Event Marketer

OCTOBER 31, 2024

Known for its tech-driven golf driving range game at more than 100 venues around the world, along with yummy bar food offerings and party packages, the brand stepped outside its comfort zone to host a buzzy launch experience with a cast of sponsors at its El Segundo, CA, location on July 31—creating a nightclub to launch the golf club.

Food and Beverage 296

Food and Beverage Social Media Entertainment Tech 296

SpotMe Blog

SEPTEMBER 23, 2021

The best events bring together thought leaders who can provide unique value to guests. Event sponsorship is a well-used tactic to help with both funding and value delivery for large and small events. . But how do event planners find sponsors, and is it worth it to host a sponsored event? In-kind sponsorship.

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Sponsorships 2021 Food and Beverage Marketing 242

Eventmobi

JANUARY 3, 2019

Event Sponsorship Package Basics. Sponsors are a crucial source of revenue for events, so make sure that you are able to offer competitive and valuable event sponsorship package options. The two most common ways to approach building event sponsorship packages are: . 1) The Tiered Sponsorship Model.

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Sponsorships Event Apps Social Media Events 172

Event Marketer

MARCH 28, 2024

Cyndie Wang, VP-Global Sponsorships and Brand Experience, Hewlett Packard Enterprise (HPE) No two days are ever the same for Cyndie Wang. But Wang’s closest partners through all of the events and projects on her plate are the people on her own team—one she’s built up since her start with HPE in 2015. Let us know.

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2015 Sponsorships Sports Entertainment 320

Event Marketer

FEBRUARY 5, 2024

Sabina Ahmed, AVP-Sponsorships and Experiential, AT&T As presenting sponsor of the College Football Playoff (CFP) National Championship for the last decade, AT&T is consistently hunting for new ways to elevate the fan experience through its technology. During this year’s championship weekend, Jan.

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Sponsorships Sports Technology Tech 298

Event Marketer

NOVEMBER 20, 2024

Across digital content, TV, social, OOH and, yes, experiential, the campaign will showcase all of the ways Verizon Home Internet powers Barbie’s high-tech home, from gaming to connected-home devices. This season, forget the DreamHouse and welcome to Barbie’s StreamHouse , powered by Verizon. The best part?

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Hospitality Tech Hotels Marketing 290

Event Marketer

MAY 5, 2022

Topics spanned hybrid, DE&I, new-era tech, sponsorship activation strategies, community engagement, sustainability, cross-channel strategies and beyond. Throughout the day there were built-in coffee breaks and speed networking meetings that could be arranged via the event app. ” -Todd Kaplan, Pepsi.

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Marketing Food and Beverage Sponsorships Tech 348

Event Marketer

MAY 20, 2024

More of Our Interviews: Q&A: 10 Minutes with Zac Kelley of Zimmer Biomet Q&A: 10 Minutes with Erin Taylor of Oatly Keri Ibbitson, Regional Lead-Events at Philips “HIMSS has been a tradeshow giant for most my career, bridging cutting edge tech companies with healthcare giants, and the hybrids in between,” Ibbitson says.

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Trade Shows Healthcare Sustainability Sponsorships 307

GEVME

APRIL 11, 2019

The right marketing plan for an event usually identifies your target audience and how you will attract new customers and keep them organising events with you over and over again. Event marketing plan definition & examples. What is an event marketing plan? Why d o you need an event marketing plan?

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Event Marketing Marketing Tech Events 149

Event Marketer

DECEMBER 14, 2021

To meet their expectations, State Farm launched a digital + live sponsorship program to kick off the NFL season with an augmented reality-fueled scavenger hunt for fans that yielded prizes like NFTs. Built around the big NFL matchup game in Kansas City, MO, the inaugural “Team State Farm Football Find” event took place Nov.

Social Media 299

Social Media Sponsorships Sports Tech 299

Event Marketer

OCTOBER 30, 2023

We’ve done programs outside of festivals, for example, with our sponsorship of the Drake [concert] tour, where we’re using AI to enable fans to immerse themselves in a version of the Sprite commercial that Drake did with us. So it creates much more customized creative that couldn’t otherwise be done on a manual basis at scale.”

Tech 321

Tech Sponsorships Technology Marketing 321

Event Marketer

OCTOBER 16, 2023

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. But these days, many companies are leveraging augmented reality in events more intentionally to enhance their experiences and offer something of value to users. Agencies: Infinity Marketing Team ; Zeno.

