MeetingsNet

FEBRUARY 23, 2024

Short-form video is wildly popular and not difficult to produce—provided the event host has a plan for content creation and a timely strategy for pushing it out. This article from Trade Show News Network , a fellow Informa media outlet, discusses how far in advance event hosts should strategize their video content.

Event Marketing 97

Event Marketing Marketing Trade Shows Social Media 97

ePly

JANUARY 27, 2024

The world of event planning experiences success not just through having a great venue or a top-notch speaker line-up – it’s about getting the word out and drawing a crowd. An event marketing plan is integral for tying this all together into one magical experience. What Exactly is an Event Marketing Plan?

Event Marketing 62

Event Marketing Marketing Social Media Trade Shows 62

Expo Pass

SEPTEMBER 27, 2021

Pre-event marketing is all about two things: boosting registration, and creating real, organic interest in the event. But in this ever changing event world, we find ourselves asking — What’s really the best way to do this? Also how are organizers innovating and getting creative to sell events right now?

Event Marketing 158

Event Marketing Marketing Trade Shows Social Media 158

GEVME

FEBRUARY 25, 2019

Promotional tools for event marketing are powerful assistance for your event marketing. They help to save time and efforts during the event promotion. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list.

Event Marketing 120

Event Marketing Marketing Social Media Advertising 120

Ins'Tent

OCTOBER 22, 2019

Trade shows are one of the most lucrative ways to launch new products, increase brand visibility, and move customers through your marketing and sales funnels. However, the costs of organizing a trade show exhibit adds up quickly. These are the fees trade show organizers charge to register space at a venue.

Trade Shows 61

Trade Shows Food and Beverage Social Media Entertainment 61

Endless Events

JUNE 22, 2018

Running out of trade show ideas for improving your B2B events? If you want to see your trade show attendance and exhibitor count to grow, you need to focus on the experience of the show. And if you want to run an event this way, use our free event planning checklist to get started!

Trade Shows 87

Trade Shows Social Media Wireless Travel 87

Endless Events

AUGUST 10, 2018

To many event professionals, trade show engagement is a worthy but often elusive challenge. After all, how do you dispel the notion that people have about trade shows with its “bland ambassadors” and boring cube booths? Then, try to really engage visitors to achieve your event goal: to get leads.

Trade Shows 67

Trade Shows Conference Social Media Speakers 67

Endless Events

JULY 6, 2018

People get tired of the same old trade show booth ideas, especially if you’re in a somewhat sleepy industry. The exhibitors in these shows don’t just innovate in their products; they also introduce new concepts in their marketing via their booths. Getting Business Done in B2B Trade Shows.

Trade Shows 85

Trade Shows B2B Food and Beverage Social Media 85

Momencio

OCTOBER 3, 2023

Event marketing is rapidly evolving due to technological advancements and changes in customer preferences. Event marketing has shown to be a successful tool for businesses to connect with their audience on a personal level, from its basic origins to today’s dynamic and engaging techniques.

Event Marketing 52

Event Marketing Marketing Social Media Trade Shows 52

Expo Pass

SEPTEMBER 10, 2024

The oldest Gen-Zers are nearing 30, which means they’ve entered the professional world and are attending trade shows, conferences, and other events. While millennials and Gen X still make up most of your event attendance, Gen Z is quickly joining the ranks—they currently comprise 27% of the global population.

Social Media 166

Social Media Sustainability Advertising Education 166

Bizzabo

AUGUST 10, 2018

Planning on attending an upcoming trade show? We’ve come up with a eight-step checklist ensuring you are fully prepared before attending your next trade show. The trade show has withstood the test of time as an effective marketing tactic. But, trade shows require extensive preparation.

Trade Shows 54

Trade Shows Social Media Event Apps Advertising 54

Bizzabo

MAY 15, 2019

Have you considered exhibiting at a trade show? This list of 30 trade show ideas from brands like GE, Amazon, and more will help your company successfully attract visitors. Trade shows have been around for quite a long while and just about every industry has at least one worth attending. 30 Trade Show Ideas.

