Event Marketer

OCTOBER 16, 2024

The Atlanta event kicked things off in style at the historic Pullman Yards, which formerly operated as a repair site for cargo and luxury passenger railcars. The venue offered a distinctive backdrop, with a few authentic elements still in place, like real train cars and a repair transfer table.

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Event Marketer

FEBRUARY 20, 2024

No matter how long you’ve been in the events biz, the industry’s ever-evolving nature means there’s always fresh territory to explore. To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. The key to sponsorship?

Sponsorships 262

Sponsorships 2024 2023 Sports 262

Eventmobi

MAY 19, 2021

Event Sponsorship Package Basics. Sponsors are a crucial source of revenue for events, so make sure that you are able to offer competitive and valuable event sponsorship package options. The two most common ways to approach building event sponsorship packages are: . 1) The Tiered Sponsorship Model.

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Sponsorships Event Apps Social Media Event Tech 195

Event Marketer

DECEMBER 20, 2024

In addition to discussing the long lead times and procurement issues that come with working on a global, landmark event, Wamsley offers his take on the Paris 2024 experience, including its sustainability innovations and integration into historical venues.

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Eventmobi

JANUARY 3, 2019

Event Sponsorship Package Basics. Sponsors are a crucial source of revenue for events, so make sure that you are able to offer competitive and valuable event sponsorship package options. The two most common ways to approach building event sponsorship packages are: . 1) The Tiered Sponsorship Model.

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Sponsorships Event Apps Social Media Events 172

Event Marketer

OCTOBER 31, 2024

Known for its tech-driven golf driving range game at more than 100 venues around the world, along with yummy bar food offerings and party packages, the brand stepped outside its comfort zone to host a buzzy launch experience with a cast of sponsors at its El Segundo, CA, location on July 31—creating a nightclub to launch the golf club.

Food and Beverage 286

Food and Beverage Social Media Entertainment Tech 286

Event Marketer

DECEMBER 30, 2024

Within every type of venue or footprint the city offered were brand experiences special events, one-of-a-kind photo ops, invite-only parties, one-night-only concerts and multiday activations that had people moving across the Strip. HPE Delivers the First-ever Corporate Event Keynote at Sphere Step aside, U2.

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2024 Trade Shows Retail Corporate Events 130

Event Marketer

MAY 3, 2021

Featuring a shipping container loaded with gameday gear as the centerpiece, the sponsorship activation not only helped kick off Corona’s partnership with the NBA team, but offered fans a personalized experience they couldn’t get sitting courtside. Even though people are starting to reenter venues, we’re still not all the way back.

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Wireless Sports Sponsorships Transportation 360

Event Marketer

FEBRUARY 13, 2023

Since the inception of the ESPN-backed tournament nine years ago, Allstate has served as title sponsor of the weekend’s biggest events—Party at the Playoff and the Championship Tailgate. Attendees arrived for photos on the blue carpet before entering the venue. Allstate Party at the Playoff, held this year Jan.

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Sponsorships Sports Transportation 2023 246

Event Marketer

FEBRUARY 22, 2022

18-20 at the Las Vegas Convention Center, the 47 th annual show, put on by Informa Markets, drew nearly 37,000 attendees, including 1,100 exhibitors. And tapping into renewable energy sources was just one of the tactics that contributed to a more environmentally-friendly event. What else might we do next year?’

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Sustainability Sponsorships Trade Shows 2022 342

GEVME

JUNE 4, 2019

Searching for and finding sponsors for your event is the most important part of what we do. Why is event sponsorship crucial? S ponsorship often generates media coverage that may not have otherwise been available for your event. Also, remember that sponsorship is not a duty but a free will from a partner.

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Sponsorships Trade Shows Events Advertising 136

Attendease

FEBRUARY 29, 2024

You’re a few months away from what you hope to be a show-stopping event for your association’s members. While you can hardly wait for the day to come, you know there’s still a lot to get done in the meantime—from locking down the perfect venue to developing attention-grabbing marketing materials that drive registrations.

Social Media 381

Social Media Sustainability Sponsorships Management 381

Attendease

AUGUST 6, 2024

Here are some top tips for building a realistic budget for your fundraiser event: Identify all potential expenses , including venue rental, catering, decorations, entertainment, and marketing costs. Look for opportunities to secure in-kind donations or sponsorships to offset some of your expenses.

