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I stopped drinking and then went back on the road as a speaker, and I started to see what life was like on the other side as an attendee who doesnt drink. Laura Nelson: As a speaker, I go to events for connections, which often take place in the evenings with the black bars.
The COVID-19 pandemic accelerated the adoption of hybrid and virtual events. This led to a quick shift in how to approach one’s virtual eventmarketing strategy. If you’re considering marketing a hybrid or virtual event in the near future, consider these eight keys to success as part of your advertising strategy.
The Meetings Show , the UK’s leading event that brings together the world’s meetings and events community, is calling for innovators and industry experts to submit their game-changing ideas and insights for the 2025 show. Can you confidently talk about the future of eventmarketing? Have you got the handle on hybrid?
Widely acclaimed for its inspirational and innovative knowledge programme, curated in partnership with The Attendee Experience Company (atex), the show is keen for this years lineup to ignite ideas and help shape the future of business meetings and events. To submit your speaker idea visit here.
Would you like a keynote speaker that is engaging, inspirational and entertaining, while being knowledgeable in their field and relevant to your audience? What event manager doesn’t right? There are many things to consider when looking for a speaker for your next event.
Take Your EventMarketing to the Next Level – Discover Proven Strategies to Drive Early Registrations and Maximize ROI With event registrations trending later in the planning cycle, event professionals are facing unique challenges: securing room blocks, finalizing F&B, and meeting attendance goals with limited time and budgets.
Experience builders obsessed with the attendee journey know that in the last few hours of an event, attendee attrition—people leaving early—can make the difference between an event that falls a little flat or one that wraps leaving everyone with all the feels. The approach has typically involved a reward of some kind.
In this guide, we’ll explore the top tips you need to consider when planning your eventmarketing campaign. Start With Clear Goals and Objectives Clear goals should be the beginning of any marketing plan. Make the most sought-after assets of the event, like a well-known speaker or musical performance, the focus.
Eventmarketers are more conscious than ever about excessive waste, and that has led to all-new thinking, and engagement strategies, around a quintessential event and trade show activity: the giveaway. With each question, winners earned a raffle ticket to enter to win a JBL Bluetooth speaker, neck massager or wine tote.
Are you including your eventspeakers in your marketing plan? Many keynote speakers and breakout session facilitators have extensive, active networks both on and offline. By enlisting the aid of speakers to reach out to their existing connections, event planners can tap into an unmined pool of potential attendees.
Catherines career spans more than a decade, from digital marketing roles working with brands such as Spotify and ASOS, to high-profile communications work with two UK Prime Ministers and senior corporate leaders. At DRPG , she played a pivotal role in refining messaging across live events, marketing campaigns, and employee communications.
Shoptalk 2025, a global event for retail and ecommerce, owned by Hyve Group, took over the Mandalay Bay Convention Center in Las Vegas, March 25-25, bringing together more than 10,000 attendees and more than 225 senior-level speakers from top retailers, including Macys, Inc., Mattel, Canada Goose and P&G.
Each car was themed around a different Taylor era, complete with signage and clings, décor, activations, and music pumping from the speakers. Leg of Taylor Swift’s Eras Tour is Sparking In-market Engagement Strategies appeared first on EventMarketer. Little Words Project was on-hand for bracelet-making.
Whether youre running a members-only workshop or hosting a conference, events are a core part of your outreach strategy. But they only succeed if you get your target audience through the door, making effective eventmarketing particularly emailcrucial to your success. or Just Announced: See the New Speakers for Our Event!
EventMarketer’s 2025 B-to-B Dream has been unveiled. Valerie Strehle, Senior Director-Global Events, Workiva When an event organization operates under the code name GSD, or Get S**t Done, you know it has some serious momentum behind it. Welcome to the Dream Team.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? What Is EventMarketing? Why Does EventMarketing Work? Ready to get started?
Think back: what do you remember about the eventspeakers from your most recent event? Getting the right speakers for your event can make or break the success of your conference, trade show, or seminar. But finding the perfect speakers can sometimes feel like searching for a needle in a haystack!
Corporate eventmarketing has become a critical component of customer acquisition. Corporate events facilitate in-person relationship-building, boost employee satisfaction, and foster a sense of community amongst the attendees. Despite the unique advantages of corporate events, marketing them can be challenging.
It all comes down to the eventmarketing strategies behind them! A strong eventmarketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.
After organizing any kind of event, the first thing you should do is take a well-earned break. Post-eventmarketing can wait for a day. Good… Now let’s talk marketing. There have never been more ways to stay connected with attendees after your event. Maybe even include a speaker from the event.
Pre-eventmarketing is all about two things: boosting registration, and creating real, organic interest in the event. But in this ever changing event world, we find ourselves asking — What’s really the best way to do this? Also how are organizers innovating and getting creative to sell events right now?
