Event Marketer

SEPTEMBER 9, 2024

Labor Day is in the rearview mirror, and for many sports fans, that can only mean one thing: It’s football season. COCA-COLA Coca‑Cola Zero Sugar is partnering with Electronic Arts (EA) this college football season as the exclusive CPG sponsor of the new EA SPORTS College Football 25 video game.

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Sports Sponsorships Food and Beverage Social Media 289

Event Marketer

JUNE 21, 2021

Social audio just may be the next frontier for social media. Consumers with Zoom fatigue were first drawn to the audio-only concept while stuck at home during the pandemic, and the market for it has been booming ever since. Dissecting TikTok: How Event Marketers Can Leverage the Short-Form Video App.

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Event Marketer

SEPTEMBER 19, 2024

No one has watched this tailgating evolution more closely than Jay Freedman, president of NFuse 360 Marketing, which produces The Tailgate Tour, billed as the largest and longest running fan experience in college sports. Just because tailgate audiences skew older than Gen Z, it doesn’t mean they’re not posting on social media.

Food and Beverage 290

Food and Beverage Sports Wireless Social Media 290

Event Marketer

DECEMBER 13, 2021

Ally strategically built anticipation and buzz around the program as the day progressed without revealing who was behind the generous donations to ensure that, in the moment, the activation didn’t feel like a marketing push. The post Ally Anonymously Picks up Consumers’ Tabs at Venues Across New York City appeared first on Event Marketer.

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Event Marketer

SEPTEMBER 27, 2021

To find out more about the evolution of Grey Goose’s US Open sponsorship strategy, we tapped Aleco Azqueta, vp-marketing at Grey Goose, North America, for his insights. More on Sports Sponsorship: How Seven Sponsors are Serving up Fan Experiences at the 2021 US Open. Aleco Azqueta. EM: What did this year’s strategy entail?

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Event Marketer

JULY 2, 2024

Team Black banners with House Targaryen’s three-headed red dragon sigil hung prominently on the exterior of Rockefeller Center, Citi Field and the New York Stock Exchange, while Grand Central Terminal pledged its loyalty to the “One True King” with green banners sporting a gold dragon sigil. Even we were duped into believing they were real.)

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Event Marketer

MARCH 14, 2025

The JBL Campus event, hosted at Victory Lap, a sports bar known as a hub for University of Texas at Austin students, was part concert, part hands-on product demo, and all crafted to entice the next generation. from March 8-9 was the physical manifestation of the brands social media gallery of the same name.

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Event Marketer

NOVEMBER 1, 2021

Couples who preferred to enjoy the event from home could participate remotely by creating food and cocktail recipes featured across BLK and partnering restaurant social media channels. As marketers, we want to be able to convey that excitement to the consumers.”. Photo credit: Ignacio Linares, Joseph Johnson.

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Event Marketer

JUNE 13, 2022

While a virtual component was offered, and a main stage presentation was still part of the mix, it was the series of interactive vignettes highlighting the biggest conversations on Twitter that served as the foundation of the social media giant’s 2022 NewFronts strategy. Agency : DesignScene.

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Event Marketer

SEPTEMBER 5, 2023

He not only sported a black-and-white Claritin-branded racing suit—emblazoned with his name, of course—but also enthusiastically engaged with on-site media and attendees as an ambassador for the brand. The brand leveraged its social media channels, and Muniz posted about the event for his own followers.

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Event Marketer

DECEMBER 14, 2021

Popular brand personality Jake from State Farm made appearances at two live tailgating events. Sports fans are a digitally savvy audience that rely on their devices to supplement the game-viewing experience. The post State Farm Sends NFL Fans on a Treasure Hunt for Footballs and NFTs appeared first on Event Marketer.

Social Media 299

Social Media Sponsorships Sports Tech 299

Event Marketer

APRIL 3, 2023

So as the event’s final matches approached, the brand unveiled a set of three murals on the shores of Doha dubbed the “Beach Club Billboard” to underscore its commitment to ensuring equity and access for female athletes, and remind sports fans that “the game has two halves.” Overwhelmingly, men were named. But on Dec.