Fashion 312

Fashion 2023 Sponsorships Technology 312

Event Marketer

DECEMBER 26, 2023

As they often do, the biggest pop culture trends and business shifts trickled down into live experiences, yielding some of the year’s most impactful event marketing campaigns—and leading us to our top 10 stories. Hot Tip: Join the growing list of brands offering pickleball lessons during downtime at their b-to-b conferences next year.)

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2023 Trade Shows Sponsorships Sports 271

Nunify

JANUARY 4, 2022

Event Industry Trends. Event Professional’s Outlook. Virtual Event Platform & Feature Usage. Virtual Event Engagement. Event Industry Trends. By 2028 global virtual event market could reach $500+ billion ( Global news wir e, 2021). Virtual Event Platform & Feature Usage.

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Event Marketing Marketing 2021 2022 124

Event Marketer

NOVEMBER 22, 2022

SCOPE just keeps growing into this world’s fair scenario of all these different creative industries that have aligned with this tech-forward push,” Hubshman says. SPONSORSHIP. The post Get a Sneak Peek of Installations and Activations Coming to the 2022 SCOPE Art Show appeared first on Event Marketer.

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2022 Sponsorships Fashion 2021 246

Event Marketer

OCTOBER 30, 2023

” –Tara Reilly, VP-Experiential and Partnerships, Vox Media A trio of tech journalists served as event co-hosts this year, replacing veteran Kara Swisher, who stepped down from the role. Taking the reins this year were three new tech journalists, who replaced veteran Code Conference host Kara Swisher.

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Conference Tech 2024 2023 312

Endless Events

JUNE 15, 2018

We all know the stress of creating event sponsorship packages for each event we plan. It’s time to start forging event partnerships that go beyond one-off events. On top of that, I’m sure you want to hit a positive event ROI for your events to go with that new partnership. Click To Tweet.

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Sponsorships Marketing Events Event Marketing 103

Event Marketer

DECEMBER 13, 2021

But for automotive event marketers, it’s an opportunity to reevaluate how and when they capture consumers and, most importantly, where. . More From the Auto Space: Inside Nissan’s Socially Distanced Drive-in Sponsorship at CHI-Together. DIRECT-TO-CONSUMER MINDSET. INDOOR/OUTDOOR AUTO SHOWS.

Automotive 299

Automotive 2022 2020 Sponsorships 299

SmartMeetings

AUGUST 31, 2020

There’s no question that the world of events has been dramatically changed because of the COVID-19 pandemic and ongoing concerns about large groups of in-person gatherings. More : How to Create a COVID-era Event Marketing Plan. Hybrid events will need to have much more robust online content and experiences than ever before.

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2021 Event Marketing Marketing Technology 138

Event Marketer

MAY 2, 2024

Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. EVENT PROFS ARE FOCUSED ON INTENTIONAL AI AI is the industry’s shiny new object, but the savviest marketers are using the technology intentionally, not for the sake of the hype. Carve time for ideation.

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2024 Marketing Trade Shows Sponsorships 317

Eventmobi

JULY 31, 2024

I think that the traditional event sponsorship package can transcend now into a different offering using technology,” he says. Ultimately, though, the ground around event tech is shifting—just like our mindset of what makes a good annual meeting. Or so they thought!) And our tactics should likely shift to reflect that.

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Meetings Education Trade Shows Conference 351

GEVME

SEPTEMBER 5, 2018

Everything that comes on top of that can be covered through sponsorships and other sources of income. From cups and pens to automobiles and expensive tech devices, event organisers can derive extra revenue from selling a wide range of products on site. Ways to track your event revenue.

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Sponsorships Events 2017 Government 206

Event Marketer

JULY 3, 2023

Using community as its North Star, Reddit and experiential agency partner Giant Spoon took on the preeminent events to illustrate to potential partners how redditors influence and inspire, and how their brands could leverage the untapped power of finding their people.

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2023 Fashion Advertising Sponsorships 246

Event Marketer

MARCH 15, 2024

“We’re really expanding more and more into that experiential marketing zone,” says Shawn Patel, cmo at ~Pourri. The feel to SXSW isn’t just music, it’s tech, right? And we’re incorporating a new tech into the festival with our NFC technology.

