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The Meetings Show , the UK’s leading event that brings together the world’s meetings and events community, is calling for innovators and industry experts to submit their game-changing ideas and insights for the 2025 show. Can you confidently talk about the future of eventmarketing? Have you got the handle on hybrid?
But the off-stage experiential touchpoints were designed to be just as engaging as the A-list speaker roster. More Technology-Forward Event Strategies: Hot Property: Brand Experiences at Scope for Miami Art Week. Art, Emerging Tech: Five Insights on Bombay Sapphire’s Stir Creativity Platform.
INBOUND, HubSpot’s annual Boston-based conference connecting business, marketing and sales professionals familiar with its marketing software, welcomed 11,000 global attendees Sept. The post Take a Tour of INBOUND 2023: Wearable Tech, Accessibility and Communities appeared first on EventMarketer.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? What Is EventMarketing? Why Does EventMarketing Work? Ready to get started?
Skift Take: Using influencer marketing to promote events doesn't have to involve celebrities. These tools help turn speakers into the influencers that they are. Miguel Neves Read the Complete Story On Skift Meetings
And would you feel as confident in your ability to track the event’s performance? Eventmarketing campaigns are much more complex than most online campaigns, and eventmarketing technology is relatively new compared to other martech solutions. That’s understandable—events are complex and difficult to measure.
Enter: Well in the Future, a message the brand presented at CES encompassing products and solutions supporting environmental and family wellbeing that paved the way for the introduction of Panasonics new venture and business incubator, Panasonic Well, which will leverage AI and advanced tech to enable healthier lives.
Corporate eventmarketing has become a critical component of customer acquisition. Corporate events facilitate in-person relationship-building, boost employee satisfaction, and foster a sense of community amongst the attendees. Despite the unique advantages of corporate events, marketing them can be challenging.
CadmiumCD –a meeting room scheduling, resource management system and event logistic management platform. Radario –an AI eventmarketing and analytics platform. EventTech Tribe –group marketing of cloud-based eventtech products, including an appointment management system and a venue sourcing site.
It all comes down to the eventmarketing strategies behind them! A strong eventmarketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.
According to Event MB , 85% of event planners use event registration software, 61% use eventmarketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Generating Brand Awareness.
Event promotion and social media have always been a match made in heaven. Eventmarketing on TikTok is no different. From event ticket sales to drumming up new event clients, event professionals can take advantage of this creative and far-reaching platform to capture the right audiences. Get started today.
Everything was on the table during workshops, keynotes, think tanks and more than 30 breakouts, including “The Scoop” bonus livestreams with a range of speaker talent, sponsored by Beedance. Throughout the day there were built-in coffee breaks and speed networking meetings that could be arranged via the event app.
On the surface, eventmarketing sounds fairly straightforward: you host an event to promote your business. To help marketers think through (and potentially explain to others) what a successful event is, we created this guide. So what is eventmarketing? Breaking down the eventmarketer’s role.
They actually don’t even have the opportunity to engage with their own team members within their organizations that often, and so AfroTech events serve as an opportunity for the larger community and for employees to see each other. A lot of times, it’s a kind of homecoming for the tech folks.” The media company, under Blavity Inc.,
Along our journey through the trade show floor, we spotted some big brand names with tech-driven exhibits and some smaller booth footprints with noteworthy, original ideas. Many opted for modular cube seating over chairs, and nearby standing signage outlined the programming schedule and speakers. Read on for our take on HIMSS24.
Spanning two long tables, the surfaces’ “screens” (sealed under an acrylic layer to protect from food and drink) displayed curated animations and images that matched the speakers’ presentations throughout the evening. As the Barbadian-born, L.A.-based
To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel , it’s vital to start with a comprehensive eventmarketing plan. Here’s an effective eight-step approach to creating a marketing plan for your event.
If you didn’t produce or attend a virtual event in 2020, are you really an eventmarketer? But as in-person experiences make a comeback, many event professionals are tasked with a new challenge: shifting the virtual events they developed during the pandemic into real-world experiences. Toubas agrees.
Meanwhile, the JBL Sound Bodega experience hosted at 3TEN at Austin City Limits Live, functioned as an Austin-inspired corner store experience featuring live music performances by musicians like DJ Pee.Wee, artist interviews, festival swag and a first look at the new Flip 7 and Charge 6 speakers.
An increasing number of events are adopting non-traditional layouts and session formats as part of their personalization efforts. The Group explains, “Don’t overthink things – don’t overestimate what you need to offer to create a great event. Adoption of Advanced Technology.
The events industry is evolving rapidly and as we enter 2025, event registration technology continues to play a vital role in creating smooth, attendee-focused, in-person experiences. In this article, well explore the latest trends, challenges, and benefits of event registration technology. In fact, 80.4%
The role of technology in meetings and events has moved beyond its initial purpose of simply providing convenience. While convenience is important, there’s more room now to get creative with tech offerings that will leave lasting impressions and engage audiences.
