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The Meetings Show , the UK’s leading event that brings together the world’s meetings and events community, is calling for innovators and industry experts to submit their game-changing ideas and insights for the 2025 show. Can you confidently talk about the future of eventmarketing? Have you got the handle on hybrid?
Each car was themed around a different Taylor era, complete with signage and clings, décor, activations, and music pumping from the speakers. would have been nice, but Brightline’s Sing-Along Train was like traveling Swiftie first class.” Little Words Project was on-hand for bracelet-making.
The COVID-19 pandemic accelerated the adoption of hybrid and virtual events. This led to a quick shift in how to approach one’s virtual eventmarketing strategy. Without the need for travel and lodging costs, digital events open up valuable networking, learning, and partnership opportunities.
Widely acclaimed for its inspirational and innovative knowledge programme, curated in partnership with The Attendee Experience Company (atex), the show is keen for this years lineup to ignite ideas and help shape the future of business meetings and events. To submit your speaker idea visit here.
Over the years, eventmarketers have relied on traditional tactics to sustain event engagement, like wrapping the event with a concert by a Grammy Award-winning artist or offering major incentives like free travel. Eventmarketers often operate under the assumption that attendees need more to see value.
EventMarketer’s 2025 B-to-B Dream has been unveiled. Valerie Strehle, Senior Director-Global Events, Workiva When an event organization operates under the code name GSD, or Get S**t Done, you know it has some serious momentum behind it. Welcome to the Dream Team.
For instance, you might gift a high-profile keynote speaker a tablet to thank them for their support, but that likely isnt feasible to give to all event attendees. Event Gift Ideas For each type of gift , well review what it is, its unique benefits, examples, and a pro tip to ensure your success. Travel kit and vacation voucher.
Attendees could personalize their journey by taking the Vibe Quiz to discover their ideal travel style and destination, enjoy mocktails and desserts, hear live dj sets, engage with flight attendants, snag custom-printed boarding passes and walk away with exclusive swag.
Think back: what do you remember about the eventspeakers from your most recent event? Getting the right speakers for your event can make or break the success of your conference, trade show, or seminar. But finding the perfect speakers can sometimes feel like searching for a needle in a haystack!
G2 Crowd is the leading website for online business software and service reviews, where Event Mobi ranks as a High Performer on the Summer 2018 Mobile Event Apps Report. Eventspeakers are essential to a successful eventmarketing strategy. If we can’t deliver on speakers, we’re not doing our job right.”.
There have been a lot of exciting changes at the Farm recently, and we'd like to introduce two of the newest additions to our DC office: Ryan Speaker, Customer Support Specialist, and Steph Shuff, Sales Development Representative. RYAN SPEAKER 1) What drove you to Event Farm? 3) What is your Event Farm nickname?
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel , it’s vital to start with a comprehensive eventmarketing plan. Here’s an effective eight-step approach to creating a marketing plan for your event.
Consumers could enjoy live performances, grab festival swag and check out the brands new lineup of speakers. The post Deli Vibes appeared first on EventMarketer. The environment was modeled after a retro-inspired diner but was covered in denim, as was the vintage pickup truck wrapped in actual American Eagle jean scraps.
To generate even more buzz and awareness for Summer in Argyle , Audible brand ambassadors traveled around Austin with a branded hot dog cart serving complimentary hot dogs with sides of promo cards to introduce fans to the podcast and drive listenership. Audio-centric Activations: Five Strategies Worth a Listen.
But the off-stage experiential touchpoints were designed to be just as engaging as the A-list speaker roster. One of the primary aspects we focused on in the development of this event was the intersection of tech and everything in our lives from work to travel to culture, finance and even medicine,” Reilly says.
If you didn’t produce or attend a virtual event in 2020, are you really an eventmarketer? But as in-person experiences make a comeback, many event professionals are tasked with a new challenge: shifting the virtual events they developed during the pandemic into real-world experiences. Toubas agrees.
There’s no question that the world of events has been dramatically changed because of the COVID-19 pandemic and ongoing concerns about large groups of in-person gatherings. More : How to Create a COVID-era EventMarketing Plan. Hybrid events will need to have much more robust online content and experiences than ever before.
With events being a spectator turns into experiencing so the participant’s attention is sensitized. Check out our picks of the best eventmarketing campaigns to get inspired and implement the brand new eventmarketing strategy to your company. Eventmarketing – the right definition and meaning.
The Essence Fest planning team met with the New Orleans Mayor’s Office, the local health department and others on how to execute a safe event. One of the major changes was limiting the capacity and restricting it to local attendees instead of the tens of thousands of guests who typically travel in from around the world.
Thanks to social media—and a whole host of eventmarketing platforms—it’s never been easier to set up a networking event. The challenge is ensuring that the event is a genuine success for those in attendance. It will also build up anticipation about potential business partnerships ahead of the event.
Summary: Learn how to marketevents of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is eventmarketing? Why is eventmarketing important? Ensuring registered attendees show up to your event.