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2024 Technology Fashion Tech 317

Event Marketer

MARCH 23, 2022

The organizers and sponsors behind the South by Southwest (SXSW) conference and festivals have been “keeping Austin weird” since the annual event was established in 1987. In addition to taking place as usual in downtown Austin, a virtual edition of SXSW 2022 was offered to expand the globally-recognized event’s reach. VOLKSWAGEN.

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2022 Entertainment Tech 2001 340

Event Marketer

MARCH 4, 2024

But the FTC’s official clampdown on business and government fraudsters last month may mark the dawn of a new era, thanks, in part, to the event industry’s advocacy. Breakfast of champions, indeed.

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Government Advertising Trade Shows Sponsorships 299

Eventmobi

MAY 17, 2023

Learn how to measure event ROI, why it’s important, and what metrics to use. Bonus: a list of tech tools to support your next event! Whenever you hold an event, you want to make sure that you get back more than you put in—or at least break even! And that’s where knowing how to measure event sponsorship ROI is crucial.

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Sponsorships Social Media Financial Event Apps 195

Bizzabo

JUNE 4, 2021

Instead, we'll walk through a variety of different solutions so that you can find the one that is best for your unique event marketing needs. 3 Stages of the Event Lifecycle. What to do (and tools to use) before the event. What to do (and tools to use) during the event. Building an On-Brand Event Website.

Tech 110

Tech Event Apps Event Management Social Media 110

Event Marketer

DECEMBER 19, 2022

And to enhance the experience for millions of annual visitors, Hallmark leveraged its sponsorship as a “new way to spread Hallmark Christmas joy” with festive activations that underscored its renowned Countdown to Christmas campaign. Agency : The Social Standard, influencer marketing). Agency : DPEM). Photo credit: Johnny Wolf Studio.

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Airlines Sponsorships 2022 Marketing 288

Event Marketer

MARCH 1, 2024

SXSW 2024 kicks off next week, bringing a convergence of tech, film, music, education and culture to Austin, TX. The post SXSW Throwback: 12 Experiential Ideas from Past Activations and Events in Austin appeared first on Event Marketer.

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2024 Education Tech Hotels 245

Eventsforce

JANUARY 14, 2020

Despite its importance, however, new research has found that only 48% of event planners see themselves as tech-savvy. The stats also show found that as well as limited tech skills, 75% of event planners struggle to keep up with new trends and offerings in the market. 2 How to Collect Valuable Data from Events.

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Event Tech Tech Social Media Sponsorships 109

Eventmobi

JUNE 16, 2023

Some examples of the more popular types of non dues revenue streams include: Events Conferences Fundraising campaigns Sponsorships Partnerships Merchandise Online fundraising Grants Whether your association is large or small, you can start with this list if you’re looking for non dues revenue ideas to diversify your revenue streams.

Sponsorships 195

Sponsorships Financial Social Media Conference 195

SpotMe Blog

JULY 1, 2021

While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B Event Marketing Strategy.

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B2B Event Marketing Marketing Social Media 147

Event Marketer

JANUARY 18, 2022

The 2017 program involved warm ski chalet-inspired trailers with viewing decks on top, live music, and plenty of giveaways from partners like local OZO coffee, Harmon Kardon, Nordica, Lib Tech, Thule, Klean Kanteen and Under Armour. The post Five Steal-worthy Ideas for Cold Weather Outdoor Activations appeared first on Event Marketer.

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Apparel Education 2017 Transportation 350

Event Marketer

FEBRUARY 7, 2022

More Art-centric Event Strategies: How Nine Brands Painted the Town Red at Art Basel Miami Beach. Art, Emerging Tech: Five Insights on Bombay Sapphire’s Stir Creativity Platform. The post Hot Property: Brand Experiences at Scope for Miami Art Week appeared first on Event Marketer. Location: South Beach Lounge.

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Eventmobi

APRIL 14, 2020

While your event goals and objectives will remain the same, you’ll need new tools and tactics to achieve them. In a virtual format, your event tech will take center stage. Your event flow and interaction between attendees, speakers, and sponsors will be dictated by the capabilities of the virtual event platform you choose.

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Conference Social Media Sponsorships Trade Shows 201

Eventmobi

NOVEMBER 28, 2022

Interested in learning how lead capture will help your exhibitors scale up their event ROI? Book a demo with one of our event tech experts today! The way you package and price your sponsorship offers can make an enormous difference in how successful you are at drawing the right businesses.

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Sponsorships Technology Event Tech Events 195