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From there, the experience was activated over 14 weeks, traveling to campuses around the country and offering fans a free pregame experience that showcased beverage, CPG, personal care and wireless brands through booths, photo ops, sampling and giveaways. Agency: NFuse 360 Marketing J.C.A. Read the full case study here.
Nick Kelly, VP-Sponsorships, Verizon Verizon customers can win seats in the brand’s Hotspot section at MetLife Stadium. With hockey season in full swing, Verizon announced the renewal of a multiyear sponsorship with the NHL on Feb. EventMarketer: What is Verizon most excited about with this NHL partnership renewal?
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover floating face serum, a smokin’ festival sponsorship and predictive palettes. fest—until now, that is. VERIZON KEEPS ITS STICK ON THE ICE Verizon, the Official 5G Network of the National Hockey League (NHL), on Feb.
The program encompassed sponsorships of more than 50 college football teams, and on-site activations that spanned performances by top djs, photo moments, interactive games and a whole lot of cold ones. Another Bud Light sponsorship that made headlines was the “World’s Largest Tailgate” hosted in partnership with the Kansas City Chiefs.
Featuring a shipping container loaded with gameday gear as the centerpiece, the sponsorship activation not only helped kick off Corona’s partnership with the NBA team, but offered fans a personalized experience they couldn’t get sitting courtside. 22 through April 25. Agency: Cogent World, New York City.
The activation, designed to disrupt the sponsor landscape on-site and, specifically, poke festival sponsor and competitor T-Mobile, featured a “T-Mobile pink” mechanical bull ride inspired by Visible’s “wireless without the bull” campaign marketing messaging.
THIS CRICKET WIRELESS INVENTION IS OFF THE HOOK WWE matches are famous for their props, particularly “the chair.” So longtime WWE partner Cricket Wireless flipped the concept on its head this month with the unveiling of its foldable 5G Chair Phone. Happy tails. That’s a program with heart.
Agency: 160over90) Photo credit: PWP Studio STRAIGHT TALK WIRELESS IS DIALING IN A NASCAR TOUR As part of the July 25 announcement of a multiyear partnership between Verizon-owned Straight Talk Wireless and NASCAR, the organizations revealed a new “NASCAR on Tour” event series taking place in select Walmart parking lots from Aug.
31 at the University of Florida and over 14 weeks will travel to campuses around the country, offers fans a free pregame experience that showcases beverage, CPG, personal care and wireless brands through booths, photo ops, sampling and giveaways. Now in its 25 th year, The Tailgate Tour , which kicked off Aug. That world has shifted a lot.”
Take this past October, when Visible stood up a pink mechanical riding bull activation designed to disrupt the sponsor landscape at Austin City Limits and poke festival sponsor and competitor T-Mobile with its “wireless without the bull” messaging. Doggies included. . Check out all of the 2021 Ex Award-winning campaigns here.
Creating and maintaining a high level of interest at your events can be challenging, maybe even daunting for some eventmarketers. Attendees will get to express themselves and their posts will generate publicity to strengthen your event’s presence. User-created content that drives your event seen publicly.
Creating and maintaining a high level of interest at your events can be challenging, maybe even daunting for some eventmarketers. Attendees will get to express themselves and their posts will generate publicity to strengthen your event’s presence. User-created content that drives your event seen publicly.
We’ve compiled a list of some of the most important conference planning resources that organizers can refer to for all their event planning and eventmarketing needs. The Quick Event Software Buyer's Guide : Key things event planners need to know before selecting event planning software.
This wirelessevent technology has already become a standard across popular music festivals around the world. Event organizers have been using RFID to replace event tickets and onsite payments. In the coming year, this technology will be used to enhance sponsorship experiences.
We've compiled the most comprehensive list of US event agencies on the internet for 2019. According to the EventMarketing 2019 Report , events are the single-most effective marketing channel. We've poured over the internet to discover the most reputable US event agencies in the world. Bolt Marketing Group.
Agency: Golin) Photos: Courtesy of Straight Talk Wireless SPONSORS SPICE UP THE 2025 SOUTH BEACH WINE & FOOD FESTIVAL Every February, the culinary worlds leading figures convene in Florida for the annual Food Network South Beach Wine & Food Festival Presented by Capital One (SOBEWFF), which this year encompassed more than 100 events.
This year divided into a three-part event series, the spring and summer editions of the Summit were held virtually March 30-31 and May 18-19, respectively. The pandemic also inspired eventmarketers to embrace agility and be comfortable with real-time adjustments. INTEGRATED MARKETING FTW. ROCKING IT AT RED ROCKS.
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