Remember when “events” was synonymous with “in-person events”? Marketing has changed a great deal in a short period of time. Now, virtual events are number one on eventmarketers’ radar. In fact, virtual events are shattering attendance records. They cost less to produce. It’s common sense.
While brainstorming your B2B eventmarketing ideas, these types of questions should be at the top of your mind. Your best B2B eventmarketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B EventMarketing Strategy.
The most memorable events immerse attendees into a story, make them part of the story and send attendees home feeling like they have a better understanding of the story the brand is trying to tell. It’s that connective tissue that holds your event together. Mark Henneberger , Vice President of Events Solutions at Walmart.
Some of our favorites included PaperCut’s “Grow a Living Christmas Tree” kit inside a can and Spectrum Enterprise’s drawstring bag full of travel essentials, like an eye mask, earplugs, lip moisturizer and lavender fabric refresher spray (a brand ambassador gave our bag a little extra spritz). Palo Alto Networks hosted live trivia at 3 p.m.
AI Event Tools Ruled The conference kicked off with announcements of new AI integrations—acquisition of Reposite AI sourcing, integration with FeedomPay for hotel reservation tokenization and a partnership with AMGiNE for automated business travel management. “AI
In part two of our live coverage from SXSW 2024, we bring you six more steal-worthy event and experiential strategies spotted during our travels around Austin. Agency: Red Velvet Events. From lounges to guerrilla campaigns to brand immersions, here’s what caught our attention. Agencies : Public School; Czarnowski Collective.
Both of those are true—sometimes—but as companies of all sizes adopt the 2050 net zero climate goals to cut greenhouse gas emissions, they’re starting to take real steps across their events and exhibits. Travel and transport continue to be the highest cause of event emissions globally. Priceless, indeed.
INBOUND, HubSpot’s annual Boston-based conference connecting business, marketing and sales professionals familiar with its marketing software, welcomed 11,000 global attendees Sept. Each of the event’s three stages and the main stage were open, wall-less and equipped with highly localized sound. Agency : Agency EA.
Welcome to your guide to eventmarketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is EventMarketing? Eventmarketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M
Let’s make one thing clear: all your event stakeholders can be considered influencers, advocates, and fans. They need to be involved in your eventmarketing strategies. Think of all your speakers. Mobilize your speakers as eventmarketing partners.
Throughout the disruptions brought on by COVID-19, eventmarketers have not only persevered but learned some important lessons along the way. 1.” — Anjia Nicolaidis, director of international marketing. After two years of travel restrictions, event cancellations, and disruption, international prospect databases are old and cold.
Your event flow and interaction between attendees, speakers, and sponsors will be dictated by the capabilities of the virtual event platform you choose. A flexible, intuitive virtual events platform will give you the most latitude when designing your event experience. You’re planning….
You’ve been working on your event for 6+ months — you’ve put in countless hours getting the venue locked down, the schedule finalized, speakers scheduled, the production design perfect. The day comes around and you wait in anticipation for your keynote speaker to step on stage. The best keynote speakers are hustlers.
The event’s exclusive sponsors are Bank of America and Independence Blue Cross, while official sponsors include ACME Markets, EP Henry and Hendrick’s Gin, and supporting sponsors include Ketel One and Don Julio.
Why have a keynote speaker at your event? The sole idea of organizing any business event or a conference is to engage with your audience and build a strong brand by providing value by the means of sharing knowledge, insights or present compelling stories. This where you need keynote speakers at your event or conference.
Soto used a combination of digital and analog techniques to make it happen, including placing El Silencio on top of his speakers so that the experience was literally infused with the brand’s sound, helping to illustrate its alignment with the music industry.
– Technology and innovation – Trends and research – People and planet – Business practices – Experience design – Eventmarketing “That’s on purpose,” Endean said. “We We have the same needs in the industry that keep us up at night.”
What are the characteristics of an event that will not only draw millennials in the first place, but will also keep them coming back for more? But each month they also feature a new speaker, at a new venue, in front of a different audience. CONSISTENTLY CREATE HIGH-QUALITY CONTENT.
Next-level Content Engagement With high-profile speakers including NVIDIA’s Jensen Huang, Jane Goodall and Matthew McConaughey, much-anticipated keynotes, and hundreds of sessions, the amount of content produced during Dreamforce is staggering. The post Field Report: 10 Things We Loved at Dreamforce 2024 appeared first on EventMarketer.
In a nutshell, this is an event that is dedicated to creating an identity for your brand and putting your name on everybody’s lips. Searching through the Internet, you can find hundreds of eventmarketing strategies that can help you get started. Travelevents.
Speaker readiness and presentations are just as important as they are at in-person events, but in-session engagement, high quality video production , and facilitating online networking takes on a whole new meaning at online events and conferences. How EventMobi Makes Online Events Easy to Manage and Fun to Attend.
This month’s round-up of top technology stories includes an interesting analysis on Airbnb and its efforts to make further inroads in the events industry, following its launch of a new search tool for business travellers. Will having less likes on your event’s Facebook or Instagram posts have any real impact you may ask?
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