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The Brief: FBI Raids and a 29Rooms Revival

Event Marketer

The stunt had social media users in a frenzy, with content captured from creators at the event totaling 15 million-plus views, and counting. Moral of the story? Question everything. There are also eco-preservation initiatives, such as snorkeling to restore coral reefs and mangrove planting for ecosystem reforestation.

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New Zealand Wants to Transform Delegates Into Influencers

EventMB

Skift Take: Tourism New Zealand is taking a novel approach to leveraging the power of social media to attract more event delegates to the destination. Miguel Neves Read the Complete Story On Skift Meetings

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‘Surprisingly Savannah’ Pop-up Brings Southern Charm to New York City

Event Marketer

More Experiential Strategies from the Tourism Sector: Five Steal-Worthy Strategies From the Tourism Industry. The post ‘Surprisingly Savannah’ Pop-up Brings Southern Charm to New York City appeared first on Event Marketer. Street Stunts Give New Yorkers a Taste of Alabama. Agency: Engage and Resonate.

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Three Professors Weigh in on How Experiential Marketing Degree Programs are Taking Shape

Event Marketer

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. Tisch Center of Hospitality and the Department of Integrated Marketing and Communications.

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The Brief: ‘Tortured’ Swifties and Hot Ones Live

Event Marketer

To appeal to Gen Z, the brand has developed a real-deal contract position that centers on crafting compelling social media content and getting one’s boots dirty. Think: Capturing the grounds crew prepping turf at an MLB stadium or sharing a POV on maintaining roads at a national park.)

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Winners Announced: The 2021 Ex Awards and EDTAs

Event Marketer

The editors of Event Marketer magazine have announced the winners of the supersized 2021 Ex Awards and ETDAs, the world’s largest and premiere recognition program for experiential marketing. 6 during a gala luncheon at the Experiential Marketing Summit in Chicago. Best Use of Technology or Social Media.

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40 Social Media Influencers Every Hospitality Professional Should Follow

Social Tables

Thankfully these thought leaders are quick to share their tips and tricks on how to get ahead in the world of events and hospitality. These 40, follow-worthy social media influencers are highly engaged, limitless resources that are quick to share helpful content to help you succeed and grow your business. DahliaElGazzar.