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How the Final U.S. Leg of Taylor Swift’s Eras Tour is Sparking In-market Engagement Strategies

Event Marketer

The brand will activate with the university’s Purdue Brand Studio agency at Circle Centre Mall, Saturday and Sunday (a 10-minute walk from Lucas Oil Stadium), offering a makerspace with a friendship bracelet-making station featuring hidden messages, a social media photo background activation, sampling, and tote bag printing.

Marketing 312
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Road Rules: 10 Mobile Tour Insights from Walmart, Stanley, Pernod Ricard and More

Event Marketer

We’ve been lucky enough to explore tour stops in person this season and chat with event marketers who are working diligently behind the scenes and on the ground. Partners: Youth Marketing Connection; Lime Media; Coyne PR) Connect digital trends to the IRL space. Dustin Portela (with 2.4 million views and counting.

Apparel 296
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NBA All-Star 2025: Sponsor Activations from Google, Nike, Amex and More

Event Marketer

Together, the artist and tequila maker unveiled an 1800 Cristalino Court installation designed to transport consumers to the blue agave fields of Jalisco, Mexico. Both Xtadium and Horizon are owned by the social media giant.

2025 263
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TBS Sets ‘Traps’ in New York City to Tease ‘Rat in the Kitchen’

Event Marketer

Those intrigued enough to scan one of the codes were transported to a microsite where they discovered that it was TBS that had set the “traps.”. A key component of driving traffic to the walking tour was TBS’s partnership with social media sensation Buddy the Rat , a performance artist that dresses up as a rat and interacts with the public.

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Field Report: Top Exhibits at Design & Construction Week 2025 

Event Marketer

Resolving to remodel in browns and earth tones to stay grounded, EM walked the floor for brand experiences that transport, inform, and delight. Neolith Located at the end of a very long aisle, Spanish brand Neolith brought in attendees with dramatic entrance architecture that also doubled as a social media sharing opportunity.

2025 185
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HBO Max Pops Up a Provocative ‘Pleasure Garden’ in L.A. for its ‘Minx’ Series

Event Marketer

Themed photo opportunities transported consumers back in time to the show’s magazine cover shoot, as did the music and brand ambassadors clad in ’70s ensembles and roller skates. “We million impressions including press, social media and physical interactions. for its ‘Minx’ Series appeared first on Event Marketer.

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Event Ticket Pricing Strategies [2022 Guide]

Attendease

This is also a good way to motivate purchase of add-on items, such as meals, transportation, accommodation, activities, parties, and more. That means you focus on selling the tickets for your event, and contact them later to up-sell other items, such as meals, transportation, accommodation, etc. Pricing Virtual Events.

2022 366