tickets starting at $150.

Advertising 289

Advertising 2025 Social Media 2024 289

Event Marketer

MARCH 25, 2024

Attendees are invited to walk through the social media-friendly spaces to take curated photo ops, while also getting a chance to literally be showered in cash at random times throughout the day. (If Much of the messaging was designed to celebrate Fabletics’ first-ever sports mascot, Fab Daddy, who takes the form of a giant letter “F.”

Sponsorships 289

Sponsorships Insurance Sports Banking 289

Event Marketer

FEBRUARY 19, 2024

To boot, as an Official Technology Partner for the NHL, the brand will deploy Verizon Private 5G Wireless Networks across NHL arenas to create efficiencies in game day operations that are designed to advance the sport and improve the fan experience.

Sponsorships 290

Sponsorships Wireless 2024 Advertising 290

Event Marketer

JUNE 27, 2023

But it was a huge success, I think both for the sport and for the brand activations that were there, so we went back again,” says Michael Giardina, vp-marketing, mixable spirits, at William Grant & Sons. The event of the grand prix is kind of an experience in and of itself, where it’s not just a race.”

2022 246

2022 Sports Social Media Entertainment 246

Event Marketer

MARCH 27, 2023

According to PetSmart’s research, more than one-third of pet parents are also major sports fans, so the brand left no stone unturned when it came to finding creative ways to engage with the crossover audience throughout the 2022-2023 NFL season. When the campaign wrapped, tails were wagging across the board. Agency: Activent.

Sponsorships 246

Sponsorships Retail Sports Social Media 246

Eventsforce

DECEMBER 12, 2019

Want the lowdown on all things event tech? In this month’s round up of top tech stories, we look at the latest trends in social media and what event professionals can do to boost their marketing activities in 2020. Humans are after all, social animals. In your inbox, every week. Sign up here.

Social Media 87

Social Media 2020 Tech Transportation 87

Event Marketer

JULY 5, 2021

The vintage school-bus-turned-mobile-factory was designed to provide consumers with the same experience they would have while visiting Chaco’s Michigan-based ReChaco Factory, where workers repair the brand’s signature Z/ sandals and new after-sport Chillo slides. And fortunately, the brand is already exceeding its goals.

Retail 306

Retail Healthcare Social Media Marketing 306

Event Marketer

JULY 22, 2024

The brand first launched the virtual balloon, shaped like its iconic jar, on social media. Then, on July 5, the hot air balloon “crash-landed” into Yonge-Dundas Square in Toronto for a very real two-day pop-up event. Agencies: Publicis Sport & Entertainment, experiential; Publicis Montreal, creative; Golin, p.r.;

Airlines 296

Airlines Insurance Entertainment Banking 296

Event Marketer

SEPTEMBER 25, 2023

The industry shift is driving brands like BÉIS, a d-to-c brand popular on social media, to create moments for fans to get their hands on its collections of suitcases, backpacks and totes they see in their feeds every day.

Hotels 306

Hotels Travel Airlines Fashion 306

Event Marketer

DECEMBER 18, 2023

Coming off a successful showing of AfroTech Conference 2023—which featured health, women’s and sports summits, as well as heavy-hitting speakers like Issa Rae, Marsai Martin, Timbaland and Robert F. Simone White, SVP-AfroTech and Live Events at Blavity Inc. left) Event Marketer: You just hosted AfroTech Conference last month.

Tech 306

Tech 2023 Conference 2024 306

Event Marketer

MARCH 18, 2024

To celebrate an exclusive partnership with the resort as its official 2024 SPF Partner, Kiehl’s popped up a two-day activation designed to get its skincare products into the hands of adventure-seekers by blending “extreme sports and extreme skincare innovation.” Consumers could drop by for product sampling and education. .”

Apparel 298

Apparel 2024 Insurance Retail 298