Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Social Media Advertising 148

Event Farm

MARCH 28, 2019

On the surface, event marketing sounds fairly straightforward: you host an event to promote your business. To help marketers think through (and potentially explain to others) what a successful event is, we created this guide. So what is event marketing? Breaking down the event marketer’s role.

Event Marketing 130

Event Marketing Marketing Tech Events 130

SmartMeetings

JUNE 29, 2020

To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel , it’s vital to start with a comprehensive event marketing plan. Here’s an effective eight-step approach to creating a marketing plan for your event.

Event Marketing 132

Event Marketing Marketing Advertising Social Media 132

Event Marketer

APRIL 28, 2025

Also at SXSW this year, JBL , as the Official Audio Partner of SXSW 2025, activated its JBL Sound Bodega , a pop-up music venue that resembled a corner store. Consumers could enjoy live performances, grab festival swag and check out the brands new lineup of speakers. The post Deli Vibes appeared first on Event Marketer.

Fashion 130

Fashion 2025 Retail Marketing 130

SmartMeetings

AUGUST 31, 2020

There’s no question that the world of events has been dramatically changed because of the COVID-19 pandemic and ongoing concerns about large groups of in-person gatherings. More : How to Create a COVID-era Event Marketing Plan. Hybrid events will need to have much more robust online content and experiences than ever before.

2021 138

2021 Event Marketing Marketing Technology 138

GEVME

NOVEMBER 7, 2018

Knowing how to prepare a venue for an event is one of the key points in event planning. Choosing a venue for an event is also one of the first negotiation points as well. The rest of the preparation process will depend on the decision made about the venue. How to find and choose a venue.

Food and Beverage 166

Food and Beverage Venues Transportation Contracts 166

Event Industry News

MAY 19, 2022

Besides the obvious of having a hot topic and great speakers, here are 4 event marketing tactics that will boost your event attendance: Contents. In other words, get them to take micro-steps first, and they’ll step into your venue. That’s why a word-of-mouth marketing platform like Snöball comes in so handy.

Event Marketing 128

Event Marketing Marketing Speakers Transportation 128

Prestige Events Magazine

DECEMBER 14, 2023

As we head into the final days of 2023, Venues of Excellence, reflects on its most successful year ever, welcoming 12 fantastic new independent venues into the UK’s leading sales and marketing consortium. Over the past two months, the consortium has welcomed three new venues.

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2023 Venues 2024 2021 147

Event Marketer

OCTOBER 18, 2021

If you didn’t produce or attend a virtual event in 2020, are you really an event marketer? But as in-person experiences make a comeback, many event professionals are tasked with a new challenge: shifting the virtual events they developed during the pandemic into real-world experiences. Prepare a bigger budget.

Hospitality 342

Hospitality Speakers Healthcare Advertising 342

Event Marketer

JULY 1, 2024

CAESARS ENTERTAINMENT MEETINGS & EVENTS Caesars Entertainment Meetings & Events offers iconic venues and top-notch with 20 nationwide destinations. Our clients often will use space and meeting options at our multiple venues in the heart of the Las Vegas Strip. million square feet of meeting space.

Entertainment 278

Entertainment 2024 2001 Healthcare 278

Planning Pod

AUGUST 24, 2019

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is event marketing? Why is event marketing important? Ensuring registered attendees show up to your event.

Event Marketing 131

Event Marketing Marketing Social Media Speakers 131

Attendease

FEBRUARY 20, 2019

An increasing number of events are adopting non-traditional layouts and session formats as part of their personalization efforts. And although Attendease can’t rig up your venue’s WiFi or arrange car service for your attendees, we can help with the first two basics – effective website and ticketing solutions – on the Rapier Group’s list.

2019 375

2019 Event Planning 2016 2018 375

GEVME

FEBRUARY 4, 2020

As a marketer, your role now would be to delight these potential customers at every single stage. How can you make sure to boost your sales at every stage of the event marketing funnel? What is an event marketing funnel? How are modern event sales going? How does event marketing funnel work.

Event Marketing 156

Event Marketing Marketing Social Media Advertising 156

Prestige Events Magazine

APRIL 11, 2022

Following the change of ownership, the Venues of Excellence consortium have implemented an Advisory Group to represent the member venues to ensure the interests of their members and the ethos built over 30 years is at the centre of all they do. Mandy Jennings, CEO said: “This is an exciting time for Venues of Excellence.