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Event Marketer

AUGUST 16, 2021

Various virtual screenings delivered on July 1 ultimately entertained 14,250 consumers, while Pratt also hosted virtual screening events in partnership with the Lollipop Network and Ronald McDonald House New York, in addition to a special Make-A-Wish Foundation conversation and screening package for a superfan.

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Event Marketer

APRIL 10, 2023

As the nation’s fastest-rising sport, pickleball is attracting sponsors from a host of categories as tournaments , tours and festivals dedicated to the sport continue to crop up. The PPA is involved with amateur games, so they’re making the sport super accessible. Let’s make this sport more accessible.

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Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. Tisch Center of Hospitality and the Department of Integrated Marketing and Communications.

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Attendease

FEBRUARY 7, 2022

Whether you’ve gawked at the lineups outside an Apple Store for the newest iPhone the week after an Apple Event, stumbled upon a unique pop-up during your lunch break, or waded through the crowds around your local convention centre after an auto show, one thing is for certain: experiential marketing is more popular and more effective than ever.

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Trade Shows Social Media Automotive Fashion 363

Event Marketer

JULY 31, 2023

The Lawn in New York” area up front is the VIP equivalent to courtside seats, populated by celebrities, influencers, and brand partners whose social media presence amplified the activation. Fans at ‘The Hill in New York’ appeared first on Event Marketer. broadcast audience.

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Event Marketer

MARCH 27, 2023

So to encourage fans to follow their passion for the sport while exploring new places, the brand launched a social media contest that tasked them with describing the lengths—and travel destinations—to which they would go to see their favorite team play via TikTok, Instagram or Twitter.

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Sports Sponsorships Retail Social Media 246

Event Marketer

FEBRUARY 20, 2023

Here, we tackle the sponsorship activations that went the distance for the biggest sporting event of the year. We’ve been doing ‘The Dozen’ for over three years, but this was the first time doing it as a live show, so we had to provide a more elevated guest experience,” says Lisa Litvack, vp-live events at Barstool Sports.

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Sports Hospitality Social Media Sponsorships 246

Event Marketer

OCTOBER 17, 2022

The artists sported the special edition Wayfarers during their sets. 15, during which more than 38,500 attendees experienced the branded outdoor space, according to Lydia Mazzolini, director of private events at Elsewhere. and closing with day party Everyday People. Pizza Hut Soothes Gen Z Stress with a ‘Struggle Bus’ Mobile Tour.

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Event Marketer

NOVEMBER 14, 2022

The content could be shared on participants’ social channel of choice and was broadcast across the external signage of the company’s Times Square headquarters, a social media strategy that was supported by Morgan Stanley’s first-ever influencer partnerships.

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Financial Fashion Banking Social Media 290

Event Marketer

JANUARY 22, 2024

To engage fans who couldn’t make it to the IRL experiences, “Love Life Date Night” offered a virtual component where couples could participate at home by creating food and cocktail recipes featured across BLK and partnering restaurant social media channels. Treat consumers to sweet samples. Agency: 160over90.

Food and Beverage 289

Food and Beverage Social Media 2022 Negotiating 289

Event Marketer

OCTOBER 31, 2023

From the US Open Archives: How evian Cruised into the US Open with a Floating Tennis Court Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open Fan Engagement: Five Brands That Aced the US Open 1. Here, we explore the four key facets of the brand’s sponsorship program.

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Event Marketer

APRIL 17, 2023

Contrasting Austin’s sunny spring weather, Paramount+ breezed in to SXSW 2023 with a cozy slope-side pop-up from March 10-13 to engage attendees with its latest slate of original series, movies and sports. Brand ambassadors sported blue Paramount+ parkas with white pom knit hats and ski pants. Agency: 15|40 Productions.

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Sports 2023 Social Media 2022 246

Event Marketer

MARCH 25, 2024

Attendees are invited to walk through the social media-friendly spaces to take curated photo ops, while also getting a chance to literally be showered in cash at random times throughout the day. (If Much of the messaging was designed to celebrate Fabletics’ first-ever sports mascot, Fab Daddy, who takes the form of a giant letter “F.”

