Event Marketer

DECEMBER 11, 2023

The program encompassed sponsorships of more than 50 college football teams, and on-site activations that spanned performances by top djs, photo moments, interactive games and a whole lot of cold ones. Another Bud Light sponsorship that made headlines was the “World’s Largest Tailgate” hosted in partnership with the Kansas City Chiefs.

Sports 299

Sports Sponsorships Wireless 2023 299

Event Marketer

MARCH 27, 2024

So we asked Alice Milligan, cmo at Morgan Stanley, for insights into the new sponsorship strategy and how it plays into broader business objectives. So we asked Alice Milligan, cmo at Morgan Stanley, for insights into the new sponsorship strategy and how it plays into broader business objectives.

Sponsorships 289

Sponsorships Hospitality Sports Financial 289

Event Marketer

MARCH 21, 2022

The brand wasn’t an official NBA All-Star sponsor, but its recently-inked, multi-year experiential partnership with the Chicago Bulls as the team’s Official Shopping Partner validated its presence in Cleveland, and presented the perfect platform for activating the new sponsorship. marketing at Klarna.

Sponsorships 321

Sponsorships Fashion Retail Sports 321

Eventmobi

MAY 19, 2021

Event Sponsorship Package Basics. Sponsors are a crucial source of revenue for events, so make sure that you are able to offer competitive and valuable event sponsorship package options. The two most common ways to approach building event sponsorship packages are: . 1) The Tiered Sponsorship Model.

Sponsorships 195

Sponsorships Event Apps Social Media Event Tech 195

SpotMe Blog

SEPTEMBER 23, 2021

The best events bring together thought leaders who can provide unique value to guests. Event sponsorship is a well-used tactic to help with both funding and value delivery for large and small events. . But how do event planners find sponsors, and is it worth it to host a sponsored event? In-kind sponsorship.

Sponsorships 242

Sponsorships 2021 Food and Beverage Marketing 242

Event Marketer

APRIL 10, 2023

Fortunately, brands are offering women’s sports an assist through purpose-led sponsorship programs that, at their core, are about driving awareness of the leagues and the players more than the company’s latest offerings. It’s not just the right thing to do, “it’s good business,” says Alison Giordano, svp-global sponsorships at Mastercard.

Sports 246

Sports Sponsorships 2023 Social Media 246

GEVME

MARCH 24, 2022

It has not been too long since virtual events came into the spotlight – bringing a new wave of innovation into the event industry. But as events continue to evolve and technology keeps disrupting this space, there’s one more thing that everyone has their eyes on — the metaverse. Every event has a unique objective.

Sponsorships 156

Sponsorships Event Marketing Marketing B2B 156

Eventmobi

JANUARY 3, 2019

Event Sponsorship Package Basics. Sponsors are a crucial source of revenue for events, so make sure that you are able to offer competitive and valuable event sponsorship package options. The two most common ways to approach building event sponsorship packages are: . 1) The Tiered Sponsorship Model.

Sponsorships 172

Sponsorships Event Apps Social Media Tech 172

Event Marketer

OCTOBER 30, 2024

The event also featured entertainment from 75 performers, spanning djs, musicians, martial arts experts and traditional dance performances. Sponsorship-wise, attendees could grab the mic in karaoke sessions sponsored by Minus 196 and try their hand at Mahjong with influencer group Mahjong Mistress, sponsored by Suntory.

Marketing 289

Marketing Entertainment 2024 Sponsorships 289

Event Marketer

FEBRUARY 5, 2024

“We have a long history of developing innovative technology, and this was a great example of something that we did in real time that directly impacts the athletes, and a unique perspective on how our technology enhances sports and the experience of sports.” During this year’s championship weekend, Jan.

Sponsorships 298

Sponsorships Sports Technology Tech 298

Event Marketer

MARCH 15, 2024

“We’re really expanding more and more into that experiential marketing zone,” says Shawn Patel, cmo at ~Pourri. And we’re incorporating a new tech into the festival with our NFC technology. The pocket sprayers highlight ~Pourri’s new tap-and-go technology.

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2024 Technology Fashion Tech 317

Event Marketer

APRIL 4, 2022

Tito’s Handmade Vodka, the official vodka sponsor of the PGA Tour and PGA Tour Champions, unveiled its new Tito’s Stillhouse Lounge at the WGC-Dell Technologies Match Play at Austin Country Club in Austin, Texas, March 23-27. More Sports Sponsorship Strategies: Comcast Business Launches a New Pavilion Experience for the PGA Tour.