Venues 130

Venues Hospitality Sustainability Speakers 130

Attendease

AUGUST 6, 2024

For example, if your non-profit organization supports a cause that primarily appeals to young professionals, you might consider hosting a trendy and interactive event like a silent auction combined with a cocktail party. The EventUp marketplace has over 15,000 venues to choose from, and it’s free to browse and book.

Social Media 370

Social Media Sponsorships Retail Venues 370

Event Marketer

OCTOBER 17, 2022

To engage Gen Z and electronic music fans in its new gem-toned Wayfarer Colorblock Collection, Ray-Ban partnered with Elsewhere—a music venue in Brooklyn, NY—on a summer concert series that reflected the vibrancy of the timeless sunglasses’ fresh, bold hues. at Ray-Ban, who oversaw the partnership. ” Photo credit: Luis Nieto Dickens.

Social Media 264

Social Media Sports Venues Speakers 264

Picatic by Eventbrite

AUGUST 26, 2019

The venue, the sponsors, the entertainment, the speakers or special guests. Now you’re ready to share your event with the world. But how do you engage your audience’s attention – and keep it – in the lead up to your event? Building and sustaining pre event hype […]. You’ve been putting in the work for months.

Entertainment 262

Entertainment Sustainability Speakers Events 262

Event Marketer

JUNE 20, 2024

That’s how the audience felt at the HPE Discover keynote , “Intelligence Has No Limits,” held at Sphere Las Vegas on June 18, the first corporate event to leverage the venue’s “largest LED screen on Earth,” with its 1.2 Big moments require big venues,” said Hewlett Packard Enterprise (HPE) ceo Antonio Neri as he took to the stage.

Corporate Events 279

Corporate Events Global Events Technology Venues 279

Event Marketer

AUGUST 9, 2024

We sat down with Webber to go behind the scenes on how Bloomberg Green Festival came together and find out about the event’s experiences, sustainability practices and learnings. Event Marketer: What were some of the sessions, panels and entertainment opportunities available over the four-day event?

Sustainability 296

Sustainability 2020 Speakers Trade Shows 296

Smart Meetings

AUGUST 27, 2018

Thanks to social media—and a whole host of event marketing platforms—it’s never been easier to set up a networking event. The challenge is ensuring that the event is a genuine success for those in attendance. Keep the event concise and select a venue that is easily accessible with nearby parking and transport connections.

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Social Media Speakers Transportation Marketing 368

SpotMe Blog

SEPTEMBER 1, 2022

This way, the event experience is enhanced for participants. An example of augmented reality at events is creating an interactive venue map that attendees can use to explore a venue. Event planning terms: B. Event planning terms: C. Event planning terms: D. Event marketing. Event tech.

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Event Planning B2C Event Apps Speakers 246

Event Marketer

JUNE 3, 2024

One of the general session spaces for Founders Council this year was held in the Dolder Grand’s ballroom, a circular venue without any screens, that was heavy, instead, on dynamic lighting and sound effects so that attendees could focus solely on the voiced message. Partners: Wilson Dow (lead agency); Grizzly Drones (drone show).

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2025 2024 2023 Events 321

Event Marketer

MARCH 15, 2022

But the off-stage experiential touchpoints were designed to be just as engaging as the A-list speaker roster. The post Pivot MIA: How Vox Media Turned its Podcast Into a Futuristic Tech Conference in Miami appeared first on Event Marketer. The experience began with an interactive dinner.

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Tech Conference Technology Travel 325

SpotMe Blog

AUGUST 25, 2022

There are different options to consider when understanding how to plan hybrid events. We’ve listed 3 types of hybrid events for you to choose from. Live hybrid events. These are events where all speakers are physically present at the event venue. Hybrid events with on-demand engagement.

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Event Planning Speakers Event Apps Venues 246

Event Marketer

FEBRUARY 23, 2023

From workshops offering deep dives, to provocative keynotes, to breakouts led by brand-side marketers, to peer-to-peer huddles, there are more than 50 opportunities to connect, learn and grow woven throughout this year’s event. And for many organizations, going back to live has required a full refresh of standard practices.

