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Football Sponsorship: How 18 Brands Blitzed Fan Engagement this Season

Event Marketer

COCA-COLA CocaCola Zero Sugar partnered with Electronic Arts (EA) for the college football season as the exclusive CPG sponsor of the new EA SPORTS College Football 25 video game. DOS EQUIS Dos Equis hit the pavement in a tricked-out double-decker container to connect with college football fans at various tailgating events.

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NBA All-Star 2025: Sponsor Activations from Google, Nike, Amex and More

Event Marketer

AMERICAN EXPRESS As part of its longstanding partnership with TNT Sports, American Express, the Official Card of the NBA, arrived in SF with a three-floor Amex Experience activation, along with another live edition of NBA on TNT American Express Road Show. Both Xtadium and Horizon are owned by the social media giant.

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Sports Sponsorship Update, Part 2: How Brands are Driving Measurable Change for Women’s Sports

Event Marketer

Four insights on how women’s sports sponsors are working to level the playing field The phrase “a rising tide lifts all boats” isn’t often associated with competing brands. But when it comes to increasing visibility for women’s sports, sponsors are steadfast in their commitment to inspiring other brands to jump aboard.

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25 Years of ‘SVU’: Five Ways NBC Uses Events to Keep Fans Tuned in

Event Marketer

See Olivia Benson Plaza in Action: Hone Your Social Listening Strategy To deliver fans exactly what they want, NBC listens to them very closely. Not only does the brand directly ask fans IRL and online what they’d like to see more of at events, it mines social media comments to determine the top requests. “We’re

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The Best Social Media Tools for Event Marketers

Eventbrite UK

Having a presence on social media is no longer enough! You need to up your game constantly and you can do this with the help of the best social media tools. The post The Best Social Media Tools for Event Marketers appeared first on Eventbrite UK Blog.

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Q&A: Boardroom’s CMO on Brand Growth, Social Amplification and Navigating the Metaverse

Event Marketer

A social-first marketing philosophy is easy to envision but a lot harder to execute. But Boardroom , the sports business media network founded in 2019 by Kevin Durant’s investment company 35V, is one brand that truly walks the walk. We’re doing a special premiere event in New York.

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Wendy’s NCAA Sponsorship Sizzles with Supersized Visuals and a Growth Mentality

Event Marketer

The scale of the signage and visuals, as well as the presence of the Wendy persona, who is the voice of Wendy’s on social media, is something the team strategized for when it came to social media amplification. Agencies: The Marketing Arm (experiential); VML (social content); Spark (media buying); Ketchum (p.r.).