Event Marketer

MARCH 24, 2025

The stunt had social media users in a frenzy, with content captured from creators at the event totaling 15 million-plus views, and counting. At the time, the automotive icon sought to provide travelers with a convenient place to stay after a long flight. Moral of the story? Question everything.

Automotive 273

Automotive Hotels 2015 2025 273

Event Marketer

MARCH 14, 2025

Attendees could personalize their journey by taking the Vibe Quiz to discover their ideal travel style and destination, enjoy mocktails and desserts, hear live dj sets, engage with flight attendants, snag custom-printed boarding passes and walk away with exclusive swag. Middleman, as informational pamphlets were handed out to bystanders.

2025 273

2025 Airlines Food and Beverage Sports 273

Event Marketer

FEBRUARY 6, 2025

Inspired by data that shows a 51-percent surge in social media discussions focused on how consumers feel disconnected to their loved ones, the brand has launched the Botanicals Le Florist Flower Truck Tour, a global campaign celebrating all forms of lovefrom soulmates and besties, to favorite colleagues and self-lovers.

Social Media 238

Social Media 2024 Marketing Event Marketing 238

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Social Media Advertising 148

Smart Meetings

APRIL 4, 2025

This article explores proven strategies for hotel sales directors to enhance their meeting and event marketing ROI. Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in Event Marketing When you track ROI, you can see which marketing efforts are working and which ones aren’t.

Hotels 130

Hotels Sustainability Social Media Advertising 130

Event Marketer

JULY 13, 2022

The tour is traveling in a branded Airstream trailer that serves as a nod to outdoor experiences, like camping, where s’mores are enjoyed. S’more Scenes From the Tour: The post Ghirardelli Packs a ‘Perfect Bite’ Message into Gooey S’mores on Tour appeared first on Event Marketer. View this post on Instagram.

Retail 332

Retail Social Media Entertainment Travel 332

Event Marketer

APRIL 11, 2022

Featuring a branded Airstream trailer and a set of colorful backdrops, the activation on March 11 traveled to one of L.A.’s million impressions including press, social media and physical interactions. for its ‘Minx’ Series appeared first on Event Marketer. Agency: Lupine. HBO popped up in L.A.

Social Media 334

Social Media Transportation Travel Hotels 334

Event Marketer

APRIL 22, 2024

before the program concludes with the Hot Ones Chicago event (the exact location has yet to be revealed). To boot, 10 lucky hot sauce lovers who win the campaign sweepstakes will receive travel and accommodations for two, and seats at the show. The CTO will be tasked will traveling around the U.S. Across nine U.S.

Social Media 300

Social Media Travel Tourism Contracts 300

Event Marketer

FEBRUARY 5, 2024

The annual traveling cold-weather tour brings free pop-up weekend music festivals to six of the ski POWDR-owned mountains—Vermont’s Killington, Copper Mountain and Eldora in Colorado, California’s Sierra-at-Tahoe, Utah’s Snowbird and Mount Bachelor in Oregon—through April 14. Visitors can rearrange magnets on a “LOVE” sign.

Social Media 293

Social Media 2024 2022 Entertainment 293

SmartMeetings

JUNE 29, 2020

To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel , it’s vital to start with a comprehensive event marketing plan. Here’s an effective eight-step approach to creating a marketing plan for your event.

Event Marketing 132

Event Marketing Marketing Advertising Social Media 132

Event Marketer

AUGUST 14, 2024

Those who came across the nuns were encouraged to post photos on social media for a chance to win prizes. Exterminator van with a huge, realistic-looking cockroach on the roof—a photo op in itself—to travel to the next destination. Stunts appeared first on Event Marketer. Deliciously cheesy. Agency: The MRKT Co.)

Social Media 284

Social Media Entertainment 2023 Marketing 284

Smart Meetings

AUGUST 27, 2018

Thanks to social media—and a whole host of event marketing platforms—it’s never been easier to set up a networking event. The challenge is ensuring that the event is a genuine success for those in attendance. It will also build up anticipation about potential business partnerships ahead of the event.

Social Media 368

Social Media Speakers Transportation Marketing 368

Event Marketer

DECEMBER 20, 2021

Poppi prebiotic soda company, which markets itself as a healthier alternative to traditional soda, this fall teamed up with Amazon Prime Video and plant-based brand Beyond Meat to disrupt the college football tailgate scene with an eco-conscious sampling activation tied to The Tailgate Tour traveling fan engagement platform.

