Football Sponsorship: How 18 Brands Blitzed Fan Engagement this Season
Event Marketer
DECEMBER 23, 2024
COCA-COLA CocaCola Zero Sugar partnered with Electronic Arts (EA) for the college football season as the exclusive CPG sponsor of the new EA SPORTS College Football 25 video game. DOS EQUIS Dos Equis hit the pavement in a tricked-out double-decker container to connect with college football fans at various tailgating events.
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