Event Marketer

MARCH 28, 2025

A sneak preview of the upcoming 23 rd annual Experiential Marketing Summit in Las Vegas Theres only one place where professionals who are all in on event marketing, all the time, come together as one community to forge new connections and new perspectives on an ever-evolving industryand thats EMS.

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Event Marketer

DECEMBER 11, 2023

The program encompassed sponsorships of more than 50 college football teams, and on-site activations that spanned performances by top djs, photo moments, interactive games and a whole lot of cold ones. Another Bud Light sponsorship that made headlines was the “World’s Largest Tailgate” hosted in partnership with the Kansas City Chiefs.

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Sports Sponsorships Wireless 2023 299

Event Marketer

FEBRUARY 20, 2024

No matter how long you’ve been in the events biz, the industry’s ever-evolving nature means there’s always fresh territory to explore. To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. The key to sponsorship?

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Event Marketer

MAY 20, 2024

Event Marketer: What trade show industry trends have your attention? Keri Ibbitson: Event sustainability. For many years, the thought process was that events are “turn and burn,” and people buy their carbon credits to make up for it, but in the past couple of years there’s been renewed conversation about sustainability.

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Trade Shows Healthcare Sustainability Sponsorships 307

Attendease

FEBRUARY 29, 2024

In this guide, we’ll reveal some top tips for supporting your event team and paving the way for an unforgettable event. Promote wellness among your event team. Make sustainable decisions. Check in with your event team often. Marketing and Communications Manager. Sponsorship Coordinator.

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Social Media Sustainability Sponsorships Management 381

Event Marketer

MARCH 28, 2024

Cyndie Wang, VP-Global Sponsorships and Brand Experience, Hewlett Packard Enterprise (HPE) No two days are ever the same for Cyndie Wang. But Wang’s closest partners through all of the events and projects on her plate are the people on her own team—one she’s built up since her start with HPE in 2015. Let us know.

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Event Marketer

MAY 9, 2024

The brand also sponsored the event’s selfie cam and posted up billboards around the Miami area. The activation marked the brand’s first sponsorship in the professional racing world. And we’re going to be supporting this with additional field marketing initiatives.” Liquid I.V. s senior brand director, told EM ahead of the race.

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Event Marketer

DECEMBER 30, 2024

Clear sustainable messaging and practices. EM was fortunate enough to secure a press pass for the exclusive once in a lifetime opportunity, so we traveled to Augusta, GA, to explore a customer-centric sponsorship strategy around the tradition-rich mens golf tournament on the PGA Tour. Less intricate architecture and more thrills.

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2024 Trade Shows Retail Corporate Events 130

Event Marketer

FEBRUARY 23, 2023

From workshops offering deep dives, to provocative keynotes, to breakouts led by brand-side marketers, to peer-to-peer huddles, there are more than 50 opportunities to connect, learn and grow woven throughout this year’s event. And for many organizations, going back to live has required a full refresh of standard practices.

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Event Marketer

FEBRUARY 16, 2024

One such example was a collab between MAGIC and a young contemporary apparel brand MIOU MUSE that created a Valentine’s Day-inspired photo set, combining a sponsorship opportunity and sharable content. The post Ideas from Fashion Trade Shows: Five Exhibit Style Touches appeared first on Event Marketer.

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Event Marketer

JULY 31, 2023

On-site activations are befitting of the British palette for low-key sponsorships. Brooklyn Bridge Park’s sustainability practices complemented those values with its use of salvaged materials, collection of storm water for irrigation use, recycling, waste management and more.

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Event Marketer

OCTOBER 16, 2023

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. The strategy allowed users to “raise” their dragon at home, thereby maintaining a connection with the event and the brand long after the show. Agencies: Infinity Marketing Team ; Zeno.