Fashion 284

Fashion Social Media 2022 2020 284

Event Marketer

SEPTEMBER 25, 2023

—Elizabeth Money, SVP-Brand and Creative, BÉIS The BÉIS Hotel offered consumers the chance to interact with the brand’s products in a travel-themed setting. For more than just packing travel essentials, luggage has become its own fashion statement, with the features and tech to match. s Abbot Kinney Boulevard?)

Hotels 301

Hotels Travel Airlines Fashion 301

Event Marketer

SEPTEMBER 19, 2024

No one has watched this tailgating evolution more closely than Jay Freedman, president of NFuse 360 Marketing, which produces The Tailgate Tour, billed as the largest and longest running fan experience in college sports. Just because tailgate audiences skew older than Gen Z, it doesn’t mean they’re not posting on social media.

Food and Beverage 284

Food and Beverage Wireless Sports Social Media 284

Event Marketer

JULY 18, 2022

The truck then traveled to Santa Monica Boulevard in time for National Ice Cream Day (July 17), and will be part of Paramount+’s San Diego Comic-Con activation this month. 4, 5 and 8 (hosted in partnership with Fathom Events), with on-site fan engagements planned for select viewing events.

Social Media 341

Social Media Travel Event Marketing Marketing 341

Event Marketer

MARCH 1, 2024

Guests at Nobu Hotels in Atlanta, Chicago, Las Vegas, Miami Beach and Palo Alto traveled back in time to Japan’s late Sengoku period through pop-up lobby installations showcasing costumes and designs seen in “Shōgun.” In the two weeks leading up to the Hulu premiere on Feb. Hotel guests checking in from Feb.

Hotels 292

Hotels Social Media Travel Marketing 292

Event Marketer

MAY 19, 2023

In 2011, to celebrate Oscar Mayer’s 75 th anniversary , a special 30-foot-long version of the vehicle was added to the brand’s regular fleet and unveiled with an event in Times Square. cities, supported by a dedicated social media strategy and cause marketing efforts. The program then made its way to 12 U.S.

2011 237

2011 Social Media 2016 2019 237

Event Marketer

SEPTEMBER 9, 2024

Last week, the network debuted its “Transcontinental Tailgate,” a social media campaign featuring seven content creators that traveled 10,000 miles over four days to attend three NFL games that took place on two continents. 5 at Arrowhead Stadium during the Chiefs’ opening game against the Baltimore Ravens.

Sports 283

Sports Sponsorships Food and Beverage Apparel 283

Event Marketer

JANUARY 22, 2024

To engage fans who couldn’t make it to the IRL experiences, “Love Life Date Night” offered a virtual component where couples could participate at home by creating food and cocktail recipes featured across BLK and partnering restaurant social media channels. Treat consumers to sweet samples. Agency: 160over90. The motivation?

Food and Beverage 283

Food and Beverage Social Media 2022 Negotiating 283

SpotMe Blog

JULY 1, 2021

While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B Event Marketing Strategy.

B2B 147

B2B Event Marketing Marketing Social Media 147

Attendease

DECEMBER 23, 2019

Personalized Content: Send personalized email messages , including their name, company, or information about previous events they attended. Social media advertising: If you have a large list of contacts, you can create custom social ads with messages specific to each segment you want to target.

2020 243

2020 Event Apps Social Media Travel 243

Eventory

APRIL 5, 2018

With events being a spectator turns into experiencing so the participant’s attention is sensitized. Check out our picks of the best event marketing campaigns to get inspired and implement the brand new event marketing strategy to your company. Event marketing – the right definition and meaning.

Event Marketing 113

Event Marketing Marketing 2017 2018 113

Planning Pod

AUGUST 24, 2019

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is event marketing? Implementing marketing tactics (email, social media, PR, etc.)

Event Marketing 131

Event Marketing Marketing Social Media Speakers 131

Eventmobi

APRIL 14, 2020

A flexible, intuitive virtual events platform will give you the most latitude when designing your event experience. You should also be able to use the same platform to pivot to a hybrid or in-person format as travel and health restrictions change. You’re planning…. Set-up and day-of support is a must-have!