2023 244

2023 Marketing Sustainability Event Marketing 244

SpotMe Blog

MAY 24, 2021

To parse out the differences between event planning software and event management software, consider the nuances of the roles associated with event planning and event management. . Event planners focus on the big picture, including: Goals. Event managers are executing the event. Monitoring the event.

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Event Management Event Planning Management Event Planning Tools 244

Event Marketer

MARCH 31, 2022

The #DellExperience moved from its previous home for many years at the Sunset Room to Brazos Hall, a well-known Austin venue that is slated to be demolished. Inside the venue, product zones featured eye-catching architecture and lighting, including the “Alienware Café,” where Alienware highlighted its top new games and peripherals.

Sustainability 246

Sustainability Technology 2019 Venues 246

Event Farm

NOVEMBER 14, 2016

Last week, HubSpot hosted more than 19,000 attendees from 92 countries at INBOUND—an event that has become the annual marketing and sales conference. Event Farm marketers were among those in attendance, and we took notes for all of the event pros who might want to learn from the increasingly-popular event.

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Conference Event Marketing Marketing Social Media 100

Event Marketer

JULY 1, 2024

Agency: Allied Global Marketing) HER CONFERENCE MARKS A MILESTONE IN NYC Her Campus, a Gen Z media brand, popped the bubbly on June 22 in honor of its 15 th birthday and the 10 th anniversary of its annual Her Conference event. No disturbing the peace here.

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Fashion Conference Sports Marketing 287

Event Marketer

MARCH 13, 2024

Agency: Red Velvet Events. On the outdoor patio was a stage where a diverse roster of speakers discussed innovation, and attendees could grab a specialty hot or cold tea from the Civili-tea Bar, sponsored by SHRM, which promotes civility in the workplace. Agencies : Public School; Czarnowski Collective. Agency: Factory360.

2024 298

2024 Speakers Entertainment Travel 298

GEVME

NOVEMBER 7, 2018

Knowing how to prepare a venue for an event is one of the key points in event planning. Choosing a venue for an event is also one of the first negotiation points as well. The rest of the preparation process will depend on the decision made about the venue. How to find and choose a venue.

Food and Beverage 120

Food and Beverage Venues Transportation Contracts 120

Event Marketer

MARCH 15, 2024

Both of those are true—sometimes—but as companies of all sizes adopt the 2050 net zero climate goals to cut greenhouse gas emissions, they’re starting to take real steps across their events and exhibits. The post Five Trending Topics Around Sustainable Exhibits and Trade Show Experiences appeared first on Event Marketer.

Trade Shows 290

Trade Shows Sustainability 2024 Transportation 290

Eventmobi

AUGUST 9, 2022

What speakers and events will you feature? But one of the most important decisions has to do with the event app you choose. The right app will serve as the central hub for the event, playing a crucial role in everything from pre-event marketing to post-event analysis. How much can you spend?

Event Apps 195

Event Apps Speakers Events Event Marketing 195

Eventmobi

JULY 29, 2022

What speakers and events will you feature? But one of the most important decisions has to do with the event app you choose. The right app will serve as the central hub for the event, playing a crucial role in everything from pre-event marketing to post-event analysis. How much can you spend?

Event Apps 195

Event Apps Speakers Events Event Marketing 195

SpotMe Blog

JULY 25, 2021

Best Practices for Promoting Your Hybrid Event. What Are Hybrid Events? A hybrid event is a blend of the traditional in-person event with the online virtual event. Attendees can go to an actual venue for the event, but can also opt to participate online if they are unable to be there in person.

Social Media 279

Social Media 2021 Trade Shows Events 279

Eventmobi

MARCH 2, 2022

People could reach larger audiences in far-off locations, they could accommodate speakers who couldn’t be there in person, and they could reduce their spend by eliminating costly things like venue bookings. Now, we have thankfully found a new normal, where in-person events are no longer impossible.

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Speakers Food and Beverage Event Apps Events 195

Event Farm

SEPTEMBER 12, 2017

What are the characteristics of an event that will not only draw millennials in the first place, but will also keep them coming back for more? But each month they also feature a new speaker, at a new venue, in front of a different audience. CONSISTENTLY CREATE HIGH-QUALITY CONTENT.

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Marketing Speakers Social Media Event Marketing 222