Event Marketer

JUNE 13, 2024

the sponsorship connected all the right dots between its driver partnership, its mission to empower women in athletics and the need for a beauty brand to shake up a sport that is often viewed as male-dominated, but, in fact, attracts an audience that is 45-percent female, according to the brand. Setting the tone was Legge herself in an e.l.f.-branded

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Event Marketer

JULY 27, 2021

Corona took a direct approach to its 2021 Indiana Pacers sponsorship with elaborate mobile locker room fan activations. Now, as vaccines continue to roll out and stadiums, arenas and ballparks gradually return to full capacity, brands are looking ahead to what sports sponsorships will look like in a post-pandemic world.

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Event Marketer

APRIL 17, 2024

A multipronged sponsorship spanning almost a decade has led the luxury sports fashion brand to bank some annual traditions while bringing forward new experiences this year for tennis fanatics under its Le Club Lacoste membership program. team to make sure that we have as much communication visibility as possible.” Agency: Factory 360.

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Eventmobi

SEPTEMBER 29, 2022

Bruce Rosenthal, founder of the Partnership Professional Network, explains what you need to know now about structuring association sponsorship programs to win. Sponsors have expressed concerns like: “Recognition is probably the least important driver of sponsorship value.” “Our Download our Sponsorship Strategy Guide!

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Event Marketer

FEBRUARY 14, 2022

A new aspect of Acura’s Sundance sponsorship this year was a focus on telling its own brand story, which came to life through a four-part, headline-making anime film called “Chiaki’s Journey” that introduced Acura’s Type S performance lineup and demonstrated the brand’s heritage and passion for performance. “We

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Event Marketer

FEBRUARY 26, 2024

Nick Kelly, VP-Sponsorships, Verizon Verizon customers can win seats in the brand’s Hotspot section at MetLife Stadium. With hockey season in full swing, Verizon announced the renewal of a multiyear sponsorship with the NHL on Feb. Event Marketer: What is Verizon most excited about with this NHL partnership renewal?

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Sponsorships Wireless Sports 2024 297

Attendease

SEPTEMBER 6, 2023

The COVID-19 pandemic accelerated the adoption of hybrid and virtual events. This led to a quick shift in how to approach one’s virtual event marketing strategy. Ensure that your pages load quickly on both desktop and mobile devices and do not overlook the integration with your CRM system for event registrations.

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Event Marketer

JANUARY 31, 2022

Activating in the great outdoors is serving as a pandemic-proof strategy for brands looking to connect with consumers face-to-face, and sponsorship activations at the X Games Aspen, Jan. The post Get a Quick Overview of Sponsorship Activations from X Games Aspen appeared first on Event Marketer. Agency: In-house.

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Event Marketer

FEBRUARY 19, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover floating face serum, a smokin’ festival sponsorship and predictive palettes. fest—until now, that is. VERIZON KEEPS ITS STICK ON THE ICE Verizon, the Official 5G Network of the National Hockey League (NHL), on Feb.

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Event Marketer

OCTOBER 31, 2023

Here, we explore the four key facets of the brand’s sponsorship program. From the US Open Archives: How evian Cruised into the US Open with a Floating Tennis Court Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open Fan Engagement: Five Brands That Aced the US Open 1.

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Event Marketer

SEPTEMBER 12, 2024

Among “cheeky” headlines on the sponsorship: “Mick Jagger Hints He May be Ready to Embrace Old Age by Letting America’s Biggest Organization for the Elderly Sponsor the Rolling Stones’ Upcoming Tour” ( The Daily Mail ) and “The Rolling Stones’ Boomer Superfans Crashed AARP’s Website.” ( The Philadelphia Inquirer ).

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Sponsorships Negotiating Social Media Travel 282

Event Marketer

NOVEMBER 14, 2024

Cosmetics’ Indy 500 Sponsorship Placed Women in the Driver’s Seat The post Rebranded Network ION Champions Women’s Sports with a Grand Central Pop-up appeared first on Event Marketer. Scripps Company More on Women’s Sports: WNBA Live 2024: A Roundup of Brand Activations at the All-Star Fan Festival in Phoenix How e.l.f.