Conference 201

Conference Social Media Sponsorships Trade Shows 201

PCMA Convene

DECEMBER 7, 2021

Throughout the disruptions brought on by COVID-19, event marketers have not only persevered but learned some important lessons along the way. 1.” — Anjia Nicolaidis, director of international marketing. After two years of travel restrictions, event cancellations, and disruption, international prospect databases are old and cold.

Event Marketing 98

Event Marketing Marketing Social Media 2022 98

Event Marketer

SEPTEMBER 12, 2024

AARP also collaborated with the Rolling Stones tour team on a sweepstakes promoted across social media that focused on the Las Vegas tour stop and included travel, hotel and backstage passes as part of the winning package. “We Impressively, the team worked quickly to reinstate it before the next time zone unlock.

Sponsorships 274

Sponsorships Negotiating Social Media Travel 274

Event Marketer

JULY 29, 2024

But with Topo Chico being about refreshment, we thought about how we can refresh the travel experience.” Plus, in partnership with MLS, the Beats, Cleats & Eats concert featured a performance by up-and-coming neo-soul artist, Chlothegod, which generated a stir on social media. Read the full Q&A here.

Wireless 293

Wireless Social Media Transportation Marketing 293

Event Marketer

OCTOBER 25, 2022

Kraft-Heinz Canada’s in-house social media agency, The Kitchen, has created a content-first platform that delivers news, tips and recipes to engage current customers and help identify intenders for products. The post Embracing Experiential Commerce: Five Brands to Watch appeared first on Event Marketer.

Social Media 246

Social Media Retail Marketing Sustainability 246

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M

Event Marketing 97

Event Marketing 2019 Marketing Social Media 97

Event Marketer

JULY 19, 2023

But in event marketing, the aesthetic has broader implications for an industry eager to get back to basics. Speaking of priceless details, encourage your c-suite, and your event team, to learn and call out attendees by their first name (should you have a guest list). Map the emotional journey.

Event Marketing 130

Event Marketing Marketing Automotive Social Media 130

Event Marketer

JULY 26, 2022

Equipped with a vintage-style truck featuring a wooden bench on the bumper for snapping selfies, the brand is serving up six “extra creamy” flavors (for a fee) and #ScoopCreamier messaging at events like local movie screenings. Photo credit: Tillamook. PARAMOUNT+. And once again, convenience and quick service win with post-pandemic consumers.

Social Media 322

Social Media Marketing Travel Technology 322

Event Marketer

MARCH 27, 2023

The campaign was powered by Marriott’s new call to action, This is Where We Fan, a season-long program aimed at linking consumers’ passion for football with travel.

Sports 246

Sports Sponsorships Retail Social Media 246

Event Marketer

FEBRUARY 20, 2023

Photo credit: Tavits Photography HENDRICK’S GIN Hendrick’s Gin took its sweet time traveling to Super Bowl weekend, along with eight lucky consumers who were invited to drift to Arizona on CucumbAir, the brand’s famed cucumber-shaped blimp, which was resurrected for the campaign. And here’s the kicker: Arriving on time wasn’t a priority.

Sports 246

Sports Hospitality Social Media Sponsorships 246

Social Tables

OCTOBER 28, 2016

Thankfully these thought leaders are quick to share their tips and tricks on how to get ahead in the world of events and hospitality. These 40, follow-worthy social media influencers are highly engaged, limitless resources that are quick to share helpful content to help you succeed and grow your business. DahliaElGazzar.

Social Media 60

Social Media Hospitality Hotels Travel 60

Expo Pass

JANUARY 17, 2024

It’s time to add some meme-ing to our event marketing! The internet age has produced some fun marketing strategies , but there’s nothing like memes. Given their virality, they are perfect for event marketing. What is “meme marketing?”. The appeal of meme marketing is its cost-effectiveness.

Marketing 157

Marketing Social Media Entertainment Event Marketing 157

Event Marketer

DECEMBER 19, 2022

An interactive wall encouraged attendees to write out what they like to do when they travel, garnering more than 1,200 engagements. The post ‘Surprisingly Savannah’ Pop-up Brings Southern Charm to New York City appeared first on Event Marketer. Agency: Engage and Resonate. Photo credit: Engage and Resonate.

Tourism 246

Tourism Food and Beverage Social Media Advertising 246