Trade Shows 78

Trade Shows 2017 2018 B2B 78

Attendease

FEBRUARY 7, 2022

Whether you’ve gawked at the lineups outside an Apple Store for the newest iPhone the week after an Apple Event, stumbled upon a unique pop-up during your lunch break, or waded through the crowds around your local convention centre after an auto show, one thing is for certain: experiential marketing is more popular and more effective than ever.

Trade Shows 363

Trade Shows Social Media Automotive Fashion 363

PCMA Convene

AUGUST 8, 2017

Last month, Convene and event marketing agency Marketing Design Group (MDG) collaborated on an exclusive Periscope livestream at Transform USA ‘s inaugural event in Washington, D.C. . Maximize Event Reach.

Social Media 83

Social Media Advertising Trade Shows Marketing 83

Eventsforce

DECEMBER 12, 2019

Want the lowdown on all things event tech? In this month’s round up of top tech stories, we look at the latest trends in social media and what event professionals can do to boost their marketing activities in 2020. Humans are after all, social animals. In your inbox, every week. Sign up here.

Social Media 87

Social Media 2020 Tech Transportation 87

Bizzabo

DECEMBER 17, 2018

Get ready for the most comprehensive list of event marketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! There is no doubting the power of live events. Plus, we've added industry-specific insights into live event marketing for 2019.

Event Marketing 98

Event Marketing 2019 Marketing 2014 98

Endless Events

JULY 12, 2018

But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.

Event Marketing 108

Event Marketing Marketing Social Media Event Apps 108

e2m.live

NOVEMBER 2, 2020

In the case of a virtual event, its success depends directly on the levels of participation just like a conventional in-person event. This aspect is particularly true while hosting a virtual expo or virtual trade shows. 8 Must-Haves for a Virtual Trade Show Platform. Event Registration Automation.

Trade Shows 52

Trade Shows Social Media Marketing Event Apps 52

PCMA Convene

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on. Biggest Takeaways.

Event Marketing 98

Event Marketing Marketing Trade Shows Social Media 98

e2m.live

NOVEMBER 2, 2020

In the case of a virtual event, its success depends directly on the levels of participation just like a conventional in-person event. This aspect is particularly true while hosting a virtual expo or virtual trade shows. 8 Must-Haves for a Virtual Trade Show Platform. Event Registration Automation.

Trade Shows 52

Trade Shows Social Media Marketing Technology 52

Attendease

FEBRUARY 13, 2020

Taking advantage of event marketing is one of the winning ways to achieve this - ask Tim Cook and he'll tell you how Apple is able to generate so much anticipation and excitement for each new product release - followed by a boom in sales and sold out products. Industry Trade show. Build your event website.

Trade Shows 317

Trade Shows Social Media Retail Events 317

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M

Event Marketing 97

Event Marketing 2019 Marketing Social Media 97

Socio Events

FEBRUARY 21, 2023

Here’s the truth: There’s no guarantee anyone will show up, even when you’re hosting a virtual event. However, with the right virtual event marketing strategy, you can increase your chances of success. The key to a successful online event is getting the word out to your target audience, which can be a challenge.

Event Marketing 52

Event Marketing 2023 Marketing Social Media 52

Eventory

MARCH 8, 2018

Reading Time: 5 minutes Event marketing is often wrongly explained as all the actions promoting the event. Nothing could be further from the truth , as the term itself indicates, these are all the actions somehow connected to events, all done in order to promote the brand and increase company’s marketing.

Event Marketing 111

Event Marketing Marketing Advertising Trade Shows 111

Eventmobi

APRIL 14, 2020

Over the past few weeks, the EventMobi team has had hundreds of customer conversations as planners around the world explore how to create engaging virtual events. Virtual Event Type: Public Conference. You’re planning…. Set-up and day-of support is a must-have!