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Fashion 2023 Sponsorships Technology 312

Event Marketer

NOVEMBER 21, 2022

From the FIFA World Cup archives: Sponsorship: Visa Spreads World Cup Fever With Interactive Lounges and In-Stadium Experiences. To get in on the action, consumers in Trophy Tour markets could purchase specially marked FIFA World Cup Original Taste or Zero Sugar 20-ounce bottles of Coca-Cola. Agency : Momentum Worldwide.

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Sports Sponsorships 2026 Sustainability 246

EventMB

OCTOBER 4, 2016

Digital branding concepts can provide more value than tangible assets as well as being a more sustainable option for events to provide integrated opportunities for sponsors. Event planners are always looking for innovative ways to brand their event.

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Sponsorships Sustainability Events Event Marketing 196

Event Marketer

MAY 5, 2022

Topics spanned hybrid, DE&I, new-era tech, sponsorship activation strategies, community engagement, sustainability, cross-channel strategies and beyond. Duncan offered insights on embracing the metaverse, and shared lessons learned on taking a hybrid approach to P&G’s Tokyo Olympics sponsorship. “We

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Marketing Food and Beverage Sponsorships Tech 348

Event Marketer

FEBRUARY 29, 2024

Agency: Studio Wyse, graphic design) Related Stories: Pinterest and Anthropologie Host a Trendy Holiday Showhouse Based on User Data 2024 Food & Beverage Trends to Inspire Your Event Menus The Brief: Weed Sponsorships and Predictive Palettes 1. Here’s the breakdown.

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Food and Beverage 2024 Retail Sponsorships 310

Event Marketer

SEPTEMBER 11, 2023

.” –Ryan Keen, Senior Marketing Manager, Coca-Cola Sips & Sounds was designed to provide “different types of value” for multiple aspects of Coca-Cola’s business. Also worth noting: Sustainability was a component of the strategy, and attendees were incentivized to recycle at designated stations.

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Food and Beverage Retail 2022 Sponsorships 321

Event Marketer

JULY 4, 2022

A Covid-19 hiatus didn’t disrupt Chevrolet’s 17-year sponsorship of CMA Fest, which revved back up June 9-12 at the event in Nashville. Cruise the Campaign: The post Chevy’s Enduring CMA Fest Program Returns with Rides, Vibes and TikTok Moments appeared first on Event Marketer. Agency: Jack Morton Worldwide.

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Automotive Sponsorships Retail Sustainability 246

Attendease

AUGUST 6, 2024

Look for opportunities to secure in-kind donations or sponsorships to offset some of your expenses. Step 4: Choose the perfect venue for your fundraiser With a clear understanding of your event budget, it’s time to find the perfect venue for your fundraiser!

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Social Media Sponsorships Retail Venues 370

Event Marketer

DECEMBER 13, 2021

But for automotive event marketers, it’s an opportunity to reevaluate how and when they capture consumers and, most importantly, where. . More From the Auto Space: Inside Nissan’s Socially Distanced Drive-in Sponsorship at CHI-Together. DIRECT-TO-CONSUMER MINDSET.

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Event Marketer

APRIL 15, 2024

The brand also worked with Revision Goods to produce 1,500 denim coffee sleeves using American Eagle reclaimed denim—a sustainability play that Gen Z surely took note of. Agency: CNC Agency) Photo credit: CNC Agency BARK AIR WANTS TO GIVE YOUR DOG A ‘WHITE PAW’ EXPERIENCE Now boarding: your fur babies. That’s a program with heart.

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Wireless Airlines Retail Travel 293

Event Marketer

JANUARY 31, 2024

The 2024 festival included some fresh strategies and brand shake-ups, with Adobe and UTA carving out dedicated brand spaces on Main Street for the first time, and Cotopaxi taking the place of Canada Goose as a sustaining sponsor and the event’s Official Outerwear Jacket. pic.twitter.com/f3adIckJEw — George P.

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Event Marketer

APRIL 24, 2023

More Scenes From the Fan Activations: The post How Coke Made a Portfolio Play With Sampling Activations at the Final Four appeared first on Event Marketer. The hoops legends both engaged in the Battle for Possession Challenge with kids from the Boys & Girls Clubs of America. Agency: Momentum Worldwide.