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Attendease

NOVEMBER 1, 2019

With event costs rising every year, you will want to bring in revenue from as many channels as possible. Luckily, sponsors are here to make event costs easier to manage and to help generate significant revenue for your event. This is why event sponsorship packages are crucial because they help you get more sponsors.

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Event Marketer

JANUARY 23, 2025

From the Sundance Archives: Executive Q&A: The Strategy Behind Adobe on Main at Sundance Film Festival Sundance 2024: How Nine Brands Brought Experiential Marketing to the Mountains Inside Seven Sundance Sponsorship Activations, from the Acura Village to the Audible Listening Lounge The post Sundance 2025: Adobe Expands its Brand House, Keys in (..)

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Event Marketer

DECEMBER 11, 2023

The program encompassed sponsorships of more than 50 college football teams, and on-site activations that spanned performances by top djs, photo moments, interactive games and a whole lot of cold ones. Another Bud Light sponsorship that made headlines was the “World’s Largest Tailgate” hosted in partnership with the Kansas City Chiefs.

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Event Marketer

JANUARY 20, 2025

The event, which offers the largest-ever prize purse in a womens-only meet, generated three million viewers. And over in Los Angeles, Urban Decay is activating its sponsorship as the official beauty sponsor of the WNBAs Los Angeles Sparks by doing players makeup before games and media appearances.

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Event Marketer

APRIL 11, 2022

More Sports Sponsorship Tactics: Capitalizing on Golf’s Growth, Tito’s Handmade Vodka Debuts a PGA Tour Lounge. The post Coke Adds Flavor to its Long-Running Houston Rodeo Sponsorship with a Texas-Style Ice House appeared first on Event Marketer. RODEOHOUSTON ? original sound – RODEOHOUSTON.

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Event Marketer

APRIL 10, 2023

The appeal is evident: “Picklers” represent a broad demographic for brands to connect with, and as more dollars are being poured into the sport every day, it’s likely that sponsorship—and engagement—opportunities will only get better from here. The Carvana Court activation at PPA events aims to engage pickleball fans of all abilities.

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Sponsorships Sports Social Media Marketing 246

Picatic by Eventbrite

APRIL 6, 2021

Securing sponsors for your event is an effective strategy to boost revenue — but event sponsorship offers you more than just additional funding. With the right sponsors on board, you can market your event to a broader audience and tap into your sponsor’s network to reach eventgoers you might otherwise miss.

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Event Marketer

NOVEMBER 7, 2024

A co-located charging station was also appreciated and provided a high touchpoint sponsorship opportunity. The post Steal-Worthy Exhibit Experience Ideas from Money20/20 USA 2024 appeared first on Event Marketer. Attendees could view an interactive map or download the app, which also featured the map.

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Event Marketer

MARCH 21, 2022

The brand wasn’t an official NBA All-Star sponsor, but its recently-inked, multi-year experiential partnership with the Chicago Bulls as the team’s Official Shopping Partner validated its presence in Cleveland, and presented the perfect platform for activating the new sponsorship. marketing at Klarna.

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Event Marketer

MARCH 27, 2024

So we asked Alice Milligan, cmo at Morgan Stanley, for insights into the new sponsorship strategy and how it plays into broader business objectives. Photo credit: David Christopher Banks The post How Morgan Stanley Elevated its Golf Sponsorship with Augmented Reality and Full-service Hospitality appeared first on Event Marketer.

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Event Marketer

APRIL 3, 2023

According to Bedolla, drawing attention to female soccer players through the Men’s World Cup sponsorship was one of the “flashier” strategies adidas has leveraged in its work to drive gender equity and create opportunities for women in sports. It’s all about representation… And [the FIFA World Cup] is the biggest stage that we own as a brand.

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Sponsorships Sports Social Media Contracts 264

Event Marketer

FEBRUARY 20, 2024

No matter how long you’ve been in the events biz, the industry’s ever-evolving nature means there’s always fresh territory to explore. To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. The key to sponsorship?

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Event Marketer

APRIL 10, 2023

Consumers’ interest in the sport is booming—and that translates to big-time sponsorship opportunities for brands who take the time to understand who the fans are and how to speak to them authentically. So we tapped two brands that jumped on sponsorships early to find out what they’ve learned.

