Event Farm

JULY 25, 2017

And would you feel as confident in your ability to track the event’s performance? Event marketing campaigns are much more complex than most online campaigns, and event marketing technology is relatively new compared to other martech solutions. That’s understandable—events are complex and difficult to measure.

Marketing 231

Marketing Event Marketing Event Tech Tech 231

Social Tables

OCTOBER 20, 2022

The most successful webinars are specific, interesting, and engaging. But how do webinar organizers take an idea and transform it into an appealing virtual event? Which webinar best practices do the most successful virtual event planners and organizers follow? Pre-webinar planning tips.

Advertising 158

Advertising Social Media Marketing Speakers 158

Smart Meetings

APRIL 4, 2025

This article explores proven strategies for hotel sales directors to enhance their meeting and event marketing ROI. Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in Event Marketing When you track ROI, you can see which marketing efforts are working and which ones aren’t.

Hotels 130

Hotels Sustainability Social Media Advertising 130

SpotMe Blog

JUNE 28, 2023

You’ve tried social media, content marketing, and networking. But have you tried webinar marketing? 92% of professionals believe webinars are the best way to engage a large remote audience – Source. Discover how to increase customer engagement and loyalty with webinar marketing. Wide reach.

Marketing 147

Marketing Social Media Education Technology 147

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Social Media Advertising 148

GEVME

FEBRUARY 25, 2019

Promotional tools for event marketing are powerful assistance for your event marketing. They help to save time and efforts during the event promotion. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list.

Event Marketing 120

Event Marketing Marketing Social Media Advertising 120

Endless Events

MARCH 30, 2018

But while you use those services a lot, do you really know how to engage your audience on social media? Attendee engagement is our main focus this year and part of that is interacting with them way before the event starts. Below we have a few tips for engaging with people at all stages of your event. Click To Tweet.

Social Media 112

Social Media Tech Event Planning Venues 112

Expo Pass

JANUARY 9, 2024

This tactile marketing provides a more detailed look at upcoming events, creating a stronger impression on buyers. Ethical marketing. Social media has created more than selfies. Consumers are buying directly from social media platforms like Instagram and Facebook. The result is increased conversions.

2024 158

2024 Event Marketing Marketing Social Media 158

SpotMe Blog

DECEMBER 20, 2021

The new normal of corporate gatherings, industry events, and live conferences is through virtual offerings. On any scale, webinars have begun to dominate as an effective way to streamline real time communications, and provide evergreen materials for all types of businesses. Webinar/Webcast Best Practices. Webinar Examples.

2021 130

2021 Tech Fashion Social Media 130

Expo Pass

SEPTEMBER 7, 2022

That’s just one of the many insights from our recent webinar, Don’t Lose Attendees Between Event, featuring two of our favorite event marketing experts: Melissa Park ( Melissa Park Events ) and Channing Muller ( DCM Communications ). Check out the replay of our webinar: Don’t Lose Your Attendees Between Events!

Marketing 145

Marketing Event Marketing Events Social Media 145

Endless Events

OCTOBER 18, 2022

Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENT MARKETING? Organizations use event marketing to: Promote the brand to a larger audience.

Event Marketing 139

Event Marketing Marketing B2B Social Media 139

Eventmobi

SEPTEMBER 21, 2023

Experiential marketing is a promotional strategy that engages consumers through creating experiences. From pop-up shops to webinars, experiential marketing campaigns ensure a closer bond between the consumer and the brand by engaging them in memorable interactions. Webinars can even be recorded for future use!

Marketing 195

Marketing B2C Ecommerce Social Media 195

Eventmobi

APRIL 14, 2020

A mid-size event, e.g. • Trade show • Job fair You hope to… Offer attendees and sponsors/exhibitors a variety of opportunities to connect You’re looking for… Event marketing and registration; a sleek and professional virtual platform that’s easy for attendees to navigate. You’re planning….

Conference 201

Conference Social Media Sponsorships Trade Shows 201

SpotMe Blog

JULY 1, 2021

While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B Event Marketing Strategy.

B2B 147

B2B Event Marketing Marketing Social Media 147

Eventmobi

SEPTEMBER 29, 2022

Companies have generated their own outreach and created lead lists with social media; presented educational content via company webinars on Zoom; and posted case studies and guides on their company website. Companies have also partnered with trade publications and for-profit webinar and expo producers.

Sponsorships 273

Sponsorships Education Banking Social Media 273

EventMB

AUGUST 15, 2018

EventMB is the number one source for the industry when it gets to event trends. Join us for a featured webinar to look at the last portion of 2018. What are the trends impacting event marketing, budgets, event technology, marketing and social media?

2018 82

2018 Social Media Event Technology Technology 82

PCMA Convene

DECEMBER 7, 2021

Throughout the disruptions brought on by COVID-19, event marketers have not only persevered but learned some important lessons along the way. It might not have been easy, but it helped me expand my skills and made me a stronger marketer. “I A great way to extend reach beyond a database is through viral sharing on social media.

Event Marketing 98

Event Marketing Marketing Social Media 2022 98

Eventtia

NOVEMBER 12, 2024

Email Marketing Integration : Tools for sending personalized emails to attendees. Virtual Event Capabilities : Support for webinars and integrations with streaming platforms. Knowledge Base : Access to tutorials, webinars, and FAQs to help navigate the platform. Event Calendar : Manage multiple events with ease.

2024 62

2024 Social Media Trade Shows B2B 62

e2m.live

MAY 20, 2020

Many have looked to the traditional Webinar platforms or Video Meeting solutions to meet their needs. However, are they enough, or do they need a dedicated Virtual Event platform? Virtual Event Apps Scale Up. Free webinar software and video conferencing tools seem to work perfectly when the number of attendees is low.