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Social Media Sponsorships Retail Venues 370

Event Marketer

MAY 23, 2024

Across two weekends this year, April 25 to May 5, the festival dedicated the Cultural Exchange to Colombia, welcoming close to 200 participating Colombian artists who filled the air with cumbia, salsa and Afro-Caribbean rhythms, making it the event’s largest country celebration to date.

Sponsorships 306

Sponsorships Travel 2024 2023 306

Event Marketer

APRIL 8, 2024

Throughout the event, those who tuned in could also ask Frampton questions and score exclusive giveaways, discounts and prizes. Hershey is in the midst of building a permanent, sugar-coated entertainment venue in Chicago that is slated to open around late summer. Beat that, Chicago pizzerias. Color us intrigued.

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Sponsorships Entertainment Contracts Consulting 303

Event Marketer

JANUARY 27, 2025

Not to be outdoneby itselfDaiya followed up its Crustbuster pop-up, the next day , with a Fromage Forgery event that turned dupe culture on its head. DEWALT BLASTS THROUGH A DRONE-ACTIVATED SPHERE TAKEOVER As far as coveted venues go, Sphere Las Vegas has been the industry darling since its launch in late 2023. We say: one to watch.

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2025 2023 Sports Marketing 269

Hubilo Blog

MAY 23, 2020

Most events hosted across the globe have only a finite revenue stream, sponsorship in most cases is the highest contributor to earnings that an event does. The virtual ecosystem is new to most people; especially various brands that sponsored events as part of their event marketing strategy.

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Sponsorships Social Media Events Speakers 111

GEVME

MARCH 28, 2019

Knowing how to measure event marketing success has long been a key factor in determining the degree of success of any event or enterprise. The development of event technology has led to new and more effective ways to monitor ROI. Reasons to measure event marketing success. Setting SMART goals.

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Event Marketing Marketing Social Media Event Apps 149

GEVME

APRIL 11, 2019

The right marketing plan for an event usually identifies your target audience and how you will attract new customers and keep them organising events with you over and over again. Event marketing plan definition & examples. What is an event marketing plan? Why d o you need an event marketing plan?

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Event Marketing Marketing Tech Events 149

Event Marketer

FEBRUARY 14, 2025

7 takeover of Bourbon Heat, a club venue. SiriusXM subscribers and Pandora listeners were treated to several sponsorship activations and lounge experiences. The post Super Bowl LIX: 16 More Brand Activations, Parties and Stunts from NOLA appeared first on Event Marketer.

Sports 199

Sports Apparel Sponsorships Hospitality 199

Event Marketer

SEPTEMBER 27, 2021

Explore more Olympics Sponsorship Strategies: Inside Seven Top Activations From the Summer Olympics. With few spectators allowed at the Olympic venues, the pandemic proved the value of video. The post No Spectators: How Four Brands Altered Their Game Plans for the Tokyo Olympics appeared first on Event Marketer.

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Airlines 2020 Sponsorships Sports 287

Event Marketer

JANUARY 12, 2022

And when the world was put on hold, so was that key sponsorship opportunity, lost along with the Red Rocks in-person concert season. In the process, Visible opened a shuttered venue—Red Rocks. The 180-degree stage flip also offered a view of the legendary venue that had never been seen before. . Doggies included. .

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2021 Wireless 2018 Sponsorships 299

Event Marketer

NOVEMBER 6, 2023

A yoga class followed by a health and wealth conversation kicked off the event. MEANINGFUL SPONSORSHIPS Capital One and Amazon didn’t just slap their logos on the summit to fulfill their sponsorships; they rolled up their sleeves and delivered purposeful experiences that directly benefitted Black women and Black-owned businesses.

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Event Marketer

MARCH 11, 2024

And with the latest installment, “Ghostbusters: Frozen Empire,” about to hit theaters, Sony is thrusting the venue into the limelight once more. For two weeks starting on Friday, Sony will enact a complete takeover of Hook & Ladder 8, “freezing” it over with faux ice and props. We’ll see if this glosses over.

Insurance 274

Insurance Sponsorships Social Media Financial 274

Event Marketer

NOVEMBER 7, 2022

The brand also consolidated the experience into a single venue, rather than leveraging three spaces as it had done in year one, increased the ways fans could interact with “Bravolebrities” on-site and added a full playground of immersive video ops that placed attendees in the center of their favorite shows. Agency : Superfly.