Sponsorships 289

Sponsorships Insurance Sports Banking 289

Event Marketer

DECEMBER 1, 2021

And while the personal appeal is evident, event marketers are beginning to capitalize on the platform for its variety of uses on-site at events. Those interested in participating can visit Coke’s holiday microsite to enter for a chance to win a custom message, sent at random, which is shareable via social media or text message.

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Event Marketer

SEPTEMBER 30, 2024

22 event, which was unaffiliated with Netflix, and all of its sad details, were broadcast across social media as attendees deemed the experience not only a disappointment, but a “ scam ” that had tickets starting at $150.

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Event Marketer

FEBRUARY 19, 2024

To boot, as an Official Technology Partner for the NHL, the brand will deploy Verizon Private 5G Wireless Networks across NHL arenas to create efficiencies in game day operations that are designed to advance the sport and improve the fan experience.

Sponsorships 290

Sponsorships Wireless 2024 Advertising 290

Event Marketer

JUNE 27, 2023

But it was a huge success, I think both for the sport and for the brand activations that were there, so we went back again,” says Michael Giardina, vp-marketing, mixable spirits, at William Grant & Sons. The event of the grand prix is kind of an experience in and of itself, where it’s not just a race.”

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Event Marketer

MARCH 27, 2023

According to PetSmart’s research, more than one-third of pet parents are also major sports fans, so the brand left no stone unturned when it came to finding creative ways to engage with the crossover audience throughout the 2022-2023 NFL season. When the campaign wrapped, tails were wagging across the board. Agency: Activent.

Sponsorships 246

Sponsorships Sports Retail Social Media 246

Eventsforce

DECEMBER 12, 2019

Want the lowdown on all things event tech? In this month’s round up of top tech stories, we look at the latest trends in social media and what event professionals can do to boost their marketing activities in 2020. Humans are after all, social animals. In your inbox, every week. Sign up here.

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Social Media 2020 Tech Transportation 87

Event Marketer

JULY 5, 2021

The vintage school-bus-turned-mobile-factory was designed to provide consumers with the same experience they would have while visiting Chaco’s Michigan-based ReChaco Factory, where workers repair the brand’s signature Z/ sandals and new after-sport Chillo slides. And fortunately, the brand is already exceeding its goals.

Retail 306

Retail Healthcare Social Media Marketing 306

Event Marketer

SEPTEMBER 25, 2023

The industry shift is driving brands like BÉIS, a d-to-c brand popular on social media, to create moments for fans to get their hands on its collections of suitcases, backpacks and totes they see in their feeds every day.

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Hotels Travel Airlines Fashion 306

Event Marketer

MARCH 18, 2024

To celebrate an exclusive partnership with the resort as its official 2024 SPF Partner, Kiehl’s popped up a two-day activation designed to get its skincare products into the hands of adventure-seekers by blending “extreme sports and extreme skincare innovation.” Consumers could drop by for product sampling and education. .”

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Apparel 2024 Insurance Retail 298

Event Marketer

DECEMBER 18, 2023

Coming off a successful showing of AfroTech Conference 2023—which featured health, women’s and sports summits, as well as heavy-hitting speakers like Issa Rae, Marsai Martin, Timbaland and Robert F. Simone White, SVP-AfroTech and Live Events at Blavity Inc. left) Event Marketer: You just hosted AfroTech Conference last month.

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Event Marketer

OCTOBER 4, 2021

The vintage school bus was designed to provide consumers with the same experience they would have while visiting Chaco’s Michigan-based ReChaco Factory, where workers repair the brand’s signature Z/ sandals and new after-sport Chillo slides. The brand also spread the word through traditional p.r. Agency: Lupine, Los Angeles) .

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Education Marketing Retail Social Media 348

Event Marketer

MARCH 11, 2024

There was also an interactive ski gondola installation, a third-floor sports-themed Paramount+ Pub, as well as myriad other vignettes and photo ops surrounding titles like “Survivor,” “Ink Masters” and “The Chi.” The post Live from SXSW 2024: Six Brands Catalyzing Connections in Austin appeared first on Event Marketer.

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