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Event Marketer

OCTOBER 2, 2023

On Sunday, as part of its eMLS All-Star Challenge sponsorship, the brand provided a free-play gaming station where gaming influencers and celebs like Chad Ochocinco Johnson battled with attendees for hours. On Saturday, that included a performance by “TrapHouseJazz” artist Masego, followed by an MLS Watch Party on a big screen on the lawn.

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Event Marketer

DECEMBER 17, 2024

Julie Smolyansky, CEO, Lifeway Foods Event Marketer: Tell us about Lifeways origins and introducing kefir to a U.S. EM: Why is your sponsorship strategy focused on creating family-friendly experiences? Julie Smolyansky: My dad founded the company in 1986 when I was 11-years-old and I have been working for him since then.

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Event Marketer

MARCH 25, 2024

Image: Courtesy of Sony Pictures Television More from The Brief: The Brief: Rainbow Hunting and Mountaintop Skincare The Brief: Ketchup Insurance and Firehouse Takeovers The post The Brief: Cash Showers and ‘F*d Up’ Sponsorships appeared first on Event Marketer.

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Event Marketer

NOVEMBER 5, 2024

Photo credit: Mercedes-Benz USA AMERICAN EXPRESS American Express and Formula 1 recently announced a new multiyear sponsorship that expands Amex’s partnership across the F1 calendar as an Official Partner. The post Formula 1 US Grand Prix: Mercedes-Benz, Levi’s, Amex, Pacsun Activate in Austin appeared first on Event Marketer.

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Eventmobi

MAY 19, 2021

Event Sponsorship Package Basics. Sponsors are a crucial source of revenue for events, so make sure that you are able to offer competitive and valuable event sponsorship package options. The two most common ways to approach building event sponsorship packages are: . 1) The Tiered Sponsorship Model.

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Sponsorships Event Apps Social Media Event Tech 195

Event Marketer

APRIL 10, 2023

Fortunately, brands are offering women’s sports an assist through purpose-led sponsorship programs that, at their core, are about driving awareness of the leagues and the players more than the company’s latest offerings. It’s not just the right thing to do, “it’s good business,” says Alison Giordano, svp-global sponsorships at Mastercard.

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Sports Sponsorships 2023 Social Media 246

Event Marketer

JUNE 22, 2022

For more than a decade, Buick has leveraged a strategic NCAA sponsorship to shift young basketball fans’ perceptions of the brand and bask in the media exposure surrounding March Madness. The post Buick’s NCAA Sponsorship Evolves with a Content Platform Supporting Female Athletes appeared first on Event Marketer.

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GEVME

MARCH 24, 2022

That said, there’s more to the role of the metaverse in the events industry than to elevate the audience’s experience. From event marketing to sponsorships, the metaverse is likely to set the future of events. But first, let’s understand why the metaverse matters to event marketers.

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Event Marketer

NOVEMBER 25, 2024

The brainchild of Reddit co-founder Alexis Ohanian, the event was held at Icahn Stadium in New York, where the audience experienced a blend of high-stakes racing, live entertainment and in-stadium sponsorship activations. On the sponsorship end, Tiffany & Co. We say: three cheers for the continued rise of women’s sports.

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SpotMe Blog

SEPTEMBER 23, 2021

The best events bring together thought leaders who can provide unique value to guests. Event sponsorship is a well-used tactic to help with both funding and value delivery for large and small events. . But how do event planners find sponsors, and is it worth it to host a sponsored event? In-kind sponsorship.

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Sponsorships 2021 Food and Beverage Marketing 242

Attendease

JANUARY 16, 2024

With event costs rising yearly, you will want to bring in revenue from as many channels as possible. Luckily, sponsors are here to make event costs easier to manage and to help generate significant revenue for your event. This is why event sponsorship packages are crucial because they help you get more sponsors.

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Sponsorships Event Apps Events Speakers 195

Event Marketer

NOVEMBER 21, 2024

Cosmetics’ Indy 500 Sponsorship Placed Women in the Driver’s Seat How the Final U.S. Leg of Taylor Swift’s Eras Tour is Sparking In-market Engagement Strategies The post ‘In My STEM Era’: How e.l.f. Cosmetics and Purdue University Activated an Educational Makerspace appeared first on Event Marketer.

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