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Sports Sponsorships 2023 Marketing 264

Event Marketer

JULY 3, 2023

Using community as its North Star, Reddit and experiential agency partner Giant Spoon took on the preeminent events to illustrate to potential partners how redditors influence and inspire, and how their brands could leverage the untapped power of finding their people.

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Event Industry News

MAY 23, 2024

Event Industry News | Event Tech Live | Event Sustainability Live Role Overview: We are looking for an experienced Marketing Manager to join our team. You would work closely with our Sales & Marketing […]

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Marketing Management Sponsorships Sustainability 129

SpotMe Blog

JUNE 29, 2022

You might also be able to track down partners for the virtual event that can help cut costs, like a company that can help with live streaming, or offer reduced rates for virtual sponsorship opportunities. Reduced rates mean you might be able to recruit more sponsors than a live event would. . kilograms of trash per day. .

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Event Marketer

SEPTEMBER 18, 2023

As part of its long-term commitment to sustainability, the brand donated all proceeds from SS evian ticket sales to the organization. Photo credit: BFA The post How evian Cruised into the US Open with a Floating Tennis Court appeared first on Event Marketer.

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Smart Meetings

JUNE 27, 2023

Make sure that you’re charged correctly.

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Event Marketer

DECEMBER 27, 2021

Our Tazo fans, many of whom are young adults, care deeply about sustainability efforts and are very aware, especially today, of where and how they spend their dollars,” says Laraine Miller, president at Unilever Tea Americas. At the event, participants of different physical abilities, age, race and gender were cast as models. “We

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Endless Events

APRIL 27, 2023

As event professionals, we’re constantly striving to create meaningful experiences for attendees and stakeholders while working within limited resources and a budget. In-kind sponsorships are relationships where a business sponsors an event by providing free goods or services rather than a financial contribution. Let’s dive in!

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Sponsorships Negotiating Food and Beverage Events 71

Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? You want to nurture the successes from your acquisition efforts!

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Event Marketer

FEBRUARY 12, 2024

Cookie-cutter activations that have been deployed at other events—in-your-face tactics and experiences that don’t map back to a meaningful cause—are serious pitfalls. “I Photo credit: iStock/ montipora ; World Economic Forum; Invisible North The post Hot Property: Eight Insights on Activating at Davos appeared first on Event Marketer.

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Event Marketer

OCTOBER 30, 2023

Spin Through the 20th Annual Code Conference: Photo credit: Getty Images for Vox Media The post How Vox Media Revamped its Ultramodern Code Conference in SoCal appeared first on Event Marketer. Wellness activities, like sound baths and chakra cleansing, were available to help attendees start their day feeling fresh.

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Expo Pass

JANUARY 3, 2024

For us at Expo Pass, it means looking back at the top event planning articles in 2023. The top 6 articles cover diverse topics from ChatGPT to sustainability and on-site badge printing. We’re grateful for the time you’ve taken and are proud of how we’ve been able to help you along your event planning journey.

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Event Marketer

MARCH 15, 2024

Learning directly from brand-side marketers elevates the conversation and gives you the kind of business insight that can transform your events into your organization’s most strategic marketing tool. #21. Smart Sponsorship Activation Strategies Long gone are the days of sponsoring an event with some swag and signage.

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Event Marketer

MARCH 14, 2024

Messaging on the white, textured wristbands said, “Discover why this wristband is priceless ” (the brand’s enduring slogan), and included a QR code that led to information on Mastercard’s sustainability efforts at the invitational and instructions for planting the wristband.

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Food and Beverage Apparel Sports Sponsorships 279

TicketBud

JANUARY 11, 2024

While virtual events demonstrated the power of technology in bringing dispersed people together, they also proved the unmatched value of in-person interactions. Luckily, hybrid events marry the best of both worlds, providing an inclusive and sustainable event that is rich in data and dynamic for organizers and participants alike.

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