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Football Sponsorship: How 18 Brands Blitzed Fan Engagement this Season

Event Marketer

In early September, the network debuted its Transcontinental Tailgate, a social media campaign featuring seven content creators that traveled 10,000 miles over four days to attend three NFL games that took place on two continents. Agency: NFuse 360 Marketing J.C.A. Read the full case study here.

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7 Social Media Wall Platforms for Your Next Event

GEVME

Creating and maintaining a high level of interest at your events can be challenging, maybe even daunting for some event marketers. Selecting the best social media tools to engage your attendees may not be easy, and can get a little frustrating. Create more engaging experiences at your events.

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The Brief: Foldable Buses and the Stayman Islands

Event Marketer

Plus, in partnership with MLS, the Beats, Cleats & Eats concert featured a performance by up-and-coming neo-soul artist, Chlothegod, which generated a stir on social media. 27 NASCAR Cup Series playoff race—the Straight Talk Wireless 400.

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10 Social Media Wall Platforms for Your Next Event

GEVME

Creating and maintaining a high level of interest at your events can be challenging, maybe even daunting for some event marketers. Selecting the best social media tools to engage your attendees may not be easy, and can get a little frustrating. Create more engaging experiences at your events.

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Tales from The Tailgate Tour: Tips for Popping up at College Football Game Day

Event Marketer

31 at the University of Florida and over 14 weeks will travel to campuses around the country, offers fans a free pregame experience that showcases beverage, CPG, personal care and wireless brands through booths, photo ops, sampling and giveaways. Now in its 25 th year, The Tailgate Tour , which kicked off Aug. That world has shifted a lot.”

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The Brief: Weed Sponsorships and Predictive Palettes

Event Marketer

15 announced a multi-year sponsorship renewal continuing its role as the league’s Official 5G Partner, Official Wireless Services Partner and Official Mobile Edge Computing Partner in the U.S. VERIZON KEEPS ITS STICK ON THE ICE Verizon, the Official 5G Network of the National Hockey League (NHL), on Feb.

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EM Executive Chat with Pearl Servat, Visible’s Head of Brand Marketing

Event Marketer

How a Billboard Typo and Viral Marketing Helped Visible Intro its Brand. Event Marketer: Why was it important for your brand to stay connected to consumers even while IRL experiences weren’t happening? EM: What were some of the event’s touchpoints ? Pearl Servat. If you cheered for them, they could hear it.

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