Event Marketer

APRIL 4, 2022

The hospitality activation, created to bring light-hearted entertainment to golfers and non-golfers alike, will travel to more than 15 stops on the PGA Tour this season. More Sports Sponsorship Strategies: Comcast Business Launches a New Pavilion Experience for the PGA Tour. Photo credit: PGA Tour.

Apparel 331

Apparel Sponsorships Sports Entertainment 331

Event Marketer

MARCH 28, 2024

Cyndie Wang, VP-Global Sponsorships and Brand Experience, Hewlett Packard Enterprise (HPE) No two days are ever the same for Cyndie Wang. But Wang’s closest partners through all of the events and projects on her plate are the people on her own team—one she’s built up since her start with HPE in 2015.

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2015 Sponsorships Sports Entertainment 317

Event Marketer

JANUARY 14, 2025

A spinning Gucci Winter Dream snow globe installation brought the brands travel-inspired heritage to life with scenes meticulously crafted to reflect its storied locales, from Palazzo Gucci in Florence to the Wooster Street boutique in New York City. Then on the morning of Dec.

Food and Beverage 299

Food and Beverage 2024 Fashion Travel 299

Event Marketer

MARCH 28, 2022

Continental Tire’s new pod travels in compact form and unfolds into a 23-foot-wide by 13-foot-deep, brandable space with a ceiling, walls and floor. More Sports Sponsorship Strategies: Comcast Business Launches a New Pavilion Experience for the PGA Tour. As a sponsor of Major League Soccer (MLS) in the U.S.

Sponsorships 245

Sponsorships 2025 Sports 2022 245

Event Marketer

MAY 20, 2024

Event Marketer: What trade show industry trends have your attention? Keri Ibbitson: Event sustainability. For many years, the thought process was that events are “turn and burn,” and people buy their carbon credits to make up for it, but in the past couple of years there’s been renewed conversation about sustainability.

Trade Shows 306

Trade Shows Healthcare Sustainability Sponsorships 306

Event Marketer

APRIL 24, 2025

Those interested in remixing their style could can a QR code on-site that instantly created a new Pinterest board, then travel through various vignettes to find inspo. As they journeyed through the installations, participants scanned QR codes in each area to save their favorite ideas as Pins on the new board.

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2025 Food and Beverage Travel Marketing 271

Event Marketer

DECEMBER 30, 2024

EM was fortunate enough to secure a press pass for the exclusive once in a lifetime opportunity, so we traveled to Augusta, GA, to explore a customer-centric sponsorship strategy around the tradition-rich mens golf tournament on the PGA Tour. HPE Delivers the First-ever Corporate Event Keynote at Sphere Step aside, U2.

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2024 Trade Shows Retail Corporate Events 130

Event Marketer

APRIL 18, 2022

To generate even more buzz and awareness for Summer in Argyle , Audible brand ambassadors traveled around Austin with a branded hot dog cart serving complimentary hot dogs with sides of promo cards to introduce fans to the podcast and drive listenership. Audio-centric Activations: Five Strategies Worth a Listen.

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Sponsorships 2022 Entertainment Speakers 334

Event Marketer

SEPTEMBER 4, 2024

During their visit, cardmembers could also create their own dream vacation inspired by Amex Travel’s 2024 Trending Destinations report, and design their own personalized, premium travel pouch. Agency: Momentum Worldwide) –R.B. Throughout US Open Fan Week (Aug.

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2024 Sponsorships Fashion Food and Beverage 298

Event Marketer

JANUARY 15, 2025

Think: taking in the views from the Top of the Rock observatory, grabbing morning bagels at Katz’s Deli and browsing for travel books on Scotland (where the series is filmed) at The Strand. Throughout the day, the crew of Traitors elicited double takes as they popped up at iconic locations.

2025 278

2025 Travel Marketing Trade Shows 278

Event Marketer

SEPTEMBER 9, 2024

Naturally, brands are lining up to earn their attention at NFL and college games with tailgating tours, sponsorship activations and pop-up experiences. Labor Day is in the rearview mirror, and for many sports fans, that can only mean one thing: It’s football season.

Sports 289

Sports Sponsorships Food and Beverage Apparel 289

Hubilo Blog

MAY 23, 2020

Most events hosted across the globe have only a finite revenue stream, sponsorship in most cases is the highest contributor to earnings that an event does. The virtual ecosystem is new to most people; especially various brands that sponsored events as part of their event marketing strategy.

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Sponsorships Social Media Events Speakers 111

Event Marketer

APRIL 15, 2024

The brand, popular for its subscription BarkBoxes, is addressing a common pet parent pain point—traveling with dogs is challenging for people and traumatic for their canines. Upon booking, consumers are contacted by a BARK Air concierge to gather information about their dog and travel plans in order to personalize the travel experience.

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Wireless Airlines Retail Travel 293

Event Marketer

MARCH 24, 2025

The rise of remote and hybrid work changed the workflows of offices around the world, and five years on from the start of the pandemic, event agencies continue to redefine policies around in-office attendance and working from home. Its on par with national trends.

2025 130

2025 2024 Sponsorships 2023 130

Event Marketer

FEBRUARY 26, 2024

PHILLY FLOWER SHOW SAYS SPONSORSHIP IS IN BLOOM The195-year-old PHS Philadelphia Flower Show is a floral spectacle that lures a range of sponsors to the Pennsylvania Convention Center every March for the Pennsylvania Horticultural Society’s chief fundraiser. And the… –R.B.

Sponsorships 305

Sponsorships Banking Education 2024 305

Event Marketer

JUNE 27, 2022

Because we’re such a new brand, we’ve been doing a lot of experiential events and sponsorships across the country for the past few months, but we really wanted to do an owned event,” says Siegel. Strategies From the Spirits Archives: A Bold Message Takes Flight for Natty Light’s College Debt Relief Campaign.

Sponsorships 321

Sponsorships Marketing Travel Event Marketing 321

Event Marketer

NOVEMBER 21, 2022

This marks the first time the iconic, solid-gold trophy has traveled to all 32 of the tournament’s qualifying nations, giving fans around the world a rare opportunity to see it up close and personal. From the FIFA World Cup archives: Sponsorship: Visa Spreads World Cup Fever With Interactive Lounges and In-Stadium Experiences.

Sports 246

Sports Sponsorships 2026 Sustainability 246

Event Marketer

FEBRUARY 12, 2025

Travelers could stand on the football field inside the box and snap a selfie in the branded mirror adorned with football helmet-wearing Nerds. The post Super Bowl LIX: The Sights, Sounds and Flavors We Took in Around the Big Easy appeared first on Event Marketer.

Apparel 273

Apparel Sports Food and Beverage Fashion 273

Event Marketer

MARCH 17, 2025

Whats more, brand ambassadors dressed as lifeguards mingled with visitors, offering travel inspo and dishing out exclusive swag, including sunglasses, surfboard-shaped mint containers and bottles of tropical punch. Lauderdale-inspired oasis featuring coastal dcor, beach chairs, palm trees and surfboards.

Sports 182

Sports Banking Tourism Transportation 182

EventMB

JULY 31, 2019

Events, conferences, and trade shows are huge investments for businesses that can have a significant impact on business opportunities and revenue growth. However, with the expense of sponsorship, travel, setup, sales resources, and dynamic/engaging booths, it’s imperative that […].

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Marketing Trade Shows Sponsorships Travel 196

Event Marketer

JULY 16, 2024

organic feminine care company Cora leveraged its sponsorship to sample product and broadcast its advocacy of a woman’s right to govern her own body. In addition to relaying its brand ethos and offering samples, Cora delivered a much-needed service at the event: clean bathrooms. CORA At the 2020 Women’s March in Washington, D.C.,

Apparel 277

Apparel Marketing 2024 2020 277

Event Marketer

MARCH 27, 2023

The campaign was powered by Marriott’s new call to action, This is Where We Fan, a season-long program aimed at linking consumers’ passion for football with travel.

Sports 246

Sports Sponsorships Retail Social Media 246

SmartMeetings

AUGUST 31, 2020

There’s no question that the world of events has been dramatically changed because of the COVID-19 pandemic and ongoing concerns about large groups of in-person gatherings. More : How to Create a COVID-era Event Marketing Plan. Hybrid events will need to have much more robust online content and experiences than ever before.

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2021 Event Marketing Marketing Technology 138

SmartMeetings

JUNE 29, 2020

To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel , it’s vital to start with a comprehensive event marketing plan. Here’s an effective eight-step approach to creating a marketing plan for your event.

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Event Marketing Marketing Advertising Social Media 132

Event Marketer

FEBRUARY 20, 2023

Here, we tackle the sponsorship activations that went the distance for the biggest sporting event of the year. The brand also employed a complete hotel takeover featuring on-premise activations and events throughout Super Bowl 57 weekend, a tactic that earned Budweiser more than 1 billion impressions in 2020.

Sports 246

Sports Hospitality Social Media Sponsorships 246

SpotMe Blog

JUNE 29, 2022

While hosting in-person conferences and putting out webinars will still be useful, there are several perks unique to the hybrid event format, such as: Increasing your revenue by opening the event up to more people. Providing extra virtual event space if your physical venue is at capacity. appeared first on SpotMe.

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Event Marketing Marketing Travel Events 130

SpotMe Blog

JULY 1, 2021

While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B Event Marketing Strategy.

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B2B Event Marketing Marketing Social Media 147

Event Marketer

DECEMBER 19, 2022

And to enhance the experience for millions of annual visitors, Hallmark leveraged its sponsorship as a “new way to spread Hallmark Christmas joy” with festive activations that underscored its renowned Countdown to Christmas campaign. Agency : The Social Standard, influencer marketing). Photo credit: Enchant. LUFTHANSA AIRLINES.

Airlines 288

Airlines Sponsorships 2022 Marketing 288

Attendease

DECEMBER 23, 2019

In a recent event marketing survey published by Harvard Business review, it was stated that 52% of the brands participating in the survey found face to face event marketing more valuable to their business as opposed to other marketing channels. Use customized event apps to ‘gamify’ your event.

2020 243

2020 Event Apps Social Media Travel 243

Event Marketer

FEBRUARY 5, 2024

The annual traveling cold-weather tour brings free pop-up weekend music festivals to six of the ski POWDR-owned mountains—Vermont’s Killington, Copper Mountain and Eldora in Colorado, California’s Sierra-at-Tahoe, Utah’s Snowbird and Mount Bachelor in Oregon—through April 14. Agency: In-house by POWDR, Park City, UT.

Social Media 299

Social Media 2024 2022 Entertainment 299

Eventmobi

APRIL 14, 2020

A flexible, intuitive virtual events platform will give you the most latitude when designing your event experience. You should also be able to use the same platform to pivot to a hybrid or in-person format as travel and health restrictions change. You’re planning…. Set-up and day-of support is a must-have!

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Conference Social Media Sponsorships Trade Shows 201

Event Marketer

JULY 12, 2021

The Essence Fest planning team met with the New Orleans Mayor’s Office, the local health department and others on how to execute a safe event. One of the major changes was limiting the capacity and restricting it to local attendees instead of the tens of thousands of guests who typically travel in from around the world.

Food and Beverage 358

Food and Beverage Travel Events Technology 358

Event Marketer

SEPTEMBER 19, 2024

No one has watched this tailgating evolution more closely than Jay Freedman, president of NFuse 360 Marketing, which produces The Tailgate Tour, billed as the largest and longest running fan experience in college sports. Now in its 25 th year, The Tailgate Tour , which kicked off Aug. million fans over the season.

Food and Beverage 290

Food and Beverage Sports Wireless Social Media 290

Planning Pod

AUGUST 24, 2019

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is event marketing? Why is event marketing important? Ensuring registered attendees show up to your event.

Event Marketing 131

Event Marketing Marketing Social Media Speakers 131

Event Marketer

FEBRUARY 13, 2025

Plus, the Jeeps traveled on routes near Caesars Superdome on game day, and they will be popping up at events and restaurants around the country as part of a sampling tour. Morial Convention Center. Agency: Lime Media ) COMPLEX On Feb.

Sports 172

Sports Travel Marketing Event Marketing 172

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M

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Event Marketing 2019 Marketing Social Media 97

Event Marketer

FEBRUARY 6, 2023

As a self-proclaimed challenger brand, the automaker leveraged its sponsorship to amplify diverse voices and independent artists in film across a range of events and experiences while underscoring its “New World. Partners: G7 Entertainment Marketing; VCCP. 21 featuring a dj spinning tunes and an open bar.

Entertainment 246

Entertainment Automotive Sponsorships Banking 246