Apparel 331

Apparel Sponsorships Sports Entertainment 331

Event Marketer

APRIL 8, 2024

During the livestream , Frampton demonstrated the secrets of cooking up the perfect deep dish pizza using Solo Stove’s Pi Prime Pizza Oven, which features technology that can churn out a pie in as little as 90 seconds. Beat that, Chicago pizzerias. Color us intrigued.

Sponsorships 306

Sponsorships Entertainment Contracts Consulting 306

Attendease

JANUARY 6, 2023

By now, we are all mostly well-versed in the online space, but there are ways to take your next virtual event a step further in order to provide an even better event experience. . Whether you build a real studio for your online events or a virtual background, this will surely make you stand out from the crowd! Brand Consistency.

Corporate Events 360

Corporate Events Sponsorships Speakers Events 360

GEVME

JUNE 4, 2019

Searching for and finding sponsors for your event is the most important part of what we do. Why is event sponsorship crucial? S ponsorship often generates media coverage that may not have otherwise been available for your event. Also, remember that sponsorship is not a duty but a free will from a partner.

Sponsorships 136

Sponsorships Trade Shows Events Advertising 136

Smart Meetings

JANUARY 24, 2025

In the recently released report from The Exhibitor Advocate and Evolio Marketing, “The State of the Event Industry: From the Perspective of Exhibit and Event Marketers,” nearly half of exhibitors expressed a mistrust of show organizers.

Trade Shows 130

Trade Shows Sponsorships Negotiating Marketing 130

Event Marketer

MARCH 14, 2022

The program took place at NBA Crossover, a tentpole fan event highlighting the intersection of the NBA, pop culture and technology that attracted an array of sponsors as part of NBA All-Star Weekend, Feb. More Sports Sponsorship Content: American Express’s Pop-up Speakeasy Scores with Business Partners at NBA All-Star.

Sports 306

Sports Tech Sponsorships 2022 306

Event Marketer

MARCH 23, 2022

The experience will activate in six additional key markets on this year’s PGA Tour in Atlanta, Austin, Texas; Memphis, TN; Wilmington, DE; Napa, CA; and Charlotte, NC. She says that the goal is for Comcast Busines Pavilion as a platform to increase engagement and drive sales activity for both the mid-market and enterprise space.

Hospitality 327

Hospitality Sponsorships 2021 Entertainment 327

GEVME

MARCH 28, 2019

Knowing how to measure event marketing success has long been a key factor in determining the degree of success of any event or enterprise. The development of event technology has led to new and more effective ways to monitor ROI. Reasons to measure event marketing success. Setting SMART goals.

Event Marketing 149

Event Marketing Marketing Social Media Event Apps 149

Event Marketer

MAY 17, 2021

As event marketers plan for the return of in-person events, they’re budgeting for a fresh slate of technologies and tools designed to attract attendees back to events and keep them safe once there. More on Event Technology: Extreme Personalization: 10 Ideas to Customize Engagement for Attendees.

Tech 363

Tech Food and Beverage Retail Technology 363

Event Marketer

JANUARY 27, 2025

During the events SuperPipe competition, the AI tool was used to analyze video footage, and then provided its own score for each athlete. But Bloom thinks the technology could be a judging superpower in competitions to come. Ultimately, the AI judge was an experiment of sorts, and humans were the ones to make the final calls.

2025 277

2025 2023 Sports Marketing 277

Event Marketer

NOVEMBER 20, 2024

Agency: In-house) LOOKS LIKE BARBIE IS IN HER SMART HOME ERA Barbie is tightening her grip on the technology era through a new partnership with Verizon that promises to yield a “magical holiday experience.” This season, forget the DreamHouse and welcome to Barbie’s StreamHouse , powered by Verizon. And after a breakout premiere night on Nov.

Hospitality 290

Hospitality Tech Hotels Marketing 290

Hubilo Blog

MAY 23, 2020

Most events hosted across the globe have only a finite revenue stream, sponsorship in most cases is the highest contributor to earnings that an event does. The virtual ecosystem is new to most people; especially various brands that sponsored events as part of their event marketing strategy.

Sponsorships 111

Sponsorships Social Media Events Speakers 111

Event Marketer

MAY 20, 2024

Event Marketer: What trade show industry trends have your attention? Keri Ibbitson: Event sustainability. For many years, the thought process was that events are “turn and burn,” and people buy their carbon credits to make up for it, but in the past couple of years there’s been renewed conversation about sustainability.

Trade Shows 307

Trade Shows Healthcare Sustainability Sponsorships 307

Event Marketer

JUNE 28, 2021

H&M turned to technology to help consumers celebrate Pride this year with a scanner app that detects rainbow patterns on everything from flags to food to apparel. The retailer claims the image recognition technology is the first of its kind to recognize color.). Agency: MKG, New York City. Agency: LOUDER Experiences, Dallas.

Apparel 331

Apparel Retail Sponsorships 2021 331

Event Marketer

SEPTEMBER 4, 2024

Rounding out the brand’s sponsorship was the third IHG x US Open Tennis Ball Dress Contest in partnership with the Fashion Institute of Technology, and the opportunity for IHG loyalty members to sign up for hyper-exclusive experiences, like behind-the-scenes stadium tours and a chance to attend a post-match conference.

2024 298

2024 Sponsorships Fashion Food and Beverage 298

GEVME

APRIL 11, 2019

The right marketing plan for an event usually identifies your target audience and how you will attract new customers and keep them organising events with you over and over again. Event marketing plan definition & examples. What is an event marketing plan? Why d o you need an event marketing plan?

Event Marketing 149

Event Marketing Marketing Tech Events 149

Event Marketer

OCTOBER 22, 2024

The “dumb” flip phone was introduced in April to encourage people to live in the present, but the brand has taken its messaging a few steps further this month by implementing infrared technology at two massive music festivals—Live Out Festival in Mexico, followed by Amsterdam Dance Event (ADE).

Food and Beverage 299

Food and Beverage 2025 Hotels Social Media 299

Event Marketer

JANUARY 14, 2025

7 Food is Art event could interact with. The installation was a mix of art and technology designed to immerse attendees in the UnDOMESTICATED world of Lobos. Our favorite aspect was an AR mural called The Monolith that attendees of Smorgasburg’s Dec. Then on the morning of Dec.

Food and Beverage 299

Food and Beverage 2024 Fashion Travel 299

Event Marketer

OCTOBER 16, 2023

As augmented reality (AR) has become more advanced and accessible, consumers have not only been adopting, but embracing , the immersive technology—and the numbers show no signs of slowing. And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement.

Fashion 312

Fashion 2023 Sponsorships Technology 312

Event Marketer

MAY 5, 2022

Topics spanned hybrid, DE&I, new-era tech, sponsorship activation strategies, community engagement, sustainability, cross-channel strategies and beyond. Throughout the day there were built-in coffee breaks and speed networking meetings that could be arranged via the event app.

Marketing 348

Marketing Food and Beverage Sponsorships Tech 348

Event Marketer

JULY 18, 2022

Honoring the best experiential and event marketing campaigns from Q2 2021 into Q2 2022, this year’s initiative spans 30 categories, including new recognitions for “Best B-to-B Roadshow or Regional Series” and “Best Multichannel Event Campaign,” all produced by the most innovative brands and agencies in the biz.

2022 306

2022 Sponsorships 2021 Sports 306

Event Marketer

JULY 20, 2023

If we can help make the festival better, and do that in our name with our technology or our content, that to us is the winning combination, versus coming in and just talking about ourselves and have it not fit.” This is where our approach to sponsorship is really focused on one-plus-one-equals-three with our partner Tribeca,” he says.

2023 246

2023 Sponsorships Marketing Technology 246

Event Marketer

SEPTEMBER 27, 2021

Explore more Olympics Sponsorship Strategies: Inside Seven Top Activations From the Summer Olympics. Samsung’s Galaxy Athlete Lounge offered space for demos, media events and influencer content. The immersive technology company co-hosted a watch party with the U.S. Here’s a look at four Olympic campaigns that stood out.

Airlines 289

Airlines 2020 Sponsorships Sports 289

Core-apps

SEPTEMBER 5, 2017

In the last two years, the SHOT Show increased their event app sponsorship revenue by 169%, and then achieved another impressive doubling after that! They changed their entire sponsorship approach , bundling booth sales with event app and digital packages that are a winning combination for organizers, exhibitors and sponsors.

Sponsorships 102

Sponsorships Event Apps Trade Shows Events 102

Event Marketer

JANUARY 12, 2022

And when the world was put on hold, so was that key sponsorship opportunity, lost along with the Red Rocks in-person concert season. And it flipped that iconic stage around so that the Red Rocks were behind the artists—formations that served as a bold backdrop for interactive technology and projections. Doggies included. .

2021 299

2021 Wireless 2018 Sponsorships 299

Event Marketer

OCTOBER 30, 2023

We’ve done programs outside of festivals, for example, with our sponsorship of the Drake [concert] tour, where we’re using AI to enable fans to immerse themselves in a version of the Sprite commercial that Drake did with us. Of course, experimenting with a relatively new technology presents a number of risks.

Tech 321

Tech Sponsorships Technology Marketing 321