Conference 201

Conference Social Media Sponsorships Trade Shows 201

SpotMe Blog

JUNE 29, 2022

With the right virtual event software , you can turn conferences, trade shows, company-wide events, sales events, and product launches into successful hybrid experiences. . Why should enterprise companies host a hybrid event? Hybrid events are the future — especially for enterprise companies.

Event Marketing 130

Event Marketing Marketing Travel Trade Shows 130

SpotMe Blog

JULY 25, 2021

.” There may be a physical event with bonus online access, a primarily online event with limited in-person aspects, or an even blend of both. A live-streamed product reveal presented in front of a limited physical audience broadcasted to millions of people, also with an event app. Trade shows. Team meetings.

Social Media 279

Social Media 2021 Trade Shows Marketing 279

Socio Events

SEPTEMBER 1, 2022

But when the big day comes, nobody shows up. A situation like this is a doomsday scenario for an event planner. However, it’s one that can be avoided if you have a well-defined event marketing strategy on your side. To simplify the process, here’s what you need to know about marketing and event promotion.

Event Marketing 52

Event Marketing Marketing 2022 Social Media 52

Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. To succeed, the event marketer of the future needs to stay on top of the event marketing game. What is Event Marketing?

Event Marketing 40

Event Marketing Marketing 2023 Social Media 40

CadmiumCD

AUGUST 28, 2019

Let’s make one thing clear: all your event stakeholders can be considered influencers, advocates, and fans. They need to be involved in your event marketing strategies. Mobilize your speakers as event marketing partners. Get a blurb about your event sent to your speaker’s email list.

Event Marketing 80

Event Marketing Marketing Social Media Speakers 80

Nunify

NOVEMBER 3, 2021

Event marketing is the latest social media and online marketing tool which is making quite a buzz in the corporate world. A report by Forrester suggests that 35% of US-based B2B marketing decision makers rank event marketing as one of the top four most effective tools for generating demand.

Event Marketing 52

Event Marketing Marketing Social Media Trade Shows 52

Ins'Tent

JUNE 19, 2019

One space that is taking a huge leap in terms of technology is in event marketing. If you truly want to get your business noticed and stay engaged with your customers, staying on top of the latest event marketing technology strategies is key. Focus on Social Media. Event Diagramming. Branded Apps.

Event Marketing 72

Event Marketing Tech Marketing Social Media 72

Hubilo Blog

APRIL 18, 2019

Interacting with the event industry influencers, knowing how they have developed and managed to achieve success and how the industry has changed in the past few decades. Let’s hear a version from a renowned event marketing influencer?—? My clients and friends at Maritz Global Events have identified 8 phases of a live event.

Event Marketing 83

Event Marketing Marketing Social Media Trade Shows 83

Eventmobi

JULY 5, 2023

Read on to learn about: The type of marketing your association should do The 8 steps you can take to build an actionable strategy How to use digital & community marketing to market your membership program How to use event marketing for your association And several association marketing tools to add to your arsenal!

Marketing 195

Marketing Social Media Sponsorships Advertising 195

Expo Logic

OCTOBER 8, 2024

Learn the top 5 marketing channels to promote your event: social media, email, digital ads, event websites, and influencers. Discover expert tips to maximize each channel’s impact and drive event success.

Marketing 36

Marketing Trade Shows Social Media Event Management 36

Attendease

DECEMBER 13, 2023

Early and enthusiastic marketing gets attendees excited to register right away. Thoughtful healthcare event planning ahead of time prevents headaches later on. Healthcare Event Marketing Strategies Promoting your healthcare event in a crowded industry takes creativity.

Healthcare 195

Healthcare Event Ideas Food and Beverage Social Media 195

Momencio

APRIL 19, 2018

The cost of acquisition for enterprise B2B leads is soaring; in some industries leads may cost several thousands of dollars to acquire and involve long sales cycles and high-touch event marketing. In fact, 11% of a company’s revenue is dedicated to the marketing budget , on average, in the United States.

Trade Shows 52

Trade Shows B2B Fashion Social Media 52