Event Apps 98

Event Apps Meetings Trade Shows Social Media 98

Eventmobi

JUNE 19, 2024

Karen Hill is the Director of Meetings and Events & Engagement at Barcami Lane , an Association Management Company (AMC) that works with national and regional nonprofit associations. 3 Unique Ways to Increase Audience Engagement You want to increase engagement levels at your next event. .

Social Media 284

Social Media Events Conference Event Apps 284

Nunify

JANUARY 4, 2022

Virtual Event Engagement. Event Industry Trends. By 2028 global virtual event market could reach $500+ billion ( Global news wir e, 2021). 63% marketing leaders say they plan to conduct “the same number or more” virtual events in 2022. Forrester , 2021 ). Eventmarketer , 2021). Bizzabo , 2020).

Event Marketing 124

Event Marketing Marketing 2021 2022 124

Endless Events

FEBRUARY 9, 2018

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Click To Tweet.

2018 109

2018 Event Marketing Marketing Social Media 109

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M

Event Marketing 97

Event Marketing 2019 Marketing Social Media 97

Eventsforce

FEBRUARY 18, 2020

For example, let’s say that your key speaker for a medical event is an expert in Toxicology. Her previous talks are available on YouTube and she has presented several webinars. Promote your partners and tag them on social media channels. 5) Get Your Email Marketing Right . 6) Make Your Social Special .

Event Marketing 99

Event Marketing Marketing Social Media Speakers 99

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Marketing 147

Marketing Social Media Events Event Marketing 147

Attendease

JUNE 5, 2024

READ MORE : 3 Event Marketing Tips and Tricks for Associations 6 Proven Membership Retainment Strategies Ready to level-up your member experience? Consider offering members-only webinars and exclusive access to on-demand replays. Membership retention allows you to maintain a solid foundation to keep building upon.

Event Management 195

Event Management Technology Social Media Management 195

Attendease

JUNE 5, 2024

READ MORE : 3 Event Marketing Tips and Tricks for Associations 6 Proven Membership Retainment Strategies Ready to level-up your member experience? Consider offering members-only webinars and exclusive access to on-demand replays. Membership retention allows you to maintain a solid foundation to keep building upon.

Event Management 195

Event Management Technology Social Media Management 195

Eventmobi

JULY 26, 2023

While a full week of in person events would require a lot of resources, it’s much less complicated to schedule social media shout outs, webinars, and virtual games in close succession. Member of the month Announcing a Member of the Month in your newsletter and on social media is a personal way to show member appreciation.

Social Media 195

Social Media Education Advertising 2022 195

Event Leadership Institute

FEBRUARY 1, 2018

It might just be capitalizing on social media to take your event to the next level. But event planners often find social media marketing near the bottom of their to-do list. So how can you capitalize on social media without shirking your other responsibilities? You’ve secured sponsors.

Social Media 40

Social Media Event Marketing Marketing Advertising 40

GEVME

MAY 15, 2020

A large online event is in actuality a large online virtual event where people interact in a virtual environment on the web instead of meeting and interacting in a physical location. Normally, online events feature webinars and webcasts. How to Manage Large Online Events With Gevme.

2020 294

2020 Management Social Media Event Management 294

Social Tables

OCTOBER 28, 2016

Thankfully these thought leaders are quick to share their tips and tricks on how to get ahead in the world of events and hospitality. These 40, follow-worthy social media influencers are highly engaged, limitless resources that are quick to share helpful content to help you succeed and grow your business. DahliaElGazzar.

Social Media 60

Social Media Hospitality Hotels Travel 60

Eventmobi

MAY 18, 2020

So, You’ve Decided To Take Your Event Online… After weeks of sheltering in place, event professionals around the world have seen firsthand how challenging it can be to stay engaged online in the face of video conferencing and webinar fatigue. If you would like to learn more, sign up for one of our upcoming webinars.

Speakers 195

Speakers Sponsorships Events Event Apps 195

SpotMe Blog

JUNE 29, 2022

Why should enterprise companies host a hybrid event? Hybrid events are the future — especially for enterprise companies. While hosting in-person conferences and putting out webinars will still be useful, there are several perks unique to the hybrid event format, such as: Increasing your revenue by opening the event up to more people.

Event Marketing 130

Event Marketing Marketing Travel Events 130

Eventmobi

JULY 5, 2023

Read on to learn about: The type of marketing your association should do The 8 steps you can take to build an actionable strategy How to use digital & community marketing to market your membership program How to use event marketing for your association And several association marketing tools to add to your arsenal!

Marketing 195

Marketing Social Media Sponsorships Advertising 195

Event Planning BluePrint

FEBRUARY 19, 2024

Since starting my event career in 2004, I’ve learned a thing or two about the transformative power of effective event marketing and promotion. Today, I’m thrilled to share some strategic insights that can elevate your events, regardless of your audience.

Event Marketing 71

Event Marketing Marketing Social Media 2004 71

Eventtia

JUNE 28, 2022

But you can’t afford to take any shortcuts if you expect your event to be successful. Enter event marketing automation — the marvel can help you eliminate tedious marketing chores and get things done in less time while helping you achieve more than you ever thought possible. What is event marketing automation?

Event Marketing 77

Event Marketing Marketing Event Planning Social Media 77

Planning Pod

APRIL 12, 2020

These goals could include things like: Expected sales or donations New clients or prospects Ticket sales or registrations Total attendee turnout Number of attendees trained or educated Increased mission / brand awareness Marketing objectives (list building, social media mentions, etc.) discounting (early bird, referrals, etc.)

Food and Beverage 207

Food and Beverage Social Media Insurance Entertainment 207