The events industry has been behind some of the most innovative tech conferences in the past decade. Needless to say, 2020 is set to be another bar-raising year for event management professionals. Needless to say, 2020 is set to be another bar-raising year for event management professionals. Event Planner Expo.
There’s no question that the world of events has been dramatically changed because of the COVID-19 pandemic and ongoing concerns about large groups of in-person gatherings. More : How to Create a COVID-era EventMarketing Plan. Hybrid events will need to have much more robust online content and experiences than ever before.
“Events should move from 3 days to 365 days, and from a week activation into a year-long activation with technology being a part of that solution,” said Giberti. Plus visitors and speakers want a different way to engage with the event.”. Read More : Survey: Many EventMarketers Say Orgs Not Effective at Virtual Events.
The theme of the evening was to explore the explosive rise of people-first go-to market strategies, navigating the intricacies of community dynamics, and delving into utilising tech for community building initiatives.
Schedule and speaker management The best event scheduling software streamlines the entire speaker management process —from issuing calls for proposals, to approving speakers and sessions, and more! Automatically sync updated speaker details across your entire events portfolio.
“It’s gonna create an ‘easy button’ that you can click, and boom, it will analyze years of unwieldy data, build an event based on those insights with suggested locations, amount of space, speakers, content, length of time for sessions and all the marketing materials you need to promote it.
Eventtech trends are evolving faster than ever before. These giant leaps forward impact and shape the way we execute and plan events. The eventtech trends we are listing today are being used everywhere at events and behind the scenes in planning. So how does tech play into this?
On behalf of our entire team at EventUp podcast and Innovate Marketing Group, we want to thank the community for two years of shared stories and amazing conversations. W e want to thank our fantastic lineup of podcast speakers during these first 2 years of life.
1 conference for creators of the brand experience immersed a global audience of b-to-b and b-to-c marketers, trade show organizers, agency executives, meeting planners, event strategists and tech specialists in hands-on workshops, creative group work, panel sessions, booth exhibits and a festival-themed Ex Awards ceremony.
Event Industry Trends. Event Professional’s Outlook. Virtual Event Platform & Feature Usage. Virtual Event Engagement. Event Industry Trends. By 2028 global virtual eventmarket could reach $500+ billion ( Global news wir e, 2021). Virtual Event Platform & Feature Usage.
EventTech Brief is a proud media sponsor of EventTech Live. Boasting five stages, 150 exhibitors and more than 70 educational sessions, the event is brimming with all the ideas, solutions and contacts essential for the modern event organizer.
Event planning terms are nothing new. But throw in eventtech terms like ‘breakout rooms’, ‘RTMP’, and ‘VOD’ that are crucial to know for hybrid and virtual event planning. A breakdown, load out, or strike are words used to describe the process of taking down equipment after an event. . Event planning terms: C.
With more than 12 years’ experience working in the events industry, primarily in tech, Rachel Heller is senior content program manager, events, at Github, the AI-powered developer platform.
Conferences, exhibitions, brand activations, seminars, workshops – we employ speakers for a wide selection of events. They can also be invaluable for getting your audience to your event in the first place. Speakers can present you with a broader reach and wider engagement. Brand Events. EventTech.
If an event doesn't have a marketing strategy, does it even make a sound? In this blog post we'll explore eventmarketing strategies and examples—and our best practices for creating a successful eventmarketing plan. Marketing it, getting people excited and getting them to attend is a whole other quest.
That’s because the most effective websites for events aren’t just online brochures. Instead, they act as virtual handshakes that welcome attendees, sponsors, and speakers, leaving them eager to experience the real deal. But here’s the thing: The best event websites are more than just informational resources!
High-end retailer Saks , for example, talked about delivering a personalized shopping experience using Salesforce’s tech in an activation that blended a stylish retail front and touchscreens to explore the AI-powered logistics of luxury. More than 10,000 such autonomous agents were built on-site during the event. Contact the editors.
The eventmarketing campaign was called, ‘Rolex’s DNA: innovation and design’, a theme that suited the nature of TED Conferences. Why Event Sponsorships Are Valuable. 57% of the event professionals who took part in the survey stated that the budget needs to increase in order to improve the event experience.
While brainstorming your B2B eventmarketing ideas, these types of questions should be at the top of your mind. Your best B2B eventmarketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B EventMarketing Strategy.
In todays fast-paced, tech-savvy world, simplicity is the cornerstone of successful event planning. For busy organizers, i ntegrating registration with your app – via an EventMarketing Website – is an effective way to streamline the planning process. Heres why this works for event organizers : 1.
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