Skift Take: Using influencer marketing to promote events doesn't have to involve celebrities. These tools help turn speakers into the influencers that they are. Miguel Neves Read the Complete Story On Skift Meetings
Acing your event promotion strategy is often a challenging task. You may have an outstanding line-up of speakers for your event, a repository of informational content for attendees, a strong agenda and everything in between. But to create a buzz about your event, you need a solid event promotion strategy.
Event promotion and social media have always been a match made in heaven. Eventmarketing on TikTok is no different. From event ticket sales to drumming up new event clients, event professionals can take advantage of this creative and far-reaching platform to capture the right audiences. Get started today.
For instance, you might gift a high-profile keynote speaker a tablet to thank them for their support, but that likely isnt feasible to give to all event attendees. Event Gift Ideas For each type of gift , well review what it is, its unique benefits, examples, and a pro tip to ensure your success. Desk accessories.
Long-time supporters, people who have been impacted by your mission, and influential community members can all be great choices for speakers who inspire guests to give. Have a senior member of your team introduce any guest speakers at the event to make them feel welcome and supported.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
Photo credit: Valspar Related: Pinterests Havens: Invest in Rest Program Is Inspiring Wellness Five Ways Black Magic Reimagined Evolved to Meet the Times The post Sweet Relief: Eight Ways to Build a Zen-inspired Brand Experience appeared first on EventMarketer. Partner: George P.
EXPERIENCEit, the UKs leading celebration of experiential events, has unveiled speakers and global brand exhibitors for its 2025 event which aims to celebrate the rise in a desire for experiential, collaborative, and immersive events.
Dissecting TikTok: How EventMarketers Can Leverage the Short-Form Video App. Hosts can send requests to listeners to become speakers, or listeners can request permission to speak by tapping on the “Request” icon. Hosts can mute a speaker or all speakers at once or remove them from the space completely.
In addition to Mackie, a New Orleans native, who is passionate about the environmental impacts of climate change, other guest speakers included J.B. We wanted to stay focused on ultimately what’s in it for the end user, the customer. Straubel, Teslas former chief technical officer and now ceo of Redwood Materials, Inc.,
As an event planner, you’ve got a lot on your plate. From coming up with a theme, to securing standout keynote speakers and handling the budget and more… you’re practically a superhero! But let’s face it, even superheroes need a sidekick like a good corporate event technology.
Get supporters excited about attending your event and giving to your cause with stories about what previous events have accomplished and your mission-related plans for the near future that you’ll use the funds from this event to achieve. Infuse storytelling into all of your eventmarketing materials, including: Your website.
Besides the obvious of having a hot topic and great speakers, here are 4 eventmarketing tactics that will boost your event attendance: Contents. That’s why a word-of-mouth marketing platform like Snöball comes in so handy. Will they register for your event? Don’t stop when your event is over.
Schedule and speaker management The best event scheduling software streamlines the entire speaker management process —from issuing calls for proposals, to approving speakers and sessions, and more! Automatically sync updated speaker details across your entire events portfolio.
Seven key tactics eventmarketers can use to promote virtual networking opportunities include: Conference website: Even when prospective attendees are first exploring your conference agenda and speaker list, you want to make the networking opportunities clear on your event site.
Elevating events through Witty, Immersive, Shareable, Extraordinary, and Responsive elements ensures they will be remembered, talked about, and anticipated year after year. Dan Gingiss is an international keynote speaker and customer experience expert who believes that a remarkable experience is your best competitive advantage.
The event industry unduly focuses on large meetings. Our trade magazines mainly report on big events, the ones with big-name speakers and eye candy razzle-dazzle. How can we get our old, big events back? Some respond by increasing their eventmarketing. What to do?
If you didn’t produce or attend a virtual event in 2020, are you really an eventmarketer? But as in-person experiences make a comeback, many event professionals are tasked with a new challenge: shifting the virtual events they developed during the pandemic into real-world experiences. Toubas agrees.
An essential aspect of organizing and managing events is effectively scheduling sessions and speakers. A powerful session slotter should let you create, edit, and manage multi-day and multi-session events easily. Marketingevents requires a multidisciplinary approach. Streamline the registration process.
While brainstorming your B2B eventmarketing ideas, these types of questions should be at the top of your mind. Your best B2B eventmarketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B EventMarketing Strategy.
Virtual corporate event platforms like Attendease will allow you to keep your brand colors, fonts, images, and more, so you can keep control of your brand on a fully white-labeled experience. You can go an extra-mile and build a branded background for your speakers as well. Sponsorship Opportunities.
EventMarketer: First things first—who is Projectory? Jeff Rogers: We’re a merry band of facilitators, designers and producers who create playful ways for attendees to engage with and explore event content. EventMarketer and Projectory.live are set to host a new and interactive Agency Forum program.
The Virtual Studio is an add-on of the Attendease Events Platform – which offers the foundational tools for managing meetings and events. The core platform covers all you need to plan and manage your event including event registration, agenda management, website builder, eventmarketing, reporting, and more.
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