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From Tech to Name-dropping, Four Ideas to Ace Your Golf Sponsorships

Event Marketer

Following last years revamp of its sponsorship strategy at the golf tournament, Morgan Stanley is returning with a putting experience on replicas of the courses ninth and 16 th holes. American Express also highlighted small businesses as part of its sponsorship of the 2024 U.S. Womens Open in Lancaster, PA.

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Q&A: Lifeway Foods Talks Festivals, Events for Kids and Marketing an Ancient Recipe

Event Marketer

In 1986, Michael Smolyansky launched the company with a mission to transport his ancestors formula for kefir from the mountains of the Soviet Union, where it was revered for its health benefits 2,000 years ago, to grocery stores aisles across the U.S. EM: Why is your sponsorship strategy focused on creating family-friendly experiences?

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Coke Adds Flavor to its Long-Running Houston Rodeo Sponsorship with a Texas-Style Ice House

Event Marketer

More Sports Sponsorship Tactics: Capitalizing on Golf’s Growth, Tito’s Handmade Vodka Debuts a PGA Tour Lounge. The post Coke Adds Flavor to its Long-Running Houston Rodeo Sponsorship with a Texas-Style Ice House appeared first on Event Marketer. RODEOHOUSTON ? original sound – RODEOHOUSTON.

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NBA All-Star 2025: Sponsor Activations from Google, Nike, Amex and More

Event Marketer

Together, the artist and tequila maker unveiled an 1800 Cristalino Court installation designed to transport consumers to the blue agave fields of Jalisco, Mexico. Flower Fantastic Agave All-Stars Pop-Up, which marked the launch of multidisciplinary artist Mr. Flower Fantastics limited-edition luxury basketball sneaker decanter.

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Corona’s Mobile Locker Room Experience Engages Pacers Fans in Their Backyards

Event Marketer

Featuring a shipping container loaded with gameday gear as the centerpiece, the sponsorship activation not only helped kick off Corona’s partnership with the NBA team, but offered fans a personalized experience they couldn’t get sitting courtside. 22 through April 25. Agency: Cogent World, New York City.

Wireless 360
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How Allstate is Leveraging its CFP Partnerships to Own the College Football Scene

Event Marketer

Since the inception of the ESPN-backed tournament nine years ago, Allstate has served as title sponsor of the weekend’s biggest events—Party at the Playoff and the Championship Tailgate. Allstate’s title sponsorship is leveraged for both brand visibility and relationship-building with key constituents.

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No Spectators: How Four Brands Altered Their Game Plans for the Tokyo Olympics

Event Marketer

Explore more Olympics Sponsorship Strategies: Inside Seven Top Activations From the Summer Olympics. This is like being there,” says Cosm president and ceo Jeb Terry of the transportive setting. The post No Spectators: How Four Brands Altered Their Game Plans for the Tokyo Olympics appeared first on Event Marketer.

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