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Sponsorships 2019 2022 Marketing 264

Event Marketer

SEPTEMBER 11, 2023

.” –Ryan Keen, Senior Marketing Manager, Coca-Cola Sips & Sounds was designed to provide “different types of value” for multiple aspects of Coca-Cola’s business. Over the summer, the beverage giant added another notch to its belt: The Coca-Cola Sips & Sounds Summer Festival, Amplified by Coke Studio.

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Food and Beverage Retail 2022 Sponsorships 319

Event Marketer

FEBRUARY 9, 2024

From master classes offering access to experts, to provocative keynotes, to breakouts led by brand-side marketers, to peer-to-peer huddles and creative challenges, there are more than 60 opportunities to explore everything that matters to you in this industry throughout this year’s program.

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2024 Marketing Trade Shows Sponsorships 260

SmartMeetings

AUGUST 31, 2020

There’s no question that the world of events has been dramatically changed because of the COVID-19 pandemic and ongoing concerns about large groups of in-person gatherings. More : How to Create a COVID-era Event Marketing Plan. Hybrid events will need to have much more robust online content and experiences than ever before.

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2021 Event Marketing Marketing Technology 138

Event Marketer

MAY 2, 2024

Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. With this approach, it’s critical to remember that consumers have different mindsets depending on the event location or venue, she said. Carve time for ideation. Think long-term.”

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2024 Marketing Trade Shows Sponsorships 317

Event Marketer

JANUARY 30, 2025

Chase overhauled its strategy for Sundance 2025, and relocated to Le Depot, a venue further down the road, where it erected a glass chalet and attached it to the building double the size of its footprint. And the heated, geodesic-themed yurt planted on-site once again proved to be an engaging touchpoint.

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2025 Entertainment Hospitality Marketing 252

Event Marketer

JULY 17, 2023

There are more pet-friendly events and establishments than ever in a post-COVID world—nearly one in five American households adopted a pet during the pandemic—and Purina is getting its paws on the action as part of its St. Louis CITY SC sponsorship. Happy tails. Agency: Momentum Worldwide.

Sports 246

Sports Sponsorships Retail Event Marketing 246

Event Marketer

FEBRUARY 23, 2023

From workshops offering deep dives, to provocative keynotes, to breakouts led by brand-side marketers, to peer-to-peer huddles, there are more than 50 opportunities to connect, learn and grow woven throughout this year’s event. And for many organizations, going back to live has required a full refresh of standard practices.

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2023 Marketing Sustainability Event Marketing 235

Event Marketer

JANUARY 31, 2024

Throughout the weekend, filmmakers, talent, creators, brand leaders and industry partners gathered for day-to-night programming and events spanning panels, dinners, lounges, networking, and one killer Sundance party. From cozy chalets to themed soirees, here’s a taste of the action from Park City. pic.twitter.com/f3adIckJEw — George P.

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2024 Marketing Entertainment Apparel 325

GEVME

SEPTEMBER 5, 2018

If you are selling tickets for your event, we recommend shaping your basic budget based on your participation fee estimate. This part of the revenue should cover venue costs, marketing, and equipment. Everything that comes on top of that can be covered through sponsorships and other sources of income.

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Sponsorships Events 2017 Government 206

Event Marketer

MARCH 15, 2023

And music has been in the DNA of Budweiser, whether it’s at the bars, clubs and venues that we operate in, or the partnerships we’ve had with tier one artists over the years. “We’re very much an inclusive brand and want to ensure that we’re giving a global stage to anyone that deserves the opportunity.

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Sponsorships 2023 Hotels Marketing 244

Bizzabo

DECEMBER 17, 2018

Get ready for the most comprehensive list of event marketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! There is no doubting the power of live events. Plus, we've added industry-specific insights into live event marketing for 2019.

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Event Marketing 2019 Marketing 2014 98

Event Marketer

FEBRUARY 12, 2025

VERIZON In addition to its first-ever Super Bowl FanFest that brought watch parties and events to stadiums and venues across all 30 NFL markets on Super Bowl Sunday, Verizon activated the four-day House of Verizon at Fulton Alley, exclusively for Verizon customers. Agency: Taylor, p.r.)

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Apparel Sports Food and